Pinguino Torreblanca
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pinguino Torreblanca firmographics
Firmographics- Name
- Pinguino Torreblanca
- Legal name
- Pingüino Torreblanca
- Website
- https://pinguinotorreblanca.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pinguino Torreblanca industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)
- akta.pro secondary industry
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)
Keywords
Where Pinguino Torreblanca is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Pinguino Torreblanca business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising and Creative Services: The agency generates revenue through providing creative advertising services to brand clients, including campaign development, brand strategy, creative production, and marketing communications. Revenue is derived from professional service fees, likely including project-based retainers and campaign fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Pinguino Torreblanca product offering
Product offeringCore offering
Pinguino Torreblanca is an independent full-service creative advertising agency that develops advertising campaigns and brand strategy for enterprise clients across telecommunications, retail, fashion, food and beverage, automotive, banking, airlines, and NGO sectors. The agency offers end-to-end campaign creation across TV, radio, digital, outdoor, and social media, plus brand platform development, repositioning, and purpose-driven marketing strategies. It also operates 3:26, a specialized sports marketing consultancy.
Product overview
Pinguino Torreblanca is a full-service advertising agency founded in 2014, based in Madrid, Spain. The agency offers advertising campaign services and brand strategy consulting, working with major national and international clients across telecommunications (Yoigo, PepePhone, MasMovil), banking (Bankia, Eurocaja Rural), retail (El Corte Inglés, Fnac, Leroy Merlin), fashion (Women'ecret, Springfield), food and beverage (Coca Cola, Grefusa, Ámbar, Plátano de Canarias), automotive (Ssangyong), and other sectors. The agency also operates a specialized sports marketing consultancy called 3:26, focused on helping sports entities and brands maximize their marketing potential.
Differentiator
Problem solved
Functional benefit
Brands
- 3:26: A sports marketing consultancy launched in 2024 to help sports entities maximize their marketing potential and connect brands with sporting opportunities. Led by Mónica del Arco with over 20 years of marketing experience, including 10 years in sports sponsorship at Joma Sport.
Products and services
- Advertising Campaign Services
Quantifiable outcome
- El Corte Inglés 'Quiéreteme' campaign won first EFI in retailer's history
- +6 more outcomes
Companies that use Pinguino Torreblanca
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles2 records
Pinguino Torreblanca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pinguino Torreblanca partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Pinguino Torreblanca competitors and assessment
Company assessmentBroad incumbents
- Grey Spain: Spanish operations of Grey (WPP), where co-founder Pablo Torreblanca previously served as General Creative Director. Direct creative competitor with the scale advantages of the WPP network.
- DDB Spain: Spanish arm of DDB Worldwide (Omnicom). Competes in the Spanish creative market with the integrated network model; Carmen Amer, Pingüino Torreblanca's Director of Client Services, previously worked at DDB, indicating direct talent overlap.
- McCann Worldgroup Spain: Spanish operations of McCann Worldgroup (IPG). Competes for Spanish enterprise creative accounts — including Coca-Cola, which Pingüino Torreblanca also serves — and offers broader network, media, and production services.
- TBWA\Spain: Spanish affiliate of TBWA\Worldwide (Omnicom). Competes with Pingüino Torreblanca on Spanish brand pitches but offers the global network scale, media, and data capabilities of a multinational holding company.
- Contrapunto: Long-established Spanish creative agency where Pablo Torreblanca began his career in 1991. A more mature Spanish creative competitor with deeper client tenure and broader multinational affiliations.
Others
- LLYC: Spanish-headquartered marketing, communications, and public relations firm operating across Spain and LATAM. Comparable in Spanish market presence and corporate client base but with a PR-led offering that complements rather than directly competes with creative advertising.
Direct peers
- &Rosàs: Barcelona-based independent creative agency with a similar boutique positioning, award-winning craft (multiple Cannes Lions), and roster of Spanish enterprise clients. Directly comparable in scale, geography, and creative-led business model.
- El Laboratorio: Spanish independent creative agency known for accounts like Campofrío, Mahou, and NH Hoteles — and the prior employer of Pingüino Torreblanca's Director General Ignacio Olazábal. Comparable boutique creative model targeting major Spanish consumer brands.
- PS21: Barcelona-based independent creative agency with a boutique profile and award-winning Spanish creative work. Direct comparable in positioning, scale, and creative-led value proposition for Spanish enterprise clients.
- Shackleton: Madrid-based independent creative agency operating at a similar boutique scale with a comparable award-winning creative reputation and Spanish brand-client base. Competes directly with Pingüino Torreblanca for high-profile Spanish creative briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pinguino Torreblanca social profiles
Digital presencePinguino Torreblanca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinguino Torreblanca leadership team
Management profileNumber of profiles
Profiles5 records
Pinguino Torreblanca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinguino Torreblanca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinguino Torreblanca
What does Pinguino Torreblanca do?
Pinguino Torreblanca is an independent full-service creative advertising agency that develops advertising campaigns and brand strategy for enterprise clients across telecommunications, retail, fashion, food and beverage, automotive, banking, airlines, and NGO sectors. The agency offers end-to-end campaign creation across TV, radio, digital, outdoor, and social media, plus brand platform development, repositioning, and purpose-driven marketing strategies. It also operates 3:26, a specialized sports marketing consultancy.
Is Pinguino Torreblanca a public or private company?
Pinguino Torreblanca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinguino Torreblanca founded?
Pinguino Torreblanca was founded in 2014. It employs 11 to 50 people.
Where is Pinguino Torreblanca based?
Pinguino Torreblanca is headquartered in Madrid, Spain, in the Europe region.
How does Pinguino Torreblanca make money?
One revenue line is on record: advertising and Creative Services.
Who are Pinguino Torreblanca's main competitors?
Broad incumbents on record are Grey Spain, DDB Spain, McCann Worldgroup Spain, TBWA\Spain and Contrapunto. LLYC is listed as an others. Direct peers are &Rosàs, El Laboratorio, PS21 and Shackleton.
Does Pinguino Torreblanca have an API?
No public API is recorded for Pinguino Torreblanca.
What industry is Pinguino Torreblanca in?
Pinguino Torreblanca's product category is Advertising Services. Its primary akta.pro industry code is MPAAAFAF, Digital Marketing Strategy & Channel Mix Advisory, with a secondary code of MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social). Its NAICS code is 54181 and its SIC code is 7311.