European Roasterie

What European Roasterie does

European Roasterie, Inc. (DBA Euroroast) is a family-run specialty coffee roastery founded in 1992 and headquartered in a 50,000 square foot facility in Le Center, Minnesota. The company operates a small-batch micro-roasting process (25 to 500 pounds per batch) run by staff with a combined 50 years of roasting experience, producing over 3.5 million pounds of fresh-roasted, Grade 1 Specialty Coffee annually. It sources green beans directly from plantations and cooperatives in over 30 countries, enabling direct quality control and Fair Trade assurance, and the resulting portfolio spans 30+ origin coffees, 50+ flavored varieties, certified organic, Fair Trade, Rainforest Alliance, and Kosher certified lines, plus decaf options. Signature brands include the core European Roasterie line, the Peoples Organic Coffee sub-brand, and a Fair Trade Organic sub-line, with the Velvet Hammer Blend reported as the #1 selling SKU.

The company sells exclusively direct-to-consumer through its own e-commerce storefront at euroroast.com, shipping fresh-roasted coffee daily to U.S. customers across 10oz, 12oz, 2lb, and 5lb bag sizes with multiple grind options. Revenue is generated through one-time coffee purchases at unit prices ranging from $13 to $80 per SKU, a custom-labeling/private-label service for fundraisers, weddings, and corporate events with personalized packaging in gold or silver film options, and a refer-a-friend program managed through email marketing. Customer acquisition relies primarily on organic SEO, the euroroast.com storefront, email/newsletter marketing, and a Facebook page; Google Analytics is the only disclosed third-party analytics integration. The business is privately held by its founding family with no disclosed institutional capital, no subsidiaries, no M&A activity, and no app or developer API surface area, and operates from a single U.S. headquarters with no retail footprint.

Name

European Roasterie

Legal name

European Roasterie, Inc.

Website

https://euroroast.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

European Roasterie is a family-run specialty coffee micro-roaster founded in 1992 in Le Center, MN, selling hand-selected, small-batch European-style roasted coffee direct-to-consumer via its e-commerce site, serving U.S. individual coffee buyers and event/fundraiser organizers with custom-labeled offerings.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Micro-roasted coffee
• Single-origin coffee
• Fair trade organic coffee
• Custom labeling coffee

Headquarters

HQ city

Le Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct coffee sales: Direct-to-consumer sales of roasted coffee through e-commerce website. Products sold in 10oz, 12oz, 2lb, and 5lb bag sizes with various grind options.
2. Custom labeling and fundraising: Private label coffee products for fundraisers, events, weddings, and parties. Provides personalized labels and portion pack sizes for party favors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

European Roasterie roasts and sells specialty coffee directly to consumers through its euroroast.com storefront. It produces 3.5+ million pounds of Grade 1 specialty coffee per year in small batches of 25 to 500 lbs, offering over 30 single-origin coffees, 50+ flavored varieties, certified organic and fair trade options, signature blends, and decaf lines. The company also provides custom labeling/private label services for fundraisers, weddings, and events.

Product overview

European Roasterie is a family-run specialty coffee roastery founded in 1992, operating a 50,000 square foot facility in Le Center, MN with 50 employees. The company produces over 3.5 million pounds of coffee annually while maintaining small-batch roasting of 25-500 lbs per batch. Their product portfolio consists of the core European Roasterie coffee brand offering over 30 origin coffees and 50+ flavored varieties, the Peoples Organic Coffee sub-brand featuring certified organic options, and a Fair Trade Organic line. Products span single-origin coffees (Africa, Central/South America), signature blends (Velvet Hammer, 7-Bean Blend, European Blend), flavored coffees (French Vanilla, Cinnamon Hazelnut, seasonal LTO offerings), and decaf options. The company also provides custom labeling services for fundraising and event favors.

Differentiator

Problem solved

Functional benefit

Brands

• Peoples Organic Coffee: Organic coffee product line sourced from sustainable farms
• Fair Trade Organic

Products and services

• Flavored Coffee Line Over 50 flavored coffee varieties offered in multiple roast levels and grind options, including French Vanilla, Cinnamon Hazelnut, Butterscotch Cream, Turtle Nut, Jamaican Me Crazy, Highlander Grog, and seasonal limited-time offerings; targeted at individual coffee drinkers seeking variety.
• Fair Trade Organic Coffee Certified organic and fair trade coffee offerings sourced ethically from plantations and co-ops, including single origins and specialty blends such as Velvet Hammer and Mountain Harvest; targeted at consumers who prioritize sustainability and fair trade assurance.
• Signature Coffee Blends House and signature blends including 7-Bean Blend, Velvet Hammer Blend, European Blend, Euro Dark Blend, Parisian Blend, Cappuccine Blend, Mocha Java, and Breakfast Brew; targeted at coffee drinkers seeking balanced, roast-specific flavor profiles.
• Decaf Coffee Decaffeinated versions of popular origin and flavored coffees including Colombian Decaf, Peruvian Sky Decaf, and Fair Trade Organic Vienna Decaf, available in multiple grind options; targeted at consumers seeking caffeine-free specialty coffee.
• Central & South America Origin Coffees Single-origin coffees sourced from Central and South American countries including Brazil, Colombia, Guatemala, Mexico, Nicaragua, Panama, and Peru, offered in various roast levels; targeted at consumers seeking region-specific flavor profiles.
• Africa Origin Coffees Single-origin African coffees including Ethiopian Yirgacheffe and Tanzanian Peaberry, known for fruity and complex flavor profiles; targeted at specialty coffee enthusiasts.
• Signature Velvet Hammer Blend The company's #1 selling signature blend featuring Colombian, Guatemalan, and Sumatra origins, also offered in a limited edition America 250th celebration version (Velvet Hammer 250); targeted at coffee enthusiasts.
• Peoples Organic Coffee Sub-brand offering organic coffees from Peru, Guatemala, and Nicaragua including Espresso Noir, People's Choice, and single-origin Matagalpa and Huehuetenango varieties; targeted at organic coffee consumers.
• Custom Labeling Services Private label and custom packaging services for fundraising events and party favors, including personalized text and logos on packaging in gold or silver film options, plus portion pack sizes; targeted at schools, organizations, and individuals hosting weddings or parties.

Quantifiable outcome

• Produces over 3.5 million pounds of fresh-roasted coffee annually

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Coffee plantations and cooperativescoreStrategic or Co-development PartnerDirect sourcing partnerships with coffee plantations and cooperatives worldwide. European Roasterie personally selects green beans from these sources, allowing for better quality control and Fair Trade assurance by confirming sustainable practices are in place. This enables them to offer exotic organics and lesser-known but more flavorful varieties.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Counter Culture Coffee: Specialty coffee roaster selling single-origin, blend, and decaf coffees direct to consumers and wholesale; comparable mid-sized roaster with sustainability certifications and similar origin breadth.
• Stumptown Coffee Roasters: Specialty coffee roaster offering direct-to-consumer subscriptions and single-origin coffees with strong sustainability credentials; directly competes for the same specialty DTC coffee customer.
• Blue Bottle Coffee: Premium specialty coffee roaster with DTC e-commerce and a deep subscription program; a leading DTC brand against which European Roasterie competes for the same craft coffee consumer.
• La Colombe Coffee Roasters: Specialty roaster with DTC subscription, retail cafes, and RTD coffee; overlaps with European Roasterie's single-origin/blend DTC offering and provides a scaled comparable for growth trajectory.
• Trade Coffee: Online specialty coffee marketplace curating beans from multiple roasters; competes for the same online specialty coffee buyer and is a relevant comparator for digital distribution strategy.
• Coffee Bean Direct: Online specialty coffee roaster selling single-origin, flavored, and decaf coffees direct to consumers; closely matches European Roasterie's product mix and online-only distribution.
• Camano Island Coffee Roasters: Family-run specialty coffee roaster selling single-origin, flavored, and organic coffees direct to consumers; similar size, family ownership, and product breadth to European Roasterie.

Broad incumbents

• Caribou Coffee: Established US coffee brand with retail, grocery, and foodservice presence; broader incumbent that overlaps with European Roasterie's premium coffee positioning but at much greater scale.
• Peet's Coffee: Large specialty coffee roaster and retailer with grocery, cafes, and DTC; broad incumbent that competes with European Roasterie across premium roast and single-origin categories.

Regional players

• Kicking Horse Coffee: Canadian specialty coffee roaster with organic and fair trade certifications; comparable sustainability-led mid-sized roaster, primarily serving the Canadian/North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/European-Roasterie-143354679026128
• Xx.com/euroroast

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Roasterie