Liftwire

What Liftwire does

Liftwire is a U.S.-based SaaS company founded in 2021 that provides a transportation management system (TMS) tailored to the bulk commodity logistics industry. The platform serves operators in agriculture, forestry, aggregates, and dry bulk transportation, addressing pain points such as lost scale tickets, manual data entry, and fragmented driver communication. The company is headquartered in New York and operates with a team of 1-10 employees.

The core product is a browser-based TMS accessed via web or mobile browsers without requiring software or app installation. Its modules include a shipment dashboard for planning and tracking loads, integrated text-message-based messaging to drivers and stakeholders, ticket management with SMS retrieval and archival, automated data entry to digitize driver and key personnel documents, and a load organization interface for fleet and shipment details. The product architecture is built around consolidating shipping, carrier, and destination information into a single digital portal that replaces Excel-based and paper-driven workflows common in bulk commodity operations.

Liftwire operates a subscription-based SaaS revenue model. Go-to-market is sales-led, leveraging free trials with full data migration support and personalized onboarding as customer acquisition tactics that aim to reduce switching friction. Distribution combines direct sales outreach (phone and email) with self-serve browser-based access, targeting small and mid-sized logistics operators. The company is privately held, appears bootstrapped, and currently serves a domestic U.S. market with no disclosed funding rounds, partnerships, awards, or institutional investors.

Name

Liftwire

Legal name

Liftwire

Website

https://liftwire.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Liftwire is a U.S.-based SaaS company providing a transportation management system for bulk commodity logistics operators across agriculture, forestry, aggregates, and dry bulk. The browser-accessible platform offers shipment tracking, ticket management, automated data entry, and integrated driver messaging on a subscription basis.

Ownership category

akta.pro rank

Product category

Transportation Management Software (Logistics SaaS)

SIC

Transportation Services (4700)

akta.pro primary industry

Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)

akta.pro secondary industries

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC), Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

Keywords

• Transportation management software
• Bulk commodity logistics
• Shipment tracking software
• SaaS TMS platform
• Logistics management system

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Liftwire operates as a Software as a Service (SaaS) platform providing transportation management solutions for bulk industries. The company generates revenue through subscription-based access to their TMS platform, with free trials offered to demonstrate value before conversion to paid accounts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Liftwire provides a browser-based SaaS Transportation Management System (TMS) tailored to bulk commodity industries such as agriculture, forestry, aggregates, and dry bulk. The platform centralizes load planning, shipment tracking, driver/broker communication via integrated text messaging, ticket and document management, and automated data entry to replace inefficient manual processes and scattered Excel-based workflows.

Product overview

Liftwire is a unified SaaS (Software as a Service) platform providing transportation management solutions specifically designed for the bulk commodity industry. The core product is the Transportation Management System (TMS), which operates through a Digital Portal accessible via any web or mobile browser. The platform integrates several functional modules including a Shipment Dashboard for planning and tracking, Integrated Messaging for driver communication via text, Ticket Management for document workflow, Automated Data Entry for reducing manual processes, and Load Organization for fleet management. Together, these components form a centralized system that replaces inefficient Excel spreadsheets and manual processes with streamlined digital workflows for logistics managers, bulk commodity merchandisers, and accounting managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Liftwire Transportation Management System (TMS) SaaS-based Transportation Management System that enables bulk commodity businesses to manage active and future loads, communicate with drivers, brokers, and operators, share information internally, and automate data entry processes, accessed via any web or mobile browser without downloads.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Loadsmart: Digital freight brokerage and TMS automation platform. Overlaps with Liftwire in digitizing shipper-carrier execution workflows, though Loadsmart leans more toward spot brokerage than bulk commodity TMS.
• project44: Supply chain visibility platform increasingly expanding into TMS-adjacent execution. Comparable to Liftwire as a modern, shipper-facing logistics SaaS play with API-first architecture.
• FourKites: Real-time transportation visibility and yard management platform. Adjacent to Liftwire's tracking and dashboard functionality, especially for shippers managing bulk and industrial freight.

Direct peers

• Kuebix (Trimble Transportation): Cloud TMS platform targeting shippers and freight brokers, now part of Trimble. Overlaps with Liftwire on browser-based TMS for SMB and mid-market shippers, including bulk and industrial freight.
• Aljex Software: TMS for freight brokers and carriers with load management, dispatch, and document handling. Closely matches Liftwire's focus on dispatching, document/ticket workflows, and broker-carrier communication.
• MercuryGate: Established TMS vendor serving shippers, brokers, and 3PLs across multiple modes. Directly competes with Liftwire for shipper-side TMS wallet, though MercuryGate serves general freight more than bulk commodities.
• Turvo: Modern SaaS TMS/visibility platform for shippers, 3PLs, and brokers. Comparable to Liftwire in cloud-native, shipper-facing execution and collaboration workflow.

Broad incumbents

• Descartes Systems Group: Logistics technology conglomerate offering TMS, routing, and customs solutions. Targets similar shipper-broker-carrier workflows as Liftwire but as part of a much wider portfolio.
• Oracle Transportation Management: Large incumbent TMS within Oracle's SCM suite. Competes in the same buyer wallet as Liftwire for shipper-side execution, but at enterprise scale and with much broader scope beyond bulk.
• Blue Yonder (formerly JDA / BluJay): Supply chain platform with TMS, WMS, and planning modules. Overlaps with Liftwire in transportation execution for shippers, including bulk and industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftwire