What Haselhorst Associates does

Haselhorst Associates GmbH is a German management consulting firm founded in 2004 and headquartered in Starnberg, Bavaria. The firm is structured as a privately-held GmbH and, since October 2024, operates as a subsidiary of H&Z Gruppe following a strategic acquisition that the company describes as the foundation for international expansion. Haselhorst specializes in corporate restructuring, turnaround management, and Chief Restructuring Officer (CRO) interim placement, positioning its senior consultants as interim executives who assume full project management responsibility during distressed or transformative engagements. Its primary customer segment is mid- to large-cap companies in the DACH region facing financial distress, operational challenges, succession transitions, or strategic transformation needs; a secondary segment includes municipalities and city-owned utilities (Stadtwerke) served through its Haselhorst Smart City practice.

The firm's core product surface consists of CRO & Team (interim CRO placements with project management), Restrukturierung & Profit Improvement (operational restructuring advisory), and Urbane Transformation / Smart City consulting for the public sector. Two sub-brands extend the platform: the CRO Academy, a dedicated training program addressing the documented shortage of qualified restructuring professionals in the German market, and SheLeadsUp, an exclusive leadership network for women in top management launched in 2026. Thought leadership is delivered through whitepapers (e.g., 'Holzindustrie in der Krise' published May 2026 on the DACH wood industry's structural crisis) and sustained earned media in German business outlets including Handelsblatt, WirtschaftsWoche, Tagesschau, and FAZ. The firm has received recognition on WirtschaftsWoche's 'Deutschlands beste Unternehmensberater' list and brand eins's 'Best of Consulting 2026' ranking.

Haselhorst operates a B2B professional services revenue model: consulting fees are negotiated per project or retained on multi-year engagements, with no publicly disclosed rate card. The go-to-market motion is relationship-driven and partnership-led — direct enterprise engagement by senior practitioners, supplemented by inbound demand from thought leadership and referrals, and now extended through the H&Z Gruppe channel for international distribution. The firm employs 11-50 people, with Dr. Arno Haselhorst, Johann Georg von Hülsen, and Stefan Aichbauer serving as Managing Directors, and Corina Picker leading marketing and press relations. Tagline: 'We Master Change. Together.' (WIR MEISTERN VERÄNDERUNGEN. GEMEINSAM.)

Name

Haselhorst Associates

Legal name

Haselhorst Associates GmbH

Website

https://haselhorst-associates.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Haselhorst Associates is a German management consulting firm specializing in corporate restructuring, turnaround management, and Chief Restructuring Officer (CRO) interim placements, serving DACH companies in distress and transformation, with a secondary public-sector smart-city practice.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Restructuring consulting
• Turnaround management
• Corporate restructuring
• Interim management
• Smart city consulting

Headquarters

HQ city

Starnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Management Consulting Services: Professional consulting services delivered through project engagements, interim management placements, and advisory mandates. Revenue is generated through consulting fees for restructuring mandates, transformation projects, and CRO interim assignments. The firm operates on a B2B enterprise model targeting companies requiring operational turnaround or strategic transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Haselhorst Associates is a German management consulting firm that delivers corporate restructuring and turnaround services through interim Chief Restructuring Officer (CRO) placements, full project management responsibility, and profit improvement consulting. The firm also provides specialized urban transformation and smart city consulting for municipalities and city utilities, and operates the CRO Academy for training restructuring professionals.

Product overview

Haselhorst Associates is a consulting firm offering restructuring and transformation services through its core offerings. The main product is CRO & Team services, providing Chief Restructuring Officers who assume full project management responsibility for company turnarounds. This is supported by Restrukturierung & Profit Improvement consulting services. The portfolio includes specialized vertical offerings such as Urbane Transformation (Smart City consulting for municipalities and utilities), and intellectual property products like the Holzindustrie Whitepaper. The company also operates two sub-brands: CRO Academy for CRO professional training, and SheLeadsUp, an exclusive women's leadership network. Following a 2024 partnership with H&Z Gruppe, the firm has expanded its international consulting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• CRO Academy: An academy offering training and education for Chief Restructuring Officers, addressing the shortage of CRO professionals.
• SheLeadsUp
• Haselhorst Smart City

Products and services

• CRO & Team Chief Restructuring Officer (CRO) services in which the firm's consultants take responsibility for complete project management, developing strategically aligned concepts for secure turnarounds together with clients. Targeted at companies in crisis or undergoing significant transformation.
• Restrukturierung & Profit Improvement Restructuring consulting services focused on helping companies navigate change as both challenge and opportunity for sustainable growth, including comprehensive measure analysis and customized solutions.
• Urbane Transformation (Smart City) Urban transformation consulting services helping municipalities and city utilities navigate digital transformation, including urban data platforms, smart city strategies, and digital inclusion initiatives.
• CRO Academy An academy dedicated to training and developing Chief Restructuring Officers through specialized education programs, addressing the shortage of qualified restructuring experts in the market.
• SheLeadsUp An exclusive leadership circle for women in top management positions, functioning as a business-oriented network that brings together female decision-makers from different industries, business models, and career paths through exclusive events.

Quantifiable outcome

• The firm has operated successfully since 2004 serving companies of all sizes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• H&Z GruppecoreStrategic or Co-development Partner · 1 October 2024Haselhorst Associates has partnered with H&Z Gruppe to form a powerful alliance with valuable synergy effects and benefits for clients of both companies. The partnership represents the next growth step for Haselhorst Associates, laying the foundation for international expansion. The combination brings together complementary consulting competencies.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company (Recovery & Transformation Services): Global strategy consultancy with a dedicated recovery and transformation services practice. Competes with Haselhorst on large-enterprise restructuring, though at a much higher price point and broader scope.
• PwC (Germany Restructuring): Big-four firm with a strong German restructuring practice. Competes with Haselhorst on mid- and large-cap turnaround mandates, while also offering broader audit, tax, and consulting services.
• EY-Parthenon (Germany): Strategy and restructuring arm of EY with a significant turnaround and restructuring consulting practice in Germany. Broad incumbent competitor to Haselhorst's core restructuring work.
• KPMG (Germany Restructuring): Big-four restructuring practice serving German mid-market and large-cap clients. Direct overlap with Haselhorst on turnaround and profit improvement engagements, with broader portfolio scale.
• Deloitte (Germany Restructuring): Big-four incumbent with a large restructuring and turnaround practice in Germany. Overlaps with Haselhorst on enterprise restructuring mandates but operates at much greater scale and breadth.

Others

• H&Z Gruppe: Parent company of Haselhorst Associates since October 2024. A German management consultancy with transformation, strategy, and procurement capabilities that complement Haselhorst's restructuring specialization; relevant as the integrated platform competitor-set anchor.

Direct peers

• Alvarez & Marsal: Global leader in restructuring, turnaround, and interim CRO management. Alvarez & Marsal is the most direct international comparator to Haselhorst's core CRO & Team and restructuring mandate offering.
• FTI Consulting: Global advisory firm with a strong restructuring and turnaround practice, including interim management services. Comparable to Haselhorst on restructuring mandates and cross-border corporate restructuring work.
• Roland Berger: Germany-headquartered global strategy and restructuring consultancy. Roland Berger is the closest home-market direct peer to Haselhorst on corporate restructuring and turnaround advisory in the DACH region.
• Houlihan Lokey: Global investment bank with a leading restructuring advisory practice. Comparable on distressed and turnaround engagements and interim management placements, with a similar mid-cap / mid-market tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haselhorst-associates
• Xx.com/HaselhorstAssoc
• Facebookfacebook.com/HaselhorstAssociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haselhorst Associates