ChooseHelp

What ChooseHelp does

ChooseHelp (operated by Schoelco) is a privately held, US-based web directory and resource platform for addiction treatment and mental health services, in continuous operation since 2007. The platform provides a searchable directory of treatment facilities alongside expert Q&A, recovery guides, and insurance verification tools for individuals and families seeking help. Treatment seekers access the directory free of charge with no sign-up required, while the company monetizes through flat-fee sponsored and premium listings sold to treatment providers ($59/month featured, $149/month premium), with editorial rankings kept independent and paid placements labeled "Sponsored."

The platform's core technology is a web-based directory integrating insurance verification, licensing/accreditation data, and an expert Q&A system covering 23,000+ treatment programs, 2,000+ active listings, 400+ detox programs, 840+ sober living homes, and 720+ treatment centers across 500+ counties and all 50 US states. One hundred-plus licensed counselors, therapists, and addiction professionals contribute content through the Q&A feature, generating organic search traffic across treatment-type, population, and insurance dimensions. The go-to-market is product-led growth (PLG): treatment seekers self-serve without registration, while providers can claim free profiles or upgrade to featured/premium visibility. The business model avoids per-call or per-admission referral fees, instead relying on recurring monthly subscription revenue from provider-side listings.

Notable strategic relationships include referrals to the 988 Suicide & Crisis Lifeline and SAMHSA National Helpline for acute crisis routing, positioning the platform as a front-door resource for both routine treatment search and crisis intervention. Customer segments are dual-sided: individuals and families seeking treatment (free users) and treatment providers/facilities (paying subscribers), with insurance companies as a tertiary ecosystem stakeholder referenced through carrier-specific search filters.

Name

ChooseHelp

Legal name

Schoelco

Website

https://choosehelp.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ChooseHelp is a US-based web directory and resource platform, operating since 2007, that helps individuals and families find verified addiction treatment and mental health providers for free while monetizing through flat-fee sponsored listings sold to treatment facilities.

Ownership category

akta.pro rank

Product category

Addiction Treatment Directory

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Addiction treatment directory
• Mental health resources
• Rehab facility listings
• Sober living homes
• Treatment center search

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Sponsored/Featured Treatment Listings: Treatment centers pay for featured and premium placement in the directory. Featured listings start at $59/month and premium listings from $149/month. Editorial reviews remain independent and paid placements are always labeled 'Sponsored'. No per-call, per-lead, or per-admission fees.
2. Premium Directory Listings: Treatment providers can upgrade to premium tier placements in the directory for higher visibility, starting from $149/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ChooseHelp operates a free online directory that connects individuals seeking addiction treatment and mental health services with verified treatment centers, therapists, sober living homes, and licensed experts. Treatment seekers can browse listings, ask expert questions, verify insurance, and access recovery guides. Treatment providers pay for sponsored featured or premium listings to gain visibility on the platform.

Product overview

ChooseHelp.com is an independent, no-referral-fee online directory and resource platform for addiction treatment and mental health services. The platform consists of a Treatment Directory (2,000+ listings of rehab centers, detox programs, mental health facilities, and sober living homes), an Expert Q&A feature connecting users with licensed counselors, a Recovery Guides content library, Insurance Verification tools, and Provider Profile management. The platform does not charge per-call or per-admission referral fees, distinguishing between unpaid editorial listings and paid sponsored placements. The company operates on a flat-fee Featured and Premium listing model for treatment providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Provider Directory A searchable online directory of addiction treatment centers, mental health facilities, sober living homes, and therapists. Free for consumers to browse and search by location, treatment type, and modality.
• Expert Q&A Free Q&A service where users submit questions and receive answers from licensed recovery experts and medical reviewers. Available to treatment seekers without cost.
• Recovery Topic Guides (A-Z) Free educational article library providing topic-based guides on addiction, mental health, treatment modalities, and recovery topics for individuals and families.
• Insurance Verification Free service enabling treatment seekers to check whether their insurance is accepted by listed providers, reducing friction during the search process.
• Featured Listing Paid monthly subscription for treatment providers at $59/month that upgrades their standard directory listing to a featured placement with enhanced visibility.
• Premium Listing Top-tier paid monthly subscription for treatment providers at $149/month that offers maximum visibility, priority placement, and premium profile features on the directory.

Quantifiable outcome

• 23,000+ treatment programs with verified licensing and accreditation data
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 988 Suicide & Crisis LifelinecoreOthersChooseHelp prominently displays the 988 Suicide & Crisis Lifeline as a key resource for users in crisis, connecting them to free, confidential, 24/7 support. This is a critical partnership for serving users experiencing acute mental health emergencies.
• SAMHSA HelplinecoreOthersChooseHelp displays the SAMHSA National Helpline (1-800-662-HELP) as a key resource, providing free, confidential, 24/7 information and treatment referral service for substance abuse and mental health support.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/choosehelp
• Facebookfacebook.com/choosehelp
• LinkedInlinkedin.com/company/choose-help

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChooseHelp