Medi-Dyne

What Medi-Dyne does

Medi-Dyne is a privately held US consumer healthcare products company, founded in 1980 and headquartered in Colleyville, Texas, that operates a portfolio of four wholly-owned sub-brands—ProStretch (stretching and massage tools), Tuli's (foot care and shock-absorbing heel cups), Cho-Pat (medical-grade braces and supports), and 2Toms (anti-chafing, blister prevention, and odor control). The company addresses pain relief, injury prevention, and recovery needs for athletes, individuals with chronic musculoskeletal conditions, and healthcare professionals, with products spanning the $8.99 to $179.99 price range and eligibility for HSA/FSA purchase through a partnership with Flex.

Its core technology is a patented multi-cell, multi-layer shock-absorbing design that mimics the natural cushioning system of the heel and absorbs and returns impact energy, paired with a proprietary TuliGEL material used in metatarsal cushions. Cho-Pat products were developed in cooperation with Mayo Clinic sports medicine staff, and multiple Tuli's and 2Toms products carry American Podiatric Medical Association (APMA) acceptance. Tuli's is the #1 podiatrist-recommended heel cup brand based on a blind independent survey, with 6+ million pairs sold worldwide.

Medi-Dyne operates a multi-channel go-to-market combining direct-to-consumer e-commerce on medi-dyne.com, a B2B portal for authorized resellers with an enforced MAP policy, Amazon marketplace distribution, and physical-channel presence through specialty running stores, podiatrists, and doctors. The company employs 11-50 people, generates undisclosed revenue, and is run by founding partners Matt and Van Hubbard with Craig DiGiovanni as VP of Sales and Marketing and Senior Business Development Executive. The business is self-funded with no external funding rounds disclosed.

Name

Medi-Dyne

Legal name

Medi-Dyne

Website

https://medi-dyne.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Medi-Dyne is a privately held US consumer healthcare company that sells pain relief, injury prevention, and recovery products under four sub-brands (ProStretch, Tuli's, Cho-Pat, 2Toms) to athletes, chronic-pain sufferers, and healthcare professionals via DTC e-commerce, B2B wholesale, and Amazon.

Ownership category

akta.pro rank

Product category

Pain Relief and Injury Prevention Consumer Healthcare Products

NAICS

Medical Equipment and Supplies Manufacturing (3391), Other Health and Personal Care Retailers (45619)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)

Keywords

• Pain relief products
• Foot care solutions
• Injury prevention devices
• Orthopedic support braces
• Stretching and recovery tools

Headquarters

HQ city

Colleyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct-to-consumer sales through the medi-dyne.com website. Products are sold at various price points ranging from approximately $8.99 to $179.99. Free shipping on orders over $25.
2. B2B/Wholesale Distribution: Products sold to distributors, podiatrists, doctors, specialty running stores, and authorized resellers through a B2B portal. Includes a Reseller/MAP Policy for authorized resellers.
3. Marketplace Sales: Products sold through Amazon marketplace under Medi-Dyne as the seller, reaching customers through third-party e-commerce platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Medi-Dyne designs, manufactures, and sells a portfolio of consumer healthcare products for pain relief, injury prevention, and recovery under four sub-brands: Tuli's (shock-absorbing heel cups, insoles, toe separators, foot therapy wraps), Cho-Pat (knee, Achilles, and arm braces developed with the Mayo Clinic), ProStretch (calf/foot stretchers, shoulder flex, massage tools), and 2Toms (anti-chafing, blister prevention, grip enhancer, foot odor and sports detergent products). The company sells through its own DTC e-commerce site, a B2B reseller portal, Amazon, specialty running stores, and via healthcare professionals.

Product overview

Medi-Dyne offers a comprehensive portfolio of pain relief, injury prevention, and recovery products organized under four distinct sub-brands: ProStretch (stretching and massage tools including calf stretchers, foot rockers, and massage devices), Cho-Pat (medical-grade braces and supports for knees, arms, and Achilles developed in cooperation with the Mayo Clinic), Tuli's (podiatrist-recommended foot care products including shock-absorbing heel cups, arch supports, insoles, and toe alignment devices), and 2Toms (skin protection and odor control products including anti-chafing balms, blister prevention, grip enhancers, and sports detergents). The products target athletes, individuals with chronic pain, and those seeking injury prevention solutions, with many items eligible for HSA/FSA purchase.

Differentiator

Problem solved

Functional benefit

Brands

• ProStretch: Stretching and massage tools including calf and foot stretchers, foam rollers, massage balls, and the ProStretch Z stretching and strengthening companion.
• Tuli's
• Cho-Pat
• 2Toms

Products and services

• Cho-Pat Achilles Tendon Strap An ankle support strap from the Cho-Pat brand that distributes pressure evenly around the Achilles tendon to relieve Achilles tendonitis pain and provide foot/ankle stability during daily activities and sports.
• Tuli's Foot Therapy Wrap A dual hot/cold therapy foot wrap from the Tuli's brand with an ergonomic design that contours to the heel and arch, using reusable gel packs to relieve foot pain.
• Tuli's Heavy Duty Heel Cups Maximum shock-absorption heel cups from Tuli's featuring the patented multi-cell, multi-layer design that mimics natural heel cushioning, marketed for running and active lifestyles.
• Tuli's Soft Moves Adjustable Toe Separators Adjustable silicone toe separators with a V-shaped design for gentle toe alignment and stretching, marketed for bunions, plantar fasciitis, and hammertoes.
• Tuli's Classic Heel Cups All-day shock-absorbing heel cups featuring the patented multi-cell design that mimics natural heel cushioning for everyday walking and long hours on the feet.
• Tuli's Plantar Fasciitis Insoles Arch support insoles designed specifically for plantar fasciitis with integrated heel and forefoot cushioning to relieve arch and heel pain.
• Tuli's Hammer Rx Toe Straightener An adjustable toe strap designed to straighten hammertoes by pulling the toe down with a low-profile, soft flexible material for all-day comfort.
• ProStretch Shoulder Flex A shoulder stretching device from ProStretch designed for internal and external rotation to improve shoulder range of motion, providing gentle muscle stretching similar to physical therapy sessions.
• ProStretch Plus A calf and foot stretching device designed to stretch the calves, plantar fascia, and Achilles tendon while wearing shoes, marketed for pre- and post-exercise stretching.
• ProStretch Original Calf and Foot Stretcher The original ProStretch foot rocker that stretches calves, plantar fascia, and Achilles tendon for injury prevention and pain relief.
• ProStretch Z A stretching and strengthening tool designed to optimize relief for hips, sciatica, piriformis, glutes, and lower back tightness through lower body stretching and strengthening exercises.
• Tuli's X Brace An arch support strap with an X-shaped design that stabilizes the foot and distributes pressure during movement for targeted arch support and relief.
• 2Toms SportShield Anti-Chafing Roll-On A waterproof anti-chafing roll-on from 2Toms that provides long-lasting protection against skin friction during sports and physical activities.
• 2Toms GripShield Grip Enhancer A clear, fast-drying grip enhancer from 2Toms that creates a moisture-resistant barrier on hands to improve grip and control for athletes with sweaty palms.
• 2Toms FootShield Foot Odor Prevention Roll-On A foot odor barrier roll-on from 2Toms accepted by the American Podiatric Medical Association for promoting foot health by preventing foot odor.
• 2Toms StinkFree Shoe & Gear Spray A shoe and gear odor eliminator spray from 2Toms that neutralizes odor in athletic footwear and sports gear.
• 2Toms StinkFree Sports Detergent A sports-specific laundry detergent from 2Toms formulated to remove sweat and odor from athletic apparel and technical fabrics.
• Tuli's Metatarsal Cushions Metatarsal pads from Tuli's made with proprietary TuliGEL material that provides shock absorption and cushioning for the ball of the foot.
• Cho-Pat Dual Action Knee Strap A knee strap from Cho-Pat that delivers targeted compression both above and below the kneecap to relieve knee pain and improve mobility.

Quantifiable outcome

• Tuli's Heavy Duty Heel Cups provide 2X maximum shock absorption compared to Tuli's Classic Heel Cups
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• FlexcoreGTM or Marketing PartnerMedi-Dyne has partnered with Flex to allow customers to use their Health Savings Account (HSA) or Flexible Spending Account (FSA) debit cards for purchasing eligible products. This partnership enables customers to use pre-tax dollars for purchases, resulting in estimated net savings of 30-40% depending on their tax bracket.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MediDyne
• YouTubeyoutube.com/user/MediDyne
• Facebookfacebook.com/MediDyne
• LinkedInlinkedin.com/company/medi-dyne-healthcare-products
• Instagraminstagram.com/medi_dyne
• Pinterestpinterest.com/medidyne
• TikToktiktok.com/@medidyne

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medi-Dyne