NC Child
NC Child is a North Carolina 501(c)(3) nonprofit child advocacy organization that combines policy research, data products, and coalition-building to influence state legislation on early childhood education, child health, and family economic security across all 100 NC counties.
- Company typePrivate
- Founded2014
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NC Child does
NC Child is a 501(c)(3) nonprofit policy advocacy organization headquartered in Raleigh, North Carolina, that conducts research, coalition-building, and direct legislative advocacy to improve outcomes for children and families across all 100 North Carolina counties. Formed on January 1, 2014 through the merger of Action for Children North Carolina (founded 1983) and the Covenant with North Carolina's Children (founded 1996), the organization focuses on four priority areas: high-quality early childhood education, child health and well-being, nurturing homes and communities, and family economic security.
Its core products are data and research assets rather than commercial technology. These include the NC Child Data Center (35+ metrics filterable by county and legislative district), the KIDS COUNT Data Center (operated under the Annie E. Casey Foundation affiliation, tracking 100+ measures of child well-being), County Data Cards for all 100 NC counties, the biannual Child Health Report Card produced with the North Carolina Institute of Medicine, the Mental Health Mapping Dashboard, and the NC Health Equity Impact Assessment tool. Advocacy and coalition programs — the Child Advocacy Network (5 regional hubs), Youth Advocacy Council, Parent Advisory Council, and the ExCEL NC business coalition — translate this research into grassroots organizing and direct engagement with the North Carolina General Assembly.
The revenue model is philanthropic: individual tax-deductible donations, foundation and institutional grants, corporate sponsorships, and coalition partnerships (including support from the Annie E. Casey Foundation, Blue Cross Blue Shield of NC, and CareQuest Institute for Oral Health). The organization holds GuideStar Platinum Seal of Transparency and 501(c)(3) status, with governance provided by a Board of Directors and led by Executive Director Erica Palmer Smith (appointed September 2022) and a leadership team of approximately 20 staff. Notable recent advocacy outcomes include Medicaid Expansion passage in 2023, end of corporal punishment across all 115 NC public school districts, Raise the Age legislation, and 7,400+ children gaining access to early learning subsidies.
NC Child firmographics
Firmographics- Name
- NC Child
- Legal name
- NC Child
- Website
- https://ncchild.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NC Child is a North Carolina 501(c)(3) nonprofit child advocacy organization that combines policy research, data products, and coalition-building to influence state legislation on early childhood education, child health, and family economic security across all 100 NC counties.
- Ownership category
- akta.pro rank
NC Child industry classification
Industry- Product category
- Child Advocacy Services
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Early Childhood Education & Childcare Nonprofits (BPAGADAA)
Keywords
Where NC Child is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NC Child business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: NC Child accepts tax-deductible donations from individuals to support advocacy work for children and families across North Carolina.
- Foundation and Grant Funding: The organization receives funding from foundations and institutional grants to support research, advocacy, and community engagement programs.
- Coalition Membership and Partnerships: NC Child houses and supports the ExCEL NC business coalition, which brings together business leaders to advocate for child care solutions, creating a network-based funding and influence model.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
NC Child product offering
Product offeringCore offering
NC Child is a nonprofit child advocacy organization that produces policy research and data reports on child well-being across North Carolina, runs coalition-building programs (Child Advocacy Network, Youth Advocacy Council, Parent Advisory Council, ExCEL NC), and engages in direct legislative advocacy at the state level. The organization maintains data platforms and publications covering child health, early childhood education, family economic security, and child welfare for use by policymakers, advocates, and community members.
Product overview
NC Child is a nonprofit child advocacy organization that operates a portfolio of data platforms, advocacy programs, and coalition-building initiatives. Core data products include the NC Child Data Center (centralized metrics on child welfare across 35+ indicators), Mental Health Mapping Dashboard, County Data Cards, KIDS COUNT Data Center partnership, North Carolina Child Health Report Card, and North Carolina Health Equity Impact Assessment. The organization also runs advocacy programs including the Child Advocacy Network (CAN), Youth Advocacy Council (YAC), Parent Advisory Council (PAC), and ExCEL NC business coalition. These products and programs work together to provide research, data, community engagement, and legislative advocacy to improve outcomes for North Carolina children.
Differentiator
Problem solved
Functional benefit
Brands
- ExCEL NC: A business coalition housed at NC Child that advocates for increased state funding for child care solutions.
- Child Advocacy Network (CAN)
Products and services
- NC Child Data Center Centralized data platform aggregating more than 35 metrics on child welfare, early childhood education, K-12 education, child health and well-being, and family economic security, filterable by county and legislative district, for use by advocates, policymakers, and the public.
- Mental Health Mapping Dashboard Interactive dashboard showing mental health resources available to students across school districts in North Carolina, providing a roadmap for expanding access to school-based mental health resources.
- County Data Cards Print-friendly local snapshots of child well-being for all 100 North Carolina counties, comparing county data to state averages across five areas: A Strong Start, Family Economic Security, Nurturing Homes and Communities, Health and Wellness, and High-Quality Education.
- KIDS COUNT Data Center Online database operated in partnership with the Annie E. Casey Foundation, providing custom reports on education, employment, income, health, insurance, population, family characteristics, poverty, and youth risk factors across geographic areas.
- North Carolina Child Health Report Card Biannual compilation of child health data published in partnership with the North Carolina Institute of Medicine, tracking key indicators of child health and well-being including teen births, infant mortality, poverty, and child deaths.
- North Carolina Health Equity Impact Assessment Tool developed in partnership with the NC Division of Public Health to address racial disparities in health outcomes by helping decision-makers focus efforts and align strategies for families of all races and ethnic backgrounds.
- Child Advocacy Network (CAN) Statewide network of child advocates bringing together parents, direct service organizations, healthcare professionals, youth leaders, and faith groups to build power for public policies benefiting children and families, with 5 regional hubs across North Carolina.
- Youth Advocacy Council (YAC) Program engaging 16 high school students from across North Carolina in advocacy, building leadership skills, and advocating for NC Child priorities including youth mental health.
- Parent Advisory Council (PAC) Advocacy group of parents and caregivers from across North Carolina whose children rely on Medicaid, ensuring those with lived experience have a voice in how Medicaid and NC Health Choice work for children.
- ExCEL NC Business coalition housed at NC Child that brings together business leaders to advocate for increased state funding for child care solutions and back policies such as Senate Bill 1042 for statewide subsidy reimbursement floor.
- Advocacy Publications Range of reports, briefs, and publications documenting trends in child well-being and the impact of public policy decisions on children and families across North Carolina.
Quantifiable outcome
- NC moved from 34th to 32nd in national child well-being rankings
- +4 more outcomes
Companies that use NC Child
Customer profileSegments4 records
Ideal customer profiles5 records
NC Child technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NC Child partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Care4Carolina CoalitioncoreNC Child served as a founding member of Care4Carolina, a statewide coalition of over 150 organizations dedicated to expanding Medicaid in North Carolina. The coalition successfully advocated for Medicaid Expansion, which passed in 2023.
- Annie E. Casey Foundation (KIDS COUNT)coreNC Child serves as the North Carolina affiliate for the Annie E. Casey Foundation's KIDS COUNT project, maintaining and recording more than 100 measures of child well-being at state and local levels since 1990.
- North Carolina Institute of Medicine (NCIOM)coreNC Child partners with NCIOM to produce the biannual North Carolina Child Health Report Card, a compilation of child health data used by policymakers and advocates.
- CareQuest Institute for Oral HealthminorPartner providing support for oral health advocacy resources and fact sheets to help families and community leaders advocate for effective solutions.
- Blue Cross Blue Shield (North Carolina)minorBlue Cross Blue Shield supported NC Child's oral health research, including the Teeth Talk listening tour report on child oral health outcomes.
- Together We Can (Macon County)minorNC Child partners with Together We Can, a 501(c)(3) nonprofit in Macon County focused on supporting foster families and children through transitional housing and community programs.
- Gladwell OrthodonticsminorRaleigh-based orthodontic practice selected NC Child for their Charity Cafe initiative, donating cafe proceeds to support child health and oral health advocacy.
- North Carolina Division of Public HealthcoreNC Child partnered with the NC Division of Public Health to develop the North Carolina Health Equity Impact Assessment tool to address racial disparities in health outcomes.
- NC DHHS (Department of Health and Human Services)coreNC Child works with NC DHHS on Medicaid expansion outreach, managed care resources, and policy initiatives affecting children and families.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
NC Child competitors and assessment
Company assessmentBroad incumbents
- Annie E. Casey Foundation: National foundation that operates the KIDS COUNT network and for which NC Child is the North Carolina affiliate. Directly comparable as a child welfare research and advocacy organization focused on data-driven policy, with NC Child functioning as its state-level implementation partner.
- Children's Defense Fund: National child advocacy organization focused on child poverty, health, and education policy. Highly comparable in mission, advocacy methodology, and reliance on data-driven policy research, though operates at national scope rather than state-specific.
- First Focus on Children: National bipartisan advocacy organization dedicated to making children a priority in federal policy and budget decisions. Comparable as a multi-issue child advocacy organization with research publications and coalition-building, though focused on federal rather than state-level policy.
Direct peers
- North Carolina Partnership for Children (Smart Start): NC-based nonprofit focused on early childhood education access through the Smart Start initiative, founded in 1993 partly due to NC Child's predecessor advocacy. Operates in the same child welfare policy space and frequently partners or aligns on early childhood education advocacy.
- Voices for Virginia's Children: State-level child advocacy organization in Virginia with similar structure: research, data products, legislative advocacy, and coalition building around child welfare issues. Closest peer in terms of single-state, multi-issue, data-driven advocacy model.
- NC Pediatric Society (American Academy of Pediatrics - NC Chapter): North Carolina's chapter of the American Academy of Pediatrics, advocating for child health policy. Directly comparable in operating geography (NC), focus on child health outcomes, and legislative engagement, though specialized in pediatric health rather than multi-issue.
- NC Institute of Medicine (NCIOM): Independent nonprofit that partners with NC Child to produce the biannual Child Health Report Card. Comparable as a health policy research and data organization in NC producing evidence-based reports for policymakers and advocates.
Emerging players
- Care4Carolina Coalition: Statewide coalition of 150+ organizations that NC Child helped found and led through Medicaid Expansion passage in 2023. Comparable as a coalition-based advocacy organization with shared leadership and overlapping priorities on healthcare access for children.
- Texas Kids Belong: Texas-based child welfare advocacy organization focused on foster care and adoption reform. Comparable as a state-level child advocacy organization using research and policy to drive outcomes, though narrower in scope than NC Child.
Regional players
- Action for Children (Ohio): Ohio-based child advocacy and policy organization with similar multi-issue focus on early childhood, health, and economic security. Comparable state-level child advocacy model operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NC Child social profiles
Digital presenceNC Child compliance and trust
Trust signalCompliance2 records
NC Child financial estimates
Financial estimateRevenue estimate
Valuation estimate
NC Child leadership team
Management profileNumber of profiles
Profiles20 records
NC Child funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NC Child M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NC Child
What does NC Child do?
NC Child is a nonprofit child advocacy organization that produces policy research and data reports on child well-being across North Carolina, runs coalition-building programs (Child Advocacy Network, Youth Advocacy Council, Parent Advisory Council, ExCEL NC), and engages in direct legislative advocacy at the state level. The organization maintains data platforms and publications covering child health, early childhood education, family economic security, and child welfare for use by policymakers, advocates, and community members.
Is NC Child a public or private company?
NC Child is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NC Child founded?
NC Child was founded in 2014. It employs 11 to 50 people.
Where is NC Child based?
NC Child is headquartered in Raleigh, United States, in the North America region.
How does NC Child make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are foundation and Grant Funding and coalition Membership and Partnerships.
Who are NC Child's main competitors?
Broad incumbents on record are Annie E. Casey Foundation, Children's Defense Fund and First Focus on Children. Direct peers are North Carolina Partnership for Children (Smart Start), Voices for Virginia's Children, NC Pediatric Society (American Academy of Pediatrics - NC Chapter) and NC Institute of Medicine (NCIOM). Emerging players are Care4Carolina Coalition and Texas Kids Belong. Action for Children (Ohio) is listed as a regional player.
Does NC Child have an API?
No public API is recorded for NC Child.
What industry is NC Child in?
NC Child's product category is Child Advocacy Services. Its primary akta.pro industry code is BPAGADAA, Early Childhood Education & Childcare Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.