What Water-I.D. does

Water-i.d. GmbH is a German manufacturer of professional water testing equipment and reagents, founded in 2003 and headquartered in Eggenstein-Leopoldshafen, Germany. The company develops and produces its products entirely in Germany and sells them through a global distributor network covering 101 countries, supplemented by direct e-commerce on water-id.com.

Its core technology is a family of digital photometers built on proprietary wavelength architectures—triple wavelength in the PoolLab 1.0 and 2.0 lines for pool and spa analysis, and 18 parallel wavelengths in the PrimeLab 2.0 for higher-accuracy laboratory and industrial applications—alongside IP68-rated waterproof enclosures, electronic meters (pH, ORP, conductivity), pooltesters, bacteria-testing kits with incubators, and a consumable reagent portfolio (e.g., FD400 copper disc, FD1200 phosphate disc). The PrimeLab 2.0 platform adds USB/WiFi/4G connectivity, a mobile app, and cloud-service data synchronization, introducing a recurring software layer to a primarily hardware-and-consumables business.

Water-i.d. earns revenue primarily from one-time hardware sales and reagent/consumable replenishment, with an emerging subscription component via PrimeLab 2.0 cloud services. Its customers span pool and spa service companies, marine industry operators, laboratories, industrial water-treatment users, and a roster of enterprise accounts that includes ALDI, Carrefour, Auchan, OBI, Culligan, Pentair, Shell, Chevron, Daimler, Rolls-Royce, Avantor, Almarai, Apex Chemicals, Fluidra, LLG Labware, ZEISS, and UNICEF. GTM is channel-led via distributors, with trade-show presence (Interbad, Piscine Global, SIWW, SMM, ArabLab) and social/content marketing as supporting motions. The firm is privately held with 11-50 employees and no disclosed external funding.

Name

Water-I.D.

Legal name

Water-i.d. GmbH

Website

https://water-id.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Water-i.d. GmbH, founded in 2003 in Eggenstein-Leopoldshafen, Germany, manufactures professional water testing photometers (PoolLab, PrimeLab), electronic meters, reagents, and connected cloud-enabled analysis solutions, selling through a distributor network to customers in 101 countries across pool, marine, laboratory, and industrial segments.

Ownership category

akta.pro rank

Product category

Water Testing Equipment

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Water Quality Monitoring (Surface Water, Stormwater, Drinking Water) (EUAHACAC), Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB), Water & Utility Testing (PW/WFI/Steam/Gases) (HLAGADAO)

Keywords

• Water testing equipment
• Pool water photometers
• Water quality reagents
• Electronic water meters
• Laboratory test kits

Headquarters

HQ city

Eggenstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Water Testing Hardware Sales: Sale of water testing equipment including photometers (PoolLab, PrimeLab), electronic meters, test strips, pooltesters, comparators, bacteria testing kits, incubators, and FlexiTester products.
2. Reagents and Consumables: Sale of chemical reagents for water testing, including balanced water kits and replacement discs for testing devices.
3. Connected Software and Cloud Services: Software and app solutions for water analysis data management with cloud synchronization for PrimeLab 2.0 and other connected devices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Water-I.D. designs, manufactures, and sells professional water testing instruments (triple-wavelength PoolLab photometers, 18-wavelength PrimeLab 2.0 photometers, electronic pH/ORP/EC meters, pooltesters, bacteria testing kits, FlexiTester devices, and incubators) along with proprietary reagents, test strips, balanced water kits, parameter-specific test discs, and a cloud-synchronized analysis app. The equipment is developed in Eggenstein-Leopoldshafen, Germany, and supplied to enterprise customers and pool, spa, marine, laboratory, and industrial water-quality users in 101 countries.

Product overview

Water-i.d. GmbH develops and manufactures professional water testing equipment, reagents, software, and connected analysis solutions in Germany. The product portfolio spans 262 products across 14 product categories, including digital photometers (PoolLab 1.0, PoolLab 2.0, PrimeLab 2.0) that use triple wavelength technology for water analysis; electronic meters for pH, ORP, and conductivity measurements; pooltesters and test strips for rapid testing; reagents and test discs for specific parameters (copper, phosphate, etc.); bacteria testing equipment with incubators; and complete testing kits including FlexiTester and Balanced Water Kits. The products serve primarily pool and spa water analysis with some applications in marine industry and general water testing. The photometers represent the core technology platform, with reagents and accessories providing parameter-specific testing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• PoolLab®: Triple wavelength photometer for professional water analysis of private pools and spas, available in versions 1.0 and 2.0.
• PrimeLab® 2.0
• FlexiTester®

Products and services

• PoolLab 1.0 Photometer Triple-wavelength photometer for professional water analysis of private pools and spas, with IP68 waterproof rating and an in-built but changeable cuvette for quick water sampling by dipping the device directly into the pool. Designed for service companies, facility managers, and pool professionals measuring chlorine, bromine, pH, alkalinity, and PHMB.
• PoolLab 2.0 Photometer Professional water analysis photometer for pools and spas with a fixed but exchangeable triple measurement cuvette, IP68 waterproof rating, and 9-button interface for direct parameter access. Targets pool service companies and spa operators needing fast, multi-parameter on-site water testing.
• PrimeLab 2.0 Photometer Next-generation professional photometer providing highly accurate readings across 18 parallel wavelengths, with USB/WiFi/4G connectivity, dedicated software and mobile app, cloud-service synchronization, and a large HD touch display. Built for laboratories, industrial water treatment, and other professional users needing broad parameter coverage and digital data management.
• FT35 Electronic EC Meter Handheld electronic conductivity (EC) meter with ±2% FS accuracy, 1-point manual calibration, automatic temperature compensation from 0–50°C, and 250-hour battery life. Used for measuring conductivity in water samples across pool, aquarium, and general water testing workflows.
• FT7011 Electronic Meter Handheld electronic meter for measuring pH, ORP (Redox), and temperature, with automatic temperature compensation and digital display. Targeted at professional water testing in pool, spa, aquarium, and light industrial settings.
• PT1500 Pooltester Pooltester for measuring pH and Quat (quaternary ammonium) values via dip-and-read, with 8 scale values for pH and 6 scale values for QUAT. Targets pool operators needing quick screening of disinfection and sanitizer levels.
• SVZ2700 Cleaning Acid Strength Kit Test kit for determining Cleaning Acid Strength (CAS) concentration in water. Supports industrial and process water users needing to monitor acid cleaning solution strength.
• FD400 Copper Test Disc Reagent-based test disc for measuring copper using compatible Water-i.d. photometer devices. Acts as a parameter-specific accessory within the broader photometer ecosystem.
• FD1200 High-Range Phosphate Test Disc Reagent-based test disc for measuring high-range phosphate concentrations using compatible Water-i.d. photometer devices. Used as a parameter-specific accessory for pool, aquarium, and industrial water testing.
• FlexiTester Portable water testing device with compact form factor for field use. Sold under the registered FlexiTester® trademark and offered through associated FlexiTester Kits that bundle reagents and accessories.
• FlexiTester Kits Complete testing kits that package a FlexiTester device with the matching reagents and accessories needed to perform field water analysis for specific parameters.
• Water-i.d. Reagents Chemical reagents designed for water testing applications and compatible with Water-i.d. photometers and other testing equipment. Functions as the recurring consumable backbone for the installed photometer and meter base.
• Water-i.d. Test Strips Dip-and-read test strips for rapid, simple water quality testing on parameters such as pH and chlorine. Used for quick screening before quantitative photometer analysis.
• Balanced Water Kits Complete test kits for monitoring pool and spa water balance parameters (such as pH, alkalinity, calcium hardness, and sanitizer levels) using comparator or titrimetric methods.
• Bacteria Testing Kits Testing equipment and reagents for detecting bacterial contamination in water samples, used in combination with Water-i.d. incubators for microbiological water analysis.
• Incubators Temperature-controlled incubators for cultivating bacterial samples from Water-i.d. bacteria testing kits, enabling microbiological enumeration in water samples.
• Pooltester Line Pool and spa water testing devices that use simple dip-and-read methods to measure pH and chemical levels such as chlorine and Quat, including specific models such as PT1500.
• Comparator Line Color comparison devices for manual water analysis via visual comparison of test results against standard color scales, covering parameters such as copper via discs like FD400.
• Mini-Kits Compact testing kits for specific water analysis applications, designed for portable or single-parameter testing use cases.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Palintest: Palintest manufactures portable photometers and water testing equipment for pool, drinking water, and industrial applications. Directly comparable to Water-I.D.'s PoolLab/PrimeLab portfolio with similar customer segments and product format.
• Tintometer (Lovibond): Lovibond is a long-standing manufacturer of pool/spa and laboratory water testing photometers, colorimeters, and reagents. Closely overlaps Water-I.D.'s product categories, distribution model, and target customers.
• Hanna Instruments: Hanna Instruments manufactures portable and benchtop meters and photometers for pH, ORP, conductivity, and pool water testing. Comparable product breadth and pricing tiers, with a broader manufacturing footprint than Water-I.D.
• LaMotte Company: LaMotte produces water testing kits, photometers, and reagents for pool/spa, environmental, and educational markets. Directly comparable product range and customer overlap with Water-I.D.'s professional testing equipment line.

Broad incumbents

• Hach (Danaher): Hach is a dominant incumbent in laboratory and industrial water analysis with a much broader portfolio (spectrophotometers, reagents, online analyzers). Competes with Water-I.D. in industrial/laboratory water testing and is many orders of magnitude larger.
• Xylem (YSI): Xylem's YSI brand offers professional water quality instruments and probes for environmental and industrial monitoring. Overlaps with Water-I.D.'s industrial water testing applications and serves similar regulated end markets.
• Thermo Fisher Scientific: Thermo Fisher's analytical instruments division includes spectrophotometers and water testing platforms competing for laboratory and industrial testing budgets. Vastly larger but addresses overlapping analytical use cases.
• Pentair: Pentair is a major pool/water treatment equipment provider and a listed Water-I.D. customer. Operates in adjacent pool equipment and water treatment space with overlapping channel relationships and end customers.
• Fluidra: Fluidra is a global pool and wellness equipment manufacturer and listed Water-I.D. customer. Sells through similar distribution channels and to overlapping pool service professionals, creating both partnership and competitive dynamics.

Emerging players

• Industrial Test Systems (ITS): ITS manufactures water testing strips and photometers for industrial, drinking water, and environmental applications. Comparable reagent-and-instrument model to Water-I.D. but with stronger concentration in test strips and field testing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Water_id_GER
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/water-i.d.-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water-I.D.