DuroMax
DuroMax Power Equipment is a U.S. manufacturer of portable dual-fuel and tri-fuel generators (2,300W-28,000W) and related outdoor power equipment, selling direct-to-consumer and through Amazon, Home Depot, Lowe's, and authorized dealers to homeowners, contractors, food trucks, and RV users.
- Company typePrivate
- Founded2003
- HeadquartersOntario, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What DuroMax does
DuroMax Power Equipment, founded in 2003 and headquartered in Ontario, California, manufactures portable generators and outdoor power equipment for the U.S. consumer and small-business segments. The company's core catalog spans portable generators from 2,300W to 28,000W, organized into HX (dual fuel), HXT (tri-fuel), iH (dual fuel inverter), and iHT (tri-fuel inverter) series, with select high-capacity models featuring Electronic Fuel Injection (EFI), digital inverter output under 3% total harmonic distortion (THD), all-copper windings, and CO Alert carbon monoxide shutoff. Complementary products include OEM engines (7-35 HP), semi-trash and high-pressure water pumps, and a LiFePO4 portable power station, alongside a DuroStar budget sub-brand. Generators are designed by the Ontario engineering team and manufactured overseas to specification.
The business model is direct-to-consumer hardware sales with multi-channel distribution. DuroMax sells through its own e-commerce site (duromaxpower.com), the Amazon marketplace, Home Depot, and Lowe's, supplemented by an authorized dealer and installer network with active 'Become-a-Dealer' and 'Become-an-Installer' recruitment programs. Pricing spans roughly $629 entry-level units to $9,499 premium 28,000W tri-fuel inverter models, with free shipping on orders over $199 and a separate accessories revenue stream (Reliance transfer switches, AirGo soft starters and EV chargers, GenInterlock kits, Flame King propane tanks, Lucas Oil consumables, GenTent weather covers).
Revenue mechanics are entirely transactional: one-time hardware purchases with no subscription, service-contract, or recurring revenue layer disclosed. Primary customer segments are homeowners seeking whole-home backup power during outages, contractors and jobsite professionals requiring portable heavy-duty power, food truck operators, and RV and outdoor recreation users. The company operates only in the United States, with an engineering office in Ontario, California, a Houston, Texas retail showroom, and distribution through nationwide retail partners.
DuroMax firmographics
Firmographics- Name
- DuroMax
- Legal name
- DuroMax Power Equipment
- Website
- https://duromaxpower.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DuroMax Power Equipment is a U.S. manufacturer of portable dual-fuel and tri-fuel generators (2,300W-28,000W) and related outdoor power equipment, selling direct-to-consumer and through Amazon, Home Depot, Lowe's, and authorized dealers to homeowners, contractors, food trucks, and RV users.
- Ownership category
- akta.pro rank
DuroMax industry classification
Industry- Product category
- Portable Generators
- NAICS
- Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510)
- akta.pro primary industry
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)
- akta.pro secondary industry
- Backup Power Generation (Diesel/Natural Gas Generators) (HDABAKAB)
Keywords
Where DuroMax is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DuroMax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Generator Sales: One-time hardware sales of portable generators ranging from 2,300 watts to 28,000 watts. Products include open-frame generators, inverter generators, and tri-fuel models sold directly and through retail channels.
- Accessories and Parts: Sales of generator accessories including extension cords, covers, parallel kits, generator cords, inlet boxes, transfer switches, and interlock kits. Also includes engine oil and propane tanks.
- AirGo Products: Sales of AirGo soft starters, well pump controllers, HVAC system controllers, and EV chargers (CARGO 40A Level 2 EV Charger) through the DuroMax platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level generators (2,300W-5,500W) |
| Unit Pricing | Pay-as-you-go | Mid-range generators (7,000W-13,000W) |
| Unit Pricing | Pay-as-you-go | High-output generators (15,000W-16,000W) |
| Unit Pricing | Pay-as-you-go | Premium high-output inverter generators (28,000W) |
| Unit Pricing | Pay-as-you-go | Accessories and components |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
DuroMax product offering
Product offeringCore offering
DuroMax manufactures portable dual-fuel, tri-fuel, conventional, and digital inverter generators spanning 2,300 to 28,000 watts for residential backup, jobsite power, recreation, and mobile food-service use. Its related portfolio includes OEM engines, water pumps, transfer switches, inlet boxes, cords, interlock kits, soft starters, covers, propane tanks, and generator maintenance products.
Product overview
DuroMax Power Equipment is a manufacturer of portable generators, outdoor power equipment, and related accessories. The core product portfolio centers on portable generators ranging from 2,300 watts to 28,000 watts, organized into distinct series: HX (standard dual fuel), HXT (tri-fuel with natural gas option), iH (dual fuel inverter with clean power), and iHT (tri-fuel inverter) series. Generators are available with dual fuel (gasoline/propane) or tri-fuel (gasoline/propane/natural gas) capability, with Electronic Fuel Injection (EFI) available on select high-capacity models. The company also produces OEM engines (7-35 HP), water pumps, and sells complementary accessories including Reliance transfer switches, AirGo soft starters, GenInterlock kits, generator covers, power cords, and propane tanks. The DuroMax brand represents the premium product line, while DuroStar offers a budget-friendly alternative.
Differentiator
Problem solved
Functional benefit
Brands
- DuroStar: Budget-friendly alternative brand providing reliable power and solid performance at a lower price point compared to the premium DuroMax brand.
Products and services
- XP28000iHT - 28,000 Watt Tri Fuel Portable Inverter Generator w/ CO Alert High-output tri-fuel portable inverter generator with CO Alert that runs on gasoline, propane, or natural gas and provides clean power suitable for sensitive electronics.
- XP16000iHT - 16,000 Watt Tri Fuel Inverter Generator High-output tri-fuel inverter generator producing quiet, low-THD power for home backup and jobsite applications.
- XP13500iHT - 13,500 Watt Tri Fuel Inverter Generator Tri-fuel inverter generator with quiet operation and low total harmonic distortion for sensitive electronics.
- XP13000HXT - 13,000 Watt Tri Fuel Portable Generator w/ CO Alert Tri-fuel portable generator with a 500cc engine that runs on gasoline, propane, or natural gas and includes CO Alert safety technology.
- XP11000iHT - 11,000 Watt Tri Fuel Inverter Generator Tri-fuel inverter generator producing clean, quiet power with low THD for home backup and recreational use.
- XP9500iHT - 9,500 Watt Tri Fuel Inverter Generator Compact tri-fuel inverter generator offering quiet operation and low THD for sensitive electronics.
- XP7000iHT - 7,000 Watt Tri Fuel Inverter Generator Mid-range tri-fuel inverter generator with quiet operation and low THD for sensitive electronics.
- XP28000iH - 28,000 Watt Dual Fuel Portable Inverter Generator w/ CO Alert High-capacity dual-fuel inverter generator with CO Alert that operates on gasoline or propane.
- XP16000iH - 16,000 Watt Dual Fuel Inverter Generator High-output dual-fuel inverter generator with a V-twin engine, quiet operation, and low THD.
- XP13500iH - 13,500 Watt Dual Fuel Inverter Generator Dual-fuel inverter generator with quiet operation and low THD for sensitive electronics.
- XP15000HX+ / XP15000HX - 15,000 Watt Dual Fuel Generator Heavy-duty dual-fuel portable generator with electric start, offered in standard and EFI variants.
- XP13000HX - 13,000 Watt Dual Fuel Portable Generator w/ CO Alert Dual-fuel portable generator with an 18 HP engine, electric start, and CO Alert safety technology.
- XP11000iH - 11,000 Watt Dual Fuel Inverter Generator Dual-fuel inverter generator producing clean, quiet power with low THD for home backup.
- XP9500iH - 9,500 Watt Dual Fuel Inverter Generator Compact dual-fuel inverter generator with quiet operation and low THD.
- XP7000iH - 7,000 Watt Dual Fuel Inverter Generator Mid-range dual-fuel inverter generator for jobsite and recreational use.
- XP5500HX - 5,500 Watt Dual Fuel Portable Generator w/ CO Alert Entry-level dual-fuel portable generator with CO Alert for jobsite and recreational use.
- XP2300iH - 2,300 Watt Dual Fuel Inverter Generator Compact portable dual-fuel inverter generator with an 80cc engine for camping and light recreational use.
- XP15000HXT+ - 15,000 Watt Tri Fuel EFI Portable Generator Tri-fuel generator with Electronic Fuel Injection for improved fuel efficiency and reliable starting.
- DuroMax OEM Engines Standalone gasoline and dual-fuel engines ranging from 7 HP to 35 HP for pressure washers, log splitters, and other powered equipment.
- DuroMax Water Pumps Portable water pumps including semi-trash pumps for dirty water and high-pressure pumps for clean-water applications, with dual-fuel variants available.
- AirGo AC Soft Starters Motor-starting controllers that reduce the electrical load required to start air conditioners and compressors, allowing them to operate with portable generators.
- AirGo Well Pump Controllers Well-pump controllers sold through the DuroMax platform.
- AirGo HVAC System Controllers HVAC system controllers sold through the DuroMax platform.
- AirGo CARGO 40A Level 2 EV Charger Level 2 electric-vehicle charger sold through the DuroMax platform.
- Reliance Transfer Switches Transfer switches that connect portable generators to homes and distribute backup power to selected circuits.
- DuroMax Power Inlet Boxes 50-amp inlet boxes used to connect portable generators to homes during power outages.
- DuroMax Generator Cords Heavy-duty 50-amp and 30-amp power cords for connecting portable generators to homes through transfer switches or interlock kits.
- DuroMax Generator Covers Weatherproof and dust-resistant covers that protect generators during storage and use.
- DuroMax-branded GenTent Generator Running Covers Generator running covers for open-frame, inverter, and large premium models, including a tool-free mounting system. Testing cited wind survivability up to 110 mph, rainfall protection up to 18 inches per hour, and snow load up to 20 inches.
- Flame King Propane Tanks Propane cylinders and tanks in multiple sizes, including wheeled tanks up to 100 gallons, for fueling dual-fuel and tri-fuel generators.
- Lucas Oil Products Engine oils, break-in oils, fuel stabilizers, and fuel treatments for generator and small-engine maintenance.
- GenInterlock Kits Interlock kits for making safe electrical connections between portable generators and compatible home breaker panels.
- DuroMax Generator Extension Cords Extension cords sold as accessories for portable generators and related power equipment.
- DuroMax Generator Parallel Kits Parallel kits sold as accessories for compatible generator setups.
Quantifiable outcome
- Generators can power entire homes with central AC, gas water heaters, and gas furnaces when properly sized and paired with soft start technology
- +2 more outcomes
Companies that use DuroMax
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles6 records
DuroMax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
DuroMax partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GenTent Safety CanopiescoreGenTent and DuroMax launched a 'Covered by GenTent' partnership to offer a full range of DuroMax-branded generator running covers featuring a tool-free mounting system. The new product line includes covers for open-frame generators, inverter generators, and XL generator tents for large premium models like the XP15000HXT and XP16000iHT, with testing confirming wind survivability up to 110 mph, rainfall protection up to 18 inches per hour, and snow load up to 20 inches. DuroMax-branded GenTent covers became available through DuroMax online and retail channels in October 2025.
- ReliancecoreReliance manufactures transfer switches, inlet boxes, and generator power cords that are sold through DuroMax's e-commerce platform and recommended for home power backup installations. Products include the Reliance 306A 30-Amp 6-Circuit Pro/Tran transfer switch, PB50 50-Amp inlet box, and various adapter cords.
- GenInterlockcoreGenInterlock provides generator interlock kits for safe backfeeding of homes through portable generators during power outages. DuroMax sells GenInterlock products compatible with various breaker panel brands including Eaton, Siemens, GE, Square D, and others.
- AirGocoreAirGo manufactures AC soft starters, well pump controllers, and HVAC system controllers. DuroMax sells AirGo products including the AirGo 16-32A AC Soft Starter for motor protection and the CARGO 40A Level 2 EV Charger.
- Lucas OilminorLucas Oil provides engine oils, break-in oils, fuel stabilizers, and fuel treatments specifically formulated for small engines. DuroMax sells Lucas Oil products as recommended maintenance items for their generators.
- Flame KingminorFlame King manufactures propane cylinders and tanks ranging from BBQ tanks to 100-gallon horizontal/vertical tanks with wheels. DuroMax sells Flame King propane products as accessories for dual fuel and tri fuel generators.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DuroMax competitors and assessment
Company assessmentPeers
Broad incumbents
- Generac Holdings: Generac is the dominant US player in home backup power, with a vast home standby generator line and growing portable generator portfolio. It competes directly with DuroMax's whole-home backup positioning and dwarfs the company in scale, R&D, and dealer network.
Direct peers
- Champion Power Equipment: Champion is a direct competitor in portable dual-fuel and inverter generators, with similar wattage tiers, big-box retail presence, and a comparable homeowner/jobsite target customer. DuroMax and Champion compete head-to-head on Amazon, Home Depot, and Lowe's shelves.
- Westinghouse Outdoor Power Equipment: Westinghouse offers dual-fuel and tri-fuel portable generators in overlapping wattage tiers (roughly 4,500W-15,000W) with similar Home Depot and Amazon distribution. It is a near-direct competitor to DuroMax's HX and HXT product lines.
- WEN Products: WEN is a value-tier portable generator and inverter brand sold primarily through Amazon and direct channels. It competes directly with DuroMax's entry-level and mid-range offerings, especially in the recreational and DIY homeowner segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DuroMax social profiles
Digital presenceDuroMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
DuroMax leadership team
Management profileNumber of profiles
DuroMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DuroMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DuroMax
What does DuroMax do?
DuroMax manufactures portable dual-fuel, tri-fuel, conventional, and digital inverter generators spanning 2,300 to 28,000 watts for residential backup, jobsite power, recreation, and mobile food-service use. Its related portfolio includes OEM engines, water pumps, transfer switches, inlet boxes, cords, interlock kits, soft starters, covers, propane tanks, and generator maintenance products.
Is DuroMax a public or private company?
DuroMax is a private company. It is classified as unknown and is currently operating.
When was DuroMax founded?
DuroMax was founded in 2003. It employs 51 to 100 people.
Where is DuroMax based?
DuroMax is headquartered in Ontario, United States, in the North America region.
How does DuroMax make money?
Three revenue lines are on record. Generator Sales are the primary driver. The others are accessories and Parts and airGo Products.
Who are DuroMax's main competitors?
Firman Power Equipment is listed as a peer. Generac Holdings is listed as a broad incumbent. Direct peers are Champion Power Equipment, Westinghouse Outdoor Power Equipment and WEN Products.
Does DuroMax have an API?
No public API is recorded for DuroMax.
What industry is DuroMax in?
DuroMax's product category is Portable Generators. Its primary akta.pro industry code is IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS), with a secondary code of HDABAKAB, Backup Power Generation (Diesel/Natural Gas Generators). Its NAICS code is 335312 and its SIC code is 3621.