Name

Crosby Straightpoint (UK)

Legal name

Straightpoint (operated under Kito Crosby)

Website

https://straightpoint.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Havant

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Load Monitoring Hardware Sales: Sale of load monitoring equipment including load links, tension meters, compression loadcells, running line dynamometers, and loadshackles. Products available in wireless and cabled configurations with capacity ranges from 1t to over 4000t.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Crosby Straightpoint (UK) manufactures cabled and wireless telemetry load monitoring equipment, including load links, tension meters, compression load cells, running line dynamometers, and load shackles. Products range from 1t to over 4000t capacity and serve the lifting, lowering, weighing, and rigging industries, with ATEX/IECEx-certified versions available for hazardous environments.

Product overview

Crosby Straightpoint (UK) offers a unified portfolio of load monitoring products for the lifting, lowering, weighing, and rigging industries. The product line centers on five core product categories: Load Links (wireless/cabled dynamometers for tension monitoring), Tension Meters (Bluetooth-enabled wire rope meters with iOS/Android app connectivity), Compression Loadcells (wireless/cabled units for weighing and center of gravity calculation from 1t to over 4000t), Running Line Dynamometers (rope and cable tension meters), and Loadshackles (wireless/cabled shackles up to 2500t using Crosby standard shackles). The products share wireless technology enabling antennae-free data transmission up to 1000m/3200ft and Bluetooth connectivity to smartphones via a free app. ATEX versions are available for hazardous environments.

Differentiator

Problem solved

Functional benefit

Brands

• Load Links: Wireless and cabled dynamometers for tension load monitoring
• Tension Meters
• Compression Loadcells
• Running Line Dynamometers (RLTM)
• Loadshackles

Products and services

• Load Links Wireless and cabled dynamometers designed for tension load monitoring in lifting and rigging applications, used by industrial operators to measure and verify load forces during operations.
• Tension Meters iOS and Android compatible Bluetooth wire rope meters used for tension measurement, enabling operators to read tension data directly on smartphones via a free downloadable app.
• Compression Loadcells Wireless and cabled load cells used for weighing and calculating the load's center of gravity, available in capacities from 1 tonne to over 4000 tonnes for industrial weighing and rigging applications.
• Running Line Dynamometers (RLTM) Synthetic rope and cable tension meters for monitoring load on running lines during operations, serving rigging professionals and lifting contractors who need continuous in-line tension feedback.
• Loadshackles Cabled and wireless load shackles built on Crosby standard shackles with capacities up to 2500 tonnes, designed for heavy-duty lifting operations where shackles are integral load-bearing components.

Quantifiable outcome

• Wireless transmission up to 1000 metres (3200 feet) plus
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Bridges to ProsperityminorOthersCommunity partnership supporting infrastructure development through bridge construction in developing regions.
• Lifting for the TroopsminorOthersCommunity initiative supporting military veterans through lifting equipment industry involvement.
• The Ocean CleanupminorOthersKito Crosby announced appointment as official supplier to The Ocean Cleanup organization for ocean plastic removal initiatives.
• Japan Paralympic TeamminorOthersCommunity partnership supporting Paralympic athletes from Japan.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interface Inc: Interface Inc manufactures load cells, force gauges, and torque sensors for industrial force measurement, directly comparable to Crosby Straightpoint's load monitoring product line. Both serve industrial, aerospace, and testing applications with high-precision measurement solutions and overlap in customer profile.
• Flintec: Flintec is a manufacturer of load cells and weighing technology serving industrial, medical, and process applications. It is a direct peer with overlapping product categories (load cells, force sensors) and serves similar end markets in lifting and industrial weighing.
• SENSY SA: SENSY is a Belgian manufacturer of load cells, force sensors, and tension measurement devices for industrial lifting, weighing, and process applications. It is a direct peer with similar product portfolio and customer base in industrial force measurement, and comparable company size.
• AEP Transducers: AEP Transducers is an Italian manufacturer of load cells and force transducers for industrial applications including lifting, weighing, and process control. It is a direct peer with similar product focus and comparable size to Crosby Straightpoint in the niche industrial force measurement category.
• Morehouse Instrument Company: Morehouse Instrument manufactures force measurement instruments and provides calibration services for load cells and force gauges. It is a direct peer in the niche industrial force measurement category with overlapping product lines and customer profile in calibration and industrial testing.
• Rice Lake Weighing Systems: Rice Lake Weighing Systems manufactures industrial scales, load cells, and weighing instrumentation for material handling, transportation, and process applications. It directly overlaps with Crosby Straightpoint in industrial weighing and load monitoring, with comparable mid-market positioning.
• Tractel: Tractel manufactures lifting, pulling, and load monitoring equipment for construction, industrial, and access applications. It is a direct peer with overlapping capabilities in load monitoring for lifting and rigging, similar to Crosby Straightpoint's product portfolio and end markets.

Broad incumbents

• Mettler-Toledo: Mettler-Toledo is a global leader in industrial weighing and force measurement with a broad product portfolio spanning lab balances, industrial scales, and load cells. While much larger and more diversified, it overlaps with Crosby Straightpoint in industrial load cell and crane scale markets.
• Vishay Precision Group: Vishay Precision Group manufactures precision measurement sensors including load cells, weighing systems, and foil resistors. It is a broader incumbent with overlapping product categories in force measurement and serves similar industrial customers across process and discrete manufacturing.
• HBK (HBM): HBK (formerly HBM) provides test and measurement solutions including load cells, force sensors, and data acquisition systems. It is a broader incumbent in measurement, with overlapping capabilities in industrial force measurement and a similar customer base in testing labs and industrial operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/loadcell
• Facebookfacebook.com/loadlink

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosby Straightpoint (UK)