The Madison Concourse Hotel and Governor's Club

Name

The Madison Concourse Hotel and Governor's Club

Legal name

The Madison Concourse Hotel

Website

https://concoursehotel.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hotel accommodations
• Meeting event spaces
• Wedding venues
• Hospitality services
• Restaurant dining

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from guest room bookings including various room types: Premier Rooms, Poolside Rooms, Governor's Club Rooms, Whirlpool Air Tub rooms, Whirlpool Suites, and ADA Accessible rooms. The Governor's Club executive level on the top three floors offers premium rates with exclusive lounge access, complimentary breakfast, hors d'oeuvres, and desserts.
2. Food & Beverage: On-site dining includes CIRC restaurant (full-service dining), The Bar (lounge with live music), Starbucks coffee shop, and Room Service. Revenue from breakfast, lunch, dinner, and bar services.
3. Meetings & Events: The hotel offers 27,000 square feet of flexible meeting and event space for conventions, corporate meetings, weddings, galas, fundraisers, and holiday parties. Revenue from venue rental, catering, and audio-visual services.
4. Special Packages: The hotel offers special packages including Romantic Getaway, Family Getaway, and Farmer's Market packages that bundle accommodations with dining credits and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Madison Concourse Hotel and Governor's Club is an independent downtown Madison hotel that sells overnight guest accommodations across multiple room tiers, on-site dining services, and 27,000 square feet of meeting, convention, and wedding event space. Primary revenue is generated from guest room bookings, food and beverage operations (CIRC restaurant, The Bar, Starbucks, room service), and meetings/events hosting for corporate and leisure customers.

Product overview

The Madison Concourse Hotel and Governor's Club is an independent downtown Madison hotel offering a unified hospitality product portfolio centered around overnight accommodations, dining, and event services. The core accommodation offerings span multiple room types (Premier, Poolside, Governor's Club, Whirlpool, ADA Accessible), supplemented by the exclusive Governor's Club executive level experience. Dining operations include CIRC restaurant, The Bar, an on-site Starbucks, and room service. Meetings and Events services provide 27,000 sq feet of flexible event space with catering and planning. The hotel also offers special packages (Romantic Getaway, Family Getaway, Farmer's Market) and a loyalty program called Returns Rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Governor's Club: Executive level accommodation featuring rooms on the top three floors of the hotel, private lounge access with complimentary breakfast, top-shelf cocktails, hors d'oeuvres, and desserts, along with access to The Library space.

Products and services

• Overnight Accommodations Hotel guest rooms and suites available for overnight stays, including Premier Rooms, Poolside Rooms, Governor's Club Rooms, Whirlpool Air Tub rooms, Whirlpool Suites, and ADA Accessible rooms, sold to leisure and business travelers.
• Governor's Club Executive-level accommodation experience on the top three floors offering complimentary breakfast, top-shelf cocktails, hors d'oeuvres, desserts, private lounge access with Capitol views, and The Library space.
• CIRC Restaurant Full-service on-site restaurant offering breakfast, lunch, dinner, and brunch buffet featuring farm-to-table New American cuisine for hotel guests and walk-in diners.
• The Bar Hotel bar serving specialty cocktails and local brews with live local music on Friday evenings, for hotel guests and local patrons.
• Starbucks Full-service Starbucks coffee shop located just off the hotel lobby, serving hotel guests and walk-in customers.
• Room Service In-room dining service delivering food and beverages to hotel guests in their rooms.
• Meetings and Events Flexible meeting and event spaces totaling 27,000 square feet, including ballrooms, with full catering, audio-visual equipment, and event planning services for corporate meetings, conventions, and trade shows.
• Weddings and Celebrations Wedding reception and celebration venue with full-service catering, event planning, and customizable menus for weddings, galas, fundraisers, milestones, and holiday parties.
• Hotel Amenities On-site recreational amenities including an indoor pool with skylight, whirlpool, game room, traditional sauna, and fitness facilities, available to hotel guests.
• Returns Rewards Program Hotel loyalty program for repeat guests offering rewards and exclusive benefits.
• Romantic Getaway Package Special bundled package including overnight accommodations for two, Aveda bath products, strawberries with chocolate sauce, and a bottle of champagne, marketed to couples.
• Family Getaway Package Accommodations package designed for families visiting Madison, bundling lodging with family-friendly amenities.
• Farmer's Market Package Package including accommodations for two, an insulated shopping bag, and a $20 credit for dining at CIRC, Starbucks, or The Bar, marketed to Madison Farmers Market visitors.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Marcus Hotels & Resorts: Milwaukee-based multi-property operator of full-service hotels, conference centers, and resorts in the upper Midwest. Provides comparative scale, asset-management discipline, and group/convention booking capability relevant to the Concourse's operating model.
• Best Western Plus InnTowner Madison: Upscale limited-service hotel near UW-Madison campus and hospital district, competing for medical-related corporate travel and university visitors seeking value-oriented accommodations.
• Marriott Madison West (Middleton/West): Suburban Madison full-service hotel and conference center absorbing overflow convention and corporate demand. Competes for regional group bookings that might otherwise consider the Concourse.

Direct peers

• HotelRED (Tapestry Collection by Hilton): Boutique hotel near UW-Madison campus competing for weekend leisure, UW graduation, and wedding-related demand. Offers a comparable independent-style guest experience with brand-distribution support.
• Sheraton Madison Hotel: Full-service Madison hotel (Marriott brand) offering group meeting facilities and weekend leisure packages, directly competing for the same corporate and event bookings as the Concourse.
• DoubleTree by Hilton Madison Downtown (now Hotel Indigo Madison Downtown): Downtown Madison hotel competing for weekday corporate and weekend leisure demand, with comparable meeting facilities and proximity to major employers. Brand-backed competitor that pressures independent ADR.
• The Edgewater: Historic independent full-service hotel located on the edge of Lake Mendota in downtown Madison, directly competing with the Concourse for downtown corporate, leisure, and wedding business. Operates comparable room tiers, F&B outlets, and event space in the same micro-market.
• Hilton Madison Monona Terrace: Flagship chain hotel in downtown Madison connected to the Monona Terrace convention center, competing head-to-head for group, convention, and corporate transient business. Offers similar proximity to the Capitol and corporate employers as the Concourse.
• Hyatt Regency Madison: Downtown Madison full-service hotel offering meeting space, F&B, and group bookings in the same competitive set as the Concourse. Targets the same corporate and government demand pool near the Wisconsin State Capitol.

Regional players

• The Osthoff Resort (Elkhart Lake, WI): Independent Wisconsin resort operating meeting, wedding, and F&B services at a similar service tier to the Concourse. Useful comparable for benchmarking independent full-service hotel economics in the Wisconsin market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msnconcoursehtl
• YouTubeyoutube.com/@themadisonconcoursehotelan4058
• Facebookfacebook.com/madisonconcoursehotel
• Instagraminstagram.com/themadisonconcoursehotel
• LinkedInlinkedin.com/company/madisonconcoursehotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Madison Concourse Hotel and Governor's Club