Lion Order

What Lion Order does

Lion Order is a cannabis lifestyle brand founded on April 20, 2022 by Rohan Marley, son of reggae icon Bob Marley, and based in Miami, Florida. The company sells premium smoking accessories and apparel through a direct-to-consumer e-commerce storefront at lionorder.com, with no wholesale or third-party retail distribution disclosed. The product catalog comprises approximately 11 SKUs across two categories: apparel (four t-shirt colorways at $49.99 each and a forthcoming hoodie at $69) and accessories including the Lion Order Maze-X Pipe in Black and Gold editions (a co-branded collaboration with Weedgets, priced at $120, featuring aircraft-grade aluminum construction, Cerakote ceramic coating, and a triple smoke filtration system), ashtrays ($49-$69), a rolling tray ($99.99), a grinder, and a doob tube ($34.99). Pricing is single-tier unit pricing with no subscription or recurring component. The brand is differentiated primarily by its Rastafari-inspired narrative storyworld — an Afro-Caribbean anime universe featuring named characters (King Clementine, Dready, Her Majesty, Queen Kushite, Rhum Cake, Young King Clem), Lion Order TV video content on YouTube, and 'Join the Order' community membership — rather than by proprietary technology.

The company targets two primary customer segments: cannabis culture enthusiasts seeking premium accessories and members of the Afro-Caribbean and Rastafari-aligned community seeking culturally authentic lifestyle merchandise. Go-to-market is direct-to-consumer with event-driven activations including private gatherings and celebrity signings. In April 2023, The Verleur Group (TVG) made an investment exceeding $5 million to support expansion, with a stated ambition to surpass $10 million in revenue by year-end 2023 and to scale from Michigan (the initial market) to at least ten markets by 2025. Actual revenue is not disclosed. The company operates with a small team (1-10 employees) and currently serves a Midwest US geography, with international expansion signaled but not quantified.

The business model is a standard one-time-purchase DTC commerce operation with no disclosed AI/ML capabilities, no proprietary core technology beyond the materials engineering of the Maze-X Pipe, and no enterprise or B2B revenue streams.

Name

Lion Order

Legal name

Lion Order

Website

https://lionorder.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Lion Order is a cannabis lifestyle brand founded by Rohan Marley in 2022, selling premium smoking accessories and apparel direct-to-consumer through lionorder.com, targeting cannabis culture and Rastafari-aligned communities with plans to expand to 10+ US markets by 2025.

Ownership category

akta.pro rank

Product category

Cannabis Lifestyle Accessories

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

akta.pro secondary industry

Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)

Keywords

• Cannabis accessories
• Smoking accessories
• Lifestyle apparel
• Premium pipes
• Rastafari merchandise

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of premium accessories and apparel through the company's e-commerce platform. One-time purchase model for physical products including pipes, ashtrays, rolling trays, grinders, doob tubes, t-shirts, and hoodies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Lion Order is a cannabis lifestyle brand that designs, markets, and sells premium smoking accessories (pipes, ashtrays, rolling trays, grinders, doob tubes) and apparel (t-shirts, hoodies) through its direct-to-consumer e-commerce storefront. Products are branded with Rastafari-inspired storytelling and include limited-edition collaborations such as the Maze-X Pipe series produced with Weedgets.

Product overview

Lion Order is a cannabis lifestyle brand founded by Rohan Marley on April 20, 2022, rooted in Rastafari heritage. The company offers a premium collection of lifestyle products including apparel (t-shirts, hoodies) and accessories (pipes, ashtrays, rolling trays, grinders, storage tubes). The accessory line features both Lion Order branded items and limited edition collaborations like the Maze-X Pipe with Weedgets. The brand is built around a cinematic storyworld featuring animated characters representing the Order, blending Afro-Caribbean anime aesthetics with cannabis culture. Products are sold directly through the brand's e-commerce platform with initial market focus on Michigan, expanding to ten markets by 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• The Order Tee — Black 100% heavyweight cotton relaxed unisex t-shirt featuring a sunflower graphic with 'Kingston, Jamaica' text at the chest. Pre-shrunk fabric in black color, priced at $49.99. Targeted at consumers who align with Rastafari-inspired cultural identity.
• Fire Tee — Red 100% cotton t-shirt with 'Lion-Order' cursive script graphic and Japanese katakana text across the chest, in bold red color. Targeted at lifestyle consumers seeking cultural apparel.
• Iration Tee — Green 100% cotton garment-washed t-shirt with oversized unisex fit featuring a 'Rastaan / Lion Order' distressed graphic. Vintage washed texture in forest green.
• Crown Tee — Yellow Gold-background t-shirt with 'Rasta'ari / Lion Order' blackletter typography. Bold, high-contrast print in yellow gold color.
• Lion Order Hoodie Heavyweight cotton-fleece blend hoodie with Lion Order graphic/embroidery, kangaroo front pocket, ribbed cuffs and hem. Unisex fit available in sizes S-XXL. Listed at $69.00 with status 'coming soon'.
• Lion Order Maze-X Pipe — Black Edition Limited edition matte black pipe with aircraft-grade aluminum construction, Cerakote ceramic coating, and triple smoke filtration system. Compact pocket-friendly design priced at $120.00.
• Lion Order Maze-X Pipe — Gold Edition Limited edition premium gold-finish pipe with aircraft-grade aluminum construction, Cerakote ceramic coating, and triple smoke filtration system.
• Lion Order Triangular Ashtray — Pink Translucent pink triangular ashtray with centered Lion Order emblem and resting grooves. Display-ready design priced at $69.00.
• Lion Order Gold Ashtray

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hemper: Subscription box and e-commerce brand for smoking accessories and glassware. Comparable DTC-first go-to-market in cannabis accessories targeting enthusiast consumers.
• Marley Natural: The official cannabis brand of the Marley family. The most directly comparable peer given shared Marley family heritage and positioning in cannabis lifestyle — though it focuses on actual cannabis products rather than accessories.
• Houseplant: Seth Rogen's cannabis lifestyle brand selling premium accessories, glassware, and home goods with strong narrative and design focus. Direct peer given celebrity-anchored lifestyle positioning and premium accessory product mix.
• Cookies: Berner-founded cannabis lifestyle brand combining apparel, accessories, and licensed dispensaries. Comparable given culture-led brand building and broad merchandise/accessory catalog aimed at cannabis enthusiasts.
• GRAVED: Cannabis streetwear and accessories brand with strong cultural identity and limited drops. Comparable go-to-market and audience overlap with Lion Order's premium apparel/accessory mix targeting cannabis-culture consumers.
• RAW (Rolling Papers): Iconic rolling papers and smoking accessories brand with strong cultural cachet. Comparable in the smoking-accessories category though broader scale and longer operating history than Lion Order.
• Weedgets: Manufacturer of the Maze-X Pipe co-branded with Lion Order. Direct peer in premium smoking-device design and a partner as well as comparable in the premium pipe/accessory niche.
• Stündenglass: Premium smoking device brand with high-design, high-price-point positioning. Comparable on premium price architecture ($100+ accessories) and lifestyle/cultural branding.
• Puffco: Premium cannabis vaporizer hardware brand with strong design identity and cultural following. Comparable on premium-positioned hardware/accessories for cannabis enthusiasts.
• Cheech & Chong's Stash: Celebrity-anchored cannabis accessories brand leveraging Cheech & Chong cultural equity. Comparable given celebrity-founder-led accessories brand targeting cannabis-culture enthusiasts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LionOrder__
• Facebookfacebook.com/lionorderofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Order