Oficina Urbana

What Oficina Urbana does

Oficina Urbana (legal name: Converti + De Marco Arquitectos) is an Argentine architecture and urban planning studio founded in 2002 and headquartered in Buenos Aires, with a recurring project presence in Pinamar. The firm operates as a privately held professional services practice led by two co-founding directors, architects Roberto Converti and Fabio De Marco, supported by a named team of approximately 20 architects and licensed professionals. The studio specializes in large-scale urban masterplans, territorial strategy, architectural design with site direction, landscape design, and port-city reconversion, applying an integrated "Territorio en Movimiento" conceptual framework that it formalized in a 2018 book and has exhibited internationally at the Galerie d'Architecture and Pavillon de l'Arsenal in Paris, the Buenos Aires International Architecture Biennial, the Chicago Athenaeum International Architecture Awards, and the Dedalo Minosse International Prize in Vicenza.

The studio's project portfolio spans flagship masterplans such as Nueva Costa del Plata (220 hectares, Avellaneda-Quilmes; International Property Award 2010), the Puerto de Asunción reconversion masterplan (Paraguay), Distrito Canning, Añelo Urbano (Vaca Muerta energy hub, Neuquén), La Dolfina Polo Ranch, Mil Aires for Grupo ECIPSA, and the La Nave UADE central campus (winner of Premio Estructura Notable 2023-2024, Chicago Athenaeum Honor Mention 2024, and Dedalo Minosse 2024/2025). It also leads stadium and venue projects for Boca Juniors, San Lorenzo, and Racing Club, and authored Bariloche's candidacy for Expo 2027 Naturaleza+Tecnología. The firm has authored joint real estate prospective studies with Cushman & Wakefield and the Bi-Oceanic Central Corridor strategy for Paraguay, and Roberto Converti holds the Vice President LATAM seat at RETE (Asociación Internacional para la Colaboración entre Puertos y Ciudades).

The business model is project-based professional services: commissions are won via public architecture competitions (e.g., first prize Concurso Nacional de Ideas Corrientes, XVI Premio SCA-CPAU for Puerto de Asunción) and direct appointments from public-sector clients (national, provincial, and municipal governments across Argentina, Paraguay, Bolivia, Brazil, Mexico, Chile) and private developers (ECIPSA, Techint, La Dolfina, Homie.mx). Secondary revenue streams include paid speaking, jury, and academic engagements (UADE, Universidad Politécnica de Madrid, Universidad del Istmo, Universidad de Valparaíso; RETE, AIVP, BID, CPAU, SCA), plus co-authored editorial and research products. Pricing is not publicly disclosed and is negotiated per scope; no software platform, marketplace, or self-serve product exists. Distribution runs through thought-leadership publishing, international exhibitions, multilingual web presence (ES/EN/FR/IT/CN/PT), and inbound institutional referrals via RETE, AIVP, BID, and BID-aligned networks.

Name

Oficina Urbana

Legal name

Oficina Urbana / Converti + De Marco Arquitectos

Website

https://oficinaurbana.com.ar

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Oficina Urbana is an Argentine architecture and urban planning studio founded in 2002, specializing in large-scale territorial masterplans, port-city reconversion, and signature architecture for public-sector, real-estate, university, and sports-club clients across Latin America.

Ownership category

akta.pro rank

Product category

Urban Planning and Architectural Design Services

NAICS

Landscape Architectural Services (54132), Architectural Services (541310)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Urban masterplanning
• Architectural design
• Territorial strategy
• Landscape design
• Port-city reconversion

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services Fees: Project-based fees for urban planning, masterplan design, architectural project and site direction for public and private clients (governments, developers, universities, clubs, ports). Includes commissions won via public competitions.
2. Speakin/ Consulting/ Academic Engagements: Paid and prestige-generating engagements as conference speakers, professors (UADE MDI, Universidad del Istmo Guatemala, Universidad Politécnica de Madrid, Universidad de Valparaíso), jury members, and consulting/advisory roles (e.g., BID, RETE Vice Presidency, Dedalo Minosse jury).
3. Co-authored Research & Editorial Products: Co-authored research studies (with Cushman & Wakefield, KREAN Bilbao, UADE) and editorial products including the 2018 book "Territorio en Movimiento" and contributions to PORTUS, ARQ Clarín, La Nación, Roca Gallery, Vitruvius, etc.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Oficina Urbana is an Argentine architecture and urban planning studio that authors large-scale urban masterplans, architectural projects, landscape designs, and territorial strategies for governments, private developers, universities and sports clubs across Latin America. Founded in 2002 by architects Roberto Converti and Fabio De Marco, the firm integrates urban strategy, masterplan design, architectural project direction and landscape design under a single studio signature, applying its "Territorio en Movimiento" conceptual framework.

Product overview

Oficina Urbana is an urbanism and architecture studio, not a software or SaaS product company. Its offering is a single professional-services portfolio (rather than a platform-plus-modules architecture) organized around two main pillars — Urban Project / Territorial Strategy and Architecture Design — supported by editorial output and joint real-estate prospective studies. Core named offerings include the master-plan and landscape design service (Distrito Canning, Añelo Urbano), the architecture design and construction-direction service (La Nave UADE, Mil Aires, San Lorenzo Stadium Master Plan), the territorial-strategy and port-city reconversion service (Puerto de Asunción, Corredor Bioceánico Central), the joint Cushman & Wakefield real-estate prospective studies (Catalinas 1929-2029, Nodo Panamericana – General Paz), and the editorial book "Territorio en Movimiento". These services are delivered by directors Arq. Roberto Converti and Arq. Fabio De Marco with a multidisciplinary professional team.

Differentiator

Problem solved

Functional benefit

Products and services

• Proyecto Urbano y Diseño del Paisaje (Urban Project & Landscape Design) End-to-end master planning and landscape design service for municipalities, developers and institutions, acting as author of the integral urban project and landscape design across Latin American sites (Distrito Canning, Añelo Urbano, Parque Industrial Mar del Plata, La Dolfina Polo Ranch).
• Proyecto de Arquitectura (Architecture Design) Architectural design and construction direction for residential, educational, mixed-use, and stadium buildings; clients include UADE, Grupo ECIPSA, Boca Juniors, San Lorenzo, and Racing Club.
• Estrategia Territorial y Plan Maestro (Territorial Strategy & Master Plan) Strategic and prospective urban-territorial consultancy for governments and developers, including master plans for large-scale developments, bi-oceanic corridors, and regional energy poles (e.g., Corredor Bioceánico Central, Polo Urbano Regional de Producción de Energías en Añelo, Bioceanic Central Corridor Iquique-Antofagasta/Santos).
• Reconversión de Áreas Portuarias y Waterfront (Port-City Reconversion) Specialized urban-port reconversion service for Latin American waterfronts, including Puerto de Asunción (Paraguay), Dársena Norte / Puerto de Buenos Aires, Puerto Madero and Catamaran node studies, and Centralidades del Corredor del Bicentenario (Sucre, Bolivia).
• Estudios Prospectivos Inmobiliarios con Cushman & Wakefield (Real Estate Prospective Studies) Joint real-estate market studies co-produced with Cushman & Wakefield for the Buenos Aires office market, including Catalinas 1929-2029 and Nodo Panamericana – General Paz, presented as prospective guides for office-market transformation.
• Territorio en Movimiento | El proyecto urbano (Book)

Quantifiable outcome

• International Property Award 2010 for Nueva Costa del Plata (London)
• +7 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered flagship research partner, core delivery partner, flagship academic and project client, flagship institutional partner, strategic multilateral partner, major co-development partner, major project client, major real estate developer client, major historical project client, cross-border thought leadership collaboration, academic dialogue partner, international institutional partner, cultural-event collaboration partner, annual speaking collaboration, academic teaching partner, periodic cross-border exchange partner, government client/partner, editorial/jury partner, awarding body / recurring award partner, professional body partner, government client and recurring conference partner.

• Cushman & Wakefieldflagship research partnerStrategic or Co-development PartnerLong-term co-author of real estate and urban prospective studies with Oficina Urbana, including Catalinas 1929-2029 (2019), Nodo Panamericana–General Paz (2018), and the Panamericana Corredor Norte study (2015). Reports were published jointly and presented at conferences (Expo Real Estate 2017, Cushman & Wakefield offices).
• Constructora Sudamericana (COSUD)core delivery partnerImplementation/ SI/ Consulting PartnerConstruction partner for the UADE Campus (La Nave UADE) project and integrator for the Premio Estructura Notable UADE building.
• UADE (Universidad Argentina de la Empresa)flagship academic and project clientStrategic or Co-development PartnerRoberto Converti serves as Director of the Department of Architecture and Dean of the Faculty of Architecture and Design at UADE; Oficina Urbana authored the UADE Central Campus (La Nave UADE) and Pinamar Campus masterplans; co-investigates and publishes via Portus Plus (RETE Publisher, Venice). UADE is both a client and an academic institutional partner.
• RETE — Asociación Internacional para la Colaboración entre Puertos y Ciudadesflagship institutional partnerStrategic or Co-development PartnerRoberto Converti serves as Vice President LATAM (appointed by unanimous decision of RETE's Governing Board in Barcelona, February 2019). Through RETE, the firm publishes in PORTUS and PORTUS Plus, leads the RETE LATAM Scientific Committee (Santander, 2025), and presents at RETE's annual international meetings (Cádiz, Naples, Delft/Rotterdam, Barcelona, Madrid, Venice, Santander).
• BID (Banco Interamericano de Desarrollo / Inter-American Development Bank)strategic multilateral partnerStrategic or Co-development PartnerCo-organizer of meetings and studies for the Reconversión del Área Portuaria y Centro Histórico de Asunción (presented at BID meeting in Asunción); partner in the ICES (Iniciativa de Ciudades Emergentes y Sostenibles) seminars in Buenos Aires and Santander; co-presenter at PPP Americas Punta del Este 2015. Office also co-presented with KREAN Bilbao before national and municipal Paraguayan authorities and the BID.
• KREAN Bilbaomajor co-development partnerStrategic or Co-development PartnerConsortium partner with Oficina Urbana for the Phase 2 Reconversión del Área Portuaria y el Centro Histórico de Asunción project; jointly presented to Paraguayan national and municipal authorities and the BID in Asunción (2023).
• La Dolfina Polo Ranch (Adolfo Cambiaso / La Dolfina)major project clientStrategic or Co-development PartnerOficina Urbana authored the masterplan and landscape design for La Dolfina Polo Ranch in Cañuelas (announced 2025), under the executive direction of Daniel Silva; initiative consolidates Cañuelas as a hub for traditional Argentine polo.
• Grupo ECIPSAmajor real estate developer clientStrategic or Co-development PartnerClient/partner for the Mil Aires residential urban project in the Devoto neighborhood of Buenos Aires (2024-2018 ongoing), winner of the "Construir según las reglas 2025" Architector prize; ongoing collaboration across project phases.
• Techint (Nueva Costa del Plata)major historical project clientStrategic or Co-development PartnerAuthor of the masterplan for Nueva Costa del Plata, a 220-hectare riverside development in Avellaneda and Quilmes (convalidated by Buenos Aires Province Governor Daniel Scioli, 2010); winner of International Property Award 2010.
• Homie.mx (Francisco Andragnes)cross-border thought leadership collaborationGTM or Marketing PartnerCo-authored opinion article "Mitos de la densificación" with Roberto Converti published in Mexican newspaper El Universal (April 2025), analyzing territorial order and its impact on Mexico City's real estate market.
• Mario Corea (arquitecto, Barcelona)academic dialogue partnerStrategic or Co-development PartnerAcademic dialogue partner — Roberto Converti held a public conversation with Mario Corea at UADE in Barcelona (November 2023) on "Arquitectura en dos contextos: Santa Fe y Catalunya".
• AIVP (Association Internationale Villes et Ports)international institutional partnerStrategic or Co-development PartnerActive membership and conference participation (Dublin 2015, Helsinki 2013, Antwerp-Brussels 2011, Ajaccio 2010, Nantes 2012, Rosario-Buenos Aires 2010, Barcelona 2012) — Roberto Converti participated in General Assemblies and roundtables on port-city relations and urban integration.
• Fundación PROA / Instituto Italiano de Cultura / Embajada de Italiacultural-event collaboration partnerGTM or Marketing PartnerInvited Roberto Converti to the Día del Diseño Italiano en el Mundo (February 2026) — a jornada on the revaluation of existing architectures, urban spaces and areas, organized jointly by the Italian Cultural Institute, Italian Embassy, Fundación PROA and the Buenos Aires International Architecture Biennial.
• Smart City Expo Santiago del Esteroannual speaking collaborationGTM or Marketing PartnerRoberto Converti has been an invited speaker for four consecutive years (through 2026) at the Smart City Expo Santiago del Estero Forum #SCESDE26 on Latin American smart, productive, sustainable and people-centered urban-rural districts.
• Universidad del Istmo (Guatemala) / Universidad Politécnica de Madrid / Universidad de Valparaísoacademic teaching partnerImplementation/ SI/ Consulting PartnerFabio De Marco serves as professor in the Master en Dirección de Empresas Constructoras e Inmobiliarias (MDI) programs at Universidad del Istmo (Guatemala), Universidad Politécnica de Madrid (Spain), and Roberto Converti lectured in the Diplomado "Sostenibilidad de las Ciudades Puerto" organized by Universidad de Valparaíso with RETE and AIVP.
• ADIT Academy (Brazil)periodic cross-border exchange partnerStrategic or Co-development PartnerHosted a delegation of 28 Brazilian entrepreneurs, investors and urbanists associated with ADIT Academy in 2023, sharing insights on large-scale Argentine residential and tourism real-estate development.
• ENAVITAT (Paraguay) / Gobierno de Paraguaygovernment client/partnerStrategic or Co-development PartnerPartner for the Mariano Roque Alonso public-private urban renewal project in Paraguay (over 300 apartments in the middle-class sector), where SENAVITAT led the public side and Oficina Urbana authored the urban plan.
• Roca (Design Challenge by Roca / Roca Gallery)editorial/jury partnerGTM or Marketing PartnerRoberto Converti served as a juror in the Design Challenge by Roca competition (2021); authored features for Roca Gallery digital magazine ("Aguas creativas" 2021, "Los tiempos de los instantes efímeros / Puertos" 2022, "El futuro: ¿nómadas o replicantes?" 2023).
• Chicago Athenaeum International Museum + European Centre for Architecture Art Design and Urban Studies + Metropolitan Arts Pressawarding body / recurring award partnerStrategic or Co-development PartnerPartner in The International Architecture Awards 2024 — UADE Central Campus received Honor Mention and was exhibited at the Divani Palace Acropolis, Athens in "The City and the World" show.
• CPAU (Consejo Profesional de Arquitectura y Urbanismo de la Ciudad de Buenos Aires)professional body partnerStrategic or Co-development PartnerOficina Urbana is recognized by the CPAU's Observatorio Metropolitano in the "Observatorio en el tiempo 2009-2019" publication for its production of urban projects in AMBA; Roberto Converti publishes regularly in CPAU's Notas magazine and participates in CPAU seminars and conferences.
• SCA (Sociedad Central de Arquitectos)professional body partnerStrategic or Co-development PartnerOficina Urbana is an active member of SCA: Roberto Converti directed the Comisión de Planeamiento ("Hacia un nuevo paradigma urbano" cycle); Fabio De Marco presented at the IV Congreso de Arquitectos Argentina; Roberto Converti was Director of the 18th Bienal Internacional de Arquitectura de Buenos Aires.
• Ministerio de Obras Públicas y Comunicaciones (MOPC) de Paraguaygovernment clientStrategic or Co-development PartnerParaguayan MOPC presented the state of advancement of the Capricorn Bioceanic Corridor in Montevideo, with Roberto Converti providing strategic vision on the megaproyect linking Iquique-Antofagasta (Chile) and Santos (Brazil) via Paraguay and Argentina.
• Estudio Aisenson + ASN Noise (Propuesta Decente)recurring conference partnerGTM or Marketing PartnerRoberto Converti has been a recurring speaker in the Propuesta Decente "Arquitectura & Ciudad" cycle organized by Estudio Aisenson + ASN Noise (Bahía Blanca 2018, Buenos Aires 2018, and 2020 Pandemic edition).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KREAN: Spanish architecture and engineering firm with a Latin American urban-port portfolio. KREAN is a named consortium partner with Oficina Urbana on the Reconversión del Área Portuaria y Centro Histórico de Asunción project, making it the most directly comparable collaborator/peer on large-scale port-city masterplans.
• Mario Corea Arquitectura: Barcelona-based architecture studio led by Mario Corea. Listed as an academic dialogue partner with Oficina Urbana at UADE in Barcelona and operates in a comparable niche of Latin American-influenced European urban and architectural practice.
• Estudio Aisenson: Argentine architecture and urbanism practice that co-organizes the 'Propuesta Decente' conference cycle in which Roberto Converti regularly participates. Operates in the same Argentine architecture/urbanism niche and shares comparable client profile.

Broad incumbents

• Sasaki Associates: Global architecture, urban planning and landscape design practice. Sasaki's integrated urban + landscape + architecture model and large-scale Latin American engagements (e.g., masterplans in Brazil and Mexico) make it a strong comparable for Oficina Urbana's territorial-scale urbanism work, though at much larger scale.
• AECOM: Global infrastructure consulting firm with large urban planning, architecture and landscape practices. AECOM competes for the same large public-sector masterplans (port cities, transit-oriented districts, mega-events) that Oficina Urbana targets across Latin America.
• Arup: Global engineering and design consultancy with deep urban planning, architecture and infrastructure advisory practices. Arup regularly partners on BID/World Bank-funded port-city and infrastructure projects in Latin America — the same institutional channel in which Oficina Urbana operates.
• Foster + Partners: Global architecture practice with a long track record of stadium masterplans, university campuses and large-scale mixed-use urban projects worldwide — the same typologies (stadiums, campuses, masterplans) in which Oficina Urbana competes for high-prestige commissions.
• OMA: Rotterdam-based architecture and urbanism practice with a strong identity in masterplans, cultural buildings and port-area transformations across Europe and Latin America. OMA is a plausible competitor for the same high-prestige international urban commissions Oficina Urbana targets.

Emerging players

• Studio Gang: Architecture and urbanism practice known for ecologically-driven masterplans and campus-scale projects. Comparable to Oficina Urbana in its integration of landscape, urbanism and signature architecture, though based in the US and operating at larger scale.
• Snøhetta: Architecture, landscape and urban-design practice with a strong identity around public-space masterplans. Snøhetta's territorial-scale public commissions (libraries, cultural buildings, urban frameworks) make it a meaningful comparable for Oficina Urbana's museum, campus and urban-project work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oficina-urbana

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oficina Urbana