PharmaHera Service

What PharmaHera Service does

PharmaHera Service GmbH is a Berlin-based, privately held B2B service provider and the German operating competency center of the Atida Gruppe, a pan-European digital health group. Founded in 2015 and employing approximately 80–90 staff, the company delivers comprehensive e-commerce and digital solutions to Versandapotheken (mail-order pharmacies) in Germany, with its largest and effectively primary client being APONEO – Mehr als Apotheke. Service coverage spans business development, marketing, IT, sourcing, fulfillment, logistics, data analysis/business intelligence, and customer service optimization, positioning PharmaHera as a full-stack operational and digital partner rather than a standalone software vendor.

The company's revenue model is built on professional services and intra-group shared services, with additional retail media revenue streams from pharmaceutical manufacturer partnerships (including ratiopharm and Hexal). Pricing for external services is not publicly disclosed; the only available commercial signals are salary ranges from job postings. Its go-to-market is sales-led and enterprise-direct, with key-account relationships maintained for manufacturer collaborations. The company maintains its headquarters at Plauener Str. 163–165, Berlin, and supports Atida Plus B.V. operations in Venlo, Netherlands, providing cross-border staffing for the group's Dutch pharmacy build-out.

As a subsidiary within the Atida Gruppe — which spans 9 European markets, serves over 5 million customers, employs more than 700 people, and holds market-leading positions in France, Spain, and Portugal — PharmaHera's strategic relevance is primarily as Germany's execution arm for the group rather than as an independent growth-stage business. No public listing, venture financing, M&A activity, patents, certifications, or AI/ML capabilities are disclosed in the available source material.

Name

PharmaHera Service

Legal name

PharmaHera Service GmbH

Website

https://jobs.pharma-hera.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

PharmaHera Service GmbH is a Berlin-based B2B service provider and the German operating competency center of the Atida Gruppe, delivering full-stack e-commerce, marketing, IT, sourcing, logistics, and customer service solutions primarily to APONEO and other German mail-order pharmacies.

Ownership category

akta.pro rank

Product category

E-Commerce Services for Mail-Order Pharmacies

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• E-commerce pharmacy services
• Mail-order pharmacy solutions
• Digital health operations
• Pharmaceutical fulfillment services
• Online pharmacy support

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. E-Commerce and Business Services: Provides comprehensive E-Commerce solutions including business development, marketing, data analysis, fulfillment, logistics, and customer service optimization for Versandapotheken (mail-order pharmacies). Operates at the intersection of Healthcare, Beauty and Lifestyle markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

PharmaHera Service GmbH is a B2B service provider and the German competence center of the Atida Gruppe. It delivers comprehensive E-Commerce solutions to Versandapotheken (mail-order pharmacies), covering business development, marketing, IT, sourcing, fulfillment, logistics, customer service optimization, and business intelligence. Its largest client is APONEO, one of Germany's leading online pharmacy retailers.

Product overview

PharmaHera Service GmbH is a digital health service provider and E-Commerce solutions partner for mail-order pharmacies (Versandapotheken), operating as the German competence center of the Atida Gruppe. The company offers a comprehensive suite of services spanning E-Commerce and product management, business development, fulfillment and logistics, marketing and campaign management, data analysis and Business Intelligence, and customer service optimization. Their primary client is APONEO – Mehr als Apotheke, one of Germany's leading online pharmacy retailers. The company operates at the intersection of Healthcare, Beauty, and Lifestyle markets, providing operational and digital expertise to help Versandapotheken compete effectively in the digital marketplace. No distinct branded product names, modules, or standalone software products are identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Solutions for Mail-Order Pharmacies Comprehensive E-Commerce solutions for Versandapotheken covering business development, product management, sourcing, fulfillment, logistics, marketing, campaign management, data analysis/business intelligence, and customer service optimization. Sold to mail-order pharmacies, primarily APONEO.
• Retail Media Partnerships Retail media collaboration services for pharmaceutical manufacturers (such as ratiopharm and Hexal), including campaign planning, budget management, and performance evaluation on the company's pharmacy platforms.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• APONEO – Mehr als ApothekecoreStrategic or Co-development PartnerAPONEO – Mehr als Apotheke (Inh. Konstantin Primbas e.K.) is the company's largest partner and main client. PharmaHera supports APONEO across all business areas: logistics, sourcing, online marketing, campaign management, customer service, and business intelligence. APONEO is one of the leading online shops for pharmacy products in Germany with approximately 200 employees, offering prescription and OTC medications as well as beauty, cosmetics, and wellness products.
• Atida GruppeflagshipStrategic or Co-development PartnerPharmaHera is the German competency center of the Atida Gruppe - one of the largest pan-European online health groups. Atida operates online pharmacies and parapharmacies in 9 European markets with over 700 employees at 8 locations and more than 5 million customers. Atida is No. 1 in France, Spain, and Portugal, No. 2 in Italy, and a leading provider in the German digital pharmacy market.
• Atida Plus B.V.coreStrategic or Co-development PartnerDutch subsidiary of the Atida group operating as a mail-order pharmacy from Venlo, Netherlands. PharmaHera recruits pharmacists for this location. Currently in an exciting build-up phase as a Dutch mail-order pharmacy.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Redcare Pharmacy (formerly Shop Apotheke Europe): Leading online pharmacy in Germany and Europe operating D2C mail-order prescription, OTC, beauty, and lifestyle products. Directly competes with APONEO, the primary client PharmaHera services, making it the closest comparable on business model and end-customer offering.
• Apotal: German online pharmacy retailer selling prescription, OTC, and beauty products through mail-order. Direct competitor to APONEO in the German Versandapotheke market where PharmaHera is the e-commerce backbone.
• Medpex: German online pharmacy offering prescription, OTC, and beauty/lifestyle products via mail-order. Operates the same Versandapotheke model with full e-commerce stack as APONEO, PharmaHera's anchor client.
• DocMorris: Swiss-headquartered online pharmacy with major German operations selling Rx, OTC, and beauty products via mail-order. Directly competes with APONEO in the German Versandapotheke segment PharmaHera supports.
• Sanicare: German mail-order pharmacy operating in the same Versandapotheke category as APONEO. Comparable on full-stack online pharmacy operations supported by similar back-office and e-commerce capabilities.
• apo-discounter.de: German discount online pharmacy selling Rx, OTC, and pharmacy products via mail-order. Competes head-to-head with APONEO on price-led e-commerce pharmacy assortment served through PharmaHera's infrastructure.

Broad incumbents

• Amazon Pharmacy: Amazon's online pharmacy offering in selected markets including Germany. A well-capitalized incumbent whose scale and logistics investment threaten the economics of every European mail-order pharmacy, including those supported by PharmaHera.

Others

• Phoenix Group: Pan-European pharmaceutical wholesale and pharmacy retail group with mail-order pharmacy assets in Germany. Comparable as an infrastructure/ecosystem participant overlapping with PharmaHera's pharmacy distribution and e-commerce operations.
• McKesson Europe / LloydsApotheke: European pharmaceutical distribution and pharmacy retail group operating online and brick-and-mortar pharmacies in Germany. Relevant as an upstream supplier/competitor in the same mail-order pharmacy ecosystem.

Emerging players

• Wellster Healthtech: Germany-based digital health platform operating direct-to-consumer telehealth and online pharmacy offerings. Comparable as a younger German digital health e-commerce operator with overlapping target customers and pharmacy-driven monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/pharmahera-service-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PharmaHera Service