Infiniti Jewels

What Infiniti Jewels does

Infiniti Jewels Pte Ltd is a Singapore-based private company that designs, crafts, and sells bespoke fine jewellery — primarily engagement rings, wedding bands, and bridal collections — alongside a curated catalogue of diamond and coloured-gemstone rings, bracelets, pendants, earrings, necklaces, bangles, and cufflinks. The firm operates from a single by-appointment-only showroom at 290 Orchard Road, #14-07 Paragon, Singapore, and reaches international customers through a direct e-commerce site offering complimentary worldwide shipping. Its technical stack rests on CAD-based 3D rendering for bespoke design visualisation combined with in-house handcraftsmanship by named designers (Saagar, Bhavya, Deb), with typical production cycles of 6–8 weeks per bespoke piece.

The business model is transactional one-time purchases: bespoke custom pieces are priced on gemstones, materials, and labour (with design consultation offered free of charge), while pre-designed pieces span roughly $1,900 to $25,000. GIA-certified diamonds and Kimberley-Process-certified ethically sourced gemstones are core inventory inputs; the firm is linked through its predecessor Diastar (active since 1982) to a global diamond supply network. After-sales services — lifetime warranty against manufacturing defects, complimentary monthly cleaning, resizing, prong inspection, replating, repair, and a Diamond Upgrade Program — generate ancillary service revenue and support repeat purchases.

Primary customer segments are affluent individuals seeking wedding/bridal jewellery and luxury bespoke commissions, with secondary demand from GIA-certified diamond seekers and special-occasion shoppers. The company cites both Wedding & Bridal and Luxury Custom Jewellery Buyers as primary segments and reports a hybrid segmentation approach. Marketing leans on Google reviews, the website, and email newsletter rather than paid acquisition, while the bottom-of-funnel is driven into in-person or online consultations. Ownership is private and closely held; Infiniti Jewels Pte Ltd is the primary Singapore entity, and there is no disclosed venture or institutional capital.

Name

Infiniti Jewels

Legal name

Infiniti Jewels Pte Ltd

Website

https://infinitijewels.com.sg

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Infiniti Jewels is a Singapore-based bespoke fine jewellery retailer designing and crafting engagement rings, wedding bands, and GIA-certified diamond and coloured-gemstone pieces through a by-appointment-only Paragon showroom and worldwide e-commerce shipping, serving affluent bridal and luxury custom buyers.

Ownership category

akta.pro rank

Product category

Fine Jewellery (Bespoke & Bridal)

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industries

Custom Bridal & Engagement Design (CRAKAHAB), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Bridal Jewelry Customization & Bespoke (CRAKACAG)

Keywords

• Bespoke fine jewellery
• Engagement rings
• Wedding bands
• Custom jewellery design
• GIA certified diamonds

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bespoke Jewellery Sales: One-time sales of custom-designed fine jewellery including engagement rings, wedding bands, and bridal collections. Purchase includes lifetime warranty against manufacturing defects.
2. Pre-designed Fine Jewellery: Sale of curated fine jewellery pieces including gemstone rings, diamond rings, and fashion jewellery. Products range from $1,900 to $25,000.
3. After-Sales Services: Professional cleaning, resizing, prong inspection, replating, and repair services. Cleaning kit provided complimentary monthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Infiniti Jewels designs and sells bespoke and curated fine jewellery, including engagement rings, wedding bands, bridal collections, and customised gemstone and diamond pieces (rings, bracelets, pendants, earrings, necklaces, bangles, cufflinks). It operates a single by-appointment showroom at Paragon Orchard Road in Singapore and an e-commerce site with worldwide shipping, supported by CAD-based 3D design rendering and a 6-8 week handcrafting process. Customers pay only for gems, materials and labour, with a free design consultation.

Product overview

Infiniti Jewels is a Singapore-based bespoke fine jewellery company offering a comprehensive portfolio of jewellery products and customisation services. The core offerings include Engagement Rings, Wedding Rings/Bands, Fine Jewellery, and Bespoke Jewellery created through a three-stage process: consultation, 3D design rendering, and handcrafting. The company specialises in GIA-certified diamonds and conflict-free gemstones including sapphires, emeralds, rubies, tanzanites and alexandrite. Their product range spans rings, bracelets, pendants, earrings, necklaces, bangles, and cufflinks. The bespoke service allows customers to design unique pieces with expert guidance, free design consultation, and 6-8 week crafting timelines. Additional services include a lifetime warranty, diamond upgrade program, complimentary shipping, and gemstone education resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings

Quantifiable outcome

• Lifetime warranty on all fine jewellery against manufacturing defects
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kimberly Process Certification SchemecoreOthers · 1 January 2004Singapore has been a Kimberly Process participant since 2004. No rough diamonds can be imported into Singapore unless they carry Kimberly Process certification. Infiniti Jewels sources diamonds from mines committed to the KP, ensuring conflict-free diamond supply.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tiffany & Co. Iconic luxury jeweller offering engagement rings, wedding bands, and bespoke diamond jewellery. Comparable to Infiniti Jewels as an aspirational fine-jewelry brand serving affluent bridal and occasion buyers, though operating at far greater scale and brand reach.
• Cartier: Global luxury maison with a strong bridal and high-jewellery franchise. Overlaps with Infiniti Jewels in custom fine-jewellery commissions and engagement-ring demand from high-net-worth clients in Asia-Pacific.
• Harry Winston: High-end diamond jeweller known for bespoke bridal and important jewels. Comparable to Infiniti Jewels in the premium bespoke engagement-ring segment, with greater global presence and brand prestige.
• Graff: Luxury diamond house specialising in high-carat bespoke pieces. Closely comparable to Infiniti Jewels' bespoke fine-jewellery positioning for ultra-premium bridal and special-occasion buyers.
• De Beers Jewellers: Vertically integrated diamond jeweller offering classic and bespoke engagement rings. Comparable to Infiniti Jewels in ethically sourced, GIA-equivalent certified diamond bridal offering.

Direct peers

• Blue Nile (Signet): Online-first diamond retailer with strong bespoke and build-your-own ring configurator. Directly comparable to Infiniti Jewels in custom diamond-ring sales, though Blue Nile operates at much larger scale and lower price points via an e-commerce-led model.
• Brilliant Earth: Online jewellery brand emphasising ethically sourced diamonds (Kimberley Process compliant) and custom engagement-ring design. Competes for the same conscious-affluent bridal buyer that Infiniti targets.

Regional players

• Poh Heng Jewellery: Established Singapore jeweller offering bridal and fine jewellery collections. Comparable to Infiniti Jewels as a regionally entrenched competitor in the local bespoke bridal market with similar retail-showroom positioning.
• Lee Hwa Jewellery: Singapore-based heritage jeweller with bridal, diamond, and fine-jewellery focus. Competes with Infiniti Jewels for the affluent Singapore bridal customer and operates in similar Orchard-area luxury retail.
• Goldheart Jewelry: Singapore jeweller offering bespoke and ready-made diamond and gold jewellery. Comparable to Infiniti Jewels as a domestic competitor in the custom fine-jewellery segment targeting bridal and occasion buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infiniti Jewels