What Everclean does

Everclean is a privately held German B2B cleaning services company headquartered in Waldenbuch, Baden-Württemberg. Founded in 1994 by Thomas Renz as 'Thomas Renz und Partner mH' and rebranded to everclean GmbH in 1998, the company is now registered as everclean! GmbH at the Stuttgart Commercial Register (HRB 244643). It is co-led by Managing Directors Thomas Renz and Robert F. Graf, both identified as co-founders on the company's About Us page. The firm operates exclusively in Southwest Germany (Südwestdeutschland), serving international enterprises, German Mittelstand companies, municipalities and the public sector, and industrial/production customers.

The service portfolio spans recurring maintenance cleaning (Unterhaltsreinigung), industrial cleaning (Industriereinigung), deep cleaning (Grundreinigung), glass cleaning (Glasreinigung), post-construction cleaning (Bauendreinigung), carpet cleaning (Teppichreinigung), supplementary services (refill, dirt-catcher mats), and staff leasing (Arbeitnehmerüberlassung). The operational backbone is the proprietary RAK-System©, a self-developed quality assurance and documentation platform introduced in 2009 and described by the company as 'unique in our industry' and as award-winning. Service delivery is organised through four regional offices — Waldenbuch (HQ), Ludwigsburg, Rottenburg am Neckar/Tübingen, and Lampertheim/Rhein-Neckar — each with a named area manager responsible for customer relationships. The company held Meisterbetrieb (master craftsman trade) status with a Meister des Gebäudereinigerhandwerks at each branch and reported approximately 2,500 employees at 8 locations as of 2020.

Revenue is generated primarily through recurring B2B service contracts (managed services), supplemented by project-based professional services, recurring supplementary offerings, and labour leasing. Pricing is bespoke and quote-based; the company's Cleanbook brochure is distributed only on request to verified business and public-sector contacts. Historical growth has been driven by a series of six regional tuck-in acquisitions between 2000 and 2013 (Stuttgart, Reutlingen, Klaus + Staehle GbR, Mrotzek GmbH, Nova-Clean GmbH, Clean-tec Mannheim) and supported by ISO 9001 (since 2006) and ISO 14001 (since 2012) certifications. The most recent strategic milestone is a 2022 relocation to a new, larger site in Ludwigsburg, and the company is actively recruiting account managers, special cleaners, and apprentices to staff regional operations.

Name

Everclean

Legal name

everclean! GmbH

Website

https://everclean.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Everclean is a privately held German B2B cleaning services company headquartered in Waldenbuch, Baden-Württemberg, providing recurring facility cleaning, industrial cleaning, and specialized cleaning to enterprises, Mittelstand firms, municipalities, and industrial clients across Southwest Germany, supported by its proprietary RAK-System© quality assurance platform.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

Keywords

• Commercial cleaning services
• Facility maintenance
• Industrial cleaning
• Janitorial services
• Building cleaning

Headquarters

HQ city

Waldenbuch

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Maintenance Cleaning Contracts (Unterhaltsreinigung): Recurring cleaning service contracts for business premises – described as a 'regular cleaning programme for your business premises.' Recurring B2B contract revenue.
2. Specialized One-Time Cleaning Services: One-off projects including industrial cleaning (Industriereinigung), basic/intensive cleaning (Grundreinigung), glass cleaning (Glasreinigung), post-construction cleaning (Bauendreinigung), and carpet cleaning (Teppichbodenreinigung). Project-based professional services revenue.
3. Staff Leasing / Temporary Labour (Arbeitnehmerüberlassung): Staff leasing service offered to existing maintenance cleaning customers ('Für unsere Kunden der Unterhaltsreinigung, fragen Sie uns danach'). Indicates a labour-arbitrage revenue stream layered on top of the core cleaning business.
4. Special / Supplementary Services: Supplementary recurring services such as refill service (Auffüll-Service) and dirt-catching mat service (Schmutzfangmatten-Service), typically bundled into facility maintenance contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Everclean provides recurring and one-off professional cleaning services to business premises across Southwest Germany, including maintenance cleaning (Unterhaltsreinigung), industrial cleaning, deep cleaning (Grundreinigung), glass cleaning, post-construction cleaning (Bauendreinigung), carpet cleaning, and ancillary services such as refill and dirt-catcher mat services. The company also offers temporary staff leasing (Arbeitnehmerüberlassung) to its maintenance-cleaning clients and delivers all work via its proprietary RAK-System© quality assurance and documentation framework, with dedicated Objekt-/Kundenbetreuer (account managers) assigned per client.

Differentiator

Problem solved

Functional benefit

Brands

• RAK-System©: Proprietary quality assurance and documentation system for cleaning processes, developed in-house by everclean! and described by the company as unique within its industry and award-winning.
• Cleanfo
• Cleanbook

Products and services

• Unterhaltsreinigung (Maintenance Cleaning) Recurring scheduled cleaning programme delivered to clients' business premises as a contracted service for international companies, mid-sized German Mittelstand businesses, and municipalities.
• Industriereinigung (Industrial Cleaning) Specialised cleaning of buildings, machinery and equipment in production and industrial environments, performed with Everclean's own staff to ensure quality compliance.
• Grundreinigung (Deep Cleaning) Intensive cleaning that fully removes stubborn soiling from surfaces and floors, typically delivered as a periodic or one-off project for commercial clients.
• Glasreinigung (Glass Cleaning) Cleaning of windows, glass constructions and industrial glazing including high-rise and specialty glasswork for commercial properties.
• Bauendreinigung (Post-Construction Cleaning) Move-in ready fine cleaning delivered to construction sites prior to handover to the building owner, often after fit-outs for new tenants.
• Teppichreinigung (Carpet Cleaning) Specialist cleaning of carpets and textile floor coverings including stain treatment for commercial premises.
• Spezielle Leistungen (Special / Supplementary Services) Ancillary recurring services such as consumable refill service (Auffüll-Service) and dirt-catcher mat service (Schmutzfangmatten-Service), typically bundled into facility maintenance contracts for clients needing more than standard cleaning.
• Arbeitnehmerüberlassung (Staff Leasing) Temporary staff leasing offered to existing maintenance-cleaning clients who need additional cleaning personnel on demand.

Quantifiable outcome

• Grew to 2,500 employees across 8 locations by 2020

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• FINK DIFFERENT

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Piepenbrock Dienstleistungen: Osnabrück-headquartered family-owned German facility services group offering cleaning, security, maintenance and building services to commercial and industrial clients. Direct comparable to Everclean as a German Mittelstand cleaning/facility services company with B2B focus and regional multi-office structure.
• Dorfner Gruppe: Nürnberg-headquartered German cleaning and facility services company offering Gebäudereinigung, Industriereinigung and special cleaning. Closely comparable to Everclean as a family/Mittelstand German cleaning services provider with regional multi-site presence and recurring B2B contract model.
• Markas Deutschland: German subsidiary of the Austrian Markas Group providing cleaning, catering and facility services to commercial clients. Directly comparable to Everclean in commercial cleaning scope, geographic presence in Southern Germany, and Mittelstand-style service model.

Broad incumbents

• Dussmann Group: Berlin-based, one of Germany's largest facility services providers with cleaning, catering, security, and technical building services. Comparable to Everclean in commercial cleaning but operates at much greater scale and broader geographic footprint across Germany and internationally.
• WISAG: Essen-headquartered German facility services company providing cleaning, technical, security, and airport services. Comparable to Everclean in core commercial cleaning and facility management offerings, but with substantially broader national coverage and larger headcount.
• Gegenbauer Holding: Berlin-based German facility services group covering cleaning, security, building and personnel services. Directly comparable to Everclean in commercial cleaning scope, though with broader service portfolio and stronger presence in Northern/Eastern Germany.
• STRABAG Property and Facility Services (STRABAG PFS): German facility services arm of STRABAG SE providing technical and commercial building services including cleaning. Comparable to Everclean in commercial cleaning offerings, but operates as part of a much larger construction-and-services group with national footprint.
• Sodexo Germany: German operations of the global Sodexo Group offering facility management and cleaning services to corporate and public-sector clients. Comparable to Everclean in commercial cleaning and B2B service delivery, but with substantially broader geographic and category reach.
• Compass Group (Germany): German subsidiary of global foodservice and support services group; provides facility services including cleaning to corporate clients. Comparable to Everclean in commercial B2B cleaning but operates within a much larger, globally diversified parent organisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everclean-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everclean