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Kuntokeskus Liikku

Full company profile

uuid000lbrt

Namestring
Kuntokeskus Liikku
Legal namestring
Kuntokeskus Liikku Oy
Websiteurl
liikku.fi
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Kuntokeskus Liikku Oy is a Finnish private limited company (Oy) headquartered in Oulu that operates one of Finland's largest low-cost fitness chains. Under COR Group's majority ownership since 2016 and with a significant investment from CapMan Growth Equity Fund III signed on 2026-02-26, the chain runs 70+ gym locations spanning more than 30 Finnish cities — including Helsinki, Tampere, Turku, Oulu, Espoo, Jyväskylä, Pori, and Rovaniemi — and serves nearly 90,000 members. The company's tagline-anchored mission (in Finnish, "Kuntokeskus, jossa ihmisillä on väliä" — "the gym where people matter") and free no-pressure trial sessions (Mon-Wed 16-19) point to a positioning aimed at reducing gym-intimidation barriers.

The product surface is built on a three-tier subscription model — Jousto-Liikku (36.90€/month, open-ended), Järki-Liikku (34.90€/month, 12-month commitment), and Reilu-Liikku (348€/year prepaid) — plus an All-Gyms nationwide access upsell (+5€/month or +50€/year), 14.90€ single-visit passes, gift cards, and personal training services delivered by independent trainers within the facilities. Pricing is uniform across all customer segments with no student/senior/family discounts; joining is fully self-serve via the website, with members retrieving cards from automated kiosks and managing accounts through the OmaLiikku member portal. The stated technology stack is a "standard fitness center operations with member management system"; no proprietary platforms, APIs, AI/ML features, patents, or trademarks are disclosed. Member payment can be routed through the three dominant Finnish workplace-benefit platforms (Smartum, Edenred, Epassi).

Go-to-market is product-led growth combined with chain expansion: Liikku relies on online self-serve sign-up, content marketing (blog, Facebook, Instagram, YouTube), word-of-mouth referral, and free trial promotions to convert individual consumers, while funding physical growth through multi-site openings each year. The customer base is fully consumer (B2C individuals) — no enterprise, SMB, or B2B2C anchor contracts are disclosed. The company employs 101-250 staff, reflecting a lean, asset-heavy operating model where gym facilities and member logistics dominate over headcount-intensive functions.

Short descriptiontext

Kuntokeskus Liikku is a Finnish private fitness chain operating 70+ low-cost gym locations across more than 30 Finnish cities, serving nearly 90,000 individual members via three subscription tiers, single-visit passes, in-house personal training, and employee-benefit payment integrations.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersOulu, Finland
HQ citystring
Oulu
HQ countrystring
Finland
HQ regionstring
Europe
Markets served

Serves global market

Offices38 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
gym memberships, fitness centers, personal training, fitness chain, group exercise
Industry2 codes
1General Personal Training (In-Person & Virtual)
CodeHSADAAAAPrimaryYes
2Online/Remote Personal Training & Programming
CodeHSADAAAMPrimaryNo
NAICS code1 code
  • Fitness and Recreational Sports Centers713940
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Fitness Centers
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Gym Membership Subscriptions
TypeSubscription Recurring
Description

Monthly and annual subscription fees for gym access across 70+ locations. Three tiers: Jousto-Liikku (monthly ongoing), Järki-Liikku (12-month monthly billing), Reilu-Liikku (annual prepaid).

liikku.fi
2Single Visit Passes
TypeOne Time License
Description

One-time gym access passes sold for 14.90€ per visit.

liikku.fi
3Personal Training Services
TypeProfessional Services
Description

Individual coaching and training programs delivered by independent personal trainers operating within Liikku locations.

liikku.fi
4Gift Cards
TypeOne Time License
Description

Sale of gift cards for gym memberships.

liikku.fi
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Pricing details6 tiers
1Jousto-Liikku: Flexible monthly membership with no contract commitment
ModelSubscriptionBilling cadenceMonthly
Notes

36.90€/month - ongoing membership with monthly billing and cancellation notice period

liikku.fi
2Järki-Liikku: 12-month contract with monthly billing
ModelSubscriptionBilling cadenceMulti-year contract
Notes

34.90€/month - 12-month commitment, billed monthly. Saves 24€/year compared to Jousto-Liikku

liikku.fi
3Reilu-Liikku: Annual prepaid membership
ModelSubscriptionBilling cadenceAnnual
Notes

348€/year - 12-month commitment paid upfront. Saves 94€/year compared to monthly. Equivalent to 29€/month

liikku.fi
4All-Gyms Expansion
ModelSubscriptionBilling cadenceMonthly
Notes

+5€/month for monthly memberships or +50€/year for Reilu-Liikku to access all 70+ locations nationwide

liikku.fi
5Single Visit
ModelUnit PricingBilling cadencePay-as-you-go
Notes

14.90€ per single gym visit, valid on purchase day or next day

liikku.fi
6Joining Fee
ModelUnit PricingBilling cadencePay-as-you-go
Notes

29.90€ one-time joining fee for new members, 9.90€ for returning members

liikku.fi
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Kuntokeskus Liikku operates a chain of 70+ fitness centers across Finland, providing individual consumers with gym access through subscription memberships (Jousto-Liikku, Järki-Liikku, Reilu-Liikku tiers), single-visit passes, and personal training services delivered by certified trainers. Facilities are open daily 05–23 with nearly 90,000 members served nationwide.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Nearly 90,000 members across 70+ locations
Product overview1 text field

Kuntokeskus Liikku is a Finnish fitness chain operating 70+ gym locations across Finland with nearly 90,000 members. The company offers a unified fitness center concept centered on spacious, well-ventilated gym facilities open daily 05-23. The core offering consists of three membership tiers: Jousto-Liikku (flexible monthly), Järki-Liikku (12-month commitment), and Reilu-Liikku (prepaid annual). Additional services include personal training (Henkilökohtaiset Valmennukset), single-visit passes (Kertakäynti), and free trial sessions. The OmaLiikku portal provides members with self-service account management. The company has announced multiple new location openings through 2027 including Tampere Keskusta, Kotka, Rovaniemi Vierustie, Espoo Leppävaara, and Helsinki Kallio.

Product and service1 record
1Liikku Kuntosalit (Gym Membership)
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kuntokeskus Liikku

Fitness Centersliikku.fi

Kuntokeskus Liikku is a Finnish private fitness chain operating 70+ low-cost gym locations across more than 30 Finnish cities, serving nearly 90,000 individual members via three subscription tiers, single-visit passes, in-house personal training, and employee-benefit payment integrations.

What Kuntokeskus Liikku does

Kuntokeskus Liikku Oy is a Finnish private limited company (Oy) headquartered in Oulu that operates one of Finland's largest low-cost fitness chains. Under COR Group's majority ownership since 2016 and with a significant investment from CapMan Growth Equity Fund III signed on 2026-02-26, the chain runs 70+ gym locations spanning more than 30 Finnish cities — including Helsinki, Tampere, Turku, Oulu, Espoo, Jyväskylä, Pori, and Rovaniemi — and serves nearly 90,000 members. The company's tagline-anchored mission (in Finnish, "Kuntokeskus, jossa ihmisillä on väliä" — "the gym where people matter") and free no-pressure trial sessions (Mon-Wed 16-19) point to a positioning aimed at reducing gym-intimidation barriers.

The product surface is built on a three-tier subscription model — Jousto-Liikku (36.90€/month, open-ended), Järki-Liikku (34.90€/month, 12-month commitment), and Reilu-Liikku (348€/year prepaid) — plus an All-Gyms nationwide access upsell (+5€/month or +50€/year), 14.90€ single-visit passes, gift cards, and personal training services delivered by independent trainers within the facilities. Pricing is uniform across all customer segments with no student/senior/family discounts; joining is fully self-serve via the website, with members retrieving cards from automated kiosks and managing accounts through the OmaLiikku member portal. The stated technology stack is a "standard fitness center operations with member management system"; no proprietary platforms, APIs, AI/ML features, patents, or trademarks are disclosed. Member payment can be routed through the three dominant Finnish workplace-benefit platforms (Smartum, Edenred, Epassi).

Go-to-market is product-led growth combined with chain expansion: Liikku relies on online self-serve sign-up, content marketing (blog, Facebook, Instagram, YouTube), word-of-mouth referral, and free trial promotions to convert individual consumers, while funding physical growth through multi-site openings each year. The customer base is fully consumer (B2C individuals) — no enterprise, SMB, or B2B2C anchor contracts are disclosed. The company employs 101-250 staff, reflecting a lean, asset-heavy operating model where gym facilities and member logistics dominate over headcount-intensive functions.

Kuntokeskus Liikku firmographics

Firmographics
Name
Kuntokeskus Liikku
Legal name
Kuntokeskus Liikku Oy
Website
https://liikku.fi
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
101–250 employees
Short description
Kuntokeskus Liikku is a Finnish private fitness chain operating 70+ low-cost gym locations across more than 30 Finnish cities, serving nearly 90,000 individual members via three subscription tiers, single-visit passes, in-house personal training, and employee-benefit payment integrations.
Ownership category
akta.pro rank

Kuntokeskus Liikku industry classification

Industry
Product category
Fitness Centers
NAICS
Fitness and Recreational Sports Centers (713940)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
General Personal Training (In-Person & Virtual) (HSADAAAA)
akta.pro secondary industry
Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

  • Gym memberships
  • Fitness centers
  • Personal training
  • Fitness chain
  • Group exercise

Where Kuntokeskus Liikku is headquartered

Location

Headquarters

HQ city
Oulu
HQ country
Finland
HQ region
Europe

Offices38 records

Markets served

Kuntokeskus Liikku business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

  1. Gym Membership Subscriptions: Monthly and annual subscription fees for gym access across 70+ locations. Three tiers: Jousto-Liikku (monthly ongoing), Järki-Liikku (12-month monthly billing), Reilu-Liikku (annual prepaid).
  2. Single Visit Passes: One-time gym access passes sold for 14.90€ per visit.
  3. Personal Training Services: Individual coaching and training programs delivered by independent personal trainers operating within Liikku locations.
  4. Gift Cards: Sale of gift cards for gym memberships.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyJousto-Liikku: Flexible monthly membership with no contract commitment
SubscriptionMulti-year contractJärki-Liikku: 12-month contract with monthly billing
SubscriptionAnnualReilu-Liikku: Annual prepaid membership
SubscriptionMonthlyAll-Gyms Expansion
Unit PricingPay-as-you-goSingle Visit
Unit PricingPay-as-you-goJoining Fee

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Kuntokeskus Liikku product offering

Product offering

Core offering

Kuntokeskus Liikku operates a chain of 70+ fitness centers across Finland, providing individual consumers with gym access through subscription memberships (Jousto-Liikku, Järki-Liikku, Reilu-Liikku tiers), single-visit passes, and personal training services delivered by certified trainers. Facilities are open daily 05–23 with nearly 90,000 members served nationwide.

Product overview

Kuntokeskus Liikku is a Finnish fitness chain operating 70+ gym locations across Finland with nearly 90,000 members. The company offers a unified fitness center concept centered on spacious, well-ventilated gym facilities open daily 05-23. The core offering consists of three membership tiers: Jousto-Liikku (flexible monthly), Järki-Liikku (12-month commitment), and Reilu-Liikku (prepaid annual). Additional services include personal training (Henkilökohtaiset Valmennukset), single-visit passes (Kertakäynti), and free trial sessions. The OmaLiikku portal provides members with self-service account management. The company has announced multiple new location openings through 2027 including Tampere Keskusta, Kotka, Rovaniemi Vierustie, Espoo Leppävaara, and Helsinki Kallio.

Differentiator

Problem solved

Functional benefit

Products and services

  • Liikku Kuntosalit (Gym Membership)

Quantifiable outcome

  • Nearly 90,000 members across 70+ locations

Companies that use Kuntokeskus Liikku

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Kuntokeskus Liikku technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Kuntokeskus Liikku partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Kuntokeskus Liikku competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Kuntokeskus Liikku social profiles

Digital presence

Kuntokeskus Liikku compliance and trust

Trust signal

Compliance1 record

Kuntokeskus Liikku financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kuntokeskus Liikku leadership team

Management profile

Number of profiles

Kuntokeskus Liikku funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kuntokeskus Liikku M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuntokeskus Liikku

What does Kuntokeskus Liikku do?

Kuntokeskus Liikku operates a chain of 70+ fitness centers across Finland, providing individual consumers with gym access through subscription memberships (Jousto-Liikku, Järki-Liikku, Reilu-Liikku tiers), single-visit passes, and personal training services delivered by certified trainers. Facilities are open daily 05–23 with nearly 90,000 members served nationwide.

Is Kuntokeskus Liikku a public or private company?

Kuntokeskus Liikku is a private company. It is classified as private equity controlled and is currently operating.

When was Kuntokeskus Liikku founded?

Kuntokeskus Liikku was founded in 2016. It employs 101 to 250 people.

Where is Kuntokeskus Liikku based?

Kuntokeskus Liikku is headquartered in Oulu, Finland, in the Europe region.

How does Kuntokeskus Liikku make money?

Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are single Visit Passes, personal Training Services and gift Cards.

Does Kuntokeskus Liikku have an API?

No public API is recorded for Kuntokeskus Liikku.

What industry is Kuntokeskus Liikku in?

Kuntokeskus Liikku's product category is Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 713940 and its SIC code is 7997.

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Live signals
TalouselamaKuntosaleilla näkyy uusi trendi: Irtisanoutumiset lähes kaksinkertaistuneetOutdoor gym trend is slowing, affecting traditional gym chains. Customer numbers at chains like Lady Line, Easyfit, and Liikku have nearly doubled, with outdoor gyms still popular until snow arrives.TalouselamaRautaisessa kunnossa oleva Risto Jokinen, 69, kiertää ahkerasti ulkosaleja: Paras asia ”kaikista höpötyksistä mitä ministerit tekee”A 69-year-old Espoo resident named Risto "Ripa" Jokinen is shown working out on the outdoor gym at Helsingin Mustikkamaa, illustrating the article's theme. The piece reports that demand for outdoor gyms is falling as summer ends and autumn approaches, affecting chains such as Lady Line, Easyfit and Liikku.LinkedInCapMan Acquires Minority Stake in Kuntokeskus LiikkuCapMan has acquired a minority stake in Kuntokeskus Liikku, as indicated by the article's title. The body of the text describes the launch of Fitura Brands and its subsidiary concepts but does not contain specific details regarding the CapMan transaction or Kuntokeskus Liikku within the narrative.EuropaWireCapMan Growth Strengthens Finnish Fitness Market Presence with Strategic Investment in Kuntokeskus LiikkuCapMan Growth Equity Fund III has made a significant investment in Finnish fitness chain Kuntokeskus Liikku to support the company's expansion and strengthen its position in the national fitness market. Liikku operates more than 70 gyms across Finland with nearly 90,000 members and plans to continue opening new locations each year to achieve market leadership. The transaction, the sixth investment by CapMan Growth Equity Fund III, also strengthens the ownership base alongside existing shareholder COR Group and provides Liikku with access to CapMan Growth's expertise in commercial real estate.news.cision.comCapMan Growth invests in Finnish fitness chain Kuntokeskus LiikkuCapMan Growth Equity Fund III has signed an agreement to make a significant investment in Kuntokeskus Liikku, one of Finland's leading fitness chains with over 70 locations and nearly 90,000 members. The investment will support Liikku's growth strategy focused on opening new locations in multiple cities each year while strengthening its market leadership position. The transaction, which represents the fifth investment by CapMan Growth Equity Fund III, also involved an ownership restructuring with existing main shareholder COR Group.CapmanCapMan Growth invests in Finnish fitness chain Kuntokeskus LiikkuCapMan Growth Equity Fund III has signed an agreement to make a significant investment in Kuntokeskus Liikku, a Finnish fitness chain operating 70+ locations with nearly 90,000 members. The investment, the sixth by CapMan Growth Equity Fund III, aims to support Liikku's growth strategy of opening new locations across multiple Finnish cities each year while strengthening its market leadership position. COR Group, which has been Liikku's main shareholder since 2016, carried out an ownership restructuring to facilitate the investment, with CapMan's commercial real estate expertise expected to help identify new premises.