REGIOCAST GmbH & Co KG

What REGIOCAST GmbH & Co KG does

REGIOCAST GmbH & Co. KG is a privately held German radio and audio media group headquartered in Kiel with operating offices in Leipzig, Berlin and Hamburg. It operates a portfolio of more than 20 audio brands spanning national rock (RADIO BOB!), regional stations (R.SH, RADIO PSR, radio SAW, 94,3 rs2, Berliner Rundfunk 91.4, HAMBURG ZWEI, LandesWelle Thüringen, delta radio, R.SA), national digital decade-themed brands (80s80s, 90s90s, SUNSHINE LIVE) and celebrity-driven platforms (barba radio with Barbara Schöneberger, Schlagerplanet Radio, FEIERFREUND, NORA Webstreams, ROCKLAND.FM). REGIOCAST also runs Germany's largest private 24/7 newsroom, producing modular news, weather, traffic, sports and text-to-audio content for more than 60 audio brands.

The company operates a hybrid broadcast and digital stack that includes analog FM, national and regional DAB+ digital radio (a national mux slot acquired from SPORTRADIO DEUTSCHLAND in January 2023), internet streaming via station websites and apps, smart speaker distribution, and a proprietary radio-specific CMS and app technology stack (powered through technical partner resc.). Its technology arm CROSSPLAN markets digital audio strategies to external clients in audio, podcast and publishing. The group reaches approximately 30.1 million contacts daily and recorded 28.9 million average monthly sessions in Q2 2025 plus 2 million average podcast downloads per month in Q3 2025.

REGIOCAST earns revenue through three primary channels: (1) Broadcast and digital audio advertising sold via its central sales division AUDIO HOUSE (supplemented by regional marketers more Marketing and TOP Radiovermarktung), priced off rate cards and CPMs with agency commissions of 15%; (2) News and service production as managed services for 60+ audio brands; and (3) Audio brand communications services (brand development, on-air design, product marketing, sales marketing, branded content) for third parties. The company also holds approximately three dozen station and corporate participations including a minority stake in EUROCAST and a holding in Radiozentrale, Germany's private radio industry association. Leadership is in transition: long-serving Geschäftsführer Dirk van Loh departs at year-end 2025, with external consultant Marc Strüßmann joining the Geschäftsführung in January 2025 to assume operational responsibilities.

Name

REGIOCAST GmbH & Co KG

Legal name

REGIOCAST GmbH & Co. KG

Website

https://regiocast.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

REGIOCAST GmbH & Co. KG is Germany's largest private radio and audio group, operating more than 20 radio brands (including RADIO BOB!, R.SH, 80s80s, 90s90s) plus Germany's largest private 24/7 newsroom and AUDIO HOUSE advertising sales serving 60+ audio brands and advertisers.

Ownership category

akta.pro rank

Product category

Private Radio Broadcasting & Audio Media

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Podcast Distribution Directories & Listening Apps (MPACADAC)

Keywords

• Private radio broadcasting
• Audio advertising sales
• Digital radio DAB+
• Podcast production services
• Radio news production

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Radio Advertising (Broadcast): AUDIO HOUSE markets broadcast radio advertising spots for private broadcasters including classic ad blocks, special placements, patronages, and podcasts. REGIOCAST acts as advertising representative accepting contracts in its own name for the account of respective broadcasters.
2. Online Audio & Podcast Advertising: Online advertising including image ads, graphics, audio sequences, video content in various formats on websites and apps of radio broadcasters. Also includes podcast advertising and branded content.
3. Audio Brand Communication Services: Professional services including brand development, consulting, audio production, sales marketing coordination, and inventory management for advertising slots in programs
4. News & Service Products: News and service content production services including 24/7 news modules, regional reporting, sports coverage, text-to-audio conversion for over 60 audio brands

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

REGIOCAST operates a diversified portfolio of 20+ private radio brands and audio platforms across Germany, delivered via FM/UKW, DAB+ digital radio, streaming apps, and podcasts. The company sells advertising inventory across its portfolio through AUDIO HOUSE and provides 24/7 news, audio production, and digital audio strategy services to other radio brands.

Product overview

REGIOCAST GmbH & Co. KG is a Germany-wide radio company operating a diversified portfolio of 20+ audio brands across multiple formats and regions. The portfolio includes national rock brands (RADIO BOB!), regional stations (R.SH, RADIO PSR, radio SAW, R.SA), digital decade-themed brands (80s80s, 90s90s), electronic music (SUNSHINE LIVE), celebrity-driven platforms (barba radio with Barbara Schöneberger), and various regional and niche offerings. Complementing the broadcast brands, REGIOCAST operates marketing divisions (AUDIO HOUSE, more Marketing, TOP Radiovermarktung), technology services (CROSSPLAN), a news and service division serving 60+ brands, and audio brand communication services. The company holds approximately three dozen station and company participations including radio broadcasters, audio marketers, technology companies and other media service enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• RADIO BOB!: Germany's rock radio - home of rock for German rock fans, Germany's largest rock audio brand
• R.SH
• RADIO PSR
• radio SAW
• 94,3 rs2
• 80s80s RADIO
• 90s90s RADIO
• SUNSHINE LIVE
• delta radio
• barba radio
• FEIERFREUND
• HAMBURG ZWEI
• R.SA
• NORA Webstreams
• ROCKLAND.FM
• Schlagerplanet Radio
• Berliner Rundfunk 91.4
• LandesWelle Thüringen
• AUDIO HOUSE
• CROSSPLAN
• more Marketing
• TOP Radiovermarktung
• Radiozentrale
• EUROCAST

Products and services

• RADIO BOB! Germany's premier rock radio station and audio brand offering rock music from AC/DC to Led Zeppelin, Nirvana to Metallica, delivered via DAB+, UKW, and online streams to rock music listeners nationwide.
• R.SH Most-listened private radio station in Schleswig-Holstein and Hamburg, launched as Germany's first nationwide private broadcaster in 1986, featuring fresh music mix and regional news.
• RADIO PSR Saxon entertainment radio station featuring humor and hits, with regional programming tailored for Saxony listeners.
• radio SAW Regional radio station for Saxony-Anhalt offering news, service content, and music throughout the day for listeners in the region.
• 90s90s RADIO Digital audio brand for the sound of the 90s offering 15+ curated music channels including Dance, Pop, Rock, Techno, Boygroups and House, available via app, web, smart speakers, and DAB+.
• 80s80s RADIO Germany's first national audio brand for the sound of the 80s, a multi-channel offering with 25+ digital special channels covering Wave, Rock, Hiphop, Dark to Soul, plus DAB+ and UKW distribution.
• SUNSHINE LIVE Germany's largest platform for electronic music, featuring House, Techno, and Electronic Dance Music with 25+ curated streams and DJ live sessions from Berlin and Mannheim studios.
• barba radio Barbara Schöneberger's personal radio station featuring her voice, music, and celebrity interviews via 'Mit den Waffeln einer Frau' podcast, available via DAB+, web, and app.
• RADIO BOB! rockt Schleswig-Holstein Regional rock radio home for Schleswig-Holstein and Hamburg featuring AC/DC to Led Zeppelin, Nirvana to Metallica, Volbeat to Green Day, available via UKW, DAB+, and online streams.
• Schlagerplanet Radio Schlager music radio station with fully curated programming featuring Julian David's afternoon show and the 'Aber bitte mit Schlager' podcast, serving the Schlager fan audience.
• delta radio Radio station for young adults in Schleswig-Holstein and Hamburg with cross-media orientation via app and social media (Instagram, TikTok, Facebook).
• AUDIO HOUSE Audio advertising expert bundling regional and national audio offerings from 12 UKW and DAB+ brands, 1,500+ streams, and podcast portfolio under one roof for regional and national advertisers.
• Nachrichten & Service Germany's largest audio news product provider supporting 60+ audio and radio brands with 24/7 news and service coverage including regional reporting, weather, traffic, and Text to Audio services.
• Audio Brand Communications & Sales Solutions Full-service audio brand communication and sales support including New Media Solutions (CMS, app technology, data infrastructure), On-Air Design, Sales Marketing, Product Marketing, and Brand Development.
• CROSSPLAN Digital Audio Game Changer providing digital audio strategies for clients in the audio, podcast and publishing world through technologically leading and innovative services.
• more Marketing Hamburg-based audio advertising service offering cross-media products and marketing plans based on client goals, business model and media analysis.
• TOP Radiovermarktung Leading radio marketer for the Berlin-Brandenburg region, offering five successful radio stations and a powerful combination for audio campaigns.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Filmorchester BabelsbergminorStrategic or Co-development Partner · 29 November 2024Collaboration on RADIO PSR Christmas song 'Einmal im Jahr' 10th anniversary orchestral version. The orchestra performed a completely new arrangement under artistic direction of Simon Berg.
• gropies berlinminorOthers · 29 November 2024Choral ensemble contributing to RADIO PSR Christmas song 'Einmal im Jahr' orchestral version alongside Thomaner Nachwuchs-Chor.
• Holstenhallen NeumünsterminorStrategic or Co-development Partner · 26 September 2023Partnership for R.SH Traditionsevent (Children's Day) at Holstenhallen Neumünster venue, serving as a data-driven event with approximately 40,000 visitors.
• City of NeumünsterminorStrategic or Co-development Partner · 26 September 2023City partnership for R.SH Traditionsevent (Children's Day) at Holstenhallen Neumünster venue.
• resc. the radio eco system companycoreTechnology or IntegrationTechnical partnership for radio ecosystem infrastructure enabling deep integration of login mechanisms on radio station websites and app building blocks, combined with comprehensive user tracking capabilities across REGIOCAST portfolio.
• EGYM WellpassminorOthersFitness and wellness partnership providing employees access to EGYM Wellpass for gym, fitness and wellness offerings.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Acast: Global podcast hosting and monetization platform relevant to REGIOCAST's podcast advertising business; partial overlap in podcast publishing/distribution for advertisers, though it does not directly compete in broadcast radio.
• Podimo: European podcast platform with operations in Germany; competes with REGIOCAST for podcast listening share and serves as an alternative distribution and monetization channel for audio creators in the German market.

Broad incumbents

• iHeartMedia: Largest U.S. commercial radio operator with comparable business model (multi-station portfolio, digital extensions, podcasts, live events); useful as a publicly traded benchmark for private commercial radio valuation, although it operates in North America.
• RTL Deutschland (RTL Radio): Subsidiary of RTL Group operating radio stations and audio platforms in Germany as part of a broader TV/video media portfolio; competes with REGIOCAST in the audio advertising market but as part of a wider media group.
• Spotify: Global audio streaming leader competing for the same German listener attention and digital audio advertising budgets; not a direct broadcast radio competitor but the structural benchmark for digital audio ad pricing and audience reach.

Direct peers

• Bauer Media Group: Large private German/Australian media group with substantial radio broadcasting operations across multiple countries. Operates competing commercial radio brands in Germany and is among the country's largest private radio broadcasters, making it a directly comparable peer.
• Antenne Deutschland: German private radio holding company that operates national audio brands and radio marketing; directly comparable to REGIOCAST's mix of regional stations and national digital brands, including DAB+ portfolio.
• ENERGY Deutschland (NRJ): NRJ-affiliated operator of regional private radio stations in Germany (ENERGY Sachsen, ENERGY Berlin, etc.); directly competes with REGIOCAST for German ad budgets and listeners in overlapping regional markets.

Regional players

• FFH (Hessischer Rundfunk / Radio/Tele FFH): Private regional radio operator in Hesse, Germany with similar business model (regional stations, online audio, advertising sales). Comparable in regional footprint and operational structure though non-overlapping geography.

Others

• radio.de (radio.de GmbH): German internet radio directory/aggregator and listening platform; adjacent rather than direct competitor — overlaps in helping consumers find and consume REGIOCAST's online streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/regiocast

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REGIOCAST GmbH & Co KG