What Utah State Fairpark does

Utah State Fairpark is a nonprofit state-government-affiliated event venue and annual fair operator headquartered at 155 N 1000 W, Salt Lake City. Governed by the State Fair Park Authority, it has run continuously since 1856 and produces the 11-day annual Utah State Fair, drawing more than 300,000 attendees, alongside roughly 200 year-round events including music festivals, cultural festivals, rodeos, conferences, and banquets. Its physical assets include the Days of 47 Arena, an Olympic-standard Vans Skatepark, livestock and competitive arts facilities, and ancillary onsite tenants (Driver License Division, Boat & RV Storage, Statewide Auction).

The organization's business model is built on five diversified revenue streams: ticket sales for fair admission and select events, venue rentals, corporate sponsorship packages (presenting rights, arena entertainment, digital amplification, on-site activations), food and commercial vendor booth rentals, and parking. It serves four primary customer segments: the general public attending the annual fair and year-round events, corporate sponsors seeking concentrated reach with a multi-generational audience, food and commercial vendors (SMBs renting booth space), and external event organizers renting facilities. Secondary stakeholders include 4-H and FFA youth in agricultural programs and sponsors partners ranging from national brands (Pepsi, T-Mobile, US Army, Crumbl, Cabela's) to state agencies (Utah Farm Bureau, Utah Dept. of Agriculture & Food).

Operationally, Utah State Fairpark runs on a small core staff (11-50 employees) supplemented by seasonal labor, supported by over $30 million in capital improvements from the Utah State Legislature and Governor's office over the last decade, and powered in the back office by the Saffire platform for website, ticketing, vendor applications, and event management. Marketing relies on a multi-channel social presence (Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok), an email newsletter, and direct ticket sales via its own website and on-site gates. There is no disclosed AI/ML capability, proprietary technology stack, or revenue-disclosed financials; the organization operates as a public nonprofit under state oversight rather than as an investor-backed entity.

Name

Utah State Fairpark

Legal name

Utah State Fair Corporation

Website

https://utahstatefair.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

11–50 employees

Short description

Utah State Fairpark is a nonprofit, state-government-governed event venue in Salt Lake City that has operated continuously since 1856, producing the annual 11-day Utah State Fair (300,000+ attendees) and hosting 200+ year-round events including rodeos, festivals, and conferences across its multi-arena campus.

Ownership category

akta.pro rank

Product category

Event Venues and Fair Operations

NAICS

Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Event venue rentals
• Annual state fair
• Rodeo and arena events
• Agricultural exhibitions
• Convention and banquet facilities

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from admission tickets to the annual Utah State Fair and select events
2. Venue Rentals: Revenue from renting buildings, facilities, and spaces to event organizers for private and public events throughout the year
3. Sponsorship Revenue: Brands pay for sponsorship packages including presenting rights, arena/entertainment sponsorships, digital amplification, signage, sampling, and experiential activations over the 11-day fair
4. Vendor Booth Rentals: Revenue from food concessionaires and commercial vendors renting booth spaces during the annual fair
5. Parking Fees: Revenue from parking operations during the annual fair and events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Utah State Fairpark operates a multi-purpose event venue and produces the annual Utah State Fair, an 11-day celebration of agriculture, entertainment, food, and community traditions. Year-round, the Fairpark rents buildings and facilities to event organizers for concerts, festivals, rodeos, conferences, and banquets, and operates ancillary facilities including the Days of 47 Arena and the Vans Skatepark.

Product overview

Utah State Fairpark is a multi-purpose event venue and annual fair organizer. The organization operates the Utah State Fair (an 11-day annual event celebrating agriculture, entertainment, food, and community), manages venue rentals for external events (up to 200 annually including music festivals, rodeos, and conferences), and provides facilities including the Days of 47 Arena and Vans Skatepark. The Fairpark also runs competitive programs including livestock shows (4-H & FFA), competitive arts exhibits, culinary competitions, and the Read & Win literacy program for children. The organization's offerings are structured as a single venue with multiple event programs rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Utah State Fair Annual 11-day Utah State Fair at the Fairpark in Salt Lake City, featuring agricultural exhibitions, competitive arts, livestock shows, rodeos, carnival rides, food vendors, live music, and family entertainment for the general public.
• Venue Rentals Rental of Fairpark buildings and facilities for concerts, music festivals, cultural festivals, rodeos, conferences, and banquets. Includes access to the Days of 47 Arena and optional catering services for event organizers.
• Vans Skatepark Olympic-standard outdoor skateboard park at the Fairpark, open to the public under posted waivers, hours, and rules, and supporting community skate programs including Spock's Skate Camp.
• 4-H & FFA Market Livestock Program Youth agricultural program featuring market livestock shows, breeding shows, and the Junior Market Livestock Auction for hogs, steers, lambs, and goats, operated in partnership with 4-H and FFA.
• Competitive Arts Exhibits Competitive exhibit categories during the annual fair covering Creative Arts, Fine Arts, Fiber Arts, Photography, Culinary Arts, Horticulture, Agriculture, and Floriculture, open to individual exhibitors.
• Arena Events (Rodeo, Demo Derby, Monster Trucks) Ticketed arena entertainment at the Days of 47 Arena including Utah's Own PRCA Rodeo, Demo Derby, and Monster Truck Show, marketed to fair attendees and rodeo fans.
• Food Vendor Concessions Concessionaire booth rental program for food vendors to prepare and sell food on-site during the annual fair, with application handbooks and compliance guidelines.
• Commercial Vendor Exhibits Booth rental program for non-food commercial vendors selling products and services at the annual fair, managed through an application and handbook process.

Quantifiable outcome

• 300,000+ attendees in 11 days
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Bullfrog SpasminorGTM or Marketing PartnerFair sponsor providing brand exposure through sponsorship of the Utah State Fair event over 11 days
• TempurpedicminorGTM or Marketing PartnerFair sponsor providing brand exposure through sponsorship of the Utah State Fair event over 11 days
• T-MobileminorGTM or Marketing PartnerFair sponsor providing brand exposure through sponsorship of the Utah State Fair event over 11 days
• PepsiminorGTM or Marketing PartnerFair sponsor providing brand exposure through sponsorship of the Utah State Fair event over 11 days
• Utah Farm BureaucoreGTM or Marketing PartnerAgricultural organization sponsor supporting fair's mission of celebrating Utah's agricultural heritage; appears as both Fair and Rodeo sponsor
• Utah's OwncoreGTM or Marketing PartnerRodeo sponsor representing Utah's agricultural producers and supporting rodeo events
• Boot BarnminorGTM or Marketing PartnerRodeo sponsor providing brand exposure through rodeo sponsorship at the fair
• Tractor SupplyminorGTM or Marketing PartnerRodeo sponsor providing brand exposure through rodeo sponsorship at the fair
• Chartway Credit UnionminorGTM or Marketing PartnerFair sponsor providing brand exposure through sponsorship of the Utah State Fair event
• US ArmyminorGTM or Marketing PartnerFair sponsor providing brand exposure through military recruitment/sponsorship presence at the fair
• Utah Dept. of Agriculture & FoodcoreGTM or Marketing PartnerGovernment agricultural agency sponsor supporting fair's agricultural mission and exhibitions
• CrumblminorGTM or Marketing PartnerRodeo sponsor providing brand exposure through rodeo sponsorship at the fair
• Cabela'sminorGTM or Marketing PartnerFair sponsor providing brand exposure through sponsorship of the Utah State Fair event
• SaffirecoreTechnology or IntegrationTechnology platform powering the fair's website, ticketing, vendor applications, and event management systems

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Iowa State Fair: One of the largest and oldest state fairs in the U.S., operated as a state-affiliated nonprofit on the Iowa State Fairgrounds in Des Moines. Directly comparable across annual fair duration, livestock/agricultural programming, venue rentals, and nonprofit state-entity governance model.
• Cal Expo (California State Fair): State-owned fairgrounds in Sacramento hosting the annual California State Fair and year-round events, managed by a state-related entity. Comparable as a state-affiliated fairgrounds with year-round event rentals and a major summer fair featuring livestock, competitive arts, and entertainment.
• National Western Stock Show: Annual 16-day livestock show, rodeo, and exhibition held at the National Western Complex in Denver, operated by the Western Stock Show Association (nonprofit). Directly comparable core offerings (livestock shows, PRCA rodeo, junior market livestock auctions, agricultural exhibitions).
• Minnesota State Fair: Largest state fair by daily attendance in the U.S., operated by the Minnesota State Agricultural Society as a quasi-state nonprofit on the Minnesota State Fairgrounds. Directly comparable in scale, programming mix (livestock, competitive arts, food, entertainment), and year-round venue usage.
• State Fair of Texas: One of the largest state fairs in the U.S. (Big Tex), operating a 24-day annual fair and year-round event venue at Fair Park in Dallas. Directly comparable to Utah State Fairpark in business model: state-affiliated nonprofit, annual fair with rodeo/livestock/agricultural programming, venue rentals, and major sponsor rosters.
• Indiana State Fair: Annual state fair and year-round event venue operated by the Indiana State Fair Commission (state entity). Directly comparable governance model, agricultural and livestock programming, midway/entertainment offering, and venue rental business.
• Houston Livestock Show and Rodeo: Major livestock show and rodeo operated as a nonprofit at NRG Park in Houston, drawing millions annually with extensive agricultural education, junior livestock auctions, and entertainment programming. Directly comparable core activities (rodeo, livestock, youth 4-H/FFA programming, nonprofit structure, venue operations).
• Eastern States Exposition (The Big E): Largest fair in the Northeast, operated by the Eastern States Exposition as a nonprofit on a 175-acre fairground in West Springfield, MA. Directly comparable annual fair programming, agricultural exhibitions, year-round venue rentals, and nonprofit governance.
• Cow Palace: Multi-purpose fairgrounds and event venue in Daly City, California, operated as a California state-affiliated venue hosting the Grand National Rodeo, livestock shows, expos, and year-round event rentals. Directly comparable in livestock/rodeo programming and state-affiliated fairground venue operations.

Regional players

• Oregon State Fair: Annual state fair and year-round venue operated at the Oregon State Fair & Exposition Center in Salem. Comparable in business model and programming mix; operates in a different regional market than Utah State Fairpark and does not directly compete for attendees or sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@utahstatefair8025
• Facebookfacebook.com/UtahStateFair
• LinkedInlinkedin.com/company/utah-state-fairpark
• Instagraminstagram.com/utahstatefair
• TikToktiktok.com/utahstatefair
• Pinterestpinterest.com/UtahStateFair
• Xx.com/UTStateFairpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah State Fairpark