What Dimension IV Madison Design Group does

Dimension IV Madison Design Group is a privately held, full-service architectural, interior design, and planning firm headquartered in Madison, Wisconsin. Founded in November 2002, the firm operates under the legal entity Dimension IV – Madison, LLC and rebranded to its current name in 2007. It serves clients across Wisconsin and the broader Midwest (Illinois, Iowa, Minnesota) spanning commercial, residential, civic/community, educational, senior living, hospitality, faith-based, and historic preservation sectors. Service offerings span the full project lifecycle — design architecture, planning, site planning, sustainable design (LEED, EnergyStar, Wisconsin Green Built Home), interior design (FF&E procurement, space planning), building evaluations, space needs assessment, historic preservation, cost estimating, project management, construction administration, and BIM/3D visualization.

The firm is led by six principals — Jim Gersich, Sheila Ace, Tina Gordon, Ray White, Ron Siggelkow, and Carl Miller — supported by licensed architects, a LEED Green Associate, NCIDQ-certified interior designers, project managers, and marketing staff, totaling approximately 15-20 personnel. Notable technical capabilities include multi-licensed professionals (architecture, landscape architecture, interior design), expertise in adaptive reuse and historic rehabilitation (including the Iowa State Capitol restoration), and proficiency in sustainable design certifications. The firm holds an AIA Architecture 2030 Challenge commitment badge, signaling carbon-neutral design ambition.

Revenue is generated through professional services billed on a project-by-project basis via direct enterprise field sales. The firm is engaged via direct relationships, reputation, industry recognition, and competitive bidding, serving enterprise, government, nonprofit, and educational clients. The firm has no institutional investors, parent company, subsidiaries, patents, or disclosed funding rounds, operating as an independently held partnership-style practice. It has accumulated more than 20 regional industry awards (Wisconsin IIDA, AIA Wisconsin, ABC Projects of Distinction, Daily Reporter Top Project, In Business Magazine, Milwaukee Mayor's Design Award) between 2009 and 2021.

Name

Dimension IV Madison Design Group

Legal name

Dimension IV – Madison, LLC

Website

https://dimensionivmadison.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Dimension IV Madison Design Group is a privately held, full-service architectural, interior design, and planning firm founded in 2002 in Madison, Wisconsin, serving commercial, residential, civic, educational, senior living, hospitality, and historic preservation clients across the Midwest.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Interior Design Services (541410), Landscape Architectural Services (54132)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Architectural design services
• Interior design services
• Sustainable building design
• Historic preservation services
• Commercial architecture firm

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Architectural and Design Services: Professional services revenue from architectural design, interior design, and planning services. Projects include new construction, renovations, adaptive reuse, historic restorations, and tenant build-outs. Billed on a project basis with engagement spanning from conceptual design through construction administration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Dimension IV Madison Design Group provides full-service architectural, interior design, and planning services spanning new construction, adaptive reuse, major renovation, historic preservation, tenant build-outs, green building and sustainable design, and landscape architecture. Projects are delivered on a project basis from conceptual design through construction administration for commercial, residential, civic, hospitality, education, senior living, faith-based, and historic preservation clients.

Product overview

Dimension IV Madison Design Group is a full-service architectural, interior design, and planning firm offering a comprehensive portfolio of services. The company's core offerings include Design Architecture Services (covering new construction through tenant build-outs), Planning Services, Site Planning and Design, Sustainable Design Services (LEED and EnergyStar), Interior Design Services, Building Evaluations, Space Needs Assessment, Historic Architecture Services, Cost Estimating, Project Management, and Construction Administration. Additional specialized services include Renderings, 3D Graphics and BIM Services. The firm specializes across multiple project sectors: Residential (apartments, condominiums, townhomes), Commercial/Office, Community/Municipal (libraries, public facilities), Education (schools, colleges), Senior Living/Eldercare, Hospitality (hotels, restaurants), Religious/Faith-Based, and Historic Preservation. The company was founded in November 2002 and operates from Madison, Wisconsin, serving clients throughout the Midwest region.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Architecture Services
• Interior Design Services
• Planning Services
• Site Planning and Design
• Sustainable Design Services
• Historic Architecture Services
• Building Evaluations
• Construction Administration Services

Quantifiable outcome

• Winner of 2021 In Business Magazine Best New Development in the Residential (Multi-Unit) Category for The Grove affordable housing project
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Plunkett Raysich Architects, LLP: Milwaukee-based architectural firm of similar scale with comparable full-service architecture and interior design practice spanning commercial, healthcare, education, and senior living. Direct competitor for Wisconsin and Midwest project pursuits.
• Eppstein Uhen Architects (EUA): Milwaukee-headquartered architecture and interior design firm with overlapping practice areas in commercial, education, healthcare, and community projects in the same Wisconsin/Midwest geography as Dimension IV.
• Engberg Anderson, Inc. Midwest architecture and design firm of comparable size with similar sector coverage including civic, education, and healthcare. Both firms compete for Wisconsin-area developer, government, and institutional RFPs.
• HSR Associates, Inc. Wisconsin-based full-service architectural firm with similar multi-sector practice. Principal Jim Gersich worked at HSR prior to founding Dimension IV, making it an especially proximate peer in credentials and service approach.
• RINKA Architecture: Milwaukee architecture firm (formerly Strang) of comparable mid-sized profile providing architecture and interior design for commercial, hospitality, and residential projects in Wisconsin and the Midwest.
• BIA Architects: Smaller Wisconsin-based architectural firm with related community, residential, and commercial work. Directly comparable in scale and local geography.

Broad incumbents

• Kahler Slater: Larger Milwaukee-founded architecture and design firm with broader portfolio across workplace, healthcare, hospitality, and community. Overlaps with Dimension IV's practice areas but at materially larger scale.
• HGA Architects and Engineers: National architecture-engineering firm with strong Midwest presence (Minneapolis). Competes for the same institutional, civic, and healthcare clients in Wisconsin but with materially deeper bench and integrated engineering.
• Perkins&Will: Global architecture firm pursuing large-scale civic, education, and healthcare projects. Represents ceiling-level competition when Dimension IV competes for larger institutional pursuits.

Emerging players

• LJP Design Services: Smaller architecture and interior design practice in the Midwest focused on community, residential, and commercial work. Comparable in scale and service offering but with a more regional footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DimensionIVMadison

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimension IV Madison Design Group