Name

EMG Automation

Legal name

EMG Automation GmbH

Website

https://emg-automation.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industries

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Strip guidance systems
• Industrial automation solutions
• Quality assurance measurement
• Electrohydraulic lifting devices
• Metal process automation

Headquarters

HQ city

Wenden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Hardware: EMG generates revenue primarily through the sale of industrial automation hardware including strip guidance systems, quality assurance measurement devices, and electrohydraulic safety components. The company offers both individual components and complex system solutions for continuous production processes.
2. Service and Maintenance: EMG provides field service, spare parts, repairs, modernization and retrofit services for their installed base of automation systems, creating recurring service revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EMG Automation manufactures and supplies intelligent, complex automation solutions for continuous production processes. The portfolio covers strip running control systems (Bandlaufregelungen) with sensor, electronic, and actuator subsystems, inline quality assurance measurement systems for metal strip (mechanical properties, roughness, waviness, layer thickness, width, hole detection), and electrohydraulic safety components (lifting devices, brake control) for steel, aluminum, automotive, ports, raw materials, and wastewater customers.

Product overview

EMG Automation is a technology leader specializing in intelligent, complex automation solutions for continuous production processes. The company operates two main product domains: (1) Metal industry solutions including Bandlaufregelungen (strip running controls) with subsystems for sensor technology, electronics, and actuators, plus quality assurance systems (EMG IMPOC, EMG SORM®, EMG eMASS®, EMG eBACS, EMG SOLID®, EMG hotCAM, EMG BREIMO, EMG iCAM®); and (2) Safety components including the ELDRO® and ELHY® families of electrohydraulic lifting devices and brake control systems (BRAKEMATIC®), as well as the ESSE quick-slide valve for wastewater treatment. The portfolio serves steel, aluminum, automotive, ports, raw material extraction, and wastewater treatment industries.

Differentiator

Problem solved

Functional benefit

Brands

• ELDRO®: Electrohydraulic lifting devices for brake applications, including ELDROclassic®, ELDRO® Neue Generation, ELDRO® Ex, and ELDROdynamic®
• ELHY®
• IMPOC
• SORM®
• eMASS®
• eBACS
• SOLID®
• hotCAM
• BREIMO
• iCAM®
• BRAKEMATIC®
• ESSE
• EdEx

Products and services

• Bandlaufregelungen (Strip Running Controls) Strip running control systems used when metal coils are unwound, treated, and processed during manufacturing; EMG supplies the core system plus its sensor, electronic, and actuator subsystems for material unwinding and processing lines.
• EMG IMPOC Quality Assurance System Inline quality assurance system that determines mechanical properties of metal strips in continuous production, reducing the need for offline testing.
• EMG SORM Surface Measurement System Quality assurance system that measures roughness and waviness on metal strip surfaces to characterize surface quality.
• EMG eMASS Strip Stabilization System Strip stabilization system that maintains consistent strip positioning during processing.
• EMG eBACS Edge Mask Control System Edge mask control system that monitors and controls strip edge positioning during processing.
• EMG SOLID Coating Thickness Measurement Quality assurance system for oil and insulating lacquer layer thickness measurement in coating processes.
• EMG hotCAM Hot Strip Position Measurement Position measurement system for hot strip applications in high-temperature continuous production.
• EMG BREIMO Strip Width Measurement Strip width measurement system used to monitor width along production lines.
• EMG iCAM Strip Width and Hole Detection System High-precision gap/strip width measurement and hole detection system for quality-critical metal strip production (referenced as iCAM® technology in EMG news dated 01.06.2026).
• EMG ELDRO Electrohydraulic Lifting Devices Family of electrohydraulic lifting devices combined with drum and disc brakes for safe and soft braking; offered in standard, next-generation, explosion-protected, dynamic, and DC variants to suit different application requirements.
• EMG ELHY Electrohydraulic Drive Solution Electrohydraulic drive solution for braking and lifting applications in industrial environments.
• EMG Electrohydraulic Adjusters Electrohydraulic adjusters used for precise positioning and control in industrial applications.
• EMG BRAKEMATIC Brake Control System Control system for managing multiple electrohydraulic drum and disc brakes simultaneously when the brakes share identical functions and operating modes.
• EMG ESSE Quick-Shutter Unit Intelligent automation quick-shutter (slide valve) unit for automating discharge processes in wastewater treatment plants, such as at pre-clarification basins.
• EMG Field Service, Spare Parts, Repairs, Modernization and Retrofit Full-service portfolio supporting the installed base of EMG automation systems: field service deployment, spare parts supply, repairs, modernization upgrades, and retrofit work, plus complaints and claims management.

Quantifiable outcome

• EMG IMPOC enables inline determination of mechanical properties, reducing need for offline testing
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature13 records

Partnerships

One partnership is on record.

• elexis groupcoreOthersEMG Automation is a subsidiary of elexis group, operating as part of the group's industrial automation business. EMG represents the group's automation solutions focused on metals and safety components.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SICK AG: German-headquartered manufacturer of industrial sensors and process instrumentation widely used in metals, automotive, and logistics. Directly comparable to EMG's inline measurement portfolio (IMPOC, SORM, iCAM, BREIMO) and shares the German Mittelstand DNA and customer base.
• KROHNE Group: German-headquartered specialist in industrial process measurement instrumentation for liquids, gases, and solids across metals, chemicals, and water. Closely comparable in size, Mittelstand positioning, and product-category overlap with EMG's measurement portfolio.
• Voith Group: German industrial technology company with deep presence in metals processing, drives, and heavy industrial braking. Comparable customer base (steel mills, ports) and similar heritage in electrohydraulic drive/brake solutions overlapping with EMG's ELDRO/ELHY portfolio.
• Andritz AG: Austrian process-equipment specialist serving metals (strip processing, rolling mills) and pulp & paper. Comparable offering to EMG in continuous production-line automation and measurement, with similar Mittelstand-style engineering culture.
• Danieli: Italian plant manufacturer for the steel industry supplying rolling mills, strip processing, and integrated automation. Competes for the same steel-mill capex projects EMG serves, with overlapping strip handling and quality control scope.

Broad incumbents

• Honeywell Process Solutions: Major process-automation vendor serving metals and heavy industry with measurement, control, and software. Overlaps with EMG's industrial measurement and control business but operates at much larger scale with a software-led commercial model.
• ABB: Global automation and process-control incumbent with a large metals industry practice (drive systems, measurement, control). Competes with EMG across strip processing lines but as one of many segments within a much broader portfolio.
• Rockwell Automation: Large industrial automation vendor serving discrete and process manufacturers including metals. Adjacent competitor for control systems and drives in the same customer accounts, though less specialized than EMG in continuous strip processing.
• Emerson (Automation Solutions): Global industrial automation incumbent with strong positions in measurement (Rosemount), valves, and control. Competes with EMG on inline process instrumentation in metals and adjacent verticals, though at significantly broader portfolio scope.
• Siemens (Smart Infrastructure / Metals Technologies): Diversified industrial conglomerate whose Process Industries and Metals Technologies unit overlaps directly with EMG's strip guidance and QA scope. Significantly larger scale and global service footprint; competes for the same steel/aluminum capex budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EMGautomation
• LinkedInlinkedin.com/company/emg-automation-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMG Automation