Kuntokeskus Liikku
Kuntokeskus Liikku is a Finnish private fitness chain operating 70+ low-cost gym locations across more than 30 Finnish cities, serving nearly 90,000 individual members via three subscription tiers, single-visit passes, in-house personal training, and employee-benefit payment integrations.
- Company typePrivate
- Founded2016
- HeadquartersOulu, Finland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kuntokeskus Liikku does
Kuntokeskus Liikku Oy is a Finnish private limited company (Oy) headquartered in Oulu that operates one of Finland's largest low-cost fitness chains. Under COR Group's majority ownership since 2016 and with a significant investment from CapMan Growth Equity Fund III signed on 2026-02-26, the chain runs 70+ gym locations spanning more than 30 Finnish cities — including Helsinki, Tampere, Turku, Oulu, Espoo, Jyväskylä, Pori, and Rovaniemi — and serves nearly 90,000 members. The company's tagline-anchored mission (in Finnish, "Kuntokeskus, jossa ihmisillä on väliä" — "the gym where people matter") and free no-pressure trial sessions (Mon-Wed 16-19) point to a positioning aimed at reducing gym-intimidation barriers.
The product surface is built on a three-tier subscription model — Jousto-Liikku (36.90€/month, open-ended), Järki-Liikku (34.90€/month, 12-month commitment), and Reilu-Liikku (348€/year prepaid) — plus an All-Gyms nationwide access upsell (+5€/month or +50€/year), 14.90€ single-visit passes, gift cards, and personal training services delivered by independent trainers within the facilities. Pricing is uniform across all customer segments with no student/senior/family discounts; joining is fully self-serve via the website, with members retrieving cards from automated kiosks and managing accounts through the OmaLiikku member portal. The stated technology stack is a "standard fitness center operations with member management system"; no proprietary platforms, APIs, AI/ML features, patents, or trademarks are disclosed. Member payment can be routed through the three dominant Finnish workplace-benefit platforms (Smartum, Edenred, Epassi).
Go-to-market is product-led growth combined with chain expansion: Liikku relies on online self-serve sign-up, content marketing (blog, Facebook, Instagram, YouTube), word-of-mouth referral, and free trial promotions to convert individual consumers, while funding physical growth through multi-site openings each year. The customer base is fully consumer (B2C individuals) — no enterprise, SMB, or B2B2C anchor contracts are disclosed. The company employs 101-250 staff, reflecting a lean, asset-heavy operating model where gym facilities and member logistics dominate over headcount-intensive functions.
Kuntokeskus Liikku firmographics
Firmographics- Name
- Kuntokeskus Liikku
- Legal name
- Kuntokeskus Liikku Oy
- Website
- https://liikku.fi
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kuntokeskus Liikku is a Finnish private fitness chain operating 70+ low-cost gym locations across more than 30 Finnish cities, serving nearly 90,000 individual members via three subscription tiers, single-visit passes, in-house personal training, and employee-benefit payment integrations.
- Ownership category
- akta.pro rank
Kuntokeskus Liikku industry classification
Industry- Product category
- Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Kuntokeskus Liikku is headquartered
LocationHeadquarters
- HQ city
- Oulu
- HQ country
- Finland
- HQ region
- Europe
Offices38 records
Markets served
Kuntokeskus Liikku business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Monthly and annual subscription fees for gym access across 70+ locations. Three tiers: Jousto-Liikku (monthly ongoing), Järki-Liikku (12-month monthly billing), Reilu-Liikku (annual prepaid).
- Single Visit Passes: One-time gym access passes sold for 14.90€ per visit.
- Personal Training Services: Individual coaching and training programs delivered by independent personal trainers operating within Liikku locations.
- Gift Cards: Sale of gift cards for gym memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Jousto-Liikku: Flexible monthly membership with no contract commitment |
| Subscription | Multi-year contract | Järki-Liikku: 12-month contract with monthly billing |
| Subscription | Annual | Reilu-Liikku: Annual prepaid membership |
| Subscription | Monthly | All-Gyms Expansion |
| Unit Pricing | Pay-as-you-go | Single Visit |
| Unit Pricing | Pay-as-you-go | Joining Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kuntokeskus Liikku product offering
Product offeringCore offering
Kuntokeskus Liikku operates a chain of 70+ fitness centers across Finland, providing individual consumers with gym access through subscription memberships (Jousto-Liikku, Järki-Liikku, Reilu-Liikku tiers), single-visit passes, and personal training services delivered by certified trainers. Facilities are open daily 05–23 with nearly 90,000 members served nationwide.
Product overview
Kuntokeskus Liikku is a Finnish fitness chain operating 70+ gym locations across Finland with nearly 90,000 members. The company offers a unified fitness center concept centered on spacious, well-ventilated gym facilities open daily 05-23. The core offering consists of three membership tiers: Jousto-Liikku (flexible monthly), Järki-Liikku (12-month commitment), and Reilu-Liikku (prepaid annual). Additional services include personal training (Henkilökohtaiset Valmennukset), single-visit passes (Kertakäynti), and free trial sessions. The OmaLiikku portal provides members with self-service account management. The company has announced multiple new location openings through 2027 including Tampere Keskusta, Kotka, Rovaniemi Vierustie, Espoo Leppävaara, and Helsinki Kallio.
Differentiator
Problem solved
Functional benefit
Products and services
- Liikku Kuntosalit (Gym Membership)
Quantifiable outcome
- Nearly 90,000 members across 70+ locations
Companies that use Kuntokeskus Liikku
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Kuntokeskus Liikku technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Kuntokeskus Liikku partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kuntokeskus Liikku competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kuntokeskus Liikku social profiles
Digital presenceKuntokeskus Liikku compliance and trust
Trust signalCompliance1 record
Kuntokeskus Liikku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuntokeskus Liikku leadership team
Management profileNumber of profiles
Kuntokeskus Liikku funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuntokeskus Liikku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuntokeskus Liikku
What does Kuntokeskus Liikku do?
Kuntokeskus Liikku operates a chain of 70+ fitness centers across Finland, providing individual consumers with gym access through subscription memberships (Jousto-Liikku, Järki-Liikku, Reilu-Liikku tiers), single-visit passes, and personal training services delivered by certified trainers. Facilities are open daily 05–23 with nearly 90,000 members served nationwide.
Is Kuntokeskus Liikku a public or private company?
Kuntokeskus Liikku is a private company. It is classified as private equity controlled and is currently operating.
When was Kuntokeskus Liikku founded?
Kuntokeskus Liikku was founded in 2016. It employs 101 to 250 people.
Where is Kuntokeskus Liikku based?
Kuntokeskus Liikku is headquartered in Oulu, Finland, in the Europe region.
How does Kuntokeskus Liikku make money?
Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are single Visit Passes, personal Training Services and gift Cards.
Does Kuntokeskus Liikku have an API?
No public API is recorded for Kuntokeskus Liikku.
What industry is Kuntokeskus Liikku in?
Kuntokeskus Liikku's product category is Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 713940 and its SIC code is 7997.