What Setina Manufacturing does

Setina Manufacturing Company, Inc. is a privately held, family-owned manufacturer of specialized upfitting equipment for law enforcement vehicles, founded in 1963 by John R. Setina in Olympia, Washington, and currently led by Terry Setina (President) and Judy Setina (Vice President). The company designs and builds a comprehensive portfolio of push bumpers, partitions, firearm mounting systems, door and window guards, transport seating, cargo storage solutions, command consoles, and K-9 transport systems used by police departments, sheriff's offices, and government fleet buyers across the United States. Its technology base is aircraft-grade aluminum and steel manufacturing with proprietary powder-coat finishing, in-house CNC/forming capability, and laboratory-tested design IP for FMVSS 207/210 seat-belt compliance, side-curtain airbag compatibility, and automotive PPAP corrosion standards; product-specific proprietary systems include T-Rail firearms mounting, VaultLock tamper-resistant shrouds, the SmartBelt electronic seatbelt retractor, and RFID-enabled keyless cargo locks. The business operates a B2B hardware-sales model with quote-based pricing, no public list prices, and no recurring software/subscription component; revenue is generated through one-time equipment sales fulfilled via a three-tier U.S. distribution network of Master Distributors (Electronic Engineering Co, Dana Safety Supply, Macqueen), Regional Distributors (Adamson Industries, Havis, Communications International), and local Dealers, supported by direct field sales contacts and a dedicated distributor portal.

Name

Setina Manufacturing

Legal name

Setina Manufacturing Company, Inc.

Website

https://setina.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Setina Manufacturing is a privately held, family-owned U.S. manufacturer of specialized law enforcement vehicle upfitting equipment — including push bumpers, partitions, firearm mounts, door/window guards, transport seating, and K-9 systems — sold to police departments and government fleet buyers nationwide through a multi-tier distributor network.

Ownership category

akta.pro rank

Product category

Law Enforcement Vehicle Equipment

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Passenger Vehicle Safety Systems Manufacturing (ICE) (IMACAAAO)

akta.pro secondary industries

Occupant Restraint Systems Manufacturing (Airbags/Seatbelts/Pretensioners/Load Limiters) (IMACAMAA), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD), Vehicle Lighting & Signaling Safety Hardware Manufacturing (Headlamps/Adaptive Lighting/Indicators) (IMACAMAK)

Keywords

• Law enforcement vehicle equipment
• Police vehicle upfitting
• Push bumpers partitions
• Police firearm mounting
• K-9 transport systems

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Law Enforcement Vehicle Equipment Sales: B2B direct sales of specialized law enforcement vehicle upfitting equipment including push bumpers, partitions, cargo storage, K-9 systems, and transport seating. Products are sold through a distributor network to law enforcement agencies, police departments, and government fleet buyers. Revenue is generated through one-time hardware sales with no recurring subscription component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Setina Manufacturing designs and produces specialized law enforcement vehicle upfitting equipment, including push bumpers, vehicle partitions, firearm mounting systems, transport seating, door and window guards, cargo storage solutions, and K-9 transport systems. Products are built from aircraft-grade aluminum and steel with powder-coat finishes and are engineered to laboratory-tested safety standards including FMVSS 207/210 and airbag compatibility for police fleet vehicles.

Product overview

Setina Manufacturing is a law enforcement vehicle equipment manufacturer offering a comprehensive portfolio of products for police fleet vehicles. The product line includes exterior equipment (push bumpers, fender guards, bike racks, skid plates), interior equipment (partitions, command consoles, firearm mounting systems, transport seating, door guards, window barriers), cargo storage solutions (cargo boxes, cargo decks, trays), and K-9 transport systems. The products are designed to work together as a total solution system across sedans, mid-size SUVs, full-size SUVs, trucks, and vans. Key product families include the PB400/PB450 series push bumpers, BodyGuard partitions (XL, RP, Flat, DXL), T-Rail firearm mounting systems with multiple lock options (VaultLock, Blac-Rac, Universal), SmartBelt electronic seatbelt system, and the Ultimate K-9 II transport system. The company uses advanced computer-assisted design technology and performs nearly all manufacturing processes at their Olympia, Washington facility.

Differentiator

Problem solved

Functional benefit

Products and services

• PB450L LED Push Bumper LED-lighted push bumper with integrated perimeter lighting, featuring interlocked welded cross support system and pre-installed wiring harness protected within the assembly. Designed for law enforcement fleet vehicles.
• PB400 Push Bumper Setina's No. 1 selling law enforcement push bumper with aircraft-grade aluminum or steel construction, precision fit design, and OEM-grade primer and powder coat finish.
• Winch-Ready Push Bumper Heavy-duty push bumper designed for extreme conditions, built with aircraft-grade aluminum and compatible with 8,000 lb. winches.
• PB5 Fender Guard Impact-resistant fender and headlight guard with boxed extruded aluminum alloy construction, designed for P.I.T. maneuver performance.
• PB6 Fender Guard Heavy-duty fender guard with headlight protection, featuring upper headlight guards constructed of 1.25 inch steel tubing and P.I.T. fender guards.
• PB8 Fender Guard Extra headlight protection with heavy-duty double tube design for vehicles with consistent highway use, one-piece welded 1.25 inch steel construction.
• PB9 Fender Guard Field-tested fender protector with double bar P.I.T. design, constructed of heavy-duty aircraft-grade aluminum alloy.
• PB10 Fender Guard Heavy-duty fender guard with double bar P.I.T. design and headlight protection, featuring 1.25 inch steel tubing with single or double headlight guards.
• Police Bike Rack Push bumper-mounted bike transport rack with folding design for quick mounting, removal and storage, adjustable for multiple bikes.
• Skid Plates Aluminum or steel undercarriage protection for power train and chassis components, designed for easy access to oil changes without removal.
• XL Partition Extra legroom partition with open contour design, Setina's most popular partition providing maximum driver and rear passenger legroom and storage for firearms mounting.
• RP Partition Original recessed panel partition with space-saving design, providing secure prisoner transport with maximum storage for firearms mounting systems.
• Flat Partition Classic flat panel partition design with heavy-duty steel construction, providing secure prisoner transport and vehicle structural support.
• Rear Cargo Partition Advanced rear compartment partition with radio electronics storage panel, providing prisoner transport solutions and secure mounting for cargo storage systems.
• Single Prisoner Partition Space-saving single prisoner transport system with unique S-bend design positioning unit further back on driver side without seat travel obstruction.
• DXL Partition Double XL partition maximizing overall legroom with recessed panel design following new vehicle seat contours, with no rear leg obstructions.
• Dual Prisoner Kits Divider wall kit converting existing partitions to dual prisoner transport system for separate transport of two detainees.
• New Command Console Mission-ready console built from aircraft-grade aluminum with ergonomic design, swivel armrest, duty belt recess, and no-holes drilled mounting system.
• Double T-Rail Firearms Mount Dual firearms mounting system with T-Rail technology providing maximum adjustability for multiple weapons and flexibility for multiple lock configurations.
• Single T-Rail Firearms Mount Single firearm mounting system with versatile design compatible with partition, freestanding, trunk tray, and hatch mounting locations.
• VaultLock Mount Enclosed one-piece shroud and lock design providing maximum security for critical firearm components with tamper-proof fasteners.
• Blac-Rac Firearms Mount Tactical weapons mounting system with receiver width adjustment and trigger post adapter, accommodating all firearm platforms including AR-15s and M4s.
• Freestanding Base Versatile alternative to partition mounting using T-Rail technology for maximum adjustability for multiple firearms of all shapes and sizes.
• Replacement Seating OEM factory seat replacement seating designed for maximum rear passenger legroom with TPO polymer construction and center-pull seat belt system.
• Precision Fit Cover Seating Cover-style seating system installing over existing seat with precision fit, eliminating need to remove and store factory seat.
• SmartBelt Center-Pull Seatbelt System Electronic seatbelt retractor system with automatic locking that eliminates officer's need to manually actuate locking mechanism.
• TPO Door Guards Patented thermoplastic polyolefin door guards with precision fit design, providing OEM factory appearance without removing existing door panels.
• Replacement Door Guards Heavy-duty flat panel door guards in aluminum or steel with rugged powder-coated finish, replacing factory door panels.
• Slotted Polycarbonate Window Barrier Low-profile impact-resistant window barrier with slotted design allowing rear windows to open for increased ventilation and airflow.
• Horizontal or Vertical Steel Window Barrier High-strength steel window barriers available in heavy-duty horizontal or vertical configurations with rugged black powder coat finish.
• Rear Cargo Window Barrier 3-piece rear window guard system with maximum visibility and quick installation, accommodating traffic advisor signaling systems.
• K-9 Window Barrier K-9 specific window barriers with precision fit design available in 7.5 inch and 10 inch fan sizes for ventilation.
• EZ-Lift Command Center Pro performance cargo deck with three-piece design and hydraulic-assisted access to spare tire compartments, collapsing to maximize rear-view visibility.
• Rear Cargo Storage System Multi-tiered modular cargo storage box with top tier available in RFID, key pad, or key lock configurations and 300 lb. capacity slide-out equipment tray.
• Easy-Lift Cargo Deck Cargo deck system utilizing rear under-deck space with lockable lift-top removable hatch and quick easy installation.
• Single Trays & Boxes Versatile cargo trays and boxes for sedans and SUVs with firearm and electronics storage capabilities, featuring 150 lb. tray capacity.
• Scale Box Weight and measures scales storage system designed for easy removal to access spare tire, compatible with Haenni Scales Model WL101.
• Ultimate K-9 II Total K-9 transport system with largest-in-class containment area, featuring front and side K-9 deployment points, prisoner transport, and integrated rear cargo storage.
• 2/3 Full Containment Unit K-9 transport unit providing partial containment for K-9 teams with strategic design for efficient vehicle outfitting.
• Full Containment Unit Complete K-9 containment unit providing maximum protection and security for K-9 transport operations.

Quantifiable outcome

• 60+ years of industry leadership since first patent in 1963

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Adamson Industries Corp: Adamson Industries is both a regional distributor of Setina products and an upfitter of law enforcement vehicles with its own product lines. Represents a channel-overlap peer that competes at the upfit and equipment layer in select geographies.

Direct peers

• Gamber-Johnson: Gamber-Johnson manufactures vehicle mounting systems, consoles, and docking stations for public safety, utility, and fleet vehicles. Direct overlap with Setina's command console and firearm mounting categories, particularly for in-vehicle electronics and computer mounting.
• Jotto Desk: Jotto Desk designs and manufactures police vehicle consoles, prisoner partitions, weapon mounts, and computer docking stations. Competes directly with Setina's interior equipment line including command consoles and firearm mounting systems.
• Troy Products: Troy Products manufactures law enforcement vehicle equipment including prisoner partitions, weapon storage systems, cargo boxes, and K-9 transport units. Directly comparable product categories to Setina's interior, cargo, and K-9 product families.
• Pro-gard Products: Pro-gard is a direct competitor offering partitions, push bumpers, prisoner transport seats, weapon storage, and cargo storage solutions for law enforcement vehicles. Its product portfolio closely mirrors Setina's exterior, interior, and cargo equipment lines.
• Havis Inc: Havis is a direct competitor in law enforcement vehicle equipment, manufacturing partitions, consoles, docking stations, and mounting systems for police and emergency vehicles. Highly comparable to Setina's core product line of partitions, command consoles, and firearm mounts.

Broad incumbents

• Federal Signal Corporation: Federal Signal is a publicly traded, broad public safety equipment manufacturer offering vehicle lighting, sirens, and integrated warning systems. Significantly larger scale than Setina but serves overlapping law enforcement and emergency vehicle customers.
• SoundOff Signal: SoundOff Signal manufactures emergency vehicle lighting, sirens, and warning equipment for law enforcement. Adjacent product category to Setina's LED-integrated push bumpers and serves the same fleet buyer base.
• Whelen Engineering Company: Whelen is a much larger, established manufacturer of emergency vehicle lighting and warning systems. While Setina integrates lighting into push bumpers, Whelen operates broadly in the same public safety vehicle ecosystem and supplies overlapping buyers.
• Code 3 Public Safety Equipment: Code 3 designs and manufactures emergency vehicle lighting and warning systems for police, fire, and EMS. Sits in the same law enforcement vehicle equipment ecosystem as Setina, though focused more on lighting/sirens than interior structural equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/setinamfg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setina Manufacturing