PureBlue Water

What PureBlue Water does

PureBlue Water is a Dutch engineering company founded in 2008 and headquartered in Kapellebrug, Netherlands, specializing in decentralized wastewater treatment systems. The company designs, manufactures, and commissions compact modular systems that combine biological treatment (MBBR), advanced oxidation processes (ozone, UV/H2O2), and physical separation (DAF, MBR membranes) to remove pharmaceuticals, micropollutants, and pesticides from wastewater. Its product portfolio spans nine core offerings including InnoPack++ for marine vessels, MicroPack++ and NanoPack++ Earth for decentralized terrestrial applications, MicroForce++ and HydrOzone++ for municipal RWZI upgrades, and SonoForce++ for greenhouse agriculture; all systems ship with the PureControl++ remote monitoring and predictive maintenance platform.

The company serves a diverse customer base across maritime (Lüftner Cruises, STC Group training vessels), municipal water management (Dutch and Belgian water boards including RWZI Ritthem, Aquafin, Waterschap Scheldestromen), hospitality (Vakantiepark Olmenveld), agriculture/horticulture, industrial, and healthcare segments. Revenue is generated through hardware sales of custom-engineered systems, installation and commissioning services, and recurring service and maintenance contracts with remote monitoring. International expansion is executed through direct sales and strategic channel partnerships, notably with ServeU in the UAE, supplemented by EU co-funded R&D consortia with universities (Wageningen, HZ, Ghent) and research institutes (KWR).

The business operates as a privately held, founder/management-owned company with 20+ employees representing 8 nationalities and over 200 completed projects across the Netherlands, UAE, France, and Germany. The company holds CCNR marine certification, Dutch greenhouse 95% purification certification, and is positioning for EU Urban Wastewater Directive compliance through its HydrOzone technology, with stated goals of 90% CO2 reduction versus conventional treatment and alignment with 11 of 17 UN Sustainable Development Goals.

Name

PureBlue Water

Legal name

PureBlue Water

Website

https://pureblue.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

PureBlue Water is a Dutch engineering company that designs, manufactures, and services decentralized wastewater treatment systems combining biological processes with advanced oxidation, serving marine, municipal, agricultural, industrial, and hospitality customers across Europe and the UAE.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Sewage Treatment Facilities (22132), Sewage Treatment Facilities (221320), Water, Sewage and Other Systems (2213)

SIC

Sanitary Services (4950), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Decentralized/Package Wastewater Systems (Small/Remote) (EUANADAE)

akta.pro secondary industries

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Ballast Water, Bilge & Wastewater Treatment Systems (Environmental/Utility) (IMAJAIAJ), Potable Water Treatment & Conditioning (Filtration, Disinfection, Corrosion Control) (EUANAAAC), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Wastewater treatment systems
• Decentralized water purification
• Marine water treatment
• Municipal wastewater solutions
• Industrial water recycling

Headquarters

HQ city

Kapellebrug

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Water Treatment Equipment Sales: Sale of decentralized wastewater treatment systems including InnoPack (marine), MicroPack, MicroForce, HydrOzone, SonoForce, and NanoPack. Systems are custom-engineered and installed for specific applications. Revenue from equipment sales is primary revenue stream.
2. Installation and Commissioning Services: Professional installation, testing (SAT), and commissioning of water treatment systems by trained PureBlue staff. Services include site assessment, system integration, and operational validation.
3. Service and Maintenance Contracts: Ongoing service agreements including remote monitoring via PureControl, preventive maintenance, and on-site service visits. 24/7 service team available for customers through partnerships like ServeU in UAE.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

PureBlue Water designs, manufactures, and supplies decentralized wastewater treatment systems for marine, municipal, agricultural, industrial, healthcare, and hospitality applications. The company delivers compact, modular treatment units (such as InnoPack++, MicroPack++, and HydrOzone++) that enable on-site purification, recycling, and safe discharge of water where centralized infrastructure is unavailable.

Product overview

PureBlue Water offers a portfolio of decentralized wastewater treatment solutions combining biological processes with advanced technologies. The product line includes marine-specific systems (InnoPack++, InnoPack++ Mini, NanoPack++ Marine) for ships and a comprehensive land-based portfolio (MicroPack++, NanoPack++ Earth) for various applications. Specialized treatment modules like MicroForce++ (ozone + biofiltration), HydrOzone++ (ozone oxidation), and SonoForce++ (UV/H2O2) provide advanced oxidation for micropollutant and pharmaceutical removal. All systems are supported by PureControl++ for remote monitoring and predictive maintenance. The modular, plug-and-play design enables deployment across industry, urban, leisure, agriculture, and marine sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• InnoPack++
• MicroPack++ Compact wastewater treatment system for small communities, holiday parks, and remote sites.
• MicroForce++ High-load biological treatment module used in decentralized wastewater treatment trains.
• HydrOzone++ Ozonation module for disinfection and oxidation of contaminants in treated water.
• SonoForce Ultrasonic-based treatment technology for sludge reduction and process water conditioning.
• NanoPack++ Nanobubble-based aeration and treatment module for enhanced biological and oxidation performance.
• PureControl++ Control and monitoring platform that allows remote operation, telemetry, and diagnostics of PureBlue treatment installations.

Quantifiable outcome

• 90% CO2 reduction target
• +6 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• VlakwacoreTechnology or Integration · 1 January 2023Project coordinator for Schone Waterlopen by O3G Interreg project (2023-2026) on ozonation combined with granular activated carbon for RWZI treatment improvement in Flanders and Netherlands.
• KWR Water Research InstitutecoreTechnology or Integration · 1 January 2020Knowledge institute partner in TKI Belissima project (2020-2024) for modeling OMP removal in RWZIs. Consortium included technology partners Van Remmen UV and PureBlue, water board end-users, and research institutes.
• Van Remmen UV TechniekcoreTechnology or Integration · 1 January 2020Technology partner in TKI Belissima project, providing UV-peroxide AOP technology for combination with activated sludge systems for micropollutant removal modeling.
• AquafincoreTechnology or Integration · 1 January 2020Belgian water board and end-user partner in TKI Belissima project for RWZI micropollutant removal research and modeling.
• Waterschap ScheldestromencoreTechnology or Integration · 1 January 2020Dutch water board partner in TKI Belissima and other innovation projects including MicroForce++ pilot on RWZI Walcheren.
• Waterschap Brabantse DeltacoreTechnology or Integration · 1 January 2020Dutch water board end-user partner in TKI Belissima for OMP removal research in activated sludge and advanced oxidation systems.
• WaternetcoreTechnology or Integration · 1 January 2020Amsterdam water management organization partner in TKI Belissima consortium for micropollutant removal modeling research.
• Hoogheemraadschap de Stichtse RijnlandencoreTechnology or Integration · 1 January 2020Dutch water board partner in TKI Belissima project for wastewater treatment research.
• ServeU (Union Properties)coreChannel Partner/ Reseller/ DistributorStrategic partnership with ServeU, a subsidiary of Union Properties, for delivery and maintenance of advanced distributed water treatment systems across UAE's residential, industrial, commercial, and leisure sectors. ServeU provides local operations, monitoring, and maintenance; PureBlue provides technology and remote support. 24/7 service available.
• HydrohmcoreStrategic or Co-development PartnerCollaboration with Hydrohm (spin-off from University of Ghent) on sludge valorisation project developing E-Hydrotechnology for decentralized hydrolysis unit that stabilizes organic acids without chemicals, enabling biogas production and upcycling. Project part of CrossRoads2 Sustainable Energy.
• AM-TEAMcoreStrategic or Co-development PartnerDevelopment partnership with AM-TEAM (University of Ghent spin-off) for new ozonation technology (HydrOzone). AM-TEAM builds digital twin for kinetic and dynamic modeling of ozone reactor, enabling 'what-if' testing and prediction of parameters like pharmaceuticals that are difficult to measure in practice.
• STC GroupminorStrategic or Co-development PartnerPartnership with STC Group for InnoPack Marine installation on Ab Initio training vessel. System serves as both training tool and field lab for students. Ongoing collaboration on augmented/virtual reality learning environments based on InnoPack system.
• Camping OlmenveldminorImplementation/ SI/ Consulting PartnerCustomer project partnership for MicroPack++ Generation installation demonstrating sustainable water management at holiday park. Treated water reused for toilet flushing and provided to surrounding farmers for irrigation.
• Dutch WavemakersminorGTM or Marketing PartnerPartnership for Climate School educational program, collaborating on interactive water experiments for children and families. Olympic sailor Marit Bouwmeester participated as Dutch Wavemaker ambassador.
• Wageningen University & ResearchcoreTechnology or IntegrationResearch partner in EffluentFit4Food project investigating safe, sustainable irrigation using RWZI effluent for agriculture, studying effects on crop health and OMP uptake.
• Solar GinminorStrategic or Co-development PartnerCollaboration on sustainable distillation project to develop CO2-neutral prototype for producing alcohol and non-alcoholic distillates.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Veolia Water Technologies (Veolia Environnement): Global water/wastewater treatment giant and PureBlue's primary broad incumbent. Both target municipal RWZI upgrades for pharmaceutical/micropollutant removal, though Veolia operates at multi-billion EUR scale with a full-service municipal offering.
• Xylem (including Evoqua): Large US-listed water technology company with a major European municipal and industrial water treatment footprint post-Evoqua acquisition. Competes with PureBlue on advanced oxidation and membrane biological reactor (MBR) systems for micropollutant removal.
• WABAG (VA Tech Wabag): Global water treatment EPC company with strong municipal and industrial focus. Competes for the same European RWZI upgrade contracts driven by the EU Urban Wastewater Directive, particularly in ozonation/AOP and MBR systems.

Direct peers

• Nijhuis Industries: Dutch decentralized and industrial water treatment specialist. Closest direct peer - both are Netherlands-based, serve municipal and industrial customers with packaged/compact treatment systems, and target the same EU regulatory tailwinds.
• Paques (Paques Environmental Consultants): Dutch biotechnology and water treatment company specializing in biological wastewater and biogas treatment. Comparable Dutch origin, biological treatment expertise, and focus on circular water/biogas solutions including the Hydrohm sludge valorisation spin-off that PureBlue partners with.
• EnviroChemie: German specialist in industrial and decentralized water treatment systems, particularly for pharmaceutical and chemical industries. Closely comparable business model, scale, and product scope to PureBlue - mid-size European decentralized treatment specialist.
• Smith & Loveless: US-based manufacturer of packaged wastewater treatment and water reuse systems for decentralized applications. Direct comparable in product category (packaged, decentralized biological/AOP systems) though operating in a different geography.

Regional players

• HaskoningDHV (Water): Dutch engineering consultancy with a significant water technology and treatment practice. Competes with PureBlue in Dutch/Benelux municipal water projects and is a potential partner/advisor in EU-funded water research consortia.

Emerging players

• Fluence Corporation: Provider of decentralized water and wastewater treatment solutions with a focus on rapid-deployment packaged plants. Comparable focus on modular, decentralized systems for municipal and industrial customers in emerging and developed markets.

Others

• Suez Water Technologies & Solutions: Global water treatment major (now part of Veolia) competing across municipal and industrial water/wastewater. Direct overlap with PureBlue's AOP, MBR, and micropollutant removal offerings at much larger scale, particularly for European municipal tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PureBlue.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureBlue Water