Ocean View
Ocean View Continuing Care Centre is a nonprofit, community-governed facility in Eastern Passage, Nova Scotia, providing continuing care to 171 residents. The organization also develops and sells the J-RO EZ Rest, a proprietary medical positioning wedge for healthcare workers.
- Company typePrivate
- Founded1967
- HeadquartersEastern Passage, Canada
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Ocean View does
Ocean View Continuing Care Centre is a community-governed, charitable nonprofit organization founded in 1967 and headquartered at 1909 Caldwell Road in Eastern Passage, Nova Scotia, Canada. It operates a 171-bed continuing care facility under the Nova Scotia government-funded continuing care model, delivering long-term residential care, respite care, and health services through an interdisciplinary clinical team spanning nursing, physiotherapy, occupational therapy, recreational therapy, social work, spiritual care, and clinical dietetics. Resident rooms are organized into six named neighbourhoods — Seaside, Bayside, Shoreside, Harbourside, Islandview, and Skyview — across the first, third, and fourth floors of the facility, situated on a bluff overlooking Halifax Harbour.
Beyond its core care operation, Ocean View has developed and commercially sells the J-RO EZ Rest, a proprietary medical positioning wedge invented in-house by physiotherapy assistants Jake Harding and Rowena Graham between 2015 and 2017 across more than 40 prototypes. The device is constructed from polyurethane foam with a water-resistant cover and anti-slip bottom and side surfaces, and is engineered to safely keep clients lying on their side at a 90-degree angle during care. Its design rationale is grounded in WCB Nova Scotia data indicating that 53% of time-loss injuries in the healthcare sector are linked to lifting or transferring — the J-RO EZ Rest is positioned as a handling and repositioning aid to reduce caregiver musculoskeletal injury risk.
Ocean View's revenue model rests on two streams: (1) government-funded continuing care services under the Nova Scotia continuing care model, with pricing not publicly disclosed because it varies by resident circumstances and funding arrangements; and (2) direct commercial sales of the J-RO EZ Rest at $185.00 CAD per unit, sold to healthcare facilities and care workers across Nova Scotia via dedicated email ([email protected]) and phone ((902) 465-6020 ext. 2108), with organic distribution support from Aware-NS's Safe Handling and Mobility Program. An associated Ocean View Foundation accepts donations to fund capital improvements and programs beyond government-funded clinical services. The organization employs 251–500 people, is overseen by a volunteer Board of Directors, and does not publicly disclose revenue, financial details, or external investors.
Ocean View firmographics
Firmographics- Name
- Ocean View
- Legal name
- Ocean View Continuing Care Centre
- Website
- https://oceanv.ca
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ocean View Continuing Care Centre is a nonprofit, community-governed facility in Eastern Passage, Nova Scotia, providing continuing care to 171 residents. The organization also develops and sells the J-RO EZ Rest, a proprietary medical positioning wedge for healthcare workers.
- Ownership category
- akta.pro rank
Ocean View industry classification
Industry- Product category
- Long-Term Care / Continuing Care Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Rental / Fee-for-Service CCRCs (HLADAEAB)
- akta.pro secondary industries
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Overnight Respite Care (HSABAGAB)
Keywords
Where Ocean View is headquartered
LocationHeadquarters
- HQ city
- Eastern Passage
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ocean View business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Long-term Care Services: Ocean View operates as a community-governed, charitable organization providing continuing care services. The facility is government funded under the Nova Scotia continuing care model, serving 171 residents with individualized care in a safe environment.
- J-RO EZ Rest Product Sales: Sale of the J-RO EZ Rest medical positioning device to healthcare facilities and care organizations. Priced at $185.00 CAD per unit. Also serves as a return-to-work tool for injured healthcare workers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | J-RO EZ Rest medical positioning device |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ocean View product offering
Product offeringCore offering
Ocean View Continuing Care Centre provides long-term and continuing care services for 171 residents in Eastern Passage, Nova Scotia, organized across six neighbourhoods (Seaside, Bayside, Shoreside, Harbourside, Islandview, and Skyview), delivered by an interdisciplinary care team. The organization also manufactures and sells the J-RO EZ Rest, a proprietary medical positioning wedge priced at C$185 per unit, designed to safely hold clients in a 90-degree side-lying position during care. Operations are funded under the Nova Scotia continuing care model and supported by the Ocean View Foundation.
Product overview
Ocean View Continuing Care Centre operates a long-term continuing care facility with 171 residents in Eastern Passage, Nova Scotia. Their primary proprietary product is the J-RO EZ Rest, a medical positioning wedge developed in-house that is sold commercially ($185 CAD) to healthcare organizations. The facility provides interdisciplinary care services including nursing, clinical dietetics, physiotherapy, recreation therapy, spiritual care, and occupational therapy. The organization also manages a charitable foundation for fundraising and offers career/volunteer opportunities. The J-RO EZ Rest is their main marketed product, while the continuing care services constitute their core operational offering.
Differentiator
Problem solved
Functional benefit
Brands
- J-RO EZ Rest: A medical wedge device designed to safely keep clients lying on their side at a 90-degree angle during care, reducing caregiver injury risk. Invented by Ocean View staff in 2017, it has been recognized as a Leading Practice by Health Standards Organization.
Products and services
- J-RO EZ Rest A proprietary medical positioning wedge made from polyurethane foam with a water-resistant cover and anti-slip bottom and side surfaces, designed to safely and comfortably keep a client lying on their side at a 90-degree angle during care. Priced at C$185 per unit and sold to healthcare facilities and care workers across Nova Scotia, also used as a return-to-work aid for injured healthcare staff.
- Long-Term Continuing Care Services Government-funded long-term residential and continuing care services for 171 residents, organized into six named neighbourhoods (Seaside, Bayside, Shoreside, Harbourside, Islandview, Skyview), including health services, recreation and spiritual care, dining, respite care, and individualized care plans delivered by an interdisciplinary team.
Companies that use Ocean View
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ocean View technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ocean View partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aware-NScoreAware-NS has recommended the J-RO EZ Rest to care workers and organizations across Nova Scotia as part of their Safe Handling and Mobility Program. This recommendation provides organic distribution and credibility for the product within the Nova Scotia healthcare community.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ocean View competitors and assessment
Company assessmentDirect peers
- Extendicare: Extendicare is a major Canadian provider of long-term care and retirement living with operations across multiple provinces. Directly comparable to Ocean View's core long-term care service line and government-funded operating model, though at materially larger scale.
- Arjo: Arjo is a global medical device company specializing in patient handling and hygiene, pressure injury prevention, and safe patient positioning - the exact problem space the J-RO EZ Rest addresses. Direct competitor for the J-RO EZ Rest product line with far broader distribution and capital.
- Shannex: Shannex is one of Atlantic Canada's largest private continuing care and senior living operators, providing assisted living, long-term care, and retirement living across Nova Scotia, New Brunswick, and Ontario. It is the most direct regional peer to Ocean View given overlapping geography (Nova Scotia presence) and identical service model of community-governed continuing care.
- Sienna Senior Living: Sienna Senior Living operates retirement residences and long-term care communities across Canada, including a meaningful presence in Atlantic Canada. Comparable to Ocean View in service offering (long-term care, assisted living) and resident demographics, though with public-company scale.
- Revera Inc. Revera is one of Canada's largest senior living operators with retirement residences, long-term care homes, and home health services across multiple provinces. Comparable to Ocean View's core service of government-funded continuing care with a private-pay retirement living wing, though at much larger scale.
- The Birches Nursing Home: The Birches is a continuing care facility in Nova Scotia operated alongside Ocean View - Administrator Suzanne Wamboldt oversees both facilities. It is a direct peer in scale, geography, and service model, and appears to share management and operational infrastructure with Ocean View.
- Chartwell Retirement Residences: Chartwell is a publicly-traded Canadian owner/operator of retirement residences and long-term care homes, with a significant Atlantic Canada footprint. Comparable to Ocean View in operating assisted living and continuing care, but operates at scale across multiple provinces with a primarily private-pay model.
Broad incumbents
- Bayshore HealthCare: Bayshore is one of Canada's largest home health and personal care providers, with government-funded continuing care contracts across multiple provinces. Comparable to Ocean View on the in-home and continuing care delivery side, though Bayshore focuses on home/community settings rather than facility-based care.
- Stryker (Medical Division): Stryker is a large global medical device company whose Medical division includes patient positioning, hospital beds, and safe patient handling products. Comparable to Ocean View's J-RO EZ Rest on the medical-device side, though Stryker operates across a vastly broader portfolio.
Regional players
- Northwood: Northwood is a Nova Scotia-based nonprofit continuing care organization operating a large long-term care facility in Halifax plus home care and community support programs. It directly competes with Ocean View for residents in the Halifax Regional Municipality and shares the nonprofit continuing care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocean View social profiles
Digital presenceOcean View compliance and trust
Trust signalCompliance1 record
Ocean View financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean View leadership team
Management profileNumber of profiles
Profiles5 records
Ocean View funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean View M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean View
What does Ocean View do?
Ocean View Continuing Care Centre provides long-term and continuing care services for 171 residents in Eastern Passage, Nova Scotia, organized across six neighbourhoods (Seaside, Bayside, Shoreside, Harbourside, Islandview, and Skyview), delivered by an interdisciplinary care team. The organization also manufactures and sells the J-RO EZ Rest, a proprietary medical positioning wedge priced at C$185 per unit, designed to safely hold clients in a 90-degree side-lying position during care. Operations are funded under the Nova Scotia continuing care model and supported by the Ocean View Foundation.
Is Ocean View a public or private company?
Ocean View is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ocean View founded?
Ocean View was founded in 1967. It employs 251 to 500 people.
Where is Ocean View based?
Ocean View is headquartered in Eastern Passage, Canada, in the North America region.
How does Ocean View make money?
Two revenue lines are on record. Long-term Care Services are the primary driver. The others are J-RO EZ Rest Product Sales.
Who are Ocean View's main competitors?
Direct peers on record are Extendicare, Arjo, Shannex, Sienna Senior Living, Revera Inc., The Birches Nursing Home and Chartwell Retirement Residences. Broad incumbents are Bayshore HealthCare and Stryker (Medical Division). Northwood is listed as a regional player.
Does Ocean View have an API?
No public API is recorded for Ocean View.
What industry is Ocean View in?
Ocean View's product category is Long-Term Care / Continuing Care Services. Its primary akta.pro industry code is HLADAEAB, Rental / Fee-for-Service CCRCs, with a secondary code of HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 623311 and its SIC code is 8050.