What VeriVide does

VeriVide Limited is a UK-headquartered, privately held manufacturer of visual and digital colour management solutions, incorporated in England and operating from a head office and manufacturing site in Enderby, Leicester, with continuous operation since 1964. The proprietary hardware portfolio centres on the DigiEye non-contact imaging system (now repositioned on 100% LED illumination for remote colour measurement), UltraView and VisionView light booths using tunable LED technology for standardized visual colour assessment, and OmniStretch equipment for textile opacity testing. The company holds ISO 9001 certification, manufactures its own products in Britain, and integrates with third-party digital tooling such as the Pantone Connect App and Color Manager Software via the VeriVide Portal.

The business operates a hybrid revenue model built on four streams: sale of proprietary colour assessment hardware; resale of Pantone, RAL, and NCS colour standards (swatch cards, fan guides, formula guides, chip books, reference libraries); colour training, colour vision testing, and consultation services; and ongoing technical support and product servicing for installed equipment. Pricing tiers span roughly £14 replacement pages to £1,926 multi-volume reference libraries for standards, with proprietary light booths and DigiEye systems priced higher in the catalogue. Distribution combines a global network of official distributors, direct enterprise field sales to multinational and QC operations, and a direct e-commerce storefront targeting SMB and individual buyers.

VeriVide serves colour-critical quality control functions across textiles and apparel (primary), graphics, prints and inks, automotive, plastics, packaging, paints and coatings, cosmetics and personal care, food and drink, medical and pharmaceutical, and increasingly aerospace, photography, and education. Its UK Master Distributor status with Pantone, paired with master/stockist roles for RAL and NCS, anchors a content-and-distribution moat on top of its proprietary hardware install base, with major retailers among the end customers whose supplier specifications VeriVide's products help define.

Name

VeriVide

Legal name

VeriVide Limited

Website

https://verivide.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

VeriVide Limited is a UK-based manufacturer of proprietary colour assessment hardware (DigiEye imaging system, LED light booths, textile testing equipment) and the official UK Master Distributor for Pantone, RAL, and NCS colour standards, serving textiles, automotive, pharmaceutical, and manufacturing sectors.

Ownership category

akta.pro rank

Product category

Colour Assessment Equipment

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Color Matching, Tinting & Colorant Systems (IMAEAHAL)

akta.pro secondary industries

Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Colour assessment equipment
• Visual assessment light booths
• Digital colour imaging
• Colour standards distribution
• Textile testing equipment

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Colour Assessment Equipment Sales: Sale of light booths, DigiEye systems, and textile testing equipment including OmniStretch for opacity assessment
2. Colour Standards Products: Resale of Pantone, RAL, and NCS colour standards including swatch cards, fan guides, formula guides, and chip books
3. Colour Training and Consultation: Professional services for colour theory training and colour vision testing
4. Technical Support Services: Product service, technical support, and maintenance for VeriVide equipment

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

VeriVide manufactures and supplies visual and digital colour management solutions, including the DigiEye imaging system, UltraView and VisionView light booths, and OmniStretch textile testing equipment. The company also serves as the UK Master Distributor for Pantone, RAL, and NCS colour standards, while providing colour training and consultancy services to industry customers.

Product overview

VeriVide is a UK-based manufacturer specializing in visual and digital colour management solutions. The product portfolio centers on VeriVide's own hardware products—DigiEye (imaging system for remote color assessment), UltraView and VisionView (light booths for standardized visual evaluation), and OmniStretch (textile opacity testing equipment)—complemented by an extensive range of third-party color standards including Pantone products (Formula Guide Sets, Color Bridge, Portable Guide Studio, Color Match Cards, Cotton/Polyester/Nylon Swatch Cards, Metallic Shimmers, Paper Traveler), RAL color products, and NCS color products. The company also provides Colour Training and Consultancy services, and Fine Art Printing. Products are manufactured in Britain and serve industries including textiles, apparel, food and beverages, pharmaceuticals, automotive, and print and packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• DigiEye Digital colour imaging system that captures and analyses the colour appearance of products for visual and instrumental colour assessment. Used by manufacturers needing accurate, repeatable digital colour measurement across production and supply chains.
• UltraView LED-based visual assessment light booth that provides standardised lighting conditions for accurate visual colour evaluation. Used in quality control and specification work across textiles, apparel, automotive, and other colour-critical industries.
• VisionView Visual assessment light booth designed to provide controlled, standardised lighting environments for colour appraisal. Used by colour-critical industry professionals to ensure consistent visual colour judgement.
• OmniStretch Textile testing equipment designed to assess stretch, recovery, and dimensional properties of fabrics. Used by textile and apparel manufacturers for quality control and material specification testing.
• Pantone Colour Standards (UK Master Distributor) Authorised UK distribution of Pantone colour reference standards, guides, and tools used for colour specification, communication, and quality control in design, print, and manufacturing workflows.
• RAL and NCS Colour Standards Distribution of RAL and NCS colour reference systems and products, providing customers with widely used industrial and architectural colour communication standards.
• Colour Training and Consultancy Professional colour management training courses and consultancy services that help organisations develop colour expertise, implement standards, and improve colour quality processes.

Quantifiable outcome

• Speed up colour approval and reduce wastage through DigiEye remote evaluation
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• PantonecoreChannel Partner/ Reseller/ DistributorOfficial UK Master Distributor for Pantone colour products. VeriVide is the only UK stockist of Pantone SMART fabric swatches, holding stock of every colour in the fashion and home range. Also official stockist of the complete Pantone range including PMS, Fashion Home + Interior, and Plastic Standards.
• RALcoreChannel Partner/ Reseller/ DistributorOfficial RAL stockist for UK and Europe, providing the complete RAL colour range including RAL CLASSIC, RAL DESIGN, RAL DIGITAL, RAL EFFECT, and RAL PLASTICS products.
• NCS (Natural Colour System)coreChannel Partner/ Reseller/ DistributorOfficial NCS colour products stockist offering NCS Colour Collections, NCS Digital Tools, and NCS Visual Appearance Tools for the UK market.
• ISO (International Organization for Standardization)coreOthersISO 9001 certified company, demonstrating commitment to quality management systems in design and manufacture of specialist lighting and colour assessment equipment.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• X-Rite: Global leader in colour science solutions, including spectrophotometers, colour management software, and light booths. X-Rite is also the owner of Pantone, making it both a direct hardware competitor to VeriVide and the counterparty in VeriVide's key Pantone Master Distributor relationship.
• Datacolor: Specialist in colour measurement and management solutions for textiles, paints, plastics, and photography. Competes directly with VeriVide in spectrophotometry-based colour measurement and colour-matching workflow software for apparel and industrial customers.
• BYK-Gardner: Part of ALTANA, supplies colour and appearance measurement instruments (spectrophotometers, gloss meters, haze meters) plus visual evaluation light booths for the coatings, plastics, and automotive industries. Directly comparable product offering to VeriVide's light-booth and DigiEye portfolio.
• HunterLab: US-based manufacturer of benchtop and inline spectrophotometers for colour and appearance measurement, serving food, plastics, paints, and pharmaceuticals. Overlaps with VeriVide across QA/QC colour measurement applications in industrial verticals.
• Rhopoint Instruments: UK-based manufacturer of appearance measurement instruments including gloss meters, DOI meters, and lighting equipment for surface and coating inspection. A close geographic and product-line peer to VeriVide's light-booth and appearance-assessment offering.
• Just Normlicht (JETI): German specialist in standardised colour viewing/light booths and spectral measurement devices for the graphics, photographic, and print industries. Direct light-booth competitor to VeriVide's UltraView and VisionView product lines.

Broad incumbents

• Konica Minolta Sensing: Division of Konica Minolta manufacturing spectrophotometers, tristimulus colour meters, and display measurement instruments. Competes with VeriVide in industrial colour measurement and appearance evaluation across automotive, coatings, and electronics verticals.
• Tintometer (Lovibond): Long-established manufacturer of colour measurement instruments and reference standards (Lovibond colour scales), particularly for liquids, oils, food, and water testing. Broader incumbent whose colour reference standard business parallels VeriVide's Pantone/RAL/NCS standards resale model.

Emerging players

• ColorLite: German manufacturer of spectrophotometers and colour measurement devices focused on plastics, coatings, and small/medium industrial users. A smaller, niche colour-measurement competitor overlapping with VeriVide's industrial customer base.
• StellarNet: US-based manufacturer of portable spectrophotometers and spectroscopy light sources for colour and irradiance measurement. Adjacent competitor in instrumentation, particularly for industrial and research colour/light measurement applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VeriVide
• YouTubeyoutube.com/channel/UCdwutPMqj9qKNF5vatdseTA
• Facebookfacebook.com/VeriVideLtd
• LinkedInlinkedin.com/company/verivide-limited
• Instagraminstagram.com/verivide/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VeriVide