MoneyMan
- Company typePrivate
- Founded2011
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2C
- OfferingServices
MoneyMan firmographics
Firmographics- Name
- MoneyMan
- Legal name
- Общество с ограниченной ответственностью Микрофинансовая компания «Мани Мен»
- Website
- https://moneyman.ru
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MoneyMan industry classification
Industry- Product category
- Consumer Microfinance
- NAICS
- Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
- akta.pro secondary industry
- Cash Advance (Online & Storefront) (FSAKAMAC)
Keywords
Where MoneyMan is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
MoneyMan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Interest Income on Microloans: Primary revenue from interest accrual on issued microloans at rates from 0% (promotional first loans) to 0.8% daily (292% annual rate cap). Loan amounts range from 1,000 to 100,000 rubles with terms up to 1,800 days. Interest income constitutes the core revenue stream.
- Penalty and Late Fees: Penalty of 20% of loan amount plus 150 rubles per 10 days for payment delays. These fees apply to borrowers who fail to meet minimum payment obligations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | First-time borrower promotional loan |
| Unit Pricing | Monthly | Standard microloan |
| Unit Pricing | Monthly | Collateral-backed loan (PTS) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MoneyMan product offering
Product offeringCore offering
MoneyMan operates a fully digital online consumer microfinance platform in Russia, issuing short-term and mid-term personal loans ranging from 1,000 to 100,000 rubles (and up to 1,000,000 rubles under PTS collateral) via website, mobile app, and Telegram bot. Loan applications are processed 24/7 by an automated multi-factor credit scoring system using credit bureau data, behavioral parameters, and government-issued identity data, with disbursement typically occurring within minutes of approval.
Differentiator
Problem solved
Functional benefit
Brands
- MoneyMan — Займы онлайн: Mobile app brand name on app stores for the Android and iOS application.
Products and services
- First-Time Promotional Microloan Interest-free microloan offered to new customers for the first 7 days, capped at 30,000 rubles, with the application requiring only a Russian passport. Designed to acquire first-time borrowers who have no credit history or are new to the MoneyMan platform.
- Standard Online Microloan Unsecured consumer microloan from 1,000 to 100,000 rubles at 0.8% daily interest, with terms up to 1,800 days (60 billing periods of 30 days). Total cost of credit ranges 281%-292% annually. Loans above 30,000 rubles are available to existing customers with bi-weekly repayment over 10+ weeks.
- PTS-Collateralized Loan Secured consumer loan up to 1,000,000 rubles (maximum 70% of vehicle market value) using the vehicle's passport (PTS) as collateral. Interest rate 29.2%-42.0% annually with terms up to 60 months. Vehicle remains in the borrower's possession throughout the loan term.
- Personal Credit Rating Standalone credit rating service for individual borrowers that surfaces their personal credit score derived from bureau and behavioral data. Helps consumers understand their creditworthiness and is positioned as a distinct educational/transparency product within MoneyMan's offerings.
Quantifiable outcome
- 98% of applications approved when submitted through Gosuslugi integration
- +3 more outcomes
Companies that use MoneyMan
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
MoneyMan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature3 records
MoneyMan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Platiza (OOO MKK Mani Men)coreRelated microcredit company (MKK) under same ownership group. Offers complementary microloan products. Listed as partner under 'Займ у наших партнеров' section on MoneyMan website.
- Svoi Bank (AO Svoi Bank)coreBank partner for simplified identification and virtual card issuance. MoneyMan customers can receive loans on Svoi Bank virtual cards. Located at same address (1 Vasilisy Kozhinoy St., Moscow).
- NBKI (AO NBKI)coreNational Bureau of Credit Histories - primary credit bureau providing credit history data for scoring algorithms.
- OKB (AO OKB)coreCredit Bureau providing credit history data and scoring evaluations for loan decision system.
- BKI SB (AO BKI SB)coreScoring Bureau providing user behavioral data and derivative analytics for fraud detection and scoring.
- MegaFon (PAO MegaFon)coreTelecommunications partner providing subscriber data and behavioral analytics for enhanced credit scoring through OneFactor service.
- Gosuslugi (State Services Portal)coreIntegration with Russian government services portal enables simplified authentication and automatic population of passport data, increasing approval rate to 98%.
- SBP (System of Fast Payments)coreRussian instant payment system integration for immediate loan disbursement and repayment processing.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
MoneyMan competitors and assessment
Company assessmentDirect peers
- MigCredit: Russian online microfinance company providing consumer microloans to individuals, including longer-term installment products. Comparable to MoneyMan on the online consumer lending core business and target segment, with some overlap on installment-style products.
- Webbankir: Russian online MFO offering short-term consumer microloans via a fully digital, automated decisioning platform. Directly comparable to MoneyMan on product structure (small-dollar, short-tenor, online origination), target customer (subprime/thin-file borrowers), and regulatory status as a Bank of Russia-registered MFC.
- Vivus Russia: Russian online MFO offering short-term consumer loans with automated decisioning, part of the international 4finance Group. Comparable to MoneyMan on online microloan product, subprime customer focus, and automated digital origination.
- Zaymer: One of the largest online MFOs in Russia, providing instant short-term consumer loans with automated scoring. Closely comparable to MoneyMan across loan size, term, target segment, and the fully-online self-serve distribution model.
- Ezaem: Russian online MFC offering short-term consumer microloans with automated scoring and 24/7 origination. Direct competitor to MoneyMan on target customer (subprime/thin-file), product structure (small-dollar short-tenor), and digital-only distribution.
- Moneza: Russian online microfinance company providing automated short-term consumer loans. Comparable to MoneyMan on product, target customer, and fully-digital origination model within the same MFC regulatory framework.
- Lime (Lime-Zaim): Russian online microfinance company offering fully automated short-term consumer loans. Comparable to MoneyMan on product (small-ticket online microloans), automated decisioning approach, and Bank of Russia MFC regulatory standing.
- Platiza: Sister brand under the same IDF Eurasia holding, operating as an MKK (lower-tier microcredit company) with overlapping microloan products. Comparable to MoneyMan as effectively a parallel product line within the same group, sharing infrastructure and addressable customer base.
Others
- Sravni.ru: Russia's leading financial product aggregator and comparison platform, where MoneyMan is listed as a partner and through which it sources significant inbound traffic. Adjacent ecosystem participant rather than a direct competitor, but central to MoneyMan's customer acquisition funnel and brand visibility.
Broad incumbents
- Tinkoff Bank (T-Bank): Russia's largest digital-native retail bank, offering consumer credit cards, installment loans, and increasingly small-ticket digital lending via its app. Broad incumbent in the Russian consumer credit market that overlaps with MoneyMan's customer base and digital distribution but operates at materially larger scale and across the full banking stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MoneyMan social profiles
Digital presenceMoneyMan financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoneyMan leadership team
Management profileNumber of profiles
Profiles1 record
MoneyMan subsidiaries and ownership
Company hierarchySubsidiaries1 record
MoneyMan funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoneyMan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoneyMan
What does MoneyMan do?
MoneyMan operates a fully digital online consumer microfinance platform in Russia, issuing short-term and mid-term personal loans ranging from 1,000 to 100,000 rubles (and up to 1,000,000 rubles under PTS collateral) via website, mobile app, and Telegram bot. Loan applications are processed 24/7 by an automated multi-factor credit scoring system using credit bureau data, behavioral parameters, and government-issued identity data, with disbursement typically occurring within minutes of approval.
Is MoneyMan a public or private company?
MoneyMan is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoneyMan founded?
MoneyMan was founded in 2011. It employs 51 to 100 people.
Where is MoneyMan based?
MoneyMan is headquartered in Moscow, Russia, in the Europe region.
How does MoneyMan make money?
Two revenue lines are on record. Interest Income on Microloans are the primary driver. The others are penalty and Late Fees.
Who are MoneyMan's main competitors?
Direct peers on record are MigCredit, Webbankir, Vivus Russia, Zaymer, Ezaem, Moneza, Lime (Lime-Zaim) and Platiza. Sravni.ru is listed as an others. Tinkoff Bank (T-Bank) is listed as a broad incumbent.
Does MoneyMan have an API?
No public API is recorded for MoneyMan.
What industry is MoneyMan in?
MoneyMan's product category is Consumer Microfinance. Its primary akta.pro industry code is FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday), with a secondary code of FSAKAMAC, Cash Advance (Online & Storefront). Its NAICS code is 5222 and its SIC code is 6141.