Pinnacle Response
- Company typePrivate
- Founded2018
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Pinnacle Response firmographics
Firmographics- Name
- Pinnacle Response
- Legal name
- Pinnacle Response Ltd
- Website
- https://pinnacleresponse.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Pinnacle Response is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pinnacle Response business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Body-Worn Camera Hardware Sales: Sale of physical body-worn cameras including PR5, PR6, PR7, PR7 Mini, PR7 Mini+, and PR8 models along with accessories and charging docks
- DEMS Software Subscription: Cloud-based Digital Evidence Management System subscription for secure footage storage, management, and evidence handling. PR8 comes inclusive of one year's cloud subscription with camera purchase.
- SIM Card Services: PR8 with livestreaming includes unlimited SIM card for 1 year for 4G connectivity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | PR8 Fully Encrypted Body Camera - Base model with DEMS license and 1-year cloud subscription |
| Unit Pricing | Pay-as-you-go | Charging Docks and Bundles - From single docks to 10-way multi-charging docks |
| Unit Pricing | Pay-as-you-go | Accessories - Clips, harnesses, lanyards, holders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Pinnacle Response product offering
Product offeringCore offering
Pinnacle Response designs, manufactures, and sells body-worn video cameras (PR8, PR7, PR7 Mini+, PR7 Mini, and legacy PR6) for frontline staff in sectors including healthcare, retail, transport, private security, hospitality, education, and local government. Camera purchases include a Digital Evidence Management System (DEMS) license and one year of cloud subscription; the DEMS platform provides secure upload, metadata tagging, audit trails, controlled access, and court-admissible evidence sharing. Recurring SIM services and DEMS subscriptions complement hardware sales.
Product overview
Pinnacle Response is a Belfast-based manufacturer of premium body-worn video cameras and associated software. The product portfolio centres on four body camera models (PR8, PR7, PR7 Mini+, PR7 Mini) ranging from flagship 4G-connected cameras to compact mini versions, all designed for durability and evidential use. These cameras integrate with the proprietary Digital Evidence Management System (DEMS) for secure cloud-based evidence storage, upload, tagging, audit trails, and court-admissible sharing. The ecosystem is supported by a full range of charging docks (single, 6-way, 10-way configurations) and mounting accessories including police docks, harnesses, magnetic holders, and lanyards.
Differentiator
Problem solved
Functional benefit
Products and services
- PR8 Body-Worn Camera Flagship body-worn video camera for frontline staff, featuring 4G live streaming, 4G uploading, two-way push-to-talk, SOS button, AES 256-bit encryption, IP66 water/dust resistance, up to 10 hours HD recording, and tamperproof rubberised design. Includes DEMS license and one year's cloud subscription.
- PR7 Body-Worn Camera Professional body-worn camera recording 1080p HD video at 30fps with a 140° field of view, 12-hour battery, GPS, USB-C connectivity, plug-and-play simplicity, and 256-bit AES encryption. Integrates with DEMS for evidence management.
- PR7 Mini+ Body-Worn Camera Compact, lightweight body-worn camera weighing 75g, with 1080p HD recording at 30fps, 120° wide-angle lens, 10-hour battery at 720P, IP65 water resistance, one-press activation, and built-in speaker for recording status announcements.
- PR7 Mini Body-Worn Camera Miniature body-worn camera designed for user comfort and safety, with compact size and lightweight form factor for extended wearing periods in customer-facing roles such as retail and hospitality.
- Digital Evidence Management System (DEMS) Secure UK-hosted cloud-based software platform for managing body-worn video evidence. Supports secure upload, encrypted storage, metadata tagging, audit trails, configurable retention periods, controlled user access, and evidence sharing with authorised parties, with workflows designed for court-admissible evidence and GDPR/ISO/CJS compliance.
Quantifiable outcome
- Physical assaults reduced by 47% during rail industry body camera trial
- +7 more outcomes
Companies that use Pinnacle Response
Customer profileNamed customers18 records
Segments12 records
Ideal customer profiles4 records
Pinnacle Response technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Pinnacle Response partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Retailers Against CrimecoreLong-standing partnership since 2010 with Retailers Against Crime, an industry organization supporting safer retail environments. Pinnacle Response has been associated with this organization to support the retail sector and access retail crime prevention networks.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pinnacle Response competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Pinnacle Response social profiles
Digital presencePinnacle Response compliance and trust
Trust signalCompliance4 records
Pinnacle Response financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinnacle Response leadership team
Management profileNumber of profiles
Profiles1 record
Pinnacle Response funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinnacle Response M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinnacle Response
What does Pinnacle Response do?
Pinnacle Response designs, manufactures, and sells body-worn video cameras (PR8, PR7, PR7 Mini+, PR7 Mini, and legacy PR6) for frontline staff in sectors including healthcare, retail, transport, private security, hospitality, education, and local government. Camera purchases include a Digital Evidence Management System (DEMS) license and one year of cloud subscription; the DEMS platform provides secure upload, metadata tagging, audit trails, controlled access, and court-admissible evidence sharing. Recurring SIM services and DEMS subscriptions complement hardware sales.
Is Pinnacle Response a public or private company?
Pinnacle Response is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinnacle Response founded?
Pinnacle Response was founded in 2018. It employs 11 to 50 people.
Where is Pinnacle Response based?
Pinnacle Response is headquartered in Belfast, United Kingdom, in the Europe region.
How does Pinnacle Response make money?
Three revenue lines are on record. Body-Worn Camera Hardware Sales are the primary driver. The others are DEMS Software Subscription and SIM Card Services.
Does Pinnacle Response have an API?
No public API is recorded for Pinnacle Response.