What Vitale does

Vitale (Intelligent System Vitale S.L.) is a Spanish B2B digital health technology company founded in 2013 and headquartered in Villava, Navarra, operating through its MyVitale platform. The platform delivers AI-powered adaptive health coaching across physical activity, nutrition, sleep, and stress management, with machine learning algorithms that continuously analyze user progress and automatically adjust personalized plans without manual updates. Deployment options include a ready-to-use consumer app, fully customized white-label applications, and APIs/SDKs that embed the AI engine into existing platforms, with integrations to corporate ERP systems and fitness equipment platforms (Life Fitness lfconnect, Preva) via OAuth.

The company's customer base is concentrated in two verticals. In fitness and wellness, documented enterprise deployments include VivaGym (60+ Spanish centers, 200,602 members, 78,565 DAU) and FitnessHut (45+ Portuguese centers, 127,710 MAU, 42,024 workout plans designed, a Personal Training module connecting 600+ trainers). In healthcare, the company operates the Sendo diabetes coaching app (30,000+ users across Spain and Colombia in five months) and the MediFit obesity treatment app, the latter co-developed with San Cecilio Hospital in Granada under an ongoing clinical validation study.

Vitale generates revenue through subscription-based B2B enterprise licensing across three streams: platform licensing to fitness chains and healthcare providers, API/SDK integration services, and white-label custom app development. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led with API-first distribution, serving markets in Spain, Portugal, and Colombia. The company is privately held as a Sociedad Limitada, led by Co-Founder and CEO Jorge García, and has been funded primarily through non-dilutive grants from the Government of Navarre (2022 and 2025), the European Regional Development Fund, EU REACT resources, and historical seed participants SODENA (2013) and Desafia (2016).

Name

Vitale

Legal name

Intelligent System Vitale S.L.

Website

https://myvitale.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitale (Intelligent System Vitale S.L.) is a Spain-based B2B digital health SaaS company offering the MyVitale AI-powered adaptive coaching platform for physical activity, nutrition, sleep, and stress management to fitness chains and healthcare providers via white-label apps, SDKs, and enterprise integrations.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Healthcare & Wellness Personalization (HDAAAGAI), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• AI health coaching
• Digital wellness platform
• Clinical exercise prescription
• White-label fitness apps
• Health API integration

Headquarters

HQ city

Villava

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B SaaS Platform Licensing: MyVitale provides its AI health platform to fitness chains, wellness studios, healthcare providers, and clinics through enterprise licensing agreements. The platform is offered via API integrations, white-label apps, or ready-to-use app solutions. Revenue is generated through subscription-based contracts with B2B customers who then offer the service to their members/patients.
2. API and SDK Integration Services: Revenue generated from providing APIs and SDKs that allow existing platforms to integrate MyVitale's AI health engine, enabling seamless embedding into corporate ERP systems and existing digital health services.
3. White-label Custom App Development: Fully customized apps with customer branding, tailored to specific user needs. This represents a premium service tier for organizations seeking complete customization and brand alignment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vitale develops and licenses MyVitale, an AI-powered digital health coaching platform that delivers adaptive, personalized plans across physical activity, nutrition, sleep, and stress management. The company sells to fitness chains, wellness studios, healthcare providers, and clinics through three deployment models: ready-to-use MyVitale App, white-label customized applications, and API/SDK integration into existing platforms. Underlying technology includes an adaptive AI engine and clinically validated exercise-prescription algorithms for chronic conditions such as obesity and diabetes.

Product overview

Vitale (Intelligent System Vitale S.L.) operates as a B2B digital health technology company offering the MyVitale Platform as its core product—a unified AI-powered health coaching system that combines personalized physical activity, nutrition, sleep, and stress management. The portfolio includes three deployment options: the MyVitale App (ready-to-use solution), APIs and SDKs for platform integration, and white-label customized apps for enterprise clients. The company serves fitness chains, healthcare providers, and wellness industries through specialized implementations including VivaGym, FitnessHut, Sendo (diabetes management), and MediFit (obesity treatment), all powered by the same underlying adaptive AI engine.

Differentiator

Problem solved

Functional benefit

Brands

• MyVitale App: A ready-to-use digital health coaching solution for organizations seeking speed and efficiency, featuring personalized workout plans, nutrition modules, and AI-adaptive health guidance.
• MyVitale SDK

Products and services

• MyVitale Platform

Quantifiable outcome

• 200,602 members served through VivaGym deployment with 78,565 DAU
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Life Fitness (via lfconnect)coreTechnology or IntegrationIntegration partnership allowing MyVitale users to connect via Life Fitness lfconnect platform, enabling interoperability between Life Fitness equipment and MyVitale's AI health coaching system.
• PrevacoreTechnology or IntegrationIntegration with Preva platform allowing MyVitale users to connect via Preva's exercise API, enabling cross-platform health data synchronization and enhanced user experience.
• San Cecilio Hospital (Granada)coreStrategic or Co-development PartnerScientific collaboration with San Cecilio Hospital in Granada for a clinical study on the improvement that MyVitale prescription generates in obesity and overweight treatment outcomes. Study validates MyVitale's clinical modules and system capabilities.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myvitale
• YouTubeyoutube.com/user/ITSVitale
• Facebookfacebook.com/myvitale
• LinkedInlinkedin.com/company/vitale-intelligent-training-system

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitale