Pelican Grand Beach Resort

What Pelican Grand Beach Resort does

Pelican Grand Beach Resort is a 147-key luxury beachfront resort located at 2000 North Ocean Blvd in Fort Lauderdale, Florida, built in 2004 and renovated in 2019. The property operates as part of the Noble House Hotels & Resorts portfolio and features 500 feet of private Atlantic beachfront, Fort Lauderdale's only Lazy River tubing ride, a zero-entry pool, eight ADA-accessible rooms, and meeting space exceeding 7,000 square feet across seven venues. It targets four primary customer segments — luxury leisure families, couples and romantic travelers, corporate groups, and wedding parties — through dedicated phone, wedding, and corporate sales lines plus a Synxis-powered direct booking website, Resy restaurant reservations, a Travel Professionals Program, and a Capital One Sustainable Travel partnership.

The resort generates revenue from five streams: 147 guest rooms (including 100 suites and two penthouses on the 12th floor), three dining outlets (OCEAN2000 fine dining, O2K Lounge, The Emporium ice cream parlor) plus in-room dining, the rooftop PURE Spa (Maria Akerberg, VOYA, HydraFacial, Cause + Medic CBD), meetings and events, and ancillary fees including a $60 daily resort fee and $62/night valet parking. Pricing is seasonal and quote-based with multiple packaged offers (up to 25% prepaid discount, Florida/Georgia resident rates, extended-stay credits, spa-inclusive packages). Brand equity is supported by Travel + Leisure Top 500 (2023), four consecutive Convention South Readers' Choice Awards (2020-2023), an OpenTable Diners' Choice (2019), Convention South 2025, and a 2025 Green Seal Bronze certification. Technology is entirely third-party (Synxis, Resy, Paylocity); no proprietary software, AI/ML, APIs, or data flywheel are evident.

Name

Pelican Grand Beach Resort

Legal name

Pelican Grand Beach Resort

Website

https://pelicanbeach.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Pelican Grand Beach Resort is a 147-key luxury beachfront resort in Fort Lauderdale, Florida, serving leisure families, couples, corporate groups, and wedding parties through rooms, dining, spa, and event venues as part of the Noble House portfolio.

Ownership category

akta.pro rank

Product category

Luxury Beach Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Luxury beach resort
• Oceanfront hotel accommodations
• Spa and wellness services
• Meetings and event venues
• Destination beach weddings

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room Accommodations: Primary revenue from 147 guest rooms including ocean view rooms, city view rooms, and various suite categories. Room rates vary by season, room type, and package selected.
2. Food and Beverage: Revenue from OCEAN2000 restaurant (fine dining), O2K Lounge (casual), The Emporium (ice cream parlor), and in-room dining. Includes fine dining events, private dining, and beachside dining experiences.
3. Spa Services: PURE Spa revenue from massages, body treatments, facials, HydraFacials, and retail products. Features rooftop oceanfront spa with Swedish wellness philosophy using Maria Akerberg products.
4. Meetings and Events: Revenue from corporate meetings, weddings, and events. Includes over 7,000 sq. ft. of meeting space, team building activities, and catering services.
5. Resort Fee and Ancillary Services: Daily resort fee of $60 plus tax, valet parking ($62/night), water sports rentals, Funky Fish Ocean Camp (children's program), and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Pelican Grand Beach Resort is a luxury 147-room oceanfront resort operating directly on a 500-foot private Atlantic Ocean beach in Fort Lauderdale, Florida. It sells overnight accommodations (guest rooms, suites, and luxury penthouses), on-site dining across multiple venues, a rooftop PURE Spa, meetings and events space, and destination beach weddings, complemented by beach, pool, water sports, and fitness amenities.

Product overview

Pelican Grand Beach Resort is a 147-room luxury oceanfront beach resort in Fort Lauderdale, Florida — part of the Noble House Hotels & Resorts portfolio. The resort operates as a unified hospitality product with interconnected service pillars: (1) Accommodations spanning guest rooms, suites, and luxury penthouses (Sky Suite, Pure Suite) across multiple view categories and eight ADA-accessible room types; (2) Dining venues including OCEAN2000 fine-dining restaurant, O2K Lounge, The Emporium ice cream parlor, and In-Room Dining; (3) PURE Spa rooftop boutique wellness center with massage, body treatments, facials, and HydraFacial technology; (4) Beach & Pool amenities featuring a private 500-foot beach, Fort Lauderdale's only Lazy River, zero-entry pool, and partnered water sports operators; (5) Meetings & Events with 7,000+ sq. ft. of event space across 7 venues for corporate and social gatherings; (6) Beach wedding venues and full-service planning; and (7) Seasonal Packages & Offers. The resort was built in 2004, renovated in 2019, and holds Green Seal eco-certification.

Differentiator

Problem solved

Functional benefit

Brands

• OCEAN2000: Signature oceanfront restaurant at Pelican Grand Beach Resort offering elevated coastal cuisine with views of the Atlantic Ocean.
• O2K Lounge
• The Emporium
• PURE Spa

Products and services

• Beachfront Guest Rooms and Suites
• OCEAN2000 Restaurant
• O2K Lounge
• The Emporium
• In-Room Dining
• PURE Spa
• Beach and Pool Amenities
• Meetings and Events
• Beach Weddings
• Water Sports and Activities
• Fitness Center and Beach Yoga
• Seasonal Packages and Offers

Quantifiable outcome

• Named Top 500 Hotels in the World by Travel + Leisure, 2023
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Noble House Hotels & ResortsflagshipOthersParent company of Pelican Grand Beach Resort. Noble House Hotels & Resorts is a portfolio of luxury hotels and resorts across the United States, Mexico, and Caribbean. Pelican Grand is positioned as a flagship beachfront property within the portfolio.
• Capital One TravelcoreGTM or Marketing PartnerCapital One Sustainable Travel Partner. Together with Capital One Travel, the resort supports their initiative to protect the future and plants two trees for every flight, hotel and rental package booked through their travel program.
• Maria AkerbergcoreStrategic or Co-development PartnerExclusive Swedish skincare partner for PURE Spa. Organic, all-natural skincare line used in all spa treatments. Maria personally educates the spa team to ensure treatment excellence. Products available for purchase for home use.
• VOYA Organic SkincareminorStrategic or Co-development PartnerOrganic seaweed-based skincare partner. Products complement spa offerings with Atlantic seaweed treatments. Available as retail products for home use.
• Green SealcoreOthersEnvironmental certification organization that awarded Pelican Grand Bronze Certified status in 2025. Green Seal认证 ensures sustainable operations and eco-friendly practices.
• Curator Hotels and ResortsminorOthersCurator Hotels and Resorts membership provides access to marketing resources, revenue management tools, and hotel industry network for independent properties.
• Funky Fish Ocean CampcoreStrategic or Co-development PartnerAward-winning children's marine biology program at Pelican Grand. Marine biologists teach children to snorkel, boogie board, and skim board while learning about ocean conservation. Priority reservations included in resort fee.
• Beach VenturesminorChannel Partner/ Reseller/ DistributorWater sports partner offering Seabob rentals and guided underwater tours with underwater cameras. Preferred pricing available to resort guests.
• Aloha WatersportsminorChannel Partner/ Reseller/ DistributorWater sports partner offering wave runners, parasailing, water playgrounds, Hobie cats, boogie boards, paddle boards, surf boards and more.
• Lady Pamela IIminorChannel Partner/ Reseller/ DistributorSportfishing charter partner. Guests can experience South Florida's world-class sportfishing with professional crew.
• Best Boat RentalsminorChannel Partner/ Reseller/ DistributorBoat rental partner offering variety of options for guests to explore South Florida waterways independently.
• A1A WatersportsminorChannel Partner/ Reseller/ DistributorWater sports partner offering jet skis, water trampolines, and complete beach day equipment rentals.
• Tropical Sailing Catamaran ChartersminorChannel Partner/ Reseller/ DistributorSailing catamaran charter partner for guests seeking relaxing sailing experiences on South Florida waters.
• S.T.O.P FoundationminorOthersSea turtle conservation nonprofit. Guests can purchase turtle plush souvenirs and Pelican Grand donates $2 per purchase to support the foundation's work saving sea turtle hatchlings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• B Ocean Resort Fort Lauderdale: Beachfront full-service resort in Fort Lauderdale Beach with comparable room count, F&B venues, pool deck, and meeting facilities. Operates in the same mid-luxury tier as Pelican Grand.
• Conrad Fort Lauderdale Beach: Newer luxury all-suite beachfront hotel directly on Fort Lauderdale Beach. Targets the same affluent leisure, family, and group segments with comparable oceanfront pools, spa, F&B, and event space. Represents the principal new-build competitive threat.
• Marriott Harbor Beach Resort & Spa: Larger (650+ room) beachfront resort in Fort Lauderdale with full spa, multiple restaurants, and significant meeting space. Competes with Pelican Grand for group business and family leisure at a broader scale.
• The Ritz-Carlton, Fort Lauderdale: Direct luxury beachfront competitor on Fort Lauderdale Beach with similar full-service amenities, oceanfront dining, spa, and group/event facilities. Competes head-to-head with Pelican Grand for leisure, corporate, and wedding business in the same micro-market.
• W Fort Lauderdale: Lifestyle luxury beachfront hotel on Fort Lauderdale Beach with vibrant F&B, ocean-view pool deck, spa, and meeting space. Competes for couples, groups, and leisure travelers with similar pricing tier and contemporary positioning.
• Lago Mar Beach Resort & Club: Independent, family-owned luxury beachfront resort in Fort Lauderdale with 155 rooms, multiple dining venues, spa, and extensive meeting space. Closest independent competitor with comparable size, mix, and target segments.
• The Atlantic Hotel & Spa Fort Lauderdale: All-suite beachfront property on Fort Lauderdale Beach with oceanfront pool, spa, and meeting facilities. Targets the same couples and small-group segments at a similar price tier.

Broad incumbents

• 1 Hotel South Beach: Larger flagship lifestyle luxury beachfront resort in Miami Beach with a strong sustainability and wellness positioning broadly comparable to Pelican Grand's eco-credentials and PURE Spa offering. Competes for the upper-tier South Florida leisure and corporate market.
• Four Seasons Hotel at The Surf Club, Surfside: Iconic luxury beachfront resort north of Miami with comparable full-service amenities, spa, and dining. Competes with Pelican Grand for ultra-high-end leisure, wedding, and group business across the South Florida region.

Regional players

• Diplomat Beach Resort Hollywood, Curio Collection by Hilton: Beachfront luxury resort 12 miles south of Fort Lauderdale in Hollywood, FL, with comparable oceanfront pools, spa, and meeting facilities. Competes for South Florida leisure and group business on a regional basis.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pelicanbeach
• Instagraminstagram.com/pelicanbeach
• Xx.com/pelicangrand
• LinkedInlinkedin.com/company/pelican-grand-beach-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Grand Beach Resort