Boucherie NV

What Boucherie NV does

Boucherie NV (legal entity GB Boucherie NV, KBO BE0405536412) is a Belgian industrial machinery manufacturer founded in 1928 by Gerard Boucherie and headquartered in Izegem, Belgium, where all machines are produced. With 51–100 employees, the company designs and builds high-speed brush manufacturing equipment for three verticals: oral care (manual and electric toothbrushes, interdental brushes), household (brooms, cleaning brushes, mops), and personal care (hairbrushes, cosmetic and mascara brushes). Its core platforms include the Hepta integrated toothbrush lines (up to 2,400 tufts/min on a 12 sqm footprint), Aeola single-tool machines for household and personal care brushes, the NM compact 5 sqm brushware line, the IDM interdental/mascara carousel (up to 5,400 brushes/hour), and the HMU ultrasonic-assembly machine for interdental brushes. Boucherie monetizes through capital equipment sales, aftermarket spare parts and consumables from a dedicated spare-parts business unit, and technical services including TeamViewer-based remote monitoring, supported by a hybrid go-to-market combining direct enterprise sales via wholly-owned subsidiaries in the USA (Boucherie USA Inc.), India (Machines Boucherie India Pvt. Ltd.), and Latin America (Boucherie Latin America, Cali, Colombia), plus exclusive distributors including Giori s.r.l. (Italy, partnership announced March 2025), Interco S.A. (Mexico, effective March 2024), Sogo Bristle (Japan), and BMT (Shanghai). The company is family-owned across three generations (Gerard, Lionel, Bart Boucherie Jr., current president), is privately held with no public listing, and does not publicly disclose revenue or pricing.

Name

Boucherie NV

Legal name

GB Boucherie NV

Website

https://boucherie.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Boucherie NV is a Belgian family-owned industrial machinery manufacturer founded in 1928 that designs and builds high-speed brush-making equipment — tufting, drilling, finishing, and packaging lines — for oral care, household, and personal care brush producers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Brush Manufacturing Machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Broom, Brush, and Mop Manufacturing (339994)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Kitchen & Household Sponges, Scrubbers & Scouring Pads (CRAJAGAJ)

Keywords

• Brush manufacturing machinery
• Tufting machines
• Toothbrush production equipment
• Industrial brush machinery
• Injection molding

Headquarters

HQ city

Izegem

HQ country

Belgium

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brush Manufacturing Machinery Sales: Sale of industrial brush manufacturing machines including tooth-brush tufting machines, household brush machines, and personal care brush machines. Machines are custom-configured production equipment sold to brush manufacturers worldwide.
2. Spare Parts and Consumables: Genuine Boucherie spare parts and consumables available off-the-shelf from warehouse in Belgium and subsidiaries abroad. Strong aftermarket revenue from replacement parts and maintenance supplies.
3. Technical Service and Support: After-sales technical support including remote monitoring via TeamViewer, on-site installation, training, and ongoing maintenance services.
4. Injection Mold Manufacturing: The company operates a separate division (Boucherie Molds) producing high-quality injection molds for medical and consumer products. This operates as a distinct business unit.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Boucherie NV designs, engineers, and manufactures industrial machinery for the production of brushes across three segments: oral care (toothbrushes, interdental brushes), household (brooms, cleaning brushes, mops), and personal care (hairbrushes, cosmetic brushes). The portfolio covers the full production process including drilling, filling/tufting, trimming, end-rounding, finishing, and packaging, with proprietary anchor and anchorless technologies.

Product overview

Boucherie NV is an internationally recognized manufacturer of brush making equipment founded in 1928, offering a comprehensive portfolio of machinery across three main categories: Oral Care (toothbrushes, interdental brushes), Household (brooms, brushes, mops), and Personal Care (hairbrushes, cosmetic brushes). The core product lines include the NM (compact single-tool brush machine), Aeola/Aeola-2 (high-output household/personal care machines), Hepta/Hepta-FM/Hepta-2-FM (toothbrush production lines), and advanced anchorless technology platforms (AFT, PTt 2.0, AVT). Boucherie's machinery integrates tufting, drilling, finishing, and packaging capabilities, with complementary product lines from strategic partner Giori covering mop assembly and finishing equipment. The company manufactures all machines 100% in their factories in Izegem, Belgium, emphasizing vertical integration and continuous innovation in brush manufacturing technology.

Differentiator

Problem solved

Functional benefit

Brands

• Giori s.r.l. Italian company forming strategic partnership with Boucherie for Italian market representation
• BMT (Boucherie China)
• Interco S.A.

Products and services

• Hepta-2-FM Compact high-output integrated toothbrush production line combining tufting and finishing in a single machine on a 12 sqm footprint, with two filling tools running at 1200 tufts/min each for brush manufacturers.
• HEPTA-FM/R Compact automatic toothbrush production line for all-plastic, fully recyclable toothbrushes using plastic anchor plates with output up to 1000 tufts/min.
• Aeola-T Single tool machine for brooms with long fibre featuring a continuously running filling tool, suitable for natural and synthetic fibres up to 11mm tufts.
• NM Compact, economical single filling tool machine for standard brushware with continuously running filling tool, only 5 sqm footprint, and reduced power consumption.
• IDM Mass production machine for interdental and mascara brushes using carousel principle with output up to 5400 brushes/hour and quick change-over.
• Aeola Extremely fast running single tool machine for household and personal care brushware based on Boucherie Ovale technology with non-stop filling tool operation.
• Hepta-FM Compact automatic toothbrush production line with one filling tool running up to 1200 tufts/min, combining tufting and finishing with automatic trimming, endrounding and cleaning.
• PTt 2.0 Anchorless toothbrush production line using revolutionary technology with output up to 40 brushes/min, suitable for transparent handle materials and tapered filaments.
• AFT Fully automatic high-speed machine for anchorless toothbrushes with headplate technology, integrated end-rounding system, and support for up to 5 different fiber colors.
• HMU High speed assembly machine for interdental brushes with handles, assembling up to 90 brushes per minute using ultrasonic embedding technology.
• Hepta Stand-alone toothbrush filling machine running at up to 1200 tufts/min with simple filling tool requiring no lubrication and excellent tufting quality on tapered filaments.
• Aeola-AF Compact universal machine for recyclable brushware using anchorless technology where filaments are melted together, eliminating metal anchors or staples.
• Aeola-2 Compact universal double header machine for all kinds of brushware with two continuously running filling tools and max hole pattern of 620mm.
• AVT-S6 by V-Air Entry-level anchorless toothbrush headplate machine with a 6-station carousel, footprint less than 4 sqm, and output of 25 headplates per minute.
• AC2 (by Giori) Assembly machine for brooms with caps and cardboard leaflet, featuring 2 brush clamps and automatic loading of printed cards.
• Zephyr (by Giori) High-quality finishing machine for angled brooms with up to 12 workstations, exceptional flagging quality, and output of 500–900 brushes per hour.
• Maestro (by Giori) State-of-the-art carousel-type finishing machine for brooms with long fibers, featuring 7 workstations and 6 clamps with output up to 1200 pieces per hour.
• RP (by Giori) Quality brush finishing carousel-type machine with 6 brush clamps, 6–7 workstations, and output up to 1200 pieces per hour.
• RS 5 (by Giori) Precision carousel-type trimming machine for metallic and natural fibers with 5 workstations and output of 600–900 pieces per hour.
• Leonardo 35 (by Giori) Automatic high-speed mop assembly machine with double servo motor system for output up to 2100 mops per hour.
• Dino (by Giori) Economical mop assembly machine with pneumatic material feeding and output up to 700 mops per hour.
• Boucherie Molds (Injection Mold Manufacturing) Separate business unit (Boucherie Molds) producing high-quality injection molds for medical and consumer products, operating as a distinct division within the company.

Quantifiable outcome

• Up to 70 toothbrushes per minute on 12 sqm footprint (Hepta-2-FM)
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Giori s.r.l.coreChannel Partner/ Reseller/ Distributor · 1 March 2025Boucherie and Giori announced a strategic partnership in March 2025. Giori serves as official distributor and service center for Boucherie in Italy. Boucherie integrates Giori's machinery range (mops, finishing machines, auxiliary equipment) into its global sales network. The partnership aims to expand market presence and enhance product offerings worldwide for brushes, domestic/professional cleaning articles, floor cleaning tools, and related packaging lines.
• Interco S.A.coreChannel Partner/ Reseller/ Distributor · 1 March 2024INTERCO S.A. became GB Boucherie NV's official agent in Mexico effective March 1, 2024. The partnership aims to provide excellent service to all Mexican companies in the brush manufacturing industry, leveraging the reputation and know-how of both companies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zahoransky AG: German manufacturer of brush-making machinery offering similar product ranges across household, industrial, and personal care brush production. Zahoransky is the most direct competitor to Boucherie with overlapping technology portfolios in tufting, drilling, and finishing machines.
• Wöhler Brush Technology GmbH: German specialist in brush manufacturing equipment with comparable product lines covering household, industrial, and technical brushes. Both companies share the European heritage of brush machinery innovation and compete for the same global brush manufacturer customers.
• FiMas S.r.l. Italian manufacturer of brush-making machinery focused on household and industrial brushes. Geographic proximity to Boucherie's Giori partnership and overlapping end markets position FiMas as a direct competitor in the European household brush machinery segment.
• Matec S.r.l. Italian brush and broom making machinery manufacturer offering tufting, filling, and trimming equipment. Comparable to Boucherie in target customers (household brush producers) and core machine functionality.
• G.F. S.r.l. Italian brush machinery manufacturer specializing in household and industrial brush production equipment. Competes with Boucherie in European and global household brush markets with similar machine types for broom and brush manufacturing.
• Borg Industries Ltd: UK-based brush manufacturer and machinery provider with vertically integrated brush production capabilities. Comparable to Boucherie in technical brush expertise and serves as both a potential competitor in machinery and a customer in adjacent technologies.

Others

• ILLIG Maschinenbau GmbH & Co. KG: German packaging machinery manufacturer that is a current technology partner of Boucherie (supplies HSU blister packaging machines). Not a direct competitor but an ecosystem partner whose packaging machines complement Boucherie's brush-making equipment in turnkey customer offerings.
• Giori s.r.l. Italian strategic partner of Boucherie (March 2025) providing mop assembly and brush finishing machines distributed through Boucherie's global sales network. Not a competitor but a complementary product partner now integrated into Boucherie's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Boucherienv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boucherie NV