Ricreativo B
- Company typePrivate
- Founded2004
- HeadquartersRaggio, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Ricreativo B firmographics
Firmographics- Name
- Ricreativo B
- Legal name
- Ricreativo B S.p.A.
- Website
- https://ricreativo.eu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ricreativo B industry classification
Industry- Product category
- Gaming and betting entertainment services
- NAICS
- Casinos (except Casino Hotels) (71321)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC)
- akta.pro secondary industry
- Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH)
Keywords
Where Ricreativo B is headquartered
LocationHeadquarters
- HQ city
- Raggio
- HQ country
- Italy
- HQ region
- Europe
Offices15 records
Markets served
Ricreativo B business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Machine Rental Services: Professional rental and management of entertainment machines (videolottery, slot machines) for bars, VLT halls, gaming venues and public establishments. Machines characterized by efficiency, high quality and advanced technological performance with technical support.
- Macao Gaming Hall Operations: Ownership and operation of Macao branded gaming halls offering video lottery, slot machines, horse racing and sports betting. Premium VIG (Very Important Gamblers) area for high-end clients. Food and beverage service at Macao Café location.
- Third-Party Gaming Hall Development: Consulting services, equipment and expertise for creating new gaming halls from scratch. Technology provision, labor, and deep sector knowledge for new gaming venue operators.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Ricreativo B product offering
Product offeringCore offering
Ricreativo B provides professional rental and management of entertainment machines — specifically videolottery (VLT) terminals and slot machines — to bars, VLT halls, gaming venues, and public establishments across eight Italian regions, supported by technical assistance and maintenance. The company also owns and operates a network of Macao-branded gaming halls offering legal public gaming connected to official gaming acceptance agencies, including a premium VIG (Very Important Gamblers) VIP tier and a Macao Café hospitality venue. In addition, the company delivers turnkey third-party gaming hall development consulting, providing technology, equipment, labor, and sector expertise for new gaming operators.
Product overview
Ricreativo B operates as a gaming and betting company offering three core services: machine rental for bars and gaming venues, management of company-owned gaming halls under the Macao brand, and third-party gaming hall development consulting. The Macao brand encompasses standard gaming halls (videolottery, slot machines, sports betting), the premium Macao VIG VIP gaming tier, and the Macao Cafè hospitality service. The company was founded in Reggio Emilia in 2004 and has since expanded across Emilia Romagna, Tuscany, Veneto, Lombardia, Umbria, Liguria, Abruzzo, and Molise.
Differentiator
Problem solved
Functional benefit
Brands
- Macao: Macao gaming halls offering videolottery, slot machines, horse racing and sports betting. Includes Macao VIG (VIP gaming area) and Macao Café (hospitality and gaming venue).
Companies that use Ricreativo B
Customer profileSegments3 records
Ideal customer profiles3 records
Ricreativo B technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ricreativo B partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gaming Sector OrganizationscorePartnerships with gaming industry organizations enabling Ricreativo B to serve as a sector reference point. These relationships provide market access, industry knowledge and collaborative opportunities in the regulated gaming sector.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Ricreativo B competitors and assessment
Company assessmentDirect peers
- Hbg Gaming (H.B.G.): Italian VLT machine manufacturer and hall operator with gaming venues across Northern Italy. Directly comparable VLT-centric gaming hall model and machine rental/distribution footprint.
- Multiplayer S.p.A. Italian company operating VLT/AWP gaming halls and machine distribution. Directly comparable mid-sized operator with similar three-pillar model (machine rental, owned halls, third-party services) to Ricreativo B.
- Netwin S.p.A. Italian VLT/AWP machine operator and gaming hall manager. Comparable as a mid-sized private Italian VLT hall and machine distribution peer serving similar end customers.
- Bplus (Battistolli): Italian VLT and gaming machine operator with its own branded gaming halls and machine distribution. Closest direct competitor to Ricreativo B's VLT hall and machine rental business in Northern Italy.
Broad incumbents
- Sisal: Major Italian regulated gaming operator with VLT/AWP machines, betting, lottery and online gaming. Comparable in VLT and retail gaming operations across Italian regions, though at significantly larger scale and with broader product mix.
- Lottomatica Group (including Gamenet): Italy's largest regulated gaming operator, covering VLT/AWP, retail betting, online gaming, and gaming halls via Gamenet. Most relevant comparable for Ricreativo B's VLT hall and machine rental business; Ricreativo B's own website links to Lottomatica's whistleblowing channel, evidencing an operational relationship.
- Eurobet (part of Entain): Large Italian betting and gaming operator with retail shops and online presence. Comparable to Ricreativo B's sports and horse racing betting operations inside the Macao halls, with broader product portfolio.
- Snaitech (formerly Snai): Italian gaming operator with one of the largest AWP/VLT machine networks and retail betting shops. Direct comparable to Ricreativo B's machine rental and gaming hall business, though at national scale and publicly listed.
- Admiral Gaming (Novomatic group): Italian presence of Novomatic's Admiral brand operating gaming halls and VLT venues. Comparable VLT hall and machine rental model, with the backing of a major international gaming equipment manufacturer.
- Codere Italia: Italian arm of the Spain-based Codere group operating gaming halls, VLTs and betting venues. Comparable regional gaming hall and VLT operations model to Ricreativo B, although at larger scale and with international backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ricreativo B social profiles
Digital presenceRicreativo B compliance and trust
Trust signalCompliance1 record
Ricreativo B financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ricreativo B leadership team
Management profileNumber of profiles
Profiles10 records
Ricreativo B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ricreativo B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ricreativo B
What does Ricreativo B do?
Ricreativo B provides professional rental and management of entertainment machines — specifically videolottery (VLT) terminals and slot machines — to bars, VLT halls, gaming venues, and public establishments across eight Italian regions, supported by technical assistance and maintenance. The company also owns and operates a network of Macao-branded gaming halls offering legal public gaming connected to official gaming acceptance agencies, including a premium VIG (Very Important Gamblers) VIP tier and a Macao Café hospitality venue. In addition, the company delivers turnkey third-party gaming hall development consulting, providing technology, equipment, labor, and sector expertise for new gaming operators.
Is Ricreativo B a public or private company?
Ricreativo B is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ricreativo B founded?
Ricreativo B was founded in 2004. It employs 51 to 100 people.
Where is Ricreativo B based?
Ricreativo B is headquartered in Raggio, Italy, in the Europe region.
How does Ricreativo B make money?
Three revenue lines are on record. Machine Rental Services are the primary driver. The others are macao Gaming Hall Operations and third-Party Gaming Hall Development.
Who are Ricreativo B's main competitors?
Direct peers on record are Hbg Gaming (H.B.G.), Multiplayer S.p.A., Netwin S.p.A. and Bplus (Battistolli). Broad incumbents are Sisal, Lottomatica Group (including Gamenet), Eurobet (part of Entain), Snaitech (formerly Snai), Admiral Gaming (Novomatic group) and Codere Italia.
Does Ricreativo B have an API?
No public API is recorded for Ricreativo B.
What industry is Ricreativo B in?
Ricreativo B's product category is Gaming and betting entertainment services. Its primary akta.pro industry code is MPAEANAC, Electronic Table Games (ETGs) & Stadium Gaming Terminals, with a secondary code of MPAEAJAH, Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing). Its NAICS code is 71321 and its SIC code is 7900.