Flavors United

What Flavors United does

Flavors United is a privately held US-based B2B wholesale distributor of alternative nicotine products, primarily e-liquids that may contain nicotine, serving retail businesses that resell to end consumers. Founded in 2015 and headquartered in Miamisburg, Ohio, the company operates exclusively as a wholesale supplier to verified retailer accounts; it explicitly does not sell direct to consumers. The company's single core offering is a wholesale distribution platform accessible at flavorsunited.com, built on a Magento e-commerce stack, where prospective retailer accounts register online and complete onboarding via a dedicated phone line (844-482-1748) backed by a ticketing email ([email protected]).

The business model is product resale at wholesale margins to SMB retailers in the United States. Pricing is not publicly disclosed; accounts are quote-based and established through phone verification, which the company characterizes as fast account setup with real human support. Go-to-market is sales-led rather than self-serve, with a phone-first conversion funnel and a WhatsApp Community used for ongoing retailer engagement. The company promotes membership in OHVTA, a tobacco/alternative products trade association, as a secondary trust signal. Leadership consists of a single documented executive, Robert Winslow, who serves as Chief Executive Officer. Operations are domestic only, with no international footprint, no parent company, no subsidiaries, no disclosed funding rounds, and no acquisitions recorded in the source material.

Name

Flavors United

Legal name

Flavors United

Website

https://flavorsunited.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Flavors United is a US-based B2B wholesale distributor of alternative nicotine products, primarily e-liquids, supplying verified SMB retailers through a Magento e-commerce platform with phone-based account onboarding and a sales-led go-to-market motion.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Alternative Products

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

akta.pro primary industry

Vape, E-cigarette & Nicotine Alternative Wholesale Distribution (CRAOAIAE)

Keywords

• Wholesale distribution
• E-liquid distribution
• Vaping products wholesale
• B2B alternative products
• Retailer supply

Headquarters

HQ city

Miamisburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Flavors United operates as a B2B wholesale distributor selling alternative products (e-liquids/vaping products) to retailers. Revenue is generated through product sales to verified business customers only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Flavors United is a B2B-only wholesale distributor that sells alternative products, primarily e-liquids (which may contain nicotine) and vaping products, exclusively to verified retailer accounts in the United States. Retailers must apply for a wholesale account via phone (844-482-1748) before they can place orders through the company's e-commerce site (flavorsunited.com).

Product overview

Flavors United operates as a single B2B wholesale distribution platform for alternative products, serving retail businesses. The core offering is the Flavors United Wholesale Distribution platform, which enables retailers to create accounts and purchase products. The company specializes in e-liquid products (which may contain nicotine) and positions itself as the #1 distributor of alternative products. Account setup requires phone-based verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Flavors United Wholesale Distribution B2B-only wholesale distribution platform serving verified U.S. retailers, specializing in alternative products (e-liquid products that may contain nicotine) for resale to consumers. Account setup requires phone-based verification at 844-482-1748.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OHVTA (Open Hypervisor Tobacco Association)minorOthersFlavors United encourages customers to 'Join OHVTA - Support Here', linking to ohvta.org. This appears to be a trade association membership/advocacy partnership rather than a commercial relationship. OHVTA is a tobacco/alternative products trade association.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Royal Wholesale: Royal Wholesale distributes vape hardware, e-liquids, and alternative nicotine products to vape retailers nationwide. Highly comparable as a vape/e-cigarette B2B wholesale operation targeting the same retail customer segments.
• AVAIL Vapor: AVAIL Vapor operates both retail vape storefronts and a wholesale distribution arm serving other retailers. Comparable in the vape/e-liquid category with overlapping B2B wholesale distribution activities.
• EAS Wholesale: EAS Wholesale is a B2B vape and e-cigarette wholesale distributor serving retailers with similar product categories (e-liquids, devices, accessories). Directly comparable as a vape-focused wholesale distributor with a similar SMB retailer customer base.
• VapeRoyalty / Vapor DNA Wholesale: VaporDNA combines consumer-facing e-commerce with wholesale distribution of vape products and e-liquids. Directly comparable as a vape wholesaler with e-commerce fulfillment capabilities serving retail buyers.

Emerging players

• Naked 100 (e-liquid brand): Naked 100 is a popular e-liquid brand distributed through vape wholesalers including possibly Flavors United. Comparable as a participant in the same vape value chain, though operating as a brand/manufacturer rather than a distributor.

Broad incumbents

• Reynolds American (BAT): Reynolds American, owned by BAT, distributes Vuse and other vape products through extensive retail channels. Operates as a broad incumbent in vape/e-cigarette distribution, competing indirectly with Flavors United's wholesale customers.
• Turning Point Brands: Turning Point Brands is a publicly traded distributor of tobacco, vape, and alternative nicotine products with significantly larger scale. Comparable as a broad-line distributor in the same product categories, though operating at materially greater scale and with a public-company structure.
• JT Group (Logic vaping): Japan Tobacco International markets Logic vaping products globally with substantial US distribution. A broad incumbent with overlapping vape product offerings that could displace third-party wholesalers via direct distribution.
• Altria (NJOY distribution): Altria owns NJOY and other vape/e-cigarette brands and controls a national distribution network. A broad incumbent that competes at scale in the same e-liquid/vape wholesale channel through branded distribution rather than third-party wholesale.

Others

• OHVTA (Open Hypervisor Tobacco Association): OHVTA is the trade association Flavors United actively promotes. Thematically related as an industry-ecosystem participant rather than a direct competitor; relevant for understanding Flavors United's positioning within the vape retail community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flavorsunited
• Facebookfacebook.com/FlavorsUnited
• LinkedInlinkedin.com/company/flavorsunited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flavors United