Lavazza Coffee (UK) Ltd

What Lavazza Coffee (UK) Ltd does

Lavazza Coffee (UK) Ltd is the wholly-owned UK subsidiary of Luigi Lavazza S.p.A., the Italian family-owned coffee company founded in Turin in 1895. The UK entity distributes premium Italian espresso coffee products to UK consumers and hospitality professionals, operating from its Uxbridge headquarters and a London flagship retail store. Its commercial footprint spans the Home channel (e-commerce at lavazza.co.uk, subscription deliveries, London flagship) and the professional channel (Uxbridge Training Centre serving baristas, caterers, and HoReCa clients), with reported FY2024 revenue of £110.3 million and pre-tax profit of £3.2 million (doubled year-on-year).

The product portfolio is anchored on three coffee formats — whole beans, ground coffee, and capsules — across the Qualità Rossa, Qualità Oro, Espresso, Decaf, Crema e Gusto, and ¡Tierra! collections. Proprietary technology drives hardware differentiation: the A Modo Mio capsule system and the 2025-launched Lavazza Assoluta Bean-to-Cup machine, which integrates Perfect Bean Match (barcode-driven automatic setting optimization), WiFi connectivity, and a companion mobile app. The capsule range spans both proprietary A Modo Mio pods and Nespresso Original-compatible capsules (under explicit non-affiliation disclaimer). Sustainability positioning is supported by EN 13432-certified Eco Caps and UTZ/Organic certifications on the ¡Tierra! line.

Revenue is generated through one-time coffee product sales, hardware sales of coffee machines, recurring My Way subscription deliveries (offering 15-35% discounts on coffee and up to 50% off machines with multi-order commitments), professional training services, and experiential retail via the London flagship. The marketing mix combines content marketing (Coffee Design, Coffee Society community), event sponsorships (Wimbledon, Arsenal FC, Royal Ascot), and SMEG co-branded machines. Customer concentration is entirely on the long tail of UK individual consumers and a smaller professional-training segment, with no enterprise anchor customers disclosed.

Name

Lavazza Coffee (UK) Ltd

Legal name

Lavazza Coffee (UK) Ltd

Website

https://lavazza.co.uk

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lavazza Coffee (UK) Ltd is the UK subsidiary of Italian family-owned Lavazza Group, distributing premium espresso coffee, proprietary A Modo Mio capsules, and connected Bean-to-Cup machines to UK consumers via DTC e-commerce, the My Way subscription service, and a London flagship store.

Ownership category

akta.pro rank

Product category

Consumer Coffee and Coffee Machines

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Espresso coffee beans
• Capsule coffee machines
• Coffee subscription service
• Bean-to-cup machines
• Italian coffee brand

Headquarters

HQ city

Uxbridge

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Sale of coffee products including whole beans, ground coffee, and capsules through e-commerce website and retail channels. Products sold in various formats including 250g, 500g, 1kg bags and capsule boxes.
2. Coffee Machine Sales and Subscriptions: Sale of coffee machines including A Modo Mio capsule machines, bean-to-cup machines (Lavazza Assoluta), and drip filter machines. Machines available for purchase outright or via subscription with subsidized upfront cost (£1-£299) tied to minimum coffee order commitments.
3. B2C Coffee Subscriptions: Recurring subscription revenue from My Way subscription service offering automated regular deliveries of coffee products at discounted rates (15-35% off) with free shipping. Subscriptions cover capsules, ground coffee, and coffee beans.
4. Training Centre Services: Professional barista and coffee preparation training services delivered through the UK Training Centre in Uxbridge, including courses for catering staff, sales teams, and professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lavazza Coffee (UK) Ltd sells Italian espresso coffee (whole beans, ground coffee, and capsules) and proprietary coffee machines directly to UK consumers through its e-commerce website, subscription service, and London flagship store. Core brands include Qualità Rossa, Qualità Oro, Espresso, Decaf, ¡Tierra!, and A Modo Mio, supported by bundled machine-and-coffee subscriptions and a loyalty program.

Product overview

Lavazza Coffee (UK) Ltd offers a comprehensive Italian espresso coffee portfolio built around proprietary A Modo Mio capsule and bean-to-cup machine systems, alongside Nespresso* Original-compatible capsules. The core product lines include Qualità Rossa, Qualità Oro, Espresso, and Decaf collections available as whole beans, ground coffee, and capsules. The company operates a subscription model (My Way) combining machine purchases with recurring coffee deliveries at discounts up to 50%, supported by the My Lavazza loyalty program. Key innovations include the Lavazza Assoluta Bean-to-Cup machine with Perfect Bean Match technology and Lavazza Eco Caps (industrially compostable capsules). Additional brand experiences include the London Flagship Store and Training Centre network. *Lavazza is not affiliated with Nespresso.

Differentiator

Problem solved

Functional benefit

Brands

• A Modo Mio: Lavazza's capsule system brand featuring compatible coffee capsules and machines for home use.
• Qualità Rossa
• Qualità Oro
• ¡Tierra!
• Espresso
• Crema e Gusto
• Lavazza Assoluta

Products and services

• A Modo Mio Capsules Proprietary capsule system designed for Lavazza A Modo Mio coffee machines, including Delizioso, Lungo Dolce, Decaf, and other varieties with intensity ratings ranging from 6/13 to 8/13, sold to UK home consumers.
• Lavazza Capsules Compatible with Nespresso Original Coffee capsules designed for use in Nespresso Original machines, including Espresso Maestro (Lungo, Intenso) and Qualità Rossa varieties. Lavazza is not affiliated with, endorsed, or sponsored by Nespresso.
• Qualità Rossa Coffee Collection Coffee collection embodying the passionate Italian spirit, available as whole beans (1kg, £22.50), ground coffee (250g–500g, £6.25–£11.50), and capsules. Intensity 5/10 for beans and 10/13 for capsules.
• Qualità Oro Premium Coffee Collection Premium Italian coffee blend collection available in whole beans and ground formats, positioned around blend excellence. Prices from £6.50 (250g beans) to £23.65 (1kg beans).
• Espresso Collection Authentic Italian espresso coffee range including Espresso Barista Intenso (Intensity 9/10, £28/kg), Espresso Barista Gran Crema (Intensity 7/10), and Espresso Italiano Classico ground coffee.
• Decaf Collection Decaffeinated coffee options including My Easy Day ground (Intensity 3/10), My Rich Break beans (Intensity 6/10, £12.50), and Nespresso-compatible Espresso Maestro Decaffeinated capsules (Intensity 7/13).
• ¡Tierra! For Planet Organic Coffee Organic and sustainably-sourced coffee collection with hand-picked beans. ¡Tierra! For Planet Ground Coffee (180g, £5.95) features light roast with delicate, fruity notes. 100% Arabica from Central and South America, certified organic and UTZ.
• Lavazza A Modo Mio Jolie&Milk Capsule Coffee Machine Capsule coffee machine with metallic finish and milk frothing capability, ready in 35 seconds, compact and silent design. Available in Silver and Gunmetal Grey. Price £169, includes 2-year warranty.
• Lavazza Assoluta Bean-to-Cup Machine Premium bean-to-cup coffee machine featuring Perfect Bean Match technology (barcode scanning for automatic settings), adjustable grinder settings, milk system with foam control and temperature boost, and WiFi connectivity to the Lavazza App. Weight 10kg, dimensions 358x220x435mm.
• Lavazza My Way Coffee Subscription Recurring subscription service for coffee deliveries, offering A Modo Mio Capsules (25% discount, min 12 boxes), Ground Coffee (20% discount, min 2kg), Coffee Beans (20% discount, min 2kg), and Nespresso Compatible Capsules (30% discount, min 12 packs). Orders auto-ship every 60 days with free delivery and can be paused or cancelled anytime.
• Lavazza Machine and Coffee Subscription Bundle Combined coffee machine and capsule/bean subscription offering 50% off Lavazza machines (including Assoluta Bean-to-Cup and SMEG) with up to 35% discount on ongoing coffee deliveries. After completing minimum order commitments, transitions to coffee-only subscription at 20–30% discount. Machine becomes customer's property.
• My Lavazza Loyalty Program Rewards program where users earn 1 Bean per pound spent on website purchases, double Beans for subscription sign-ups. Includes exclusive benefits from Day 1, special offers, prizes and rewards.
• Lavazza Coffee Beans Whole coffee beans across multiple blends including Qualità Rossa (1kg, £22.50), Qualità Oro (£23.65/kg), Espresso Barista Intenso (£28/kg). Sold in 250g and 1kg packages.
• Lavazza Ground Coffee Pre-ground coffee for various brewing methods including Moka pot, filter, French press, and V60, including Qualità Rossa Ground (£6.25–£11.50), Qualità Oro Ground, and specialty options.
• Lavazza Training Centre (Uxbridge) Professional coffee education and training service within the world's largest coffee school network (65 offices, 7 in Italy and 58 internationally). Offers courses for baristas, catering staff, sales teams, and coffee lovers covering espresso preparation, brewing methods, Coffee Design, and Italian coffee culture. UK centre located in Uxbridge.
• Lavazza London Flagship Store Flagship retail experience in central London showcasing Italian coffee excellence as part of the Lavazza World concept, offering immersive coffee experiences and unique product formats to UK consumers.
• Lavazza Eco Caps (Industrial Compostable Capsules) Environmentally-friendly coffee capsules certified to EN 13432 standard by TÜV Austria, industrially compostable within 180 days when processed at food waste or industrial composting facilities.

Quantifiable outcome

• Up to 35% discount on coffee products with subscription
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Rainforest AlliancecoreStrategic or Co-development Partner · 1 January 2021Multi-stakeholder project tackling child labour in Vietnam, implemented with coffee competitors, green coffee suppliers, and support from Dutch Government fund. Also part of Global Coffee Platform project on modern slavery addressing labour problems in Brazil.
• Oxfam Italia OnluscoreStrategic or Co-development Partner · 1 January 2019Collaboration in Colombia focusing on human rights and workers' rights assessment at production stage of the coffee value chain, implementing corrective actions to address identified gaps.
• Save the ChildrencoreStrategic or Co-development Partner · 1 January 201720-year partnership with Save the Children including training workshops on Children Rights and Business Principles. Lavazza employees from multiple departments engage in training activities. Projects include Vietnam focus on children's rights and education, and collaboration on Children Rights and Business Principles integration.
• ITC ILO (International Training Centre of the International Labour Organization)coreStrategic or Co-development PartnerFundamental contribution to Lavazza Supplier Code of Conduct development in 2017, providing expertise on sustainability and human rights topics.
• OECD (Organisation for Economic Co-operation and Development)coreStrategic or Co-development PartnerContributed to Lavazza Supplier Code of Conduct review in 2017 with expertise on international standards for sustainability and responsible business practices.
• Wimbledon ChampionshipsflagshipGTM or Marketing PartnerOfficial partnership featuring exclusive Wimbledon & Jannik Sinner Editions, promotional bundles, and limited-time subscription offers including FREE Jannik Sinner Espresso Set with A Modo Mio subscription.
• Royal AscotminorGTM or Marketing PartnerHospitality experience partnership offering competitions and tickets to Royal Ascot horse racing event.
• Arsenal FCminorGTM or Marketing PartnerFootball club partnership with promotional competitions offering match tickets (e.g., Arsenal v Burnley).
• SMEGcoreOEM/ Whitelabel/ Licensing PartnerCollaboration with SMEG for Lavazza-branded coffee machines (Manual Espresso Coffee Machine, Bean-to-Cup machines) sold through Lavazza subscription and retail channels.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pact Coffee: Pact is a UK-native D2C coffee subscription specialist that overlaps directly with Lavazza UK's My Way subscription model and bean/ground product range, targeting the same convenience-driven UK home consumer with a more specialty/third-wave angle.
• Grind (Grind & Co): Grind is a London-based D2C and café coffee brand with a popular subscription offering, competing with Lavazza for premium at-home UK consumers seeking modern specialty coffee delivered direct, overlapping heavily on the My Way subscription proposition.

Broad incumbents

• Starbucks (UK retail and Nespresso partnership): Starbucks operates a major UK café and grocery retail presence, and Starbucks coffee is sold in Nespresso-compatible format. It overlaps with Lavazza UK on at-home coffee consumption and competes for premium brand-conscious UK consumers.
• Costa Coffee (Coca-Cola): Costa is a UK household coffee brand with retail grocery SKUs (beans, capsules, instant) and a dominant UK café footprint. It overlaps with Lavazza UK on packaged coffee products at home and competes for the same everyday UK coffee consumer.
• L'OR Coffee (JDE Peet's): L'OR, owned by JDE Peet's, is a large-scale Nespresso-compatible capsule brand with extensive UK supermarket and grocery distribution. It competes with Lavazza on Nespresso-compatible capsules and beans, but at a much broader mass-market grocery tier.

Regional players

• Kimbo: Kimbo is a Neapolitan coffee brand with a smaller UK footprint than Lavazza but a directly comparable product range (beans, ground, capsules) and Italian heritage positioning, making it a relevant niche Italian-coffee peer in the UK specialty retail channel.

Direct peers

• illy Caffè: illy is the closest Italian heritage direct competitor to Lavazza, with a comparable premium Italian espresso positioning, ESE pod and iperEspresso capsule system, and global foodservice and D2C distribution. Both compete for the same Italian-authenticity-seeking UK consumer.
• Nespresso (Nestlé): Nespresso is the dominant single-serve coffee capsule brand globally and the primary direct competitor in UK home and B2B coffee. Lavazza explicitly markets Nespresso-compatible capsules, confirming a direct head-to-head positioning on both machines and pods.
• Segafredo Zanetti: Segafredo is a major Italian coffee brand with a UK subsidiary and a comparable product portfolio (beans, ground, capsules, machines) plus its own coffee shop chain. Competes with Lavazza in UK retail, foodservice, and home channels on similar Italian heritage positioning.

Others

• De'Longhi (Kenwood UK): De'Longhi is a leading coffee machine manufacturer whose bean-to-cup and pump espresso machines are sold in the same UK retail channels as Lavazza's A Modo Mio and Assoluta machines, making it a key adjacent/complementary peer for the hardware side of Lavazza UK's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/lavazza
• Facebookfacebook.com/lavazzauk
• Instagraminstagram.com/lavazzauk
• Xx.com/LavazzaUK
• LinkedInlinkedin.com/company/lavazza

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavazza Coffee (UK) Ltd