Fragonard Parfumeur

Name

Fragonard Parfumeur

Legal name

Les Parfumeries Fragonard

Website

https://fragonard.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Fragrances & Beauty

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Sprays & Mists (CRABADAC)

Keywords

• French perfumery
• Eau de toilette
• Home fragrance
• Artisan soaps
• Natural skincare

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Perfumes and Fragrances: Core revenue stream from perfumes, eaux de toilette, and parfum collections for women and men, including Prestige, Classic, and Exception lines. Sold in multiple formats (100ml, 200ml, 600ml) and vehicle types (spray, diffuser, body mist).
2. Home Fragrances: Candles, diffusers, and room sprays sold under collections including Les Jardins de Fragonard, Les Fleurs du Parfumeur, and L'Herbier de Fragonard.
3. Skincare and Body Care: VRAI line of facial and body care products including argan oil, royal jelly cream, and essential bio care products. Also includes glycerin soaps, shower gels, and hand/foot care.
4. Fashion and Home Linens: Women's clothing (blouses, robes, pareos), accessories (bags, pouches, scarves), and home linens (tablecloths, napkins, towels).
5. Museum and Workshop Experiences: Revenue from visitor admissions and paid workshops at the Fragonard Perfume Museum in Grasse, the Perfume Museum in Paris near Opéra Garnier, the Museum of Fashion and Costume in Arles, and atelier experiences in Grasse and Paris.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Fragonard Parfumeur manufactures and sells French perfumes, eaux de toilette, home fragrances (candles, diffusers, room sprays), skincare and body care products (VRAI line, glycerin soaps, shower gels), women's and men's fashion (clothing, accessories, scarves, bags), and home linens (tablecloths, napkins, towels). The company also earns revenue from museum admissions at the Perfume Museum in Grasse, the Perfume Museum in Paris, and the Museum of Fashion and Costume in Arles, plus paid Atelier Olfactif sensory workshop experiences in the Côte d'Azur and Paris.

Product overview

Fragonard Parfumeur is an independent family-owned French perfume house founded in 1926 in Grasse, the world's perfume capital. The company operates as a unified brand with a vertically integrated portfolio spanning perfumery, home fragrances, body care, and lifestyle products. The core offering centers on perfumes and eaux de toilette organized in signature collections (Les Pochons, Les Classiques, Collection Prestige, Senteurs d'Exception, Les Fleurs du Parfumeur, Les Jardins de Fragonard, L'Herbier de Fragonard) for women and men. Home fragrance products include candles (Bougies) and room diffusers (Diffuseurs) in various collections. The skincare and body care lines encompass the VRAI facial/body care range, artisan soaps (Savons), and shower gels (Gels Douche). Fashion and home lifestyle products include clothing, accessories, linens, and decorative items. Cultural experiences are offered through perfume museums in Grasse and Paris, sensory workshops (Atelier Olfactif), and the 'À Fleur de Nez' podcast series. The 2026 centenary is celebrated with special L'Air de Grasse fragrance and Collection 100 Ans.

Differentiator

Problem solved

Functional benefit

Brands

• L'Herbier de Fragonard: A collection of eaux de toilette featuring natural ingredients, described as bringing nature into daily life.
• Les Fleurs du Parfumeur
• Les Jardins de Fragonard
• Les Fleurs de Grasse
• L'Air de Grasse
• Collection Prestige
• Senteurs d'Exception
• VRAI
• Les Pochons
• Confessions Olfactives

Products and services

• L'Air de Grasse (Centenary Fragrance) Centenary fragrance paying homage to Grasse, Fragonard's birthplace, blending signature Provençal scents and telling the story of a century of family perfume-making. Sold as 50ml eau de toilette and 200ml diffuser.
• Fleur d'Oranger (Orange Blossom) Signature fragrance built around orange blossom, Fragonard's signature scent since 2004. Offered as eau de toilette, parfum, diffuser, body cream, and body mist in various sizes.
• Les Pochons Iconic women's fragrance collection including Belle Chérie, Belle de Nuit, Belle de Soleil, Diamant, Rêve indien, Reine des Cœurs, Emilie, Eau du Bonheur, and Eau des Vacances, presented in elegant pouch-style packaging.
• Les Classiques Femme Classic women's fragrance collection featuring Fragonard, Étoile, Frivole, Île d'amour, Mélodie, and Juste un Baiser in traditional eau de toilette formats.
• Collection Prestige Premium women's fragrance line offering prestige versions of signature scents, including Belle Chérie Prestige, Belle de nuit Prestige, Diamant Prestige, Étoile Prestige, Reine des Cœurs Prestige, and Fleur d'Oranger Intense, at prices up to €105 for 120ml.
• Senteurs d'Exception Exclusive exceptional fragrance line featuring Grain de Soleil, Soleil, Cœur de Soleil, and L'Oranger, representing exceptional craftsmanship and high-end positioning.
• Les Fleurs du Parfumeur Tribute collection built from natural essences evoking Provençal destinations, including Beau de Provence, Belle de Grasse, Belle d'Arles, Belle de Paris, Bel Oranger, and Belle d'Amour for women and Beau de Provence and Bel Oranger for men.
• Les Jardins de Fragonard Garden-inspired fragrance collection featuring Tilleul cédrat, Jasmin perle de thé, Encens fève tonka, Héliotrope gingembre, Rose ambre, Santal Cardamome, Rose Lavande, Grenade Pivoine, and Bigarade Jasmin.
• L'Herbier de Fragonard Botanical fragrance collection bringing nature into daily life through scents including Pivoine, Verveine, Bois de chêne, Santal, Figuier, Lilas, Patchouli, and Vétiver, offered in women's and men's formats in 100ml, 200ml, and 600ml sizes. New launches in 2025 added Lilas, Santal, Bois de chêne, and Verveine.
• Les Classiques Homme Classic men's fragrance collection featuring Eau de Hongrie, Beau Gosse, Concerto, Désert, Homme élégant, L'Aventurier, Valentin, Eau du Séducteur, Secret Absolu, and Bleu Riviera across fresh, refined, oriental, and elegant scent profiles.
• Cologne Grand Luxe Luxury men's cologne in the Prestiges Homme collection, positioned at premium pricing within the men's fragrance line.
• Bougies (Scented Candles) Scented candle line including Bougies en pochon (pouch candles), Bougies Jardin de Fragonard (garden collection), and Bougies en étuis (box candles) across multiple sizes and fragrances.
• Diffuseurs (Room Diffusers) Ambient home fragrance diffusers including Diffuseurs Les jardins de Fragonard, Diffuseurs Saisons, Diffuseurs Les fleurs du parfumeur, Diffuseur Côte d'Azur, and Diffuseurs L'herbier de Fragonard in multiple sizes.
• Eaux de Maison (Room Sprays) Ambient room sprays from the Senteurs Maison collection designed for quick fragrance refreshment throughout the home.
• VRAI Skincare Line Face and body care line combining simplicity and high-quality ingredients, including argan oil, royal jelly cream, and essential bio care products, formulated with natural-origin vegetable alcohol and delicately scented.
• Savons (Artisan Soaps) Artisan soap line including transparent glycerin soaps (Rose, Fleur d'oranger, Cèdre, Verveine, Lavande), gift soaps, vegetable oil soaps, pebble soaps, and themed gift collections.
• Gels Douche (Shower Gels) Shower gels offered across Pour lui (men), Pour elle (women), and Pour tous (universal) variants in multiple fragrances.
• Fashion Collection Women's and men's apparel and accessories including scarves, shawls, foulards, bags, pouches, dresses, skirts, blouses, tuniques, kurtas, tops, pareos, foutas, pants, shorts, and accessories. Spring/Summer 2026 'Cap au Sud' collection features Mediterranean-inspired designs.
• Linge de Maison (Home Linens) Household linens including towels (Serviette de toilette), pillowcases (Taies d'oreiller), tablecloths (Nappes), table napkins (Serviettes de table), and dish towels (Torchons).
• Coffrets (Gift Sets) Curated gift sets for women (Coffrets femme) and men (Coffrets homme), including fragrance discovery boxes and themed gift collections starting from €10.50.
• Atelier Olfactif (Sensory Workshop) Immersive paid perfumery workshops held at Fragonard's factories in the Côte d'Azur (Grasse) and Paris near Opéra Garnier, with reservations available through the website.
• Musée du Parfum (Perfume Museum, Grasse & Paris) Fragonard perfume museum located in Grasse showcasing the art of traditional perfumery through collections of 18th-century historical perfume objects and artifacts, with a sister museum in Paris near Opéra Garnier, both open to the public.
• Musée de la Mode et du Costume (Arles) Museum of Fashion and Costume in Arles housing the house's collection of Arlesian costumes, blending 17th and 18th century architecture with contemporary vision and managed in collaboration with Studio KO.
• Collection 100 Ans (Centenary Collection) Limited-edition centenary collection celebrating Fragonard's 100th anniversary in 2026, including commemorative soap products and special gold tickets in L'Air de Grasse boxes with 100% winning prizes.
• Capsule Collections (Artist Collaborations) Artist collaboration capsule collections including Soledad Bravi x Fragonard, Eija Vehviläinen x Fragonard, and Sarah Raphael Balme x Fragonard, featuring distinctive illustrations on product lines.
• Fragonard Solidaire (Solidarity Products) Solidarity product line including EliseCare and Je suis Solidaire, supporting community causes through the Fragonard social-responsibility initiative.
• Rose de mai (May Rose) New 2025 launch in the Les Fleurs de Grasse collection, representing the iconic May Rose (rose de mai) flower of Grasse. Available in 100ml format at €38.
• Lilas (Lilac) New 2025 launch in the L'Herbier de Fragonard collection, presenting a delicate lilac floral scent. Available in 100ml at €38 ($70 US).
• Santal (Sandalwood) New 2025 men's launch in the L'Herbier de Fragonard collection featuring Australian sandalwood with Mediterranean essences. Available in 100ml (€38), 200ml (€52), and 600ml (€82) formats.
• Bois de chêne (Oak Wood) New 2025 launch in the L'Herbier de Fragonard collection, a woody fragrance capturing gentle oak wood sweetness with spices. Available in 100ml, 200ml, and 600ml formats.
• Verveine (Verbena) New 2025 launch in the L'Herbier de Fragonard collection, a fresh, sparkling verbena fragrance also available as a 200ml room diffuser.
• La Poste Scented Stamp (Centenary Collaboration) Limited-edition heart-shaped scented stamp launched February 2026 in partnership with French postal service La Poste to celebrate Fragonard's centenary. Scented with orange blossom and produced in print runs of up to 1,497,600 copies.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• La PostecoreStrategic or Co-development Partner · 5 February 2026La Poste released a heart-shaped scented stamp in partnership with Maison Fragonard to celebrate the perfumery house's 100th anniversary in 2026. The stamp is scented with orange blossom, Fragonard's signature fragrance since 2004, and features hot foil stamping with print runs ranging from 360,000 to 1,497,600 copies depending on format. This collaboration revives Fragonard's historical tradition of scented postcards that began in France during the 1960s.
• Confiture ParisienneminorStrategic or Co-development Partner · 13 May 2025Artisan jam brand Confiture Parisienne collaborated with Fragonard to create a mandarin and orange blossom jam, packaged in a box inspired by antique powder boxes with Provençal motifs. The collaboration was featured in the 'À Fleur de Nez' podcast series (Season 3, Episode).
• Musée Cognacq JayminorStrategic or Co-development Partner · 12 November 2024The Fragonard Perfume Museum loaned several 18th-century perfumery objects to the Musée Cognacq Jay in Paris for the 'Luxe de poche' exhibition. Historian Erika Wicky, specializing in olfactory culture of the 18th and 19th centuries, led a conference at the museum on Enlightenment-era olfactory culture.
• Studio KOcoreImplementation/ SI/ Consulting PartnerArchitecture firm Studio KO (founded by Karl Fournier and Olivier Marty in 2000) was commissioned by Fragonard to rehabilitate the future Museum of Fashion and Costume in Arles. This is a historic restoration project blending 17th and 18th century architecture with contemporary vision to house the house's collection of Arlesian costumes.
• Fina TavolacoreChannel Partner/ Reseller/ DistributorFina Tavola is an authorized US retailer of Fragonard perfumes, operating a US-based warehouse and publishing editorial fragrance guides. The retailer positions Fragonard as an accessible luxury brand (priced $60–$150) with a rare distribution model, noting it is not sold in major US department stores or retailers like Sephora or Nordstrom.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Le Labo: Niche artisanal perfumery (founded 2006) acquired by Estée Lauder, known for hand-blended fragrances, candles, and body care with a cult following. Comparable on artisan positioning and direct boutique experience model, though positioned more premium and trend-driven.

Direct peers

• Diptyque: Paris-based independent heritage house (founded 1961) selling fragrances, candles, and body care through a luxury boutique and e-commerce network. Comparable on premium positioning, candle/diffuser product overlap, and lifestyle brand storytelling.
• Molinard: Historic Grasse-based perfumery (founded 1849) producing perfumes, eaux de toilette, and home fragrances using traditional Provençal methods. Directly comparable to Fragonard on geography, heritage positioning, museum/workshop experiences, and product range.
• Roger & Gallet: French heritage perfumery founded 1862, known for natural ingredient eaux de toilette, soaps, and body care with strong boutique distribution. Closely comparable to Fragonard on heritage French positioning, soap/perfume product overlap, and broad retail presence.
• Cire Trudon: Heritage French candle and home fragrance house (founded 1643) producing luxury scented candles, diffusers, and room sprays. Direct overlap with Fragonard's home fragrance category and shared French heritage positioning.
• L'Occitane en Provence: Independent (until recent take-private) French beauty house rooted in Provençal natural ingredients with a comparable product portfolio spanning fragrances, body care, soaps, and home scents. Closest large-scale analog to Fragonard's heritage artisanal positioning and DTC boutique strategy.
• Annick Goutal: French niche perfumery founded 1981, now Goutal Paris, offering artisanal fragrances and body care through boutiques and selective retail. Comparable on boutique-led niche French positioning and natural-ingredient focus.
• L'Artisan Parfumeur: Niche French perfumery founded 1976, acquired by Puig, offering artisanal fragrances, home scents, and body care. Comparable on the independent-artisan heritage narrative and direct boutique distribution model.
• Galimard: Grasse-based heritage perfumery founded in 1747, offering perfumes, soaps, home fragrances, and factory/museum tours. Direct competitor in the Grasse artisanal perfume tourism segment with overlapping product categories and DTC model.

Broad incumbents

• Chanel Parfums: Luxury conglomerate's perfume division and a benchmark for heritage French perfumery at the top of the price spectrum. Illustrates the conglomerate-owned competitive set against which Fragonard's independent positioning differentiates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Fragonard-Parfumeur/349113738853?fref=ts
• LinkedInlinkedin.com/company/les-parfumeries-fragonard
• Instagraminstagram.com/fragonardparfumeurofficiel/?hl=fr
• TikToktiktok.com/@fragonardparfumeur
• Pinterestpinterest.com/fragonardparfum
• Xx.com/museesfragonard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fragonard Parfumeur