Rexroat, Harberd & Assoc

What Rexroat, Harberd & Assoc does

Rexroat, Harberd & Assoc., P.A. is a privately held Certified Public Accounting firm headquartered at 125 North Buchanan Street, Jerome, Idaho, operating from a single office and serving the local Idaho market. The firm provides traditional CPA services — individual and business tax preparation and filing, tax planning and forecasting, bookkeeping, financial statement preparation (compilation and review), payroll processing (including W-2/1099 preparation and federal/state tax filings), and financial planning (retirement, college, tax, and estate planning) — to individual taxpayers and small businesses structured as C corporations, S corporations, LLCs, partnerships, and sole proprietors. One principal, Laurie L. Harberd, is also qualified under Government Auditing Standards, allowing the firm to consult with and audit governmental entities, a niche differentiator relative to peer small-town CPA practices. The firm has operated at the same location since 1981 when Kevin W. Rexroat began his accounting career there; the current legal entity was formed in December 2002 when Callie D. Van Houten joined as the third principal CPA. The firm currently operates with only the three named principal CPAs and is not accepting new clients due to staffing shortages.

Underlying technology is minimal: computerized office operations with internet access, a static website offering online financial calculators (tax, retirement, mortgage, loan, savings, business), a PayPal/credit-card-based online payment portal, and a monthly client email newsletter. There is no proprietary technology platform, no automation or AI components, and no digital service delivery model. Marketing is limited to the website, the newsletter, and basic online resource links to government sites.

The business model is straightforward professional services: fee-for-engagement billing on a monthly cadence, with no published pricing, no subscription products, and no recurring SaaS or managed-service contracts. Revenue is generated from one-time tax filings, ongoing tax planning, monthly/quarterly/annual bookkeeping and financial statement engagements, payroll processing engagements, and financial planning engagements. Distribution is exclusively direct — clients contact the office by phone, fax, mail, or in person. The firm is independently owned by its three principals with no outside investment, no subsidiaries, no M&A activity, and no plans for geographic or product expansion evident in the data.

Name

Rexroat, Harberd & Assoc

Legal name

Rexroat, Harberd & Assoc., P.A.

Website

https://rhacpas.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Rexroat, Harberd & Assoc., P.A. is a small privately held CPA firm in Jerome, Idaho, providing tax preparation, bookkeeping, payroll, financial statement, and financial planning services to individual taxpayers and small businesses in the local Idaho market.

Ownership category

akta.pro rank

Headquarters

HQ city

Jerome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tax Preparation Services: Tax return preparation and filing services for individuals, partnerships, and corporations. Core revenue stream including both one-time tax filing and ongoing tax planning engagements.
2. Accounting Services: Bookkeeping, financial statement preparation (monthly, quarterly, annual), compilation and review services for small business clients.
3. Payroll Services: Full payroll services including setup, maintenance, withholdings, federal and state tax filings, check issuance, W-2 and 1099 preparation.
4. Financial Planning: Retirement planning, college education planning, and financial planning services incorporating tax and estate planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Rexroat, Harberd & Assoc., P.A. is a Certified Public Accounting firm providing tax preparation and filing, tax planning, bookkeeping, financial statement preparation, full payroll services, and financial/retirement/estate planning services. The firm primarily serves individual taxpayers and small businesses (C corporations, S corps, LLCs, partnerships, sole proprietors) in Jerome, Idaho and surrounding areas, with a government auditing capability for governmental entity engagements.

Product overview

Rexroat, Harberd & Assoc., P.A. is a Certified Public Accounting firm offering a comprehensive suite of accounting and tax preparation services primarily for small businesses and individuals. The firm's service portfolio includes Bookkeeping, Financial Statements preparation, Payroll Services, Financial Planning, Individual Tax Preparation, Business Tax Returns, and Tax Planning. Additionally, the firm provides online tools including Financial Calculators, an Online Payment system for bill payments via PayPal or credit cards, and a monthly Client Newsletter for tax and accounting updates. The core offering consists of traditional CPA services with no AI or advanced technology components.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Tax Preparation Tax return filing and preparation services for individual taxpayers, with accurate care taken on each return. Aimed at individual clients in Jerome, Idaho and surrounding areas.
• Business Tax Returns Small business tax return preparation and filing for C corporations, S corporations, LLCs, partnerships, and sole proprietors, structured to minimize taxes owed. Aimed at small business clients.
• Tax Planning Long-term, annual, and mid-year tax planning and forecasting services for individual and small business clients, designed to minimize taxes through strategic tax planning.
• Bookkeeping Timely, efficient bookkeeping services for businesses of all sizes, with computerized accounts prepared, saved, and presented for client review on a quarterly, monthly, and/or annual basis, including budgeting and forecasting support.
• Financial Statements Financial statement preparation for small business clients providing monthly, quarterly, and year-end balance sheet and detailed operating statements, with helpful comparisons and calculations for effective business analysis.
• Payroll Services Total payroll services for small business clients, including setup and maintenance of all records, withholdings of tax and benefit contributions, federal and state tax filings, issuance of checks, and preparation of all W-2s and 1099 forms.
• Financial Planning Full-service financial planning for future goals, including retirement planning, college education planning, tax planning, and estate planning for individual and business clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CliftonLarsonAllen (CLA): Top-10 U.S. accounting firm providing tax, audit, advisory, and wealth advisory services to small businesses and individuals nationally. Broad incumbent — competes on the same small-business and individual tax preparation services but operates at significantly greater scale.
• Wipfli LLP: Top-20 U.S. accounting and advisory firm serving middle-market businesses with tax, accounting, audit, and technology services. Broad incumbent — competing on small-business tax and accounting services but with deeper resources and broader geographic footprint.
• Moss Adams LLP: Major West Coast accounting and business advisory firm with a strong Pacific Northwest presence including Idaho. Broad incumbent — overlaps with Rexroat, Harberd on tax, accounting, and government audit services for businesses and government entities.
• Eide Bailly LLP: Top-20 U.S. accounting and advisory firm with a significant Idaho presence offering audit, tax, and consulting services. Broad incumbent — overlaps with Rexroat, Harberd on tax and audit for individuals, businesses, and government entities but at much greater scale and geographic reach.

Emerging players

• Bench.co: Online bookkeeping service paired with dedicated accountants serving small businesses. Emerging player — directly competes with the firm's small-business bookkeeping and financial statement services through a software-enabled, lower-cost model.
• Pilot.com: Tech-enabled accounting, tax, and bookkeeping services platform targeting small businesses and startups. Emerging player — competing head-on for small-business bookkeeping and tax clients that are core to Rexroat, Harberd's small business segment, but delivered through software plus remote CPAs.

Others

• Intuit Inc. Provider of TurboTax, QuickBooks, and other consumer/small-business tax and accounting software. Adjacent — does not directly compete as a CPA firm but increasingly enables self-service tax preparation that erodes the individual tax-prep market Rexroat, Harberd serves.

Direct peers

• Cooper Norman: Idaho-based regional CPA firm offering tax, accounting, audit, and advisory services to individuals and small businesses across southern Idaho. Direct peer — similar size, geography, and client mix to Rexroat, Harberd & Assoc.
• Harris CPAs: Boise-based Idaho CPA firm providing tax preparation, accounting, audit, and business advisory to individuals and small businesses throughout Idaho. Direct peer — same regional market and small-business focus.
• Quest CPAs: Boise-based Idaho CPA and business advisory firm serving individuals and small to mid-sized businesses. Direct peer — comparable client base and full-service tax/accounting offering in the Idaho market.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexroat, Harberd & Assoc