CCAP

What CCAP does

CCAP is a Philippine nonprofit industry association founded in 2001 that serves as the representative body for the country's contact center and IT-BPM sector. The organization represents over 90 member companies whose collective workforce covers approximately 794,000 employees in the Philippine contact center and broader business process management (BPM) industry. Its membership spans large global BPO operators (e.g., Teleperformance, Foundever, Genpact, Capital One Philippines) and is structured around vertical industry representation rather than commercial product delivery.

CCAP's core offering consists of industry programs, not technology products. Its programs are explicitly calibrated to the Philippine IT-BPM 2022 Roadmap's High Impact Programs and span Human Capital, Technology and Innovation, Inclusive Growth, Country Competitiveness, Government Partnership, and SME support. The association operates four standing councils (HR, Marketing, BCP & Security, and SME), runs the CCAP Learning Series for professional development, publishes the e-Connect magazine, and hosts the Contact Islands annual event. It also administers Project CIR, an industry-wide initiative, and has built a partner ecosystem that includes industry associations (IBPAP, HIMAP, PSIA, GICC, ACPI, GDAP), strategic corporate partners (Advantage Club, Globe Business, Jabra, Lenovo, PMI, JTI), and AI-adjacent vendors (Dyna-AI, Prohance.ai, Sanas.ai). The organization does not develop proprietary technology; its infrastructure is built around membership services, events, learning programs, and advocacy.

CCAP's revenue model combines recurring membership fees from its 90+ member companies with revenue from events and professional services, including the ICCCE conference and learning sessions. Pricing is not publicly disclosed and is negotiated with member organizations. Headcount is lean (51–100 employees) relative to the breadth of the industry it represents, and the association is governed by a board composed of member-company representatives, with Benedict Hernandez of Accenture serving as President. CCAP also operates a foundation arm (CCAP Foundation) that runs CSR and scholarship programs in partnership with Philippine Business for Social Progress (PBSP) and the Philippine Red Cross.

Name

CCAP

Legal name

Contact Center Association of the Philippines

Website

https://ccap.ph

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

CCAP is the Philippine nonprofit industry association for the contact center and IT-BPM sector, representing 90+ member companies covering roughly 794,000 employees through advocacy, industry programs, learning series, councils, and events aligned with the IT-BPM 2022 Roadmap.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: CCAP generates revenue through membership fees from its over 90 member companies in the contact center and IT-BPM industry.
2. Events and Programs: The association organizes industry events including ICCCE (International Contact Center Conference and Expo), learning series sessions, and various member engagement programs.

Go-to-market motion1 record

Marketing channels5 records

Core offering

CCAP is a nonprofit industry association that represents over 90 contact center and IT-BPM companies in the Philippines. It provides industry advocacy, workforce development, talent pipeline programs, membership services, industry councils, training programs, and events (such as ICCCE and Contact Islands) calibrated to the Philippine IT-BPM 2022 Roadmap. The association also drives career marketing campaigns and CSR programs for its member organizations.

Product overview

CCAP (Customer Xperience Association of the Philippines) is an industry association for the Philippine IT-BPM and contact center sector, not a product company. The organization offers industry programs (Human Capital, Technology and Innovation, Inclusive Growth, Country Competitiveness, Government Partnership, and SME initiatives), membership services, industry councils (HR, Marketing, BCP & Security, SME), training programs (CCAP Learning Series), publications (e-Connect magazine), and events (Contact Islands). These programs are calibrated in support of the Philippine IT-BPM 2022 Roadmap's High Impact Programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CCAP Membership

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• IBPAP (IT and Business Process Association of the Philippines)coreOthersIBPAP is a partner association of CCAP, collaborating on industry initiatives, awards recognition, and promoting the Philippine IT-BPM sector globally.
• HIMAP (HR Innocation and Management Association of the Philippines)coreOthersHIMAP is a partner association working with CCAP on human resource development initiatives for the BPM industry.
• PSIA (Philippine Software Industry Association)coreOthersPSIA is a partner association collaborating with CCAP on industry development and standards.
• GICC (Global Innovation and Creative Center)supportingOthersGICC partners with CCAP on innovation and creative industry initiatives.
• ACPI (Association of Contact Center Planning and Implementation)supportingOthersACPI is a partner association working with CCAP on contact center planning and implementation initiatives.
• GDAP (Game Developers Association of the Philippines)supportingOthersGDAP is a partner association collaborating with CCAP on broader digital industry development.
• Advantage ClubsupportingGTM or Marketing PartnerAdvantage Club is listed as a strategic partner providing employee benefits and engagement solutions for CCAP member companies.
• Globe BusinesssupportingGTM or Marketing PartnerGlobe Business is a strategic partner providing ICT solutions and support for CCAP member companies and industry events.
• PBSP (Philippine Business for Social Progress)coreStrategic or Co-development PartnerCCAP Foundation signed MoU with PBSP to strengthen CSR capabilities, provide scholarships for Senior High School students and near-hire trainees, and leverage PBSP's experience in stakeholder engagement.
• Philippine Red CrosssupportingStrategic or Co-development PartnerCCAP Foundation partners with Philippine Red Cross for disaster response and community programs through the Agents of Change Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IBPAP (IT and Business Process Association of the Philippines): Sister industry association for the broader Philippine IT-BPM sector. CCAP explicitly partners with IBPAP on industry initiatives and awards, and IBPAP performs the analogous trade-body function at the wider IT-BPM level (vs. CCAP's contact-center focus).
• PSIA (Philippine Software Industry Association): Partner industry association listed on CCAP's site, representing the Philippine software industry. Comparable as a Philippines-based trade body funded by member dues that advocates for IT sector workforce and policy.
• HIMAP (HR Innovation and Management Association of the Philippines): Named CCAP partner association focused on HR practice in the Philippine BPM industry. Comparable as a member-funded association whose mandate overlaps CCAP's HR Council and human-capital programs.
• ACPI (Association of Contact Center Planning and Implementation): Listed as a CCAP partner association focused on contact center planning and implementation in the Philippines. Directly comparable as a sector-specific trade group serving the same Philippine contact-center constituency.
• GICC (Global Innovation and Creative Center): Named CCAP partner association focused on innovation and creative industries in the Philippines. Comparable as a Philippines-based industry association in CCAP's broader partner ecosystem.
• GDAP (Game Developers Association of the Philippines): Listed CCAP partner association representing the Philippine game development sector. Comparable as a Philippines-based industry association collaborating on digital industry development.

Broad incumbents

• NASSCOM (National Association of Software and Service Companies): India's flagship IT-BPM industry body, performing the same trade-association function for the Indian offshore services industry that CCAP performs for the Philippines. Highly relevant comparable for governance model, talent advocacy, and global promotion of a national BPO brand.
• Customer Contact Association (CCA Global): UK-headquartered membership organization for the contact center and customer experience industry. Directly comparable function (industry body for contact centers) but operates at a global/European scale rather than Philippines-only.
• ICMI (International Customer Management Institute): Long-standing global membership organization for the customer management / contact center profession. Comparable in its training, certification, and community-building role for CX leaders, overlapping with CCAP's Learning Series and HR Council.

Others

• ContactBabel: Independent research and analyst firm covering the contact center industry. Relevant adjacent peer because its research output is regularly consumed by CCAP's member companies and is used to benchmark the Philippine BPO sector globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ccap.ph
• Xx.com/ccapph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCAP