David J Anderson School of Management

Name

David J Anderson School of Management

Legal name

David J Anderson School of Management Europe S.L.

Website

https://djaa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Public Course Registration: Individual professionals register and pay for scheduled certification courses (Flow Manager, Delivery Manager, Kanban Coaching, Demand Manager) at published prices ranging from €960 to €1,450 per course.
2. Corporate/Private Training: Customized training programs delivered to enterprise teams, with volume pricing, team packages, and multilingual instructor options. Includes options for self-paced or live instruction.
3. Executive Consulting: High-level consulting engagements with David J. Anderson personally, including strategic assessments, organizational maturity evaluations, and change leadership coaching.
4. Kanban+ Subscription: Subscription-based access to Kanban+ platform. Flow Manager course is free for Kanban+ Lead Different Annual Subscribers; Delivery Manager available at reduced cost for subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

David J. Anderson School of Management delivers Kanban methodology training, certification courses, and management consulting. Core offerings include instructor-led certification programs (Flow Manager, Delivery Manager, Kanban Coaching, Demand Manager), self-paced learning, and executive consulting with the Kanban Method's founder. Programs are accredited by Kanban University and delivered globally online or in person with multilingual support.

Product overview

The David J. Anderson School of Management is a training and education organization offering a portfolio of Kanban methodology courses and certifications. The core offering consists of instructor-led training programs (Flow Manager, Delivery Manager, Kanban Coaching, Demand Manager) delivered through an immersive format using Kanban+ FlowBoards, supplemented by self-paced learning options. The school also provides team training, leadership education, and organizational consulting services, including direct consulting with David J. Anderson himself. Credentials are issued through Kanban University accreditation. The organization operates on a B2C model through public course schedules and B2B model through private corporate training engagements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50-80% waste reduction in demand management workflows
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Kanban UniversitycoreTechnology or IntegrationThe school's programs are globally recognized and accredited by Kanban University. The company submits alumni data to Kanban University for issuing credentials and certificates. Students receive official Kanban University certifications upon successful course completion.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AXELOS: AXELOS is the global best-practice certification body for ITIL, PRINCE2, and related methodologies. It is a broad incumbent in the same "methodology certification" category as DJASOME, often competing for the same enterprise process-improvement and transformation budget.
• Pluralsight: Pluralsight is a large online professional technology and agile skills-learning platform serving enterprises and individuals. It competes for self-paced learning dollars and corporate L&D budget with a much broader content library, including agile and project management tracks that overlap DJASOME's self-paced offerings.
• Coursera for Business: Coursera for Business partners with universities and companies to deliver enterprise upskilling in technology, leadership, and management. It targets the same enterprise L&D and leadership development buyer as DJASOME, with a much broader catalog and stronger enterprise sales motion.
• Project Management Institute: PMI is the largest global project, program, and portfolio management credentialing body (PMP, PMI-ACP). It is a broad incumbent in professional training and certification, competing for the same corporate L&D budget that funds agile training programs like DJASOME's.
• LinkedIn Learning: LinkedIn Learning is a large subscription-based professional development platform with agile, project management, and leadership content. It competes for individual and enterprise learning budgets with broad, lower-priced coverage, putting pressure on premium niche players like DJASOME.

Direct peers

• Scaled Agile: Scaled Agile is the creator and certifying body for the Scaled Agile Framework (SAFe), the leading enterprise-scale agile methodology. It competes for the same enterprise transformation and executive-education wallet, especially with large organizations standardizing on a single agile framework.
• Scrum.org: Scrum.org, founded by Ken Schwaber (co-creator of Scrum), offers professional Scrum certifications, training, and learning paths. It competes directly for the same enterprise agile-training budget with a parallel certification, instructor network, and enterprise engagement model.
• Scrum Alliance: Scrum Alliance is the dominant global certification body for Scrum, the principal competing agile methodology. It sells the same kind of training, certification, and continuing-education model to the same enterprise agile-transformation buyer, making it the closest substitute for DJASOME's Kanban credentials.
• Kanban University: Kanban University is the global accreditation body for Kanban credentials and operates an ecosystem of accredited training organizations. DJASOME is accredited by Kanban University and submits alumni data for credential issuance, making it both a channel partner and the closest direct comparable in the Kanban training category.
• ICAgile: ICAgile is an agile certification consortium offering learning tracks, credentials, and accredited training partners. It targets the same individual practitioner and enterprise buyer as DJASOME, with a broader multi-framework curriculum including agile coaching tracks that overlap with DJASOME's Kanban Coaching offering.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kanbantraining
• Facebookfacebook.com/DavidJAndersonSchoolofManagement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David J Anderson School of Management