What Fintechs Canada does

Fintechs Canada (legally 'Fintechs of Canada') is a Toronto-based, not-for-profit industry association founded in 2019 and operating across Canada. Originally launched as the Paytech Association, it broadened its mandate in 2022 to represent the full Canadian fintech ecosystem — including payments, lending, enabling technology, and crypto-asset firms — and now serves as the sector's unified collective voice in Ottawa. Its core proposition is policy advocacy, regulatory engagement, and member intelligence: the association produces independent research and government submissions, convenes the annual Open Banking Expo Canada (600+ attendees), and distributes the 'Fintechs, eh?' podcast as a thought-leadership channel.

The organization is funded primarily through tiered annual membership dues ranging from $2,500 (sub-$500K revenue firms) to $20,000 (>$15M revenue firms), and its named members include Mastercard, PayPal, Visa Canada, Interac, Peloton Technologies, Peoples Group, and ThetaRay. Headcount is reported in the 11-50 range, and the association is led by Executive Director Adriana Vega, who has testified on the Consumer-Driven Banking Act and Stablecoin Act. There is no proprietary technology product; the core operational stack is a website, newsletter, social channels, podcast distribution, and an in-person event franchise.

Fintechs Canada does not operate a traditional product platform or generate revenue beyond membership dues and event-related activity, and its strategic positioning is concentrated on shaping Canadian financial-sector regulation, open banking, payment-system access, anti-fraud policy, and SME financing reform.

Name

Fintechs Canada

Legal name

Fintechs of Canada

Website

https://fintechscanada.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fintechs Canada is a Toronto-based not-for-profit industry association founded in 2019 that serves as the unified collective voice of Canadian fintechs, providing policy advocacy, regulatory engagement, research, and member services to payments, lending, crypto, and enabling-technology firms operating in Canada.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Professional Organizations (81392)

akta.pro primary industry

Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)

Keywords

• Fintech industry association
• Policy advocacy services
• Regulatory intelligence
• Industry research publications
• Membership association

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership dues: Annual membership dues from fintech companies operating in Canada. Fees are structured based on company revenue, ranging from $2,500 to $20,000 annually. This is the primary source of revenue supporting ongoing research, advocacy efforts, and office administration.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

Fintechs Canada is a not-for-profit industry association that provides collective policy advocacy, independent regulatory research, and member services for fintech companies operating in Canada. The association represents the unified voice of the Canadian fintech sector in engagements with federal regulators and policymakers, and operates a tiered membership program, a podcast series, and an annual Open Banking industry conference.

Product overview

Fintechs Canada is a not-for-profit association that serves as the collective voice for fintechs in Canada. The organization offers a membership program providing access to advocacy efforts, regulatory intelligence, research findings, and industry events. Its key offerings include the 'Fintechs, eh?' podcast series featuring interviews with fintech pioneers, and the annual Open Banking Expo Canada event. The association focuses on policy advocacy around open banking, payment system access, and regulatory reform rather than operating a traditional product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Tiered annual association membership for fintech companies operating in Canada, providing access to advocacy efforts, independent research, policy positions, regulatory intelligence, board meeting updates, government submissions, member events, and networking opportunities.
• Fintechs, eh? Podcast A podcast series featuring interviews with fintech leaders, hosted by Sue Britton, CEO of Firefly Growth, discussing strategies, challenges, and visions for the Canadian financial landscape with CEOs from companies such as Spring Financial, Interac, and Central 1.
• Open Banking Expo Canada

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• MastercardcoreStrategic or Co-development Partner · 1 January 2024Mastercard partnered with Fintechs Canada to improve how consumers and businesses pay and get paid, and to further support innovations in paytech. Sohil Tiwari, Senior VP Market Development at Mastercard, highlighted the partnership as building on their commitment to payment innovations.
• PayPalcoreStrategic or Co-development Partner · 1 January 2024PayPal joined Fintechs Canada to collaborate on the association's agenda and engage with policymakers to drive positive change in Canada's payment ecosystem. Nicole Watts, Head of Government Relations (Canada) at PayPal, expressed enthusiasm for the partnership.
• Visa CanadacoreStrategic or Co-development Partner · 1 January 2023Visa is a payment network that serves as the foundation for fintech innovation. Chris Ferron, Head of Fintech at Visa Canada, noted that Visa's decades-long history and contributions to Canada's payment ecosystem will add an experienced voice to Fintechs Canada's efforts in creating pathways for payment innovators.
• Peloton TechnologiescoreStrategic or Co-development PartnerPeloton Technologies joined Fintechs Canada with an aligned mission to foster innovation and promote change within the payments industry. Craig Attiwill, Co-Founder & CEO of Peloton Technologies, described it as a logical step to amplify their voice alongside like-minded companies.
• InteracmajorStrategic or Co-development PartnerInterac CEO Jeremy Wilmot appeared as a guest on the Fintechs, eh? podcast discussing why Canada needs a real-time rail. Interac is a key payment infrastructure provider in Canada's fintech ecosystem.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Regional players

• Payments Canada: Canadian payment system operator and industry association that modernizes payments infrastructure (Real-Time Rail); complementary rather than competitive - often the counterparty Fintechs Canada seeks to influence on access and competition.
• Finance Finland: Finland's finance industry trade body covering banking, insurance and fintech; similar role of representing financial services innovators to government, though with a broader (not fintech-only) membership scope.
• Asia FinTech Centre: Singapore-based fintech association focused on policy advocacy and ecosystem development across Asia-Pacific; comparable as a regional fintech industry association though operating across multiple geographies.

Broad incumbents

• SIFMA: US trade association for securities, banking and capital markets that combines policy advocacy with research and member events; analogous scaled-up model of an industry trade body funded by institutional dues.
• Canadian Bankers Association: Incumbent trade association for Canada's chartered banks; counterpart voice on the opposite side of many of the policy debates (open banking, payments access) in which Fintechs Canada engages.
• Innovate UK Finance (formerly UK Finance): UK trade association representing the banking and finance industry with policy, research and convening roles; broader in scope than Fintechs Canada but structurally similar as a dues-funded advocacy body.

Direct peers

• Innovate Finance: UK-based industry association for fintech firms; analogous membership-based advocacy body that represents its national fintech ecosystem to policymakers, runs industry research and events, and operates on tiered corporate membership dues.
• Fintech Australia: Australian peak industry body for fintech, providing advocacy, research, and member services on a tiered membership model; directly comparable in mission and operating model to Fintechs Canada.

Others

• Aite-Novarica Group: Research and advisory firm producing fintech-banking research and events for financial services executives; comparable as an ecosystem enabler in fintech research and convening, though for-profit.
• ISACA: Global professional association with industry advocacy, research, events and tiered membership for technology/risk/audit professionals; comparable operating model for a membership-driven advocacy and content body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fintechscanada
• LinkedInlinkedin.com/company/fintechs-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fintechs Canada