SRU Federal Credit Union

What SRU Federal Credit Union does

SRU Federal Credit Union is a federally chartered, member-owned, not-for-profit financial cooperative headquartered at 100 Arrowhead Drive in Slippery Rock, Pennsylvania. Founded in 1958 as the Slippery Rock State Teachers College Federal Credit Union and rebranded in 1983, it serves members of the Slippery Rock University community — employees, students, and affiliates — alongside family members, students in Slippery Rock schools, and individuals who live, work, or worship in the Slippery Rock area. It is regulated by the NCUA and deposits are insured up to $250,000 per depositor.

Its product set spans deposit products (Share Savings, Money Market, IRA Share Savings, Christmas Club, Share Draft Checking, Share Certificates), consumer lending (auto, recreational vehicle, home equity loans and HELOC, mobile home, share-secured, personal, student via Sallie Mae partnership), a VISA Classic credit card, and protection add-ons (Debt Protection, GAP, Mechanical Repair Coverage, TruStage-branded insurance). Distribution is centered on a single physical branch with drive-thru and 24-hour ATM, supported by native iOS and Android apps, an online banking portal, and an online loan payment platform integrated with Fluidpay. Marketing relies on community events, scholarships (three $1,000 awards annually), referral programs (up to $500 per referring member per calendar year), and local partnerships such as the annual ornament collaboration with Wendell August Forge and the Slippery Rock Heritage Association.

Revenue is generated primarily from net interest income on the loan portfolio, with tiered deposit rates on savings, money market, share draft, and share certificate products, plus transaction-based fees (overdraft, late payment, returned payment, stop payment, wire transfer, card replacement). Pricing data current to April 2026 indicates auto loans from 4.50% APR (new) to 8.50% APR (older used), home equity from 4.75% APR on first-lien 0-60 month terms, personal loans at 10.25%-11.25% APR, and a 12.90% fixed APR credit card with no annual or foreign-transaction fees. The institution operates with approximately 15-20 staff across lending, operations, branch management, and member service functions, with no disclosed revenue, asset, or membership scale figures.

Name

SRU Federal Credit Union

Legal name

SRU Federal Credit Union

Website

https://srufcu.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

SRU Federal Credit Union is a federally chartered, member-owned cooperative credit union founded in 1958 in Slippery Rock, PA, providing deposit, consumer lending, credit card, and digital banking services to the Slippery Rock University community, SEG employer groups, and local residents.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Student/University Credit Unions (FSABAEAJ), Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Retail banking services
• Consumer lending products
• Deposit account services
• Credit union membership
• Financial education programs

Headquarters

HQ city

Slippery Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on auto loans, home equity loans, personal loans, credit cards, and other lending products. Rates vary by product type and term length.
2. Fee Income: Various fees including overdraft fees, late payment fees, returned payment fees, card replacement fees, and ATM fees. Also includes fees for services like stop payments and wire transfers.
3. Share Draft/Checking Account Services: Revenue from share draft checking accounts with minimum balance requirements and associated services
4. Share Certificate Investments: Certificate of deposit products generating fee income with terms ranging from 6 to 60 months

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SRU Federal Credit Union provides full-service retail banking to its Slippery Rock membership, including deposit accounts (share savings, money market, share draft checking, share certificates, IRA, Christmas Club), a broad lending suite (auto, RV, home equity, HELOC, mobile home, share-secured, personal, student loans, and VISA Classic credit card), and protection products (debt protection, GAP, mechanical repair coverage, TruStage insurance). Members access services through one branch, a mobile app, online banking, an online loan payment portal, and a surcharge-free ATM network.

Product overview

SRU Federal Credit Union is a full-service financial institution offering a comprehensive suite of banking products and services. The core offerings include Share Savings, Money Market, Share Draft Checking, and Share Certificates for deposit products. Loan products span Auto Loans, Recreational Vehicle Loans, Home Equity Loans, Home Equity Line of Credit, Mobile Home Loans, Share Secured Loans, Personal Loans, and Student Loans (via Sallie Mae partnership). Credit services include a VISA Classic Credit Card. Protection products include Debt Protection, GAP Insurance, Mechanical Repair Coverage, and TruStage insurance partnership. Digital banking is delivered through Online Banking platform and Mobile Banking App for iOS and Android, with features including real-time account access, mobile deposits, transfers, bill pay, and e-statements. Financial planning tools include Calculators for home, auto, personal loans, and education savings. Special programs include the SRU FCyoUth youth financial literacy program and Early Pay for early direct deposit access.

Differentiator

Problem solved

Functional benefit

Brands

• SRU FCyoUth: A youth program designed to prepare children to navigate and take control of their financial futures through teaching basic financial principles and smart financial decision making. Children enrolled are eligible to participate in SRU FCyoUth BINGO and are rewarded for completing tasks such as depositing birthday money and learning to write a check.

Products and services

• Share Savings Basic savings account required for credit union membership with a $5 minimum opening balance and tiered dividend rates based on account balance. Funds accessible for everyday savings needs.
• Money Market Higher-yielding liquid investment account requiring $10,000 minimum balance with up to 6 withdrawals permitted per month. Tiered APY based on balance.
• IRA Share Savings Individual Retirement Account available in Traditional or Roth options for tax-advantaged retirement savings with a $5 minimum opening balance.
• Christmas Club Seasonal savings account for holiday expenses with one withdrawal permitted per year; balance transferred to share savings in early October.
• Share Draft Checking Free share draft checking account with unlimited check writing, free debit/ATM card access, and no monthly maintenance fees. Minimum average daily balance of $150 required to earn dividend.
• Share Certificates Fixed-term share certificate investments with terms ranging from 6 to 60 months and a $500 minimum deposit. Tiered APY based on term length.
• Auto Loans Financing for the purchase or refinance of new or used cars, SUVs, or pickup trucks with rates as low as 4.50% APR (new). Terms from 0 to 84 months; 0.25% APR discount for auto-debit from SRU FCU share draft checking.
• Recreational Vehicle Loans Financing for ATVs, boats, campers, motorcycles, personal watercraft, snowmobiles, tractors, trailers, or UTVs with rates starting at 7.50% APR.
• Home Equity Loans Fixed-rate loans using home or rental property equity for remodeling, major purchases, refinancing, or debt consolidation with rates as low as 4.75% APR (1st lien, 0-60 months). No closing costs except appraisal if required.
• Home Equity Line of Credit (HELOC) Flexible revolving borrowing line secured by home equity for renovations or educational expenses, with a minimum credit limit of $25,000.
• Mobile Home Loans Financing for the purchase or refinance of mobile homes with rates starting at 9.25% APR for new homes.
• Share Secured Loans Loans using credit union shares as collateral for borrowers seeking lower rates, with APRs starting at 3.75%.
• Personal Loans Unsecured borrowing without collateral requirements with rates as low as 10.25% APR for terms up to 36 months.
• Student Loans Undergraduate and graduate education financing provided through the Sallie Mae platform for SRU FCU members attending eligible schools.
• VISA Classic Credit Card Credit card with no annual fee accepted anywhere VISA is accepted, with a fixed 12.90% APR and no foreign transaction fee.
• TruStage Insurance Discounted auto, home, and life insurance products available to SRU FCU members through the TruStage partnership.
• Mobile Banking App Mobile application for iOS and Android providing account access, real-time balances, mobile deposits, transfers, and bill pay for SRU FCU members.
• Online Banking Web-based digital banking platform offering real-time account balances, transfers, bill pay, e-statements, and loan applications for SRU FCU members.
• Financial Calculators Online planning tools covering home loan, auto loan, personal loan, and education savings calculators available to members and visitors.
• SRU FCyoUth Program Youth financial literacy program for children featuring BINGO challenges, rewards for completing financial literacy tasks like depositing birthday money and writing checks, and member contests.
• Early Pay Direct Deposit Direct deposit service allowing members to receive payroll funds up to 2 days early with no enrollment required.
• Online Loan Payment Platform Online platform allowing members to make payments on SRU FCU loans via debit card or ACH through the FluidPay integration, accessible online, by phone, or in-person.

Quantifiable outcome

• Home equity loan rates as low as 4.50% APR for qualified borrowers
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Wendell August ForgeminorStrategic or Co-development Partner · 13 November 2023Annual ornament series partnership featuring Slippery Rock historical landmarks. Proceeds benefit Slippery Rock Heritage Association. Ornament retail price $15 each with free ornaments for first 75 members.
• Butler Coffee LabminorGTM or Marketing Partner · 27 October 2023Local non-profit organization employing individuals with intellectual and physical disabilities. SRU FCU offers complimentary coffee bar with Butler Coffee Lab products featuring custom pods with unique flavors.
• Slippery Rock Heritage AssociationminorGTM or Marketing PartnerNon-profit organization promoting preservation of Slippery Rock history. SRU FCU displays historical photos in lobby and partners on annual ornament series with proceeds benefiting the association.
• Sallie MaeminorChannel Partner/ Reseller/ DistributorStudent loan partner through Sallie Mae's platform providing undergraduate and graduate student loan options for SRU FCU members attending eligible schools.
• TruStageminorChannel Partner/ Reseller/ DistributorInsurance products partner offering auto, home, and life insurance at discounted rates for SRU FCU members.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alliant Credit Union: Large national digital-first credit union with broad field of membership. Comparable as a credit union competing for digitally-engaged members with online banking, mobile apps, and competitive deposit/lending rates — representing the digital competitive threat facing small community credit unions.
• Pennsylvania State Employees Credit Union (PSECU): Pennsylvania-headquartered state-chartered credit union serving commonwealth employees and broader community. Comparable as a Pennsylvania-based cooperative serving defined membership groups with deposit, lending, and digital banking services.
• University of Michigan Credit Union (UMCU): University of Michigan-affiliated credit union offering full-service banking to students, faculty, alumni, and broader community. Comparable to SRU FCU in serving a university community with deposit products, lending, credit cards, and financial education programs.
• Bellco Credit Union: Colorado-based community credit union offering full-service consumer banking. Comparable as a mid-sized member-owned cooperative providing deposits, consumer lending, credit cards, and digital banking services to a defined membership community.
• Indiana University Credit Union (IUCU): University-affiliated credit union serving Indiana University students, faculty, and alumni. Comparable as a higher-education-affiliated credit union with student lending, scholarships, and youth financial literacy programs targeting the university community.
• Members 1st Federal Credit Union: Pennsylvania-based federal credit union with multi-branch network and similar member-owned cooperative model. Directly comparable as a PA-headquartered community FCU offering deposits, lending, and digital banking to a defined regional membership.
• Penn State Federal Credit Union: Pennsylvania university-affiliated federal credit union serving Penn State community. Directly comparable to SRU FCU as a PA university-affiliated FCU with shared institutional history and similar student/faculty/community member base.

Broad incumbents

• S&T Bank: Pennsylvania regional commercial bank with western PA branch network. Comparable as an established PA community bank competing for the same deposit, lending, and small business relationships in SRU FCU's footprint, though operating as a for-profit institution with broader geographic reach.
• First Commonwealth Bank: Pennsylvania-based regional commercial bank headquartered in Indiana, PA — adjacent to Slippery Rock. Comparable as an established PA community bank operating in the same geographic trade area with consumer lending, deposits, and small business services that overlap with SRU FCU's offerings.
• PNC Bank: Major regional bank with strong Pennsylvania presence including retail, lending, and wealth services. Comparable as a large institution operating in the Slippery Rock market and competing for student, faculty, and community banking relationships — including Drew McDowell's prior employer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/srufcu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRU Federal Credit Union