XP-edition

Name

XP-edition

Legal name

XP-edition GmbH

Website

https://www.xp-edition.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

XP-edition is an online store that sells travel and camping equipment.

Ownership category

akta.pro rank

Product category

Offroad Camping Equipment

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Adventure & Ecotourism Equipment Rental & Outfitting (Gear Rental, Guided Support) (THAAAAAN), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Roof tents
• Offroad camping equipment
• Overlanding accessories
• Aluminum hardshell tents
• Expedition vehicle gear

Headquarters

HQ city

Oberaach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Roof Tents & Offroad Equipment: One-time sales of aluminum roof tents (hard shell and folding), vehicle awnings, camping equipment, vehicle accessories, solar solutions, heating, and water treatment products. Over 1,500 articles available through online shop.
2. Equipment Rental: Rental of roof tents (Oztent RV4, 30-second tents), cooling boxes (80L National Luna), and fondue sets. Items must be picked up and returned in Oberaach. Mounting/dismounting of roof tents costs CHF 100.
3. Organized Travel Experiences: Guided offroad trips including 20-day Namibia adventures (CHF 4,575 per person) and Morocco trips, with small group sizes (max 5-6 vehicles), experienced guides, accommodation and meals included.
4. Experiential Courses: Outdoor BBQ and grilling courses using Monolith grills and other equipment, priced at CHF 120 per participant, held at the Oberaach location.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

XP-edition is a Swiss specialty retailer and exclusive European distributor of aluminum hard-shell roof tents, folding tent systems, vehicle awnings, and offroad camping equipment from premium brands such as TheBushCompany, Howling Moon, Oztent, and Bereg. The company offers over 1,500 articles through dual Swiss and EU online shops and a 200+ m² showroom in Oberaach, Switzerland, complemented by organized offroad travel experiences (Namibia, Morocco expeditions), experiential cooking courses, consultation services, and equipment rental.

Product overview

XP-edition is a Swiss specialty retailer offering a comprehensive portfolio of aluminum roof tents and offroad camping equipment for expedition vehicles. The core product line centers on hard-shell (Hartschale) and folding roof tents from brands like TheBushCompany, Howling Moon, Oztent, and NaturNEST, complemented by exclusive Bereg-Zelte (modular tents with stove compatibility) distributed across all of Europe. The product ecosystem extends to vehicle awnings (180°/270°/roll-out), 30-second quick-deploy tents, complete camping gear (lighting, cookware, refrigeration, furniture, sleeping systems), vehicle solar solutions, heating systems (Webasto, gas, wood stoves), water treatment/purification, and offroad vehicle accessories (roof racks, recovery gear, hardtops, drawer systems). Services include organized offroad travel experiences (Namibia, Morocco), BBQ/cooking courses, expert consultation, and product rental. With over 1,500 articles available through online shops for both EU and Swiss customers, plus a showroom in Oberaach, XP-edition serves as a one-stop resource for self-sufficient overlanding and outdoor adventure enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Grill-Schür: A subsidiary/shop focused on grilling equipment and outdoor cooking accessories, accessible via xn--grill-schr-ieb.ch.

Products and services

• Aluminum Hard-Shell Roof Tents (Aluminium Hartschalen-Dachzelte) Hard-shell aluminum roof tents that mount on vehicle roofs, featuring models from TheBushCompany, Howling Moon, and NaturNEST, designed for overlanding and expedition camping. Target audience: offroad and overlanding enthusiasts seeking durable, premium shelter solutions.
• Folding Roof Tents (Klappzelte) Soft-shell folding roof tents that fold down onto the vehicle when not in use, providing quick-deploy shelter for camping and overlanding. Target audience: 4x4 owners and camping enthusiasts.
• Trailer Tents (Trailerzelt) Tent trailers that can be towed behind vehicles for camping, providing expandable ground-level shelter. Target audience: family campers and overlanding enthusiasts.
• Vehicle Awnings (Fahrzeug-Markisen) Vehicle awnings including 180-degree, 270-degree, and roll-out models for providing shade and shelter at campsites. Target audience: camper and overlanding enthusiasts.
• 30-Second Quick-Deploy Tents (Oztent) Quick-deploy tents from Oztent that can be set up in 30 seconds, including RV3, RV4, and RV5 models. Target audience: campers seeking rapid-setup shelters.
• Bereg Expedition Tents (Bereg-Zelte) Extremely robust, modular tents from Russia/Eastern Europe for harsh conditions, with tent stove compatibility, suitable for hunters, outdoor guides, military, survival fans, and expedition travelers. XP-edition holds exclusive European distribution rights.
• Vehicle Solar Solutions (Fahrzeug Solarlösungen) Solar solutions for vehicle applications including solar modules, solar controllers, and related accessories for off-grid power generation. Target audience: offroad and overlanding enthusiasts needing self-sufficient power.
• Water Treatment Systems (Wasseraufbereitung) Water treatment and purification systems including WM aquatec UV-C LED drinking water disinfection devices and SilberNetz (silver net) water preservation products. Target audience: expedition travelers and campers needing safe water in remote areas.
• Camping Equipment (Campingausrüstung) Comprehensive camping equipment including lighting (lanterns, LED), cookware, grills (gas, charcoal, cast iron), refrigerators and cooling boxes, furniture (chairs, tables), sleeping systems, and tools. Target audience: campers and outdoor enthusiasts.
• Vehicle Accessories (Fahrzeug Zubehör) Vehicle accessories including roof racks (Ford, Jeep, Toyota, Volkswagen platforms), recovery equipment, winches, electrical equipment, hardtops for pickup trucks, drawer systems, and transport accessories. Target audience: 4x4 vehicle owners and modifiers.
• Heating Systems (Heizung) Heating solutions for vehicles and camping including Webasto, gas, petrol, diesel heaters, and wood/tent stoves (Winnerwell, Petromax). Target audience: year-round campers and expedition travelers.
• 20-Day Namibia Offroad Travel Adventure 20-day self-drive camping and hotel round trip in 4x4 rental vehicles through Namibia, including Sossusvlei, Messum Krater, Kaokoveld, Etosha NP, and Waterberg, with a maximum of 6 vehicles. CHF 4,575 per person (1st and 2nd person), reduced for 3rd and 4th person. Target audience: overlanding enthusiasts seeking guided expedition experiences.
• Offroad Travel Experiences (Offroad-Reisen) Organized offroad travel experiences including Namibia (20 days) and Morocco (17 days) adventures, guided by experienced local leaders with small groups (max 5-6 vehicles). Target audience: overlanding enthusiasts seeking guided expedition experiences.
• Events and Cooking Courses (Erlebnisse) Events, cooking courses over fire, and experiences including BBQ courses with Monolith grills, fondue events, and adventure experiences held at the Oberaach showroom. Outdoor BBQ course at CHF 120 per participant. Target audience: outdoor cooking and camping enthusiasts.
• Consultation and Services (Beratung und Services) Consultation services for offroad camping projects, hard-shell roof tents, vehicle solar solutions, and water treatment, along with product rental options. Target audience: customers seeking expert advice on building out their expedition vehicles.
• Equipment Rental (Miete) Rental of roof tents (Oztent RV4), 30-second tents, 80L National Luna cooler boxes, fondue sets, and Potjie iron pots for short vacations. Pickup and return at Oberaach. Target audience: travelers wanting to try equipment before purchasing or needing gear for short trips.

Quantifiable outcome

• Some roof tents can be set up in 20 seconds

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TheBushCompanycoreChannel Partner/ Reseller/ DistributorExclusive European distributor for TheBushCompany aluminum hard shell roof tents (AX27, LX27, TX27, TX27 MAX models). TheBushCompany is a premium Australian manufacturer of aluminum roof tents known for durability and design.
• Howling MooncoreChannel Partner/ Reseller/ DistributorExclusive European distributor for Howling Moon tent products including the Lunar hard shell tent, Stargazer, and Tourer series. Howling Moon is a South African manufacturer known for quality canvas and hard shell tents.
• OztentcoreChannel Partner/ Reseller/ DistributorExclusive European distributor for Oztent products including the RV series folding tents (RV 3, RV 4, RV 5) and Apex hard shell tent. Oztent is an Australian company known for rapid-setup folding tents.
• BeregcoreChannel Partner/ Reseller/ DistributorExclusive European distributor for Bereg tents. Bereg is an Eastern European/Russian brand known for extremely robust, modular tents suitable for tent stoves, hunting, survival, and expedition use. Known for military-inspired design and year-round capability.
• Adventure SouthsideminorGTM or Marketing PartnerTrade show/exhibition partnership for the Adventure Southside event. XP-edition closes their showroom to attend this exhibition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Front Runner Outfitters: South Africa-origin overland equipment brand and retailer with a global footprint offering roof top tents, drawer systems, racks, and full expedition setups. Closely comparable to XP-edition in product mix (aluminum roof tents, vehicle accessories, awnings) and target customer (self-sufficient overlanders), but operates at significantly larger global scale.
• AT Overland Equipment: US specialty retailer curating premium overlanding equipment including roof top tents, vehicle awnings, recovery gear, and drawer systems. Directly comparable to XP-edition's curated one-stop-shop positioning and overlanding enthusiast customer base, though focused on the US rather than European market.
• Equipt Expedition Outfitters: US specialty overland retailer offering premium roof top tents, vehicle accessories, recovery gear, and expedition outfitting. Comparable to XP-edition in curated premium assortment philosophy and self-sufficient 4x4 traveler focus, though primarily US-market driven.
• 23Zero: Australian overland and outdoor equipment brand offering roof top tents, awnings, and camping systems targeting expedition and 4x4 enthusiasts. Comparable product philosophy to XP-edition's premium aluminum hard-shell and folding tent range, with strong overlap in target customer and use case (remote-condition camping).
• Black Sheep Adventure Gear: Canadian specialty retailer focused on overlanding and offroad camping equipment with curated brand assortment. Similar small-team specialty retailer model to XP-edition, serving a comparable self-sufficient 4x4 enthusiast customer base.
• Nomadic Supply Company: US specialty overland retailer offering premium roof top tents, vehicle accessories, recovery gear, and expedition outfitting. Direct comparable in curated premium assortment and overlander target customer, with similar community-driven marketing approach.

Broad incumbents

• Alu-Cab: South African aluminum roof top tent and canopy manufacturer with global distribution. Direct product-line overlap with XP-edition's hard-shell tent assortment (Bush Company, Howling Moon) but operates as a manufacturer with own-brand pricing power rather than a multi-brand specialty retailer.
• Thule Group: Large publicly listed Swedish outdoor and transport equipment company with broad product portfolio in roof racks, awnings, bike carriers, and cargo solutions. XP-edition actually distributes competitor-brand Yakima, and Thule represents the kind of broad incumbent that competes for the vehicle-accessory portion of XP-edition's basket.

Regional players

• Roof-Tent.com / Roof-Tent-Shop: European online roof tent retailer with multi-brand assortment across soft-shell and hard-shell categories. Closest direct regional competitor to XP-edition's online shop, though less curated on premium expedition brands and lacking the offroad-tour experiential layer.

Emerging players

• Goose Gear: US manufacturer of vehicle-specific drawer systems, platforms, and storage solutions for overland builds. Directly comparable to XP-edition's proprietary Küchenauszug drawer system concept and serves the same vehicle-customization use case the company addresses for Defender 110.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/XP-edition-593027720725520
• Instagraminstagram.com/xp_edition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XP-edition