Forever Clean

What Forever Clean does

Forever Clean (legal name: Forever Clean Dienstleistungs GmbH & Integrations Service für Frauen) is a Berlin-based professional building cleaning services provider operating since approximately 1999. The company delivers recurring and project-based cleaning services — including office cleaning, retail and supermarket cleaning, educational facility cleaning (schools and Kitas), bank and financial institution cleaning, stairwell cleaning, basic and special cleaning, and property management cleaning — to commercial, institutional, and residential clients across Berlin, Brandenburg, and surrounding regions. The firm is structured as a German private limited company (GmbH) with 11–50 employees and is led by Managing Director Aynur Boldaz-Özdemir, who also serves on the Vollversammlung of the Handwerkskammer.

The company differentiates itself through regulatory and social-enterprise designations rather than technology: it operates as a certified Meisterbetrieb (master craft business) and a recognized Inklusionsbetrieb (inclusion business), maintaining DIN EN ISO 9001 quality certification and actively employing people with disabilities and disadvantaged individuals. Its technology stack is limited to standard industry cleaning equipment and methodologies, with website-side integrations for WhatsApp, Microsoft Teams, Telegram, video conferencing, and a third-party 'KI Agent' communication channel. No proprietary software, data assets, or AI/ML capabilities are disclosed.

Revenue is generated through recurring service contracts (subscription/recurring model), with pricing provided on a quote basis. The go-to-market is sales-led B2B, relying on direct outreach, referrals from long-standing client relationships (many exceeding 10 years), and regional industry association memberships (IHK Berlin, craft guilds). Customer concentration is distributed across five verticals with no named anchor accounts disclosed, supporting a moderate concentration profile typical of a small specialty services operator.

Name

Forever Clean

Legal name

Forever Clean Dienstleistungs GmbH & Integrations Service für Frauen

Website

https://forever-clean.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Forever Clean is a Berlin-based, ISO 9001-certified building cleaning services provider (GmbH, 11–50 employees, est. ~1999) delivering recurring office, retail, educational, bank, and property management cleaning across Berlin and Brandenburg, operating as a certified master craft and social inclusion business.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

Keywords

• Commercial cleaning services
• Building maintenance cleaning
• Office cleaning Berlin
• Inclusive employment services
• Property management cleaning

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Cleaning Services: Recurring cleaning services delivered to commercial, institutional, and residential property clients. Revenue is generated through ongoing service contracts for scheduled cleaning tasks including office cleaning, retail cleaning, educational facility cleaning, bank/financial institution cleaning, and property maintenance. The company emphasizes long-term client relationships with many customers served for over 10 years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Forever Clean is a Berlin-based professional building cleaning company providing recurring on-site cleaning services to commercial, institutional, and residential clients across Berlin and Brandenburg. Service lines include office cleaning, retail and supermarket cleaning, bank and financial institution cleaning, school and daycare cleaning, stairwell cleaning, basic and special cleaning, maintenance cleaning, and property management cleaning, delivered under a Meister- und Inklusionsbetrieb model with DIN EN ISO 9001 certification.

Product overview

Forever Clean is a professional building cleaning service company operating as a unified offering rather than a platform-plus-modules architecture. The company provides a portfolio of specialized cleaning services including: Banken & Finanzinstitute (specialized cleaning for banks with discretion and security), Büroreinigung (office cleaning for productive work environments), Einzelhandel & Supermärkte (retail and supermarket cleaning), Grund- & Sonderreinigung (basic and specialized cleaning), Schulen, Kitas & Bildungseinrichtungen (educational facility cleaning), Treppenhausreinigung (stairwell cleaning), Unterhaltsreinigung (maintenance cleaning), and Hausverwaltungen (property management). All services are delivered by a certified master craftsman and inclusion business (Meister- und Inklusionsbetrieb) serving Berlin, Brandenburg, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Banken & Finanzinstitute (Banks & Financial Institutions) Specialized cleaning services for banks requiring particular care, discretion, and security awareness, delivered by trained personnel who respect the sensitive requirements of the financial industry.
• Büroreinigung (Office Cleaning) Recurring cleaning service for offices, administrative locations, and corporate headquarters to maintain productive work environments.
• Einzelhandel & Supermärkte (Retail & Supermarkets) Tailored cleaning concepts for retail and supermarket clients, ranging from small shops to large supermarkets, where customer perception, cleanliness, and safety are paramount to purchasing decisions.
• Grund- & Sonderreinigung (Basic & Special Cleaning) Fundamental and specialized cleaning services for various facility types and requirements, covering one-off deep cleans and special cleaning tasks beyond standard maintenance.
• Schulen, Kitas & Bildungseinrichtungen (Schools, Daycare & Educational Institutions) Cleaning services ensuring hygienic safety in schools, daycare centers (Kitas), and other educational institutions.
• Treppenhausreinigung (Stairwell Cleaning) Recurring cleaning of stairwells and related building areas to support maintenance of multi-tenant residential and commercial properties.
• Unterhaltsreinigung (Maintenance Cleaning) Recurring maintenance cleaning services for the regular upkeep of commercial and institutional facilities.
• Hausverwaltungen (Property Management Cleaning) Cleaning services for Hausverwaltungen (property management companies), covering stairwells, interior areas, and outdoor facilities for the preservation of property value.

Quantifiable outcome

• Many customers served for over 10 years, demonstrating high retention through reliability and partnership-based collaboration

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gegenbauer Holding: Gegenbauer is a Berlin-headquartered facility services group with strong building cleaning operations across Germany, serving offices, retail, and property managers. Comparable geographic overlap and customer verticals to Forever Clean's Berlin footprint.
• Dussmann Service: Dussmann is a leading German facility services and cleaning group with a global footprint, serving commercial offices, retail, education, and healthcare sectors. Closely comparable to Forever Clean's commercial cleaning model with extensive certification credentials.
• Klüh Service Management: Klüh is a Düsseldorf-based facility services provider offering cleaning, security, and catering across commercial and institutional clients in Germany. Comparable commercial cleaning focus with broader integrated facility services portfolio.
• Sodexo Germany: Sodexo is a global facility services provider with German operations covering commercial cleaning, workplace services, and integrated facility management. Overlaps with Forever Clean's office and institutional cleaning segments.
• Wisag: Wisag is a major German facility services provider with extensive commercial cleaning operations across industrial, retail, office, and public-sector clients. Directly competes in the same B2B cleaning services market as Forever Clean with broader geographic coverage.
• Strabag Property and Facility Services: Strabag PFS is the facility services arm of the Strabag Group, providing commercial cleaning and building management across Germany and Europe. Comparable services targeting offices, retail, and institutional customers at much larger scale.
• Piepenbrock: Piepenbrock is one of Germany's largest facility services groups, offering building cleaning, security, and maintenance across commercial and institutional segments nationwide. Directly comparable to Forever Clean's commercial cleaning focus but with far greater scale and geographic reach.

Direct peers

• Dorfner Gruppe: Dorfner is a German commercial cleaning company providing building, industrial, and special cleaning services across multiple regions. Directly comparable to Forever Clean's commercial cleaning model with similar service portfolio and B2B focus.
• Wackler Gebäudereinigung: Wackler is a German commercial cleaning and facility services company headquartered in Munich with offices across Germany. Directly comparable in commercial cleaning services and customer verticals to Forever Clean.

Regional players

• Cleanstar Reinigungsservice: Cleanstar is a German commercial cleaning provider with regional strongholds including the Berlin/Brandenburg area, offering office and building cleaning services for SMEs. Closely comparable in geographic footprint and SMB customer base to Forever Clean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ForeverCleanBerlin
• LinkedInlinkedin.com/company/forever-clean

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Clean