The BIG Group
The BIG Group is a privately-held Malaysia-based food and hospitality company founded in 2010 and headquartered in Kuala Lumpur, employing 51-100 staff and positioning itself around food as a connector of people, relationships, and experiences.
- Company typePrivate
- Founded2010
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The BIG Group does
The BIG Group is a privately-held, Malaysia-based company founded in 2010 and headquartered in Kuala Lumpur, with a workforce of 51-100 employees. The group's self-description frames it as an "ideology" built around the love of food and its role in connecting people, relationships, and experiences — language consistent with a food and beverage or hospitality operator that wraps its commercial activity in a brand-narrative wrapper rather than a transactional product offering. Functionally, the company appears to operate in the food space, but the source data provides no further specification of restaurant concepts, menu lines, retail formats, distribution channels, or service mix.
Beyond the food-centric positioning, the source content is extremely thin: the company's own URL returns only a loading/verification page with no substantive description of operations, product mix, pricing, locations, customer segments, or go-to-market motion. No product taxonomy, no location list, and no customer references are present. The only verifiable external signal is a 2014 funding round (round number 4, undisclosed amount) from Navis Capital Partners, a Southeast Asia-focused private equity firm, which indicates institutional investor interest but provides no revenue, valuation, or use-of-proceeds detail.
The business model cannot be reconstructed with precision from the available input. There are no pricing models disclosed, no revenue mechanics described, and no customer-segment characterization. As a for-profit private operator in Malaysia's F&B sector, plausible revenue mechanics include direct restaurant sales, franchising/licensing, catering, or event and experiential offerings — but each of these remains a hypothesis rather than an extracted fact. The combination of (a) meaningful headcount (51-100), (b) PE backing, and (c) a food-culture narrative suggests an established multi-unit operator, but the dataset does not permit further specificity.
The BIG Group firmographics
Firmographics- Name
- The BIG Group
- Website
- https://thebiggroup.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The BIG Group is a privately-held Malaysia-based food and hospitality company founded in 2010 and headquartered in Kuala Lumpur, employing 51-100 staff and positioning itself around food as a connector of people, relationships, and experiences.
- Ownership category
- akta.pro rank
The BIG Group industry classification
Industry- Product category
- Food & Beverage Services
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industry
- Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF)
Keywords
Where The BIG Group is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
The BIG Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
The BIG Group product offering
Product offeringCore offering
The BIG Group is a Malaysia-based food-focused organization built around the belief that food connects people, relationships, and experiences. Operating from Kuala Lumpur with 51-100 employees, the group operates within the food and beverage sector, developing and running food-related concepts and experiences for consumers and partners in the local market.
Differentiator
Problem solved
Functional benefit
Products and services
- BIG Food & Experience Concepts
Companies that use The BIG Group
Customer profileIdeal customer profiles1 record
The BIG Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The BIG Group partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
The BIG Group competitors and assessment
Company assessmentDirect peers
- Secret Recipe: Malaysian casual-dining restaurant chain operating multiple outlets across the country with a family-style menu. Comparable to The BIG Group as a multi-outlet Malaysian F&B operator serving similar middle-income consumer segments.
- OldTown White Coffee: Iconic Malaysian casual F&B brand with dine-in outlets, kiosks and packaged goods. Directly comparable as a Malaysian heritage food brand monetizing a localized food experience across multiple formats.
- Marrybrown: Malaysian-headquartered QSR chain with significant domestic and regional footprint. Comparable as a Malaysian-born multi-outlet F&B operator that scaled across geographies.
Regional players
- Tealive: Regional tea/beverage-focused F&B chain from the Loob Holding group, competing in Malaysian casual beverage-and-snack occasions. Relevant as a fast-growing Malaysian F&B operator in overlapping customer occasions.
- Dubuyo: Malaysian-Japanese casual F&B concept with dine-in outlets in KL. Comparable as a Malaysian multi-outlet restaurant operator targeting similar middle-class urban diners.
- Jumbo Group: Singapore-listed seafood and casual dining group with multi-outlet operations. Comparable as a SE Asian restaurant group with a portfolio of dining brands and similar operational profile.
Broad incumbents
- BreadTalk Group: Listed Asian bakery and F&B group with bakery, restaurant and food atrium concepts. Comparable as a multi-brand F&B platform in the broader region, similar in scope to a portfolio-style F&B group.
Emerging players
- Bungkus: Malaysian cloud-kitchen and virtual restaurant operator. Comparable as a Malaysia-based F&B player competing for the same consumer occasions, though with a different delivery-led format.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
The BIG Group social profiles
Digital presenceThe BIG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BIG Group leadership team
Management profileNumber of profiles
The BIG Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BIG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BIG Group
What does The BIG Group do?
The BIG Group is a Malaysia-based food-focused organization built around the belief that food connects people, relationships, and experiences. Operating from Kuala Lumpur with 51-100 employees, the group operates within the food and beverage sector, developing and running food-related concepts and experiences for consumers and partners in the local market.
Is The BIG Group a public or private company?
The BIG Group is a private company. It is classified as private equity controlled and is currently operating.
When was The BIG Group founded?
The BIG Group was founded in 2010. It employs 51 to 100 people.
Where is The BIG Group based?
The BIG Group is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
Who are The BIG Group's main competitors?
Direct peers on record are Secret Recipe, OldTown White Coffee and Marrybrown. Regional players are Tealive, Dubuyo and Jumbo Group. BreadTalk Group is listed as a broad incumbent. Bungkus is listed as an emerging player.
Does The BIG Group have an API?
No public API is recorded for The BIG Group.
What industry is The BIG Group in?
The BIG Group's product category is Food & Beverage Services. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of CRAHALAF, Food Co-ops with In-Store Prepared Foods & Deli. Its NAICS code is 72251 and its SIC code is 5810.