Prepdeck
Prepdeck, a sub-brand of StoreBound LLC under the Dash portfolio, designs and sells the Prepdeck Gen 2 all-in-one meal prep station — integrating a cutting board, ingredient containers, and chef's tools — to US home cooks through DTC e-commerce, retailers, and Amazon.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prepdeck does
Prepdeck is a consumer kitchen goods brand that designs, manufactures, and sells an all-in-one meal preparation station for home cooks. The company operates as a product line under StoreBound LLC, a New York-domiciled LLC that owns the broader Dash kitchen appliance portfolio; Prepdeck products are sold under the Dash brand through the bydash.com e-commerce storefront, authorized retailers, and Amazon Marketplace, targeting a horizontal segment of individual home cooks in the United States.
The company's flagship product, Prepdeck Gen 2, is a physical meal prep station that integrates a cutting board with 14 sized ingredient storage containers (with measurement markings), 5 chef's tools (Juicer, Grater, Zester, Mandoline, and a 5-in-1 Peeler), a Garlic Crusher that doubles as a Finger Guard, and 4 storage lids enabling stackable fridge storage. The product retails at $129.99 and is currently listed as sold out. Accessories are dishwasher-safe. No proprietary software, AI features, app integrations, or recurring digital revenue streams are disclosed; the technology footprint is the integrated product form factor itself rather than any embedded electronics or software platform.
Commercially, Prepdeck runs a direct-to-consumer hardware sales model with a one-time purchase structure, no recurring revenue, and no subscription components. The brand supports acquisition through a multi-channel digital marketing presence (Twitter/X, Facebook, Pinterest, Instagram, TikTok, YouTube, email newsletter with a 10% sign-up discount, and a recipe content blog), and offers free shipping over $50, easy returns, and a 365-day warranty to reduce purchase friction. The company has 1-10 employees, was founded in 2017, is privately held, has no disclosed funding rounds, no patents, no institutional investors, and no disclosed partnerships; legal entity is StoreBound LLC, headquartered in New York City, with US-based customer support.
Prepdeck firmographics
Firmographics- Name
- Prepdeck
- Legal name
- StoreBound LLC
- Website
- https://prepdeck.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prepdeck, a sub-brand of StoreBound LLC under the Dash portfolio, designs and sells the Prepdeck Gen 2 all-in-one meal prep station — integrating a cutting board, ingredient containers, and chef's tools — to US home cooks through DTC e-commerce, retailers, and Amazon.
- Ownership category
- akta.pro rank
Prepdeck industry classification
Industry- Product category
- Kitchen Appliances & Meal Prep Tools
- akta.pro primary industry
- Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)
Keywords
Where Prepdeck is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prepdeck business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales: One-time purchase model for kitchen appliances and tools. Prepdeck Gen 2 is sold as a single all-in-one meal prep station with accessories included at a retail price point of $129.99. No recurring revenue streams identified.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Prepdeck Gen 2 - All-in-one meal prep station |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Prepdeck product offering
Product offeringCore offering
Prepdeck manufactures and sells the Prepdeck Gen 2, an all-in-one meal prep station designed for home cooks. The product combines a cutting board, 14 ingredient storage containers with measurement markings, five chef's tools (Juicer, Grater, Zester, Mandoline, 5-in-1 Peeler), a Garlic Crusher/Finger Guard, storage lids, a mobile device stand, and a recipe guide in a single organized system priced at $129.99. It is sold direct-to-consumer via bydash.com and through authorized retailers and Amazon.
Product overview
Prepdeck is a kitchen tools and gadgets brand owned by StoreBound LLC, operating under the Dash product line. The company offers various kitchen appliances including MultiMakers with removable plate sets, Popcorn Makers, Frozen Treats makers, Air Fryers, Blenders & Juicers, Coffee & Tea makers, Cookware, Egg Cookers, Dessert & Ice Cream Makers, Mixers, Rice Cookers, Toasters & Ovens, Waffle Makers, and Tools, Gadgets & Cookbooks. The Prepdeck Gen 2 is the flagship product—a physical meal prep organization system designed to help home chefs prep meals efficiently by keeping ingredients organized in a single station with included cutting board and storage containers.
Differentiator
Problem solved
Functional benefit
Brands
- Prepdeck Gen 2: All-in-one meal prep station with cutting board, 14 ingredient containers, chef's tools (Juicer, Grater, Zester, Mandoline, 5-in-1 Peeler, Garlic Crusher), storage lids, and recipe guide.
Products and services
- Prepdeck Gen 2
Companies that use Prepdeck
Customer profileSegments1 record
Ideal customer profiles1 record
Prepdeck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prepdeck partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Prepdeck competitors and assessment
Company assessmentDirect peers
- OXO: OXO is a leading kitchen tools and gadgets brand offering cutting boards, prep tools, and storage solutions. It is the most direct competitor to Prepdeck, as both target home cooks with ergonomic, organization-focused kitchen tools across multiple SKUs and price points.
- Joseph Joseph: Joseph Joseph is a UK-based kitchen tools brand specializing in integrated, space-saving prep and organization products. It competes directly with Prepdeck in the 'smart kitchen organization' category, particularly in cutting boards with built-in containers and stackable prep systems.
- Progressive International: Progressive International manufactures a wide range of kitchen gadgets, prep tools, and food storage solutions sold at mass retail. It is a direct peer to Prepdeck in the consumer kitchen tools and food prep organization category.
- Chef'n: Chef'n designs and markets innovative kitchen gadgets and food prep tools targeted at home cooks. It is a direct peer to Prepdeck as both brands sell clever, single-purpose kitchen tools via DTC and retail channels like Target and Amazon.
- Simple Houseware: Simple Houseware sells kitchen organization, storage, and rack solutions primarily through Amazon. It is a direct peer to Prepdeck in the kitchen organization and home prep tools category, with overlapping SKUs in storage containers and prep stations.
Broad incumbents
- KitchenAid: KitchenAid is a Whirlpool-owned broad incumbent in kitchen appliances and tools, offering cutting boards, prep tools, and gadgets alongside major appliances. It competes with Prepdeck in the kitchen tools category but with a much larger portfolio and brand presence.
- Cuisinart: Cuisinart is a broad incumbent kitchen brand offering small appliances and kitchen tools/gadgets. It is comparable to Prepdeck as a broadly distributed kitchen brand that touches the same home-cook segment with overlapping product categories.
- Vitamix: Vitamix is a premium food preparation appliance brand. As a broad kitchen incumbent with strong brand equity among home chefs, it is comparable to Prepdeck as a higher-priced kitchen brand serving engaged home cooks.
- Dash (StoreBound LLC): Dash is the parent brand of StoreBound LLC and the umbrella for Prepdeck. As a broad DTC kitchen appliance brand, it is comparable to Prepdeck as the operating ecosystem in which the Prepdeck line sits, with shared marketing channels, distribution, and customer base.
Emerging players
- Fullstar: Fullstar is a fast-growing Amazon-native kitchen gadget brand offering multi-function prep tools (choppers, slicers, mandolines). It is an emerging competitor to Prepdeck in the home meal prep gadget category with strong Amazon-native distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Prepdeck social profiles
Digital presencePrepdeck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prepdeck leadership team
Management profileNumber of profiles
Profiles1 record
Prepdeck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prepdeck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prepdeck
What does Prepdeck do?
Prepdeck manufactures and sells the Prepdeck Gen 2, an all-in-one meal prep station designed for home cooks. The product combines a cutting board, 14 ingredient storage containers with measurement markings, five chef's tools (Juicer, Grater, Zester, Mandoline, 5-in-1 Peeler), a Garlic Crusher/Finger Guard, storage lids, a mobile device stand, and a recipe guide in a single organized system priced at $129.99. It is sold direct-to-consumer via bydash.com and through authorized retailers and Amazon.
Is Prepdeck a public or private company?
Prepdeck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prepdeck founded?
Prepdeck was founded in 2017. It employs 1 to 10 people.
Where is Prepdeck based?
Prepdeck is headquartered in Los Angeles, United States, in the North America region.
How does Prepdeck make money?
One revenue line is on record: hardware Sales.
Who are Prepdeck's main competitors?
Direct peers on record are OXO, Joseph Joseph, Progressive International, Chef'n and Simple Houseware. Broad incumbents are KitchenAid, Cuisinart, Vitamix and Dash (StoreBound LLC). Fullstar is listed as an emerging player.
Does Prepdeck have an API?
No public API is recorded for Prepdeck.
What industry is Prepdeck in?
Prepdeck's product category is Kitchen Appliances & Meal Prep Tools. Its primary akta.pro industry code is CRACADAD, Food Prep Appliances Retail (Blenders, Mixers, Processors).