Beyond The Brand Media

What Beyond The Brand Media does

Beyond The Brand Media (legally Beyond the Brand Media, LLC) is a privately held, founder-owned digital agency headquartered in Goffstown, New Hampshire, that designs, develops, and hosts custom WordPress and WooCommerce websites for small and mid-market U.S. businesses. Founded in 2012 by Joshua Eastman—a 20+ year technical services veteran previously at Geek Squad and NxStage Medical—the firm operates with a team of approximately nine professionals and a sales-led, inside-sales go-to-market driven by inbound website inquiries, free consultations, and direct owner-led outreach. Service offerings span custom web design and development, WooCommerce e-commerce builds, fully managed WordPress hosting, organic SEO retainers, and email remarketing plus conversion optimization. Across its client base the agency claims to have facilitated over $40 million in hosted transactions, with case-study conversion rate uplifts of up to 35% and seven-figure attributed sales from email remarketing in 2018.

The technology stack is anchored on WordPress and WooCommerce, with integrations to Authorize.net (via the SkyVerge Authorize.net for WooCommerce plugin, supporting fraud detection suite configuration and AVS/CVV handling) and QuickBooks for live inventory synchronization. The development process is bespoke rather than template-based: each engagement begins with a Photoshop mock-up phase, revision rounds, and final build, with documented 4-6 week average timelines from first payment to launch. The agency has begun productizing with a sub-product called Brand Voice AI, an AI-assisted copywriting tool that generates and manages distinct brand voices from existing client copy, though the underlying model architecture and dependence on third-party LLMs are not disclosed. Hosting is sold as fully managed WordPress with high-uptime guarantees referenced in client testimonials.

Pricing is project-quoted for one-time builds, with clients typically responsible for approximately $1,600-$2,000 per year in licensing, hosting, and security certificates. Recurring revenue comes from monthly SEO retainers and performance-based conversion service contracts that guarantee to pay for themselves within two months. The customer base of 40+ explicit clients (with references to 100+ in some contexts) is disproportionately concentrated in the firearms, tactical, and shooting-sports verticals—including ANR Design Kydex Holsters, Blue Alpha Belts, Cole-TAC, Rosco Manufacturing, Sons of Liberty Gun Works, and SK Guns—with adjacent business in coffee (Banyan Coffee Co.), optics (US Optical), architecture (Waring Associates), and nonprofit (Taylor Rose Foundation). The firm has reported facilitating over 200 websites across more than 100 customers over an eight-year window.

Name

Beyond The Brand Media

Legal name

Beyond the Brand Media, LLC

Website

https://beyondthebrandmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond The Brand Media is a private New Hampshire digital agency that designs, develops, and hosts custom WordPress and WooCommerce websites, SEO, and conversion services for U.S. small and mid-market e-commerce businesses, with concentrated exposure to the firearms and outdoor industry.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Strategy & Planning (BPAFAIAG), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)

Keywords

• Web design services
• E-commerce development
• Search engine optimization
• Website hosting
• Conversion optimization

Headquarters

HQ city

Goffstown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website design and development services, creating one-of-a-kind websites for businesses of all sizes. Projects typically take 4-6 weeks and start with client consultation followed by mock-up approval before development.
2. E-Commerce Development & Hosting: Custom WooCommerce store development with ongoing managed hosting services. Includes fully managed WordPress hosting, security, and maintenance.
3. Search Engine Optimization: Monthly SEO plans with organic keyword optimization, monthly reports, and ongoing website optimization services.
4. Conversion Services: Email remarketing services and conversion optimization, with claims that services will pay for themselves within 2 months.
5. Ongoing Website Expenses: Annual licensing fees, hosting, and security certificate expenses that clients are responsible for. Typical custom WooCommerce website with special functionality can run $1,600/year in licensing alone, plus $2,000/year total.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Beyond The Brand Media is a digital agency that designs and develops custom websites for businesses, primarily on the WordPress/WooCommerce platform. It offers e-commerce website development, organic search engine optimization, email remarketing and conversion rate optimization services, and fully managed WordPress hosting. Projects typically run 4–6 weeks from kickoff to launch and include design consultation, mock-ups, build, hosting, and ongoing optimization.

Product overview

Beyond The Brand Media® is a digital agency offering a suite of interconnected web services anchored by custom website design and development (primarily on the WordPress/WooCommerce platform) and supplemented by e-commerce solutions, organic search engine optimization, conversion rate optimization services, and fully managed web hosting. The core offering revolves around building and maintaining fast, secure, and visually distinctive websites for online businesses, with add-on services like email remarketing and analytics that layer onto the primary web development platform. A notable sub-product is Brand Voice AI, an AI-driven copywriting tool the company has developed to help businesses generate tailored brand messaging. The agency's value proposition centers on making technical web development accessible to non-technical business owners.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Conversion rate increase of up to 35%
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Authorize.netcoreTechnology or IntegrationIntegration partner for payment processing in WooCommerce e-commerce stores. Beyond The Brand Media provides tutorials on setting up Authorize.net's fraud detection suite and payment gateway for WooCommerce stores.
• WooCommercecoreTechnology or IntegrationPrimary e-commerce platform partner. Beyond The Brand Media specializes in WooCommerce development and is described as a trusted advisor with years of experience using the platform.
• WordPresscoreTechnology or IntegrationPrimary content management system platform. The company lives and breathes WordPress, having specialized in it for over 9 years.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beyondthebrandmedia
• Instagraminstagram.com/btbmedia
• LinkedInlinkedin.com/company/beyond-the-brand-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond The Brand Media