Leonda By The Yarra

What Leonda By The Yarra does

Leonda By The Yarra is a premium waterfront event venue located on the banks of the Yarra River in Hawthorn, Melbourne (approximately 4km from the CBD), operating under the parent entity Melbourne Event Group (MEG). The venue comprises two principal event spaces — the Ballroom (up to 1,000 cocktail / 510 banquet guests) and the Garden Room (up to 275 cocktail / 164 banquet guests) — supplemented by the Marble Bar ceremony space and an open-air Courtyard. Built-in audiovisual systems, blackout facilities, floor-to-ceiling river-view windows, and a private jetty for boat arrivals form the venue's physical infrastructure; a Matterport 3D virtual tour is offered for remote prospect evaluation.

The business generates revenue primarily through two streams: venue space hire and all-inclusive wedding/event packages. Wedding packages are priced at $180–$265 per person in 2025 and bundle catering, styling, coordination, and day-of amenities. Go-to-market is direct, enterprise-style field sales: in-person tours, unlimited coordinator meetings, after-hours support until 9pm, and dedicated inquiry handling via phone (03 9819 1933) and website forms. Customer segments are wedding couples (primary, with specialized Asian/Indian/Sri Lankan offerings), corporate functions, private celebrations, and education events.

The venue sits within a four-property MEG portfolio (Leonda, The Stables at Sages Cottage Farm, Elmswood Estate, Malvern Town Hall), sharing a preferred-supplier network and a unified recruitment function. Distribution is single-country (Victoria, Australia); marketing runs across website, Instagram, Facebook, LinkedIn, Pinterest, TikTok, and a content/inspiration blog. The company shows no AI capability, no disclosed funding events, no M&A activity, and is privately held.

Name

Leonda By The Yarra

Legal name

Melbourne Event Group

Website

https://leondabytheyarra.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Leonda By The Yarra is a premium waterfront event venue in Hawthorn, Melbourne, operating under Melbourne Event Group. It hosts weddings (including Asian, Indian, and Sri Lankan celebrations), corporate functions, private parties, and education events across its Ballroom and Garden Room spaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Space Hire: Venue hire options for various events including weddings, corporate functions, private parties, and educational events. Clients can choose between venue-only hire or all-inclusive packages.
2. All-Inclusive Wedding Packages: Comprehensive wedding packages ranging from $180-$265 per person in 2025, including venue access, catering, styling, coordination, and various wedding-day amenities and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Leonda By The Yarra is a premium waterfront event venue in Hawthorn, Melbourne, offering event space hire and all-inclusive event packages for weddings (including Sri Lankan, Indian, and Asian cultural weddings), corporate functions, private celebrations, and education events. The venue features multiple event spaces (Ballroom, Garden Room, Marble Bar, Courtyard) with on-site catering, styling, and dedicated wedding coordination services, supported by a private jetty on the Yarra River and built-in AV capabilities.

Product overview

Leonda By The Yarra is a premier event venue offering multiple distinct spaces: The Ballroom (510-1000 capacity), The Garden Room (164-275 capacity), The Marble Bar, and The Courtyard. The venue provides specialized wedding packages including Ballroom Wedding, Garden Room Wedding, Sri Lankan Wedding, and Indian Wedding packages with all-inclusive pricing ($180-$265 per person in 2025). Additional offerings include Corporate Event Services, Private Party Services, Education Event Services, and signature food offerings like the Leonda Chippery. Mid-year wedding packages (June-August) include complimentary floral arrangements and cosy cocktails.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ballroom The flagship event space at Leonda By The Yarra, featuring a pillarless design, floor-to-ceiling windows with panoramic Yarra River views, built-in AV and blackout facilities, and access to a private jetty. Accommodates up to 510 banquet guests, 1,000 cocktail, or 570 theatre style, and is used for large-scale weddings, corporate functions, and education events.
• The Garden Room A stylish, light-filled event space with breathtaking Yarra River views, built-in AV and blackout facilities, and a private palatial foyer. Accommodates up to 164 banquet guests, 275 cocktail, or 216 theatre style, suited to intimate weddings, private parties, and smaller corporate events.
• The Marble Bar An elegant indoor ceremony and pre-event space with polished finishes, suitable for Poruwa ceremonies, civil unions, and pre-wedding rituals. Includes dedicated one-hour setup access prior to the main event.
• The Courtyard An open-air riverside space surrounded by willow trees and greenery, offering a natural backdrop for outdoor ceremonies, blessings, and traditional rituals with Yarra River views.
• Ballroom Wedding Package Grand wedding celebration package hosted in the Ballroom venue for large-scale receptions, including VIP suite access, private jetty arrivals, catering, styling, and full event coordination.
• Garden Room Wedding Package Intimate wedding celebration package hosted in the Garden Room venue with river views, courtyard access, catering, styling, and personalised event coordination.
• Sri Lankan Wedding Package
• Indian Wedding Package Premium wedding package designed for Indian celebrations, covering Sangeet to reception support, with menus curated by an Executive Chef native to India for 60–600 guests.
• Asian Wedding Package Wedding package designed for Asian cultural celebrations, with culturally-appropriate menus, ceremony support, and event coordination hosted at the Leonda By The Yarra venue.
• Corporate Event Services Professional venue hire and catering services for corporate functions including conferences, team training sessions, product launches, and business events, with full built-in AV capabilities and on-site parking.
• Private Party Services Event hosting for baby showers, christenings, first birthdays, milestone birthdays, surprise parties, and dinner parties, with customisable menus and styling.
• Education Event Services Venue services for educational institution events, providing signature warmth and hospitality for school functions and university events, including university balls and graduation celebrations.

Quantifiable outcome

• Ballroom capacity: 1000 cocktail, 510 banquet, 450 banquet with dance floor, 344 cabaret, 570 theatre style
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Metropolis Events Melbourne: Southbank event venue in Melbourne offering large-capacity weddings, corporate functions, and gala dinners. Direct competitor in the inner-Melbourne premium corporate/wedding segment.
• Cargo Hall: South Wharf waterfront event venue in Melbourne hosting weddings, corporate events, and large-scale celebrations. Comparable premium positioning and capacity profile to Leonda's Ballroom.
• Stones of the Yarra Valley: Premium winery wedding and event venue in the Yarra Valley, Melbourne. Closest independent competitor targeting the same high-end wedding and corporate segment with comparable price points and capacity.
• Vogue Ballroom: Large-format Melbourne wedding and events venue in Burwood East. Direct competitor in the premium-wedding segment with banquet capacity and cultural-wedding experience comparable to Leonda's Ballroom.
• Elmswood Estate: Sibling venue under Melbourne Event Group focused on weddings and events. Operates within the same MEG portfolio with shared suppliers, target customers, and brand positioning as Leonda.
• Malvern Town Hall: Heritage inner-Melbourne function venue under Melbourne Event Group; offers comparable event services and corporate event capabilities. Direct peer given shared parent and overlapping corporate/private-party demand.
• Burnham Beeches Estate / Nightcap Estate: Heritage estate event venue in the Dandenong Ranges outside Melbourne, hosting weddings, corporate functions, and private celebrations. Comparable premium positioning and multi-space offering.
• The Stables at Sages Cottage Farm: Sibling venue under Melbourne Event Group; rural-style wedding and event venue in Melbourne's outskirts. Directly comparable as a sister MEG property sharing the same customer base, marketing channels, and back-office.

Regional players

• Doltone House: Sydney-based premium waterfront event and wedding venue group (Jones Bay Wharf, Hyde Park, Darling Island). Comparable premium positioning, all-inclusive wedding packages, and waterfront differentiator, but operating in a different geography.

Broad incumbents

• Crown Melbourne: Large integrated resort complex on Southbank with multiple event and ballroom venues. Overlaps with Leonda in the premium corporate and large-wedding segment, but as part of a much broader hospitality, gaming, and lodging portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leondabytheyarra
• LinkedInlinkedin.com/company/1353392
• Instagraminstagram.com/leondabytheyarra
• Pinterestpinterest.com.au/leondabytheyarra
• TikToktiktok.com/@leondabytheyarra

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonda By The Yarra