Afrimat
- Company typePublic
- Founded2006
- HeadquartersBell Ville, Argentina
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Afrimat firmographics
Firmographics- Name
- Afrimat
- Legal name
- Afrimat Limited
- Website
- https://afrimat.co.za
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Afrimat industry classification
Industry- Product category
- Construction Aggregates and Mining Materials
- NAICS
- Coal Mining (2121), Other Metal Ore Mining (212290), Mining (except Oil and Gas) (212)
- SIC
- Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Miscellaneous Metal Ores (1090)
- akta.pro primary industry
- Anthracite Mining (IMAKAIAC)
- akta.pro secondary industries
- Mine Development & Processing EPC (Critical Minerals) (IMAKAFAM), Specialty Aggregates (Rail Ballast, Riprap/Armor Stone, Gabion Stone) (IMAKAHAJ)
Keywords
Where Afrimat is headquartered
LocationHeadquarters
- HQ city
- Bell Ville
- HQ country
- Argentina
- HQ region
- Latin America
Offices6 records
Markets served
Afrimat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Construction Materials: Revenue from aggregates, cement, fly ash, bricks, blocks, pavers, readymix concrete, and sand products. Major segment contributing to group revenue with 20.3% revenue increase to R10 billion.
- Bulk Commodities: Sales of iron ore, anthracite, and manganese to domestic and international markets. Iron ore sold based on Platts 62% grade specifications.
- Industrial Minerals: Sales of limestone, dolomite, metallurgical dolomite, and lime products (unslaked lime, hydrated lime) for steel, construction, and agricultural applications.
- Contract Mining Services: Turnkey mining solutions covering drilling, blasting, load & haul, and contract crushing. Full 'pit-to-port' services provided to mining, quarrying, and construction industries.
- Future Materials & Metals: Glenover Rare Earths and Phosphate project producing high-grade phosphate concentrate (>36% P2O5) and rare earth products. Phosphate sold as rock concentrate or converted to single super phosphate fertilizer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cement products available in various specialized formulations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Afrimat product offering
Product offeringCore offering
Afrimat is a mid-tier mining and materials company that supplies aggregates, cement, fly ash, bricks, blocks, pavers, and readymix concrete for construction; industrial minerals including lime, limestone, and dolomite; bulk commodities such as iron ore, anthracite, and manganese; and emerging future materials including rare earths, phosphate, and hemp. It also provides turnkey contract mining services covering drilling, blasting, load and haul, crushing, and screening for external mining and quarrying customers.
Product overview
Afrimat is a diversified mining and materials company with four main divisions: Construction Materials, Industrial Minerals, Bulk Commodities, and Future Materials & Metals. The Construction Materials division supplies aggregates, cement products (Buildcrete, DuraBuild, RoadCem, Powercrete Plus, FastCast), fly ash, bricks, blocks, pavers, readymix concrete, and sand from operations across South Africa. The Industrial Minerals division provides limestone, unslaked lime, hydrated lime products (CLC Building & Plaster Lime, Gluex, Ikalika, BioLim, All Purpose Lime, Water Purification Lime, Soil Stabilisation Lime, CA Lime), dolomite, and agricultural lime. The Bulk Commodities division supplies iron ore, anthracite, and manganese. The Future Materials & Metals segment includes the Glenover Rare Earths and Phosphate Project producing rare earth elements and phosphate fertilizers, plus Afrimat Hemp for green construction. Contract Mining Services provides turnkey mining solutions including drilling, blasting, crushing, and screening.
Differentiator
Problem solved
Functional benefit
Brands
- Ash Resources: South Africa's leading manufacturer and supplier of fly ash products, pioneering development of coal-fired power station by-products into building materials since 1979.
- Buildcrete
- DuraBuild
- RoadCem
- Powercrete Plus
- FastCast
- BioLim
- CLC Building and Plaster Lime
- Gluex
- Ikalika
- All Purpose Lime (APL)
- Water Purification Lime (WPL)
- CA Lime
- Soil Stabilisation Lime (SSL)
- Glenphos SSP
Products and services
- Buildcrete Cement General purpose cement trusted for durability and superior finish, engineered for strength with better workability and reduced water requirement.
- DuraBuild Cement General purpose cement offering good workability and ease of use with higher ultimate strength for standard construction applications.
- RoadCem Cement Specialized cementitious binder for modifying soils for roads and earthworks, providing increased strength and bearing capacity.
- Powercrete Plus Cement High-performance cement designed for supremely durable applications with higher long-term strength gain and better compaction response.
- FastCast Cement Premium quality cement with high early strength gain for demanding construction environments including brick and block manufacturing, precast concrete products, poles, and spun concrete pipes.
- Readymix Concrete Concrete batched on demand through fixed and mobile plants and transported via concrete mixer trucks to large-scale civil engineering and infrastructure projects.
- Aggregates Wide variety of aggregate sizes and technical specifications including stone, gravel, and sand for large-scale civil engineering and infrastructure projects.
- Building Sand Building sand sourced from Vlakfontein Sand Mine (Malmesbury) and Olympic Sand Mine (Macassar) in the Western Cape.
- Fly Ash Environmentally-friendly cementitious building material derived from coal-fired power stations, manufactured by Ash Resources for cement and concrete industries.
- Clinker Supplies Lightweight boiler ash aggregate with high alumina content processed for use in precast masonry units, sourced from Emfuleni Clinker dump.
- Limestone Premium-grade calcium carbonate sourced from Marble Hall (Limpopo), Vredendal and Robertson (Western Cape) for construction, mining, and agricultural sectors.
- Unslaked Lime Calcium Oxide (CaO) or burnt lime produced through calcination of limestone in kilns, available in bulk, bulk bags, and bulk tankers.
- Hydrated Lime Calcium Hydroxide (Ca(OH)2) produced when quicklime is slaked with water, used in animal hygiene, water treatment, and soil stabilisation.
- CLC Building & Plaster Lime Dolomitic pressure hydrated lime Type A2P for plaster and mortar mixes with superior quality and lasting durability.
- Gluex and Ikalika Lime Wash Coatings Affordable interior and exterior whitewash lime coatings for houses, factories, compounds, garages, stables and farm buildings with fire retardant properties.
- BioLim Animal Hygiene Lime Fine white hydrated lime specifically made for animal hygiene control, creating a stable alkali environment that inhibits bacterial growth and improves biosecurity.
- All Purpose Lime (APL) High quality white hydrated lime used in process water and effluent treatment, soil stabilisation, and other applications.
- Water Purification Lime (WPL) White hydrated lime with low impurities used extensively in potable water treatment applications and flue gas desulphurisation.
- Soil Stabilisation Lime (SSL) Hydrated lime for soil stabilisation, soil modification, PI breakdown, increasing strength and durability, and drying of wet silt and clay soils.
- CA Lime (Controlled Atmosphere Lime) Fine pressure hydrated dolomitic lime designed for cold store applications to extend shelf life of fruit and vegetables by reducing spoilage.
- Agricultural Lime Dolomitic aglime soil enhancer that reduces acidity through increased pH levels, providing calcium and magnesium while improving drainage in heavy clay soils.
- Feed Lime Premium animal calcium supplement providing calcium carbonate for livestock and poultry to support strong bone development and overall animal health.
- Dolomite Calcium-magnesium carbonate mineral used in agriculture, construction, chemical processing, and metallurgy, available in metallurgical and agricultural grades.
- Dolomite & Metallurgical Dolomite Calcium-Magnesium-Carbonate used in metallurgical applications as fluxing agent and as construction aggregate with low water demand for cement savings.
- Iron Ore Top-end quality iron ore from hematite geology with +64% Fe content, available in lump and fine fractions for local and international markets, priced on Platts 62% grade specifications.
- Anthracite High-rank anthracite from Nkomati mine with lowest sulphur content, produced through dual-circuit dense medium separation for use in ferroalloy smelters.
- Manganese Manganese ore for manufacturing steel and special alloys with excellent wear resistance qualities, increasingly strategic for battery and power storage technology.
- Contract Mining Services Turnkey mining solutions covering the entire mining value chain from resource modelling and mine planning to drilling, blasting, load and haul, crushing, screening, and final delivery.
- Bulk Drilling & Blasting Precision bulk drilling and blasting services using top-hammer and down-the-hole drill rigs with hole diameters from 76mm to 165mm.
- Contract Crushing & Screening Scalable crushing and screening solutions using modern fleet of mobile and fixed plants processing material between 50tph and 350tph.
- Glenover Rare Earths and Phosphate Project Multi-commodity project in Limpopo Province producing rare earth elements (~28% Nd+Pr) and high-grade phosphate concentrate (>36% P2O5) from historic stockpiles, achieving >98% Mixed Rare Earth Oxide (MREO) concentrate purity.
- Glenphos SSP Fertilizer Granulated Single Super Phosphate fertilizer produced from locally manufactured high-grade phosphate concentrate.
- Afrimat Hemp Building Materials Industrial hemp building materials including hempcrete building system with Agrément Certification for supply into the general construction market.
- ISIC (Integration Solutions & Innovation Centre) SANAS accredited Civil Engineering testing facility providing quality technical solutions for product and construction project building material issues since 1995, operating under ISO/IEC 17025.
Quantifiable outcome
- Revenue increased 20.3% to R10 billion
- +4 more outcomes
Companies that use Afrimat
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Afrimat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Afrimat partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered moderate, core and minor.
- SaturcmoderateAfrimat completed disposal of general aggregates quarries and readymix concrete plants to Saturc as a condition set by the Competition Tribunal for approval of the Lafarge South Africa acquisition. Effective June 8, 2024, with closing July 1. Purchase consideration of R215 million (R160m on closing, R55m deferred).
- Lafarge South AfricacoreAfrimat acquired Lafarge South Africa in April 2024, described as 'the deal of the century', for strategic expansion in cement and construction materials. Deal required Competition Tribunal approval with conditions including divestment of assets to Saturc.
- Glencore/MerafeminorGlencore joint venture partner Merafe referenced in ferrochrome production context. South Africa's ferrochrome production plunging 50% in 2025 affecting anthracite demand. Historic power discount deal pending Nersa approval has revived sector hope.
- International Rare Earth PartnerscoreAfrimat advancing Glenover rare earth project through technical and financial partnerships with international players for metallurgical test work conducted in South Africa, China, Germany, and USA to refine processing flowsheets.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Afrimat competitors and assessment
Company assessmentRegional players
- Boral Limited: Australia and US-focused construction materials and building products group with cement, aggregates, asphalt, and concrete operations. Comparable end-market exposure and product mix; relevant as a regional peer rather than a direct head-to-head competitor in South Africa.
Broad incumbents
- Heidelberg Materials: Global cement, aggregates, and ready-mixed concrete major with operations across Europe, North America, and emerging markets. Provides a like-for-like capital-intensity benchmark for Afrimat's vertically integrated cement-plus-aggregates model.
- CRH plc: Global building materials leader combining cement, aggregates, readymix, and infrastructure products across mature and emerging markets. Comparable on a portfolio basis to Afrimat's diversified four-segment structure, though larger and globally diversified.
- Vulcan Materials Company: Largest US producer of construction aggregates, with a similar dependence on infrastructure and construction end-markets. Useful comparison for assessing Afrimat's aggregates unit economics and infrastructure-cycle sensitivity.
- Martin Marietta Materials: US-listed aggregates-focused heavy-side materials producer with vertically integrated quarry-to-customer operations. Closest US analogue to Afrimat's aggregates and industrial minerals mix, including magnesia-based specialty products.
- Holcim Group: Global cement and aggregates major and former parent of Lafarge South Africa before the divestiture to Afrimat. Competes with Afrimat across aggregates and cement in broader emerging markets and supplies global benchmark pricing and product strategy.
Direct peers
- Raubex Group: South African-listed group combining construction materials (aggregates, readymix), contract mining, and infrastructure delivery; operates a similar branch-network plus pit-to-quarry model in the same domestic markets as Afrimat, including overlapping contract-crushing capacity via its subsidiary brands.
- Murray & Roberts Holdings: South African engineering and infrastructure group active in mining services, civil engineering, and construction materials through its platform businesses. Comparable in scope to Afrimat's contract mining and infrastructure delivery capabilities, serving overlapping customers.
- Sephaku Holdings (Dangote Cement South Africa): Holding company for Dangote Cement's South African operations via Sephaku Cement, focused on integrated cement, fly ash, and readymix products - a direct competitor across Afrimat's cement and construction materials lines in the same domestic market.
- PPC Limited: South Africa's largest cement producer, now under Huaxin ownership, with a national cement and aggregate footprint directly comparable to Afrimat's post-Lafarge cement business. Competitor in the same downstream readymix and aggregate channels.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Afrimat social profiles
Digital presenceAfrimat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afrimat leadership team
Management profileNumber of profiles
Profiles3 records
Afrimat subsidiaries and ownership
Company hierarchySubsidiaries6 records
Afrimat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afrimat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afrimat
What does Afrimat do?
Afrimat is a mid-tier mining and materials company that supplies aggregates, cement, fly ash, bricks, blocks, pavers, and readymix concrete for construction; industrial minerals including lime, limestone, and dolomite; bulk commodities such as iron ore, anthracite, and manganese; and emerging future materials including rare earths, phosphate, and hemp. It also provides turnkey contract mining services covering drilling, blasting, load and haul, crushing, and screening for external mining and quarrying customers.
Is Afrimat a public or private company?
Afrimat is a public company. It is classified as public and is currently operating.
When was Afrimat founded?
Afrimat was founded in 2006. It employs 1,001 to 5,000 people.
Where is Afrimat based?
Afrimat is headquartered in Bell Ville, Argentina, in the Latin America region.
How does Afrimat make money?
Five revenue lines are on record. Construction Materials are the primary driver. The others are bulk Commodities, industrial Minerals, contract Mining Services and future Materials & Metals.
Who are Afrimat's main competitors?
Boral Limited is listed as a regional player. Broad incumbents are Heidelberg Materials, CRH plc, Vulcan Materials Company, Martin Marietta Materials and Holcim Group. Direct peers are Raubex Group, Murray & Roberts Holdings, Sephaku Holdings (Dangote Cement South Africa) and PPC Limited.
Does Afrimat have an API?
No public API is recorded for Afrimat.
What industry is Afrimat in?
Afrimat's product category is Construction Aggregates and Mining Materials. Its primary akta.pro industry code is IMAKAIAC, Anthracite Mining, with a secondary code of IMAKAFAM, Mine Development & Processing EPC (Critical Minerals). Its NAICS code is 2121 and its SIC code is 1400.