Hieroo
Hieroo is a Dutch management consultancy (founded 2018, Amsterdam) operating through five regional offices, delivering project-based organizational change and societal-impact advisory to government, healthcare, housing, education, and non-profit clients using Theory U and ABCD methodologies.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hieroo does
Hieroo is a Dutch management consultancy, founded in 2018 and headquartered in Amsterdam, that delivers organizational change and societal-impact advisory services to public-sector, healthcare, housing, education, and non-profit clients across the Netherlands. The firm operates through five regional offices in Amsterdam, Den Haag/Leiden, Groningen, Rotterdam, and Utrecht, with consultants embedded in the communities they serve; each consultant dedicates ten days per year to local Community Challenge projects.
The firm's core offering is project-based professional consulting structured around five thematic practice areas: Duurzaamheid & klimaat (sustainability and climate), Leefbaarheid & wonen (livability and housing), Gezondheid & zorg (health and care), Leren & ontwikkelen (learning and development), and Verbinding in de samenleving (social connection). Its underlying methodology is built on Theory U (licensed through the MIT Presencing Institute, which selected Hieroo as one of 100 global initiatives for societal innovation) combined with Asset Based Community Development (ABCD), OKR frameworks, and change storytelling. Hieroo is ISO 9001:2015 and B Corp certified.
Hieroo merged with strategic change consultancy SeederDeBoer in 2024 and now operates as a distinct local-societal-impact brand under the SeederDeBoer group. Revenue is generated through project-based consulting engagements with municipalities, healthcare providers, housing corporations, educational institutions, and NGOs; pricing is not publicly disclosed. The go-to-market is community-led and direct, driven by locally embedded consultants and supported by content marketing (articles, case studies, the 'Nieuw in het vak' podcast, newsletters) plus events. Named clients include Evean, Eigen Haard, GGD Amsterdam, Protestantse Kerk Nederland, War Child, Stichting Devjo, Energie van Rotterdam, RAV Noord-Nederland, UMCG, and Samenwerkingsverband Passend Onderwijs Groningen.
Hieroo firmographics
Firmographics- Name
- Hieroo
- Legal name
- Hieroo
- Website
- https://hieroo.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hieroo is a Dutch management consultancy (founded 2018, Amsterdam) operating through five regional offices, delivering project-based organizational change and societal-impact advisory to government, healthcare, housing, education, and non-profit clients using Theory U and ABCD methodologies.
- Ownership category
- akta.pro rank
Hieroo industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Restructuring (BPACAJAB)
- akta.pro secondary industry
- Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
Keywords
Where Hieroo is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Hieroo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Professional consulting services delivered by local embedded consultants. Services include organizational change, strategic advisory, process optimization, and community engagement across societal sectors including healthcare, education, housing, sustainability, and social cohesion. Revenue is generated through project-based engagements with government, healthcare, education, housing corporations, and non-profit organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Pricing not publicly disclosed. Services are delivered through project-based consulting engagements with various organizations including municipalities, healthcare providers, housing corporations, educational institutions, and NGOs. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Hieroo product offering
Product offeringCore offering
Hieroo is a Dutch management consultancy (maatschappelijk adviesbureau) that delivers local, community-embedded consulting services to organizations addressing societal challenges across five Dutch cities. Services span organizational change, strategic advisory, process optimization, and community engagement across five practice areas: Sustainability & Climate, Livability & Housing, Health & Care, Learning & Development, and Social Cohesion. The firm applies Theory U and Asset Based Community Development (ABCD) methodologies, with each consultant dedicating 10 days per year to a Community Challenge addressing a local societal issue.
Product overview
Hieroo is a Dutch consulting firm (maatschappelijk adviesbureau) that merged with SeederDeBoer in 2024. They provide local consultancy services focused on societal challenges across five Dutch cities: Amsterdam, Den Haag/Leiden, Groningen, Rotterdam, and Utrecht. Their offerings are organized by thematic expertise areas including Duurzaamheid & klimaat (Sustainability & Climate), Leefbaarheid & wonen (Livability & Housing), Gezondheid & zorg (Health & Care), Leren & ontwikkelen (Learning & Development), and Verbinding in de samenleving (Social Connection). Their methodology includes Theory U and Asset Based Community Development (ABCD). The company conducts annual Community Challenge projects in each city addressing local social issues, and produces publications, podcasts, and events as part of their knowledge sharing. Hieroo is not a technology/product company but a professional services firm providing advisory consulting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Management Consulting Services Project-based professional consulting services delivered by locally embedded consultants across five Dutch cities. Engagements cover organizational change, strategic advisory, process optimization, and community engagement, organized around five practice areas: Sustainability & Climate, Livability & Housing, Health & Care, Learning & Development, and Social Cohesion. Services are delivered to government, healthcare, housing, education, and non-profit clients using Theory U and ABCD methodologies.
- Community Challenge Program Annual local social innovation program in which Hieroo consultants spend dedicated time addressing a local societal issue in each of the five Dutch cities (Amsterdam, Den Haag/Leiden, Groningen, Rotterdam, Utrecht) through co-creation with local partners, organizations, and residents.
Quantifiable outcome
- 16 concrete recommendations delivered for area renovation planning
- +3 more outcomes
Companies that use Hieroo
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Hieroo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hieroo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SeederDeBoercoreHieroo merged with SeederDeBoer in 2024, creating a combined organization with regional local impact and strategic change capabilities. Hieroo brings local embedded presence while SeederDeBoer contributes strategic transformation expertise.
- Presencing Institute (MIT)corePartnership with MIT-affiliated institute supporting Theory U innovation process. Presencing Institute supports Hieroo's innovation process and enables knowledge sharing with innovation teams globally. Hieroo selected as 1 of 100 initiatives for effective societal innovations.
- Nationaal Programma Samen Nieuw-WestcoreHieroo Amsterdam is actively involved in this national program working with 70 partners including the municipality of Amsterdam to improve safety, employment, and opportunities for youth in Amsterdam Nieuw-West.
- ZaVieminorPartnership in Groningen for accessibility challenge. ZaVie is involved in the Community Challenge on accessibility in the city center, particularly the Steentilstraat.
- Care2Change NetworkminorNetwork of healthcare institutions, education, and regional partners working on sustainable healthcare. Linked to Rijksuniversiteit Groningen focusing on reducing healthcare pollution and strengthening regional circular production.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Hieroo competitors and assessment
Company assessmentDirect peers
- BMC: Dutch consulting firm primarily serving the public sector, healthcare and education with management and transformation advice — directly overlapping with Hieroo's government, healthcare and education practice areas.
- Andersson Elffers Felix: Amsterdam-based consultancy serving Dutch public sector clients on strategy, organization and policy. Comparable customer base and engagement types to Hieroo's public-sector-oriented change work.
- SeederDeBoer: Dutch change and strategic transformation consultancy that merged with Hieroo in 2024. Direct comparable: same client base (Dutch municipalities, healthcare, housing, non-profits) and overlapping organizational change methodology.
- Berenschot: One of the largest Dutch management consultancies focused on public sector, healthcare and housing — overlapping with Hieroo's primary client segments and offering comparable organizational and policy advisory services.
- Twynstra Gudde: Dutch consultancy specialized in organizational development, change management and societal issues. Highly comparable to Hieroo's Theory U and ABCD anchored approach to complex change programs.
- Significant: Dutch strategy and societal consultancy supporting public sector and mission-driven organizations. Directly comparable practice profile to Hieroo's societal impact and organizational change focus.
- Common Sense: Dutch strategy and organizational consultancy serving societal and public sector clients. Comparable to Hieroo in serving mission-driven organizations across healthcare, education and government.
Broad incumbents
- McKinsey & Company: Global management consulting giant with an established Dutch practice serving government, healthcare and housing. Operates at far larger scale than Hieroo but competes for the same Dutch public-sector transformation mandates.
- Boston Consulting Group: Global strategy and transformation consultancy with a Dutch presence in Amsterdam. Competes with Hieroo for Dutch public-sector and societal transformation programs, particularly in healthcare and energy transition.
Emerging players
- Drift: Dutch research and consulting collective focused on sociotechnical transitions and sustainability — adjacent player with overlapping themes (energy transition, societal change) relevant to Hieroo's sustainability practice area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hieroo social profiles
Digital presenceHieroo compliance and trust
Trust signalCompliance2 records
Hieroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hieroo leadership team
Management profileNumber of profiles
Profiles16 records
Hieroo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hieroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hieroo
What does Hieroo do?
Hieroo is a Dutch management consultancy (maatschappelijk adviesbureau) that delivers local, community-embedded consulting services to organizations addressing societal challenges across five Dutch cities. Services span organizational change, strategic advisory, process optimization, and community engagement across five practice areas: Sustainability & Climate, Livability & Housing, Health & Care, Learning & Development, and Social Cohesion. The firm applies Theory U and Asset Based Community Development (ABCD) methodologies, with each consultant dedicating 10 days per year to a Community Challenge addressing a local societal issue.
Is Hieroo a public or private company?
Hieroo is a private company. It is classified as corporate owned and is currently operating.
When was Hieroo founded?
Hieroo was founded in 2018. It employs 11 to 50 people.
Where is Hieroo based?
Hieroo is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Hieroo make money?
One revenue line is on record: consulting Services.
Who are Hieroo's main competitors?
Direct peers on record are BMC, Andersson Elffers Felix, SeederDeBoer, Berenschot, Twynstra Gudde, Significant and Common Sense. Broad incumbents are McKinsey & Company and Boston Consulting Group. Drift is listed as an emerging player.
Does Hieroo have an API?
No public API is recorded for Hieroo.
What industry is Hieroo in?
Hieroo's product category is Management Consulting. Its primary akta.pro industry code is BPACAJAB, Organization Design & Restructuring, with a secondary code of EUAIANAH, Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA). Its NAICS code is 54161 and its SIC code is 8742.