Witronic AG
Witronic AG is a Swiss family-owned industrial measurement and testing systems specialist, founded in 1966, serving food, pharmaceutical, chemical, and packaging customers across Switzerland with precision scales, force measurement, product inspection, and process monitoring solutions.
- Company typePrivate
- Founded1966
- HeadquartersRothrist, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Witronic AG does
Witronic AG is a Swiss family-owned industrial measurement and testing systems specialist founded in 1966 and headquartered in Rothrist (Canton Aargau). The company employs 10 people across sales, service, and administration and serves the entire Swiss market through a direct field-sales model, covering both German- and French-speaking regions. Its customer base spans more than 4,800 accounts concentrated in food and beverage, pharmaceutical, chemical, logistics, and packaging verticals, with named enterprise clients including Novartis, Roche, Nestlé, Lindt & Sprüngli, Emmi, CSL Behring, Coop, and Syngenta.
Witronic AG firmographics
Firmographics- Name
- Witronic AG
- Legal name
- Witronic AG
- Website
- https://witronic.ch
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Witronic AG is a Swiss family-owned industrial measurement and testing systems specialist, founded in 1966, serving food, pharmaceutical, chemical, and packaging customers across Switzerland with precision scales, force measurement, product inspection, and process monitoring solutions.
- Ownership category
- akta.pro rank
Witronic AG industry classification
Industry- Product category
- Industrial Measurement and Testing Systems
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Industrial Machinery & Equipment (5084), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Inspection, Checkweighing & Metal Detection Systems (IMAHAOAJ)
- akta.pro secondary industries
- Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK), Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray) (IMALAOAH)
Keywords
Where Witronic AG is headquartered
LocationHeadquarters
- HQ city
- Rothrist
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Witronic AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Equipment Sales: Sale of industrial scales, weighing systems, force measurement equipment, product inspection systems (metal detectors, X-ray, checkweighers), and related peripherals
- Service and Maintenance: Support, repair, maintenance, calibration, commissioning, and training services for measurement and inspection equipment, including service contracts
- Rental Equipment: Rental and second-hand (occasion) equipment services for industrial weighing and inspection systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Table scales, crane scales, pallet scales |
| Unit Pricing | One time/ perpetual license | Floor scales, drive-through scales |
| Unit Pricing | One time/ perpetual license | Simpler inspection systems |
| Unit Pricing | One time/ perpetual license | Complex inspection systems |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Witronic AG product offering
Product offeringCore offering
Witronic AG sells and services industrial measurement and testing systems for Swiss customers, including precision industrial scales, load cells/force measurement systems, metal detectors, X-ray inspection systems, checkweighers, vision systems, and complementary measurement technologies for flow, signal conversion, moisture, dust and level monitoring. The company delivers full lifecycle support from evaluation and integration through installation, calibration, maintenance and emergency service, primarily to food, pharmaceutical, chemical and packaging producers.
Product overview
Witronic AG is a Swiss industrial measurement and testing systems company offering a comprehensive portfolio organized into four main categories: (1) Industrial Scales covering table scales, floor/pallet scales, crane scales, vehicle scales, weighing terminals and accessories; (2) Force Measurement including load cells, weighing modules and display devices; (3) Product Inspection featuring checkweighers, metal detectors, X-ray systems, vision systems, and track & trace; and (4) Additional Systems for flow measurement, signal conversion, humidity, dust, and level monitoring. The company provides both standardized products and custom-tailored solutions, supported by comprehensive service offerings including installation, calibration, maintenance, and training throughout Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Table and Compact Industrial Scales Precision table scales and compact scales for industrial weighing across all industries, suitable for wet or aggressive environments with high hygienic requirements.
- Floor and Pallet Scales Floor scales and pallet scales providing fast, reliable weighing results from goods receiving through production to shipping for industrial customers.
- Crane and Hanging Scales Robust crane scales for flexible industrial use with high mobility through battery operation and large display.
- Vehicle and Axle-Load Scales Lightweight and mobile vehicle scales with low construction height for flexible above-ground or below-ground applications, available as static or dynamic versions.
- Bulk and Special Industrial Scales Bulk weighing solutions from conveyor scales to solid flow meters, including IBC, process stations, and mobile scales for specific applications.
- Weighing Terminals, Indicators and Weight Transmitters Certified weighing terminals with extensive application options for all industrial scales, available in hygiene or ATEX versions.
- Load Cells and Weighing Modules Load cells and weighing modules that form the core of modern force and weight measurement systems, enabling precise capture of mechanical loads from grams to hundreds of tons.
- Checkweighers MID-certified dynamic checkweighers ensuring compliance with calibration regulations and supporting quality control across production environments.
- Metal Detectors Metal detectors for installation at critical control points to inspect raw materials or packaged products, available in multiple configurations including free-fall, conveyor, and pipeline systems.
- X-ray Inspection Systems X-ray inspection systems for food and pharmaceutical industries detecting foreign bodies and performing inline quality controls including fill levels and completeness checks.
- Vision Inspection Systems Vision systems for automated quality control of food packaging including seal seams, labels, barcodes, and print images through intelligent image processing.
- Track and Trace Systems Product tracking and traceability systems integrated with inspection equipment for comprehensive production monitoring.
- Price Labeling Systems (e.g. GALAXI series) Price labeling systems including the GALAXI series for weighing, labeling and control with stainless steel frames and quick-release belt mechanisms.
- Flow Measurement Systems Flow measurement systems for precise capture of bulk goods quantities in pipelines, enabling efficiency, quality and safety in production.
- Signal Converters Signal converters for high precision and safety in industrial measurement and automation, processing analog and digital signals including SIL2 safety applications.
- Moisture Measurement Systems Inline moisture measurement for continuous monitoring of moisture content directly in production processes without sampling or line interruption.
- Dust Measurement Systems Dust measurement systems using the triboelectric measurement principle for early detection of filter breaks or leaks in industrial processes, with optional ATEX approval.
- Level and Fill-Level Measurement Systems Level measurement for precise, non-contact limit level monitoring in silos, pipe systems and containers using microwave technology.
- Lifecycle Services for Measurement and Inspection Equipment Full lifecycle support services including evaluation, system integration, installation, calibration, maintenance, training and emergency intervention for measurement and inspection systems across Switzerland.
- Rental and Second-hand Equipment Rental and occasion (used) industrial weighing and inspection equipment for short-term or budget-conscious needs.
Quantifiable outcome
- Over 4,800 customers served in food, chemical, and packaging industries
- +1 more outcomes
Companies that use Witronic AG
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Witronic AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Witronic AG partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Dini ArgeocoreLong-term partnership for industrial weighing technology. Dini Argeo provides high-quality industrial scales and weighing systems that Witronic integrates for Swiss customers.
- EHPcoreLong-term partnership for industrial weighing solutions. EHP provides weighing systems known for quality and precision.
- HöfelmeyercoreLong-term partnership for industrial weighing technology including IBC weighing stations and special weighing solutions.
- MTScoreLong-term partnership for impact weighing and special scale applications including bulk material weighing solutions.
- Vishay NobelcoreLong-term partnership for force measurement technology including load cells and force transducers for industrial applications.
- Rice LakecoreLong-term partnership for weighing equipment and force measurement systems providing comprehensive industrial weighing solutions.
- VPG Force SensorscoreLong-term partnership for force measurement sensors and transducers for industrial force measurement applications.
- CEIAcoreLong-term partnership for metal detection technology including multispectrum and pharmaceutical metal detectors.
- WipoteccoreLong-term partnership for checkweighers, X-ray inspection systems, and combined inspection solutions for food and pharmaceutical industries.
- MekiteccoreLong-term partnership for X-ray inspection systems providing foreign body detection solutions.
- IdeconcoreLong-term partnership for inspection technology and vision systems for quality control applications.
- BilanciaicoreLong-term partnership for industrial weighing solutions and checkweighing systems.
- TrivisioncoreLong-term partnership for vision inspection systems for quality control and packaging inspection.
- Pfister WaagencoreRegional partnership announced in news section - Witronic and Pfister Waagen work together to provide regional coverage, fast response, and competent service.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Witronic AG competitors and assessment
Company assessmentDirect peers
- Loma Systems: UK-based manufacturer of metal detection, X-ray inspection, and checkweighing systems for food and packaging. Comparable product inspection offering and similar customer verticals.
- Ishida: Japanese manufacturer of multi-head weighers, checkweighers, X-ray inspection, and vision systems for food packaging. Comparable weighing-and-inspection integrated offering.
- Anritsu: Japanese manufacturer of checkweighers, metal detectors, and X-ray inspection systems for food and pharma. Direct competitor on product inspection hardware.
- Bizerba: German-based manufacturer and integrator of industrial weighing, checkweighing, metal detection, X-ray, and vision inspection systems for food and pharma. A close direct competitor on product scope and customer vertical.
- Minebea Intec: German manufacturer of industrial weighing and force measurement technology, including load cells, platform scales, and checkweighers. Direct overlap with Witronic's weighing and force measurement lines.
- Precia Molen: French/Dutch manufacturer of industrial weighing solutions, including platform scales, load cells, and process weighing systems. Direct overlap with Witronic's weighing and force measurement business.
- Sesotec: German specialist in foreign body detection (metal detectors, X-ray) and product inspection for food, plastics, and recycling. Comparable product inspection portfolio and target customers.
Broad incumbents
- Endress+Hauser: Swiss-headquartered global supplier of industrial process measurement instrumentation (flow, level, pressure, moisture, dust). Overlaps with Witronic's 'weitere Systeme' product line of flow, moisture, dust, and level sensors.
- Thermo Fisher Scientific: Global broad-line provider of scientific, laboratory, and industrial measurement instruments, including analytical and process measurement equipment serving food and pharma customers. Overlaps with Witronic's measurement, force, and inspection categories at a much broader scale.
- Mettler-Toledo: Swiss-headquartered global leader in precision industrial instruments, including industrial scales, checkweighers, metal detection, X-ray inspection, and force measurement. Overlaps directly with Witronic's full product portfolio and shares the same enterprise customer base in food, pharma, and chemical industries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Witronic AG social profiles
Digital presenceWitronic AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Witronic AG leadership team
Management profileNumber of profiles
Profiles7 records
Witronic AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Witronic AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Witronic AG
What does Witronic AG do?
Witronic AG sells and services industrial measurement and testing systems for Swiss customers, including precision industrial scales, load cells/force measurement systems, metal detectors, X-ray inspection systems, checkweighers, vision systems, and complementary measurement technologies for flow, signal conversion, moisture, dust and level monitoring. The company delivers full lifecycle support from evaluation and integration through installation, calibration, maintenance and emergency service, primarily to food, pharmaceutical, chemical and packaging producers.
Is Witronic AG a public or private company?
Witronic AG is a private company. It is classified as family owned and is currently operating.
When was Witronic AG founded?
Witronic AG was founded in 1966. It employs 1 to 10 people.
Where is Witronic AG based?
Witronic AG is headquartered in Rothrist, Switzerland, in the Europe region.
How does Witronic AG make money?
Three revenue lines are on record. Industrial Equipment Sales are the primary driver. The others are service and Maintenance and rental Equipment.
Who are Witronic AG's main competitors?
Direct peers on record are Loma Systems, Ishida, Anritsu, Bizerba, Minebea Intec, Precia Molen and Sesotec. Broad incumbents are Endress+Hauser, Thermo Fisher Scientific and Mettler-Toledo.
Does Witronic AG have an API?
No public API is recorded for Witronic AG.
What industry is Witronic AG in?
Witronic AG's product category is Industrial Measurement and Testing Systems. Its primary akta.pro industry code is IMAHAOAJ, Inspection, Checkweighing & Metal Detection Systems, with a secondary code of IMAHADAK, Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging). Its NAICS code is 334513 and its SIC code is 3823.