Generation Leader

What Generation Leader does

Generation Leader is a UK-based e-learning company that delivers leadership and management training specifically designed for healthcare professionals, including doctors, nurses, allied health professionals, and dentists. Founded in 2020 by Dr Hanieh Asadi and Nick Jenkins, the company launched its course offering in 2021 and has built its curriculum around the realities of clinical practice, with content co-developed by a panel of practicing clinicians. The platform runs on Skillsoft Percipio (white-labeled as GL.Percipio) and incorporates licensed content from MIT Sloan Management Review, giving it a layer of business-school-branded material on top of the clinician-authored modules.

The product comprises five individual courses priced at £995 each (with a promotional rate of £375) covering core leadership, management, and clinical-team leadership competencies. Course completion is certified through triple accreditation from the Faculty of Medical Leadership and Management (FMLM), the Continuing Professional Development (CPD) scheme, and the Chartered Management Institute (CMI), which positions the offering to satisfy the continuing-education requirements of UK-regulated healthcare professionals. In September 2024, the company launched a Hybrid Management & Leadership Training package aimed at hospitals, extending its go-to-market beyond individual self-serve learners to institutional clients.

The business operates a two-pronged model: direct-to-individual self-serve course sales via the GL.Percipio platform, and B2B institutional partnerships with NHS trusts, hospitals, and international professional bodies such as the Kuwait Association of Surgeons. The company is bootstrapped with 1–10 employees, has not raised external funding, and is pursuing geographic expansion into the Middle East and Asia through localized landing pages and partner-led distribution. In 2023, it received the Skillsoft Innovation Award in recognition of the platform.

Name

Generation Leader

Legal name

Generation Leader Limited

Website

https://generationleader.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Generation Leader is a UK-based e-learning company that delivers accredited healthcare leadership training for doctors, nurses, AHPs, and dentists via the GL.Percipio platform, combining MIT Sloan Management Review content with clinician-designed courses and serving both individual learners and institutional partners.

Ownership category

akta.pro rank

Product category

Healthcare Leadership Training

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Healthcare leadership training
• Online management courses
• Continuing professional development
• Medical leadership education
• Clinical leadership skills

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Course Sales: One-time purchase of fixed-length online leadership courses for individual healthcare professionals. Each course is priced at £995 with occasional promotional discounts.
2. Institutional/Bulk Training: Training programs sold to hospitals and ministries of health for workforce development at scale, including Critical Care Nurse Skills Training and Hybrid Management & Leadership Training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Generation Leader sells accredited online leadership and management courses for healthcare professionals, delivered through the Skillsoft Percipio-based GL.Percipio platform. It offers five core 6-week individual courses (Management & Leadership Foundation, Mastering Skillful Communication, Change Management Foundation, Emotional Intelligence as a Leader, and Coaching Foundation) priced at £995 each, plus two institutional programs (Critical Care Nurse Skills Training and Hybrid Management & Leadership Training) sold to hospitals and government health ministries.

Product overview

Generation Leader is an online healthcare leadership education provider offering a platform-plus-courses architecture. The core offering consists of five individual CMI-accredited and CPD-certified online leadership courses — Management & Leadership Foundation Course, Mastering Skillful Communication Course, Change Management Foundation Course, Emotional Intelligence as a Leader Course, and Coaching Foundation Course — each delivered fully online over 6 weeks at a price of £995 per course. All five courses share the same delivery platform (Skillsoft Percipio, branded as GL.Percipio), the same accreditation pathway (CMI Certificate of Recognition and CPD credits), and the same flexible format designed for busy healthcare professionals. For hospitals and government health ministries, Generation Leader offers two additional programs: Critical Care Nurse Skills Training and Hybrid Management & Leadership Training, both at organizational scale. All courses are created by medical doctors and aligned to the UK Royal Colleges, with content including material from MIT Sloan Management Review.

Differentiator

Problem solved

Functional benefit

Products and services

• Management & Leadership Foundation Course A 6-week online accredited course covering problem-solving, decision-making, leading innovation, strategic thinking, building and leading teams, building trust, leading through change, and managing virtual teams. Awarded 14 CPD Credits and a CMI Certificate of Recognition. Designed for healthcare professionals seeking leadership foundations.
• Mastering Skillful Communication Course A 6-week online course covering conflict management, managing and setting priorities, leading across cultures, collaboration, navigating challenging situations, cultivating cross-functional teams, time management, active listening, and critical conversations. Awarded 20 CPD Credits and a CMI Certificate of Recognition. Designed for healthcare professionals seeking communication and leadership skills.
• Change Management Foundation Course A 6-week online course focused on change management skills for healthcare professionals, covering understanding change, leading with strategic thinking, and managing organizational transitions. Awarded 14 CPD Credits and a CMI Certificate of Recognition.
• Emotional Intelligence as a Leader Course A 6-week online course covering the benefits of emotional intelligence in leadership, leading individuals and teams, critical thinking, managing stress, managing pressure to optimize performance, effective leadership, breaking bad news, and decision making. Awarded 18 CPD Credits and a CMI Certificate of Recognition.
• Coaching Foundation Course A 6-week online course covering managing stress, managing difficult professional relationships, building confidence, self-belief and assertiveness, shared goals and teaming, being a good coach, increasing engagement, creating a vision, delegating, developing women leaders, helping others to grow, and motivating others. Awarded 4 CPD Credits and a CMI Certificate of Recognition.
• Critical Care Nurse Skills Training for Hospitals and Ministries of Health A specialized training program sold to hospitals and government health ministries for critical care nurse skills development at an organizational scale.
• Hybrid Management & Leadership Training for Hospitals and Ministries of Health An organizational-level management and leadership training program for hospitals and government health ministries, offered in a hybrid format combining online and in-person components.
• GL.Percipio Mobile App A mobile application (iOS and Android) powered by Skillsoft Percipio, enabling learners to access Generation Leader's courses on mobile devices, tablets, laptops, or desktops, allowing learning on the go, at home, at work, or between shifts.

Quantifiable outcome

• Courses completed in 6 weeks
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• Faculty of Medical Leadership and Management (FMLM)coreStrategic or Co-development PartnerFMLM is one of three accreditation bodies for Generation Leader's courses. As the professional home for medical leadership in the UK, FMLM accreditation ensures courses meet the highest standards for medical leadership development.
• The CPD Certification ServicecoreStrategic or Co-development PartnerCPD Certification Service provides accreditation for all Generation Leader courses, ensuring learners earn industry-required Continuing Professional Development credits recognized across healthcare professions.
• Chartered Management Institute (CMI)coreStrategic or Co-development PartnerCMI provides accreditation and Certificate of Recognition for all courses. All learners receive CMI Affiliate membership for 1 year. CMI is the UK's leading body for management and leadership professionals.
• MIT Sloan Management ReviewcoreTechnology or IntegrationMIT Sloan Management Review provides exclusive content for Generation Leader courses, delivering prestigious world-leading management education integrated into healthcare leadership training programs.
• Skillsoft / PercipiocoreTechnology or IntegrationSkillsoft's Percipio platform powers Generation Leader's learning management system, providing the technical infrastructure for delivering courses, mobile access, and learning analytics.
• Kuwait Association of SurgeonsstrategicStrategic or Co-development PartnerPartnership providing management and leadership online courses specifically designed for members of the Kuwait Association of Surgeons, expanding Generation Leader's presence in the Middle East.
• MedEdLeadsstrategicStrategic or Co-development PartnerPartnership focused on empowering medical education leaders, providing specialized leadership development content for medical education professionals.
• UK Royal CollegescoreStrategic or Co-development PartnerAll Generation Leader courses are aligned to the management and leadership requirements stated by UK Royal Colleges, ensuring relevance and applicability to UK healthcare contexts.
• Ascent PrepminorGTM or Marketing PartnerAscent Prep partners with Generation Leader for the Elite Medical School Preparation Programme, combining certified leadership learning with one-to-one mentoring from UK doctors for aspiring medical students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NHS Leadership Academy: UK government-backed provider of leadership and management development programs for NHS healthcare professionals. Direct competitor to Generation Leader's core audience (NHS clinicians, nurses, AHPs) and serves the same hospital and trust procurement channels with publicly funded programs.
• BMJ Learning: Online continuing professional development platform for healthcare professionals from the BMJ Group, offering accredited modular courses with CPD certification. Competes directly with Generation Leader for clinician-led online learning spend and CPD credits in the UK market.
• Faculty of Medical Leadership and Management (FMLM): UK professional home for medical leadership and a Generation Leader accreditation partner. Provides its own leadership development offerings, guidance, and standards to UK doctors, overlapping Generation Leader's doctor-segment customer base.
• Skills for Health: UK-based not-for-profit providing workforce development, training, and CPD-accredited programs for the healthcare sector. Targets similar institutional buyers (NHS trusts, hospitals) and competes for healthcare-specific training budgets.
• Royal College of Physicians - Education: Royal Colleges deliver their own leadership and management training aligned to UK medical career progression. Generation Leader's courses are explicitly aligned to Royal College requirements, putting these institutions in an adjacent competitive position for the same doctor audience.
• Center for Creative Leadership (CCL): Global leadership development provider offering programs and assessments used by healthcare organizations. Competes for the same institutional leadership training budgets, particularly at executive and senior clinician levels.

Broad incumbents

• Coursera: Large online learning marketplace offering healthcare leadership and management courses from top universities and institutions. Competes for the same learner dollars on breadth, brand, and price, though without the clinician-specific vertical specialization.
• LinkedIn Learning: Broad professional development platform with extensive leadership content available via subscription, often through employer benefits. Competes for the same healthcare professional time and budget on convenience and breadth rather than clinical specialization.
• Skillsoft: Enterprise learning platform vendor powering Generation Leader's Percipio infrastructure and 2023 Innovation Award issuer. Also sells directly into hospitals and large healthcare systems with broader leadership catalogs, making it both a partner and a competitive incumbent.

Emerging players

• FutureLearn: UK-based online course platform owned by Global University Systems, offering healthcare management courses from partner universities. Overlaps with Generation Leader on online leadership training for healthcare professionals, particularly in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/generationleadr
• Facebookfacebook.com/GenerationLeader
• LinkedInlinkedin.com/company/generation-leader
• Instagraminstagram.com/generationleadr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Leader